Open Window Financial Solutions
Open Window Financial Solutions is a fee-only SEC-registered investment adviser in Reno, Nevada, providing evidence-based financial planning and investment management to high-net-worth individuals, medical professionals, families, and retirement plan sponsors in Nevada and California. Founded in 2004, the firm operates on a percentage-of-AUM fee model with no commissions or third-party compensation.
- Company typePrivate
- Founded2004
- HeadquartersReno, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Open Window Financial Solutions does
Open Window Financial Solutions, Ltd. is a fee-only SEC-registered investment adviser founded in 2004 and headquartered in Reno, Nevada. The firm provides comprehensive financial planning and evidence-based investment management to high-net-worth individuals, medical professionals (physicians, dentists), established families, exceptional young professionals, and retirement plan/trust/foundation sponsors across Nevada and California. The service portfolio includes Comprehensive Financial Planning, Investment Management for Retirement Plans (as ERISA 3(38) fiduciary), and Investment Management for Trusts and Foundations, delivered through in-person consultations, virtual meetings (Zoom, GoToMeeting), and an eMoneyAdvisor-powered Personal Financial Website portal that consolidates client accounts across custodians (Schwab, Fidelity, Vanguard, TD Ameritrade).
The firm operates on a strict fee-only fiduciary model with no commissions, referral fees, or third-party revenue sharing. Advisory fees typically run ~1% of assets under management annually (range 0.40%–1.75%) with a $25,000 annual minimum, supplemented by hourly and project-based consulting engagements. Differentiation rests on CEFEX certification (first in Nevada), voluntary adherence to NAPFA's Fiduciary Oath (held by fewer than 1% of advisors nationwide), and the founder's unusual dual credentials as both an MD (23-year Emergency Medicine practitioner) and CFP®/AIF® designee, which anchors credibility in the medical-professional vertical.
The team of approximately six is family-owned (Joe Hollen as Founder, Eric Hollen as Owner & Advisor) with no external institutional capital. Go-to-market is primarily referral-driven (most clients are referred by friends or colleagues), supplemented by content marketing, speaking engagements at medical societies, and earned media coverage. The firm deliberately maintains a small, intergenerational boutique structure, with capacity expansion visible through recent hires in financial planning analysis, client services, and operations between April 2024 and April 2026.
Open Window Financial Solutions firmographics
Firmographics- Name
- Open Window Financial Solutions
- Legal name
- Open Window Financial Solutions, Ltd.
- Website
- https://openwindowfs.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Open Window Financial Solutions is a fee-only SEC-registered investment adviser in Reno, Nevada, providing evidence-based financial planning and investment management to high-net-worth individuals, medical professionals, families, and retirement plan sponsors in Nevada and California. Founded in 2004, the firm operates on a percentage-of-AUM fee model with no commissions or third-party compensation.
- Ownership category
- akta.pro rank
Open Window Financial Solutions industry classification
Industry- Product category
- Wealth Management / Fee-Only Financial Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where Open Window Financial Solutions is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Open Window Financial Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Portfolio Percentage Advisory Fees: Most clients on ongoing retainer are charged a fixed percentage of their portfolio assets under management, typically around 1% per year (range 0.40% to 1.75% annually). This is the primary revenue stream and includes all financial planning services.
- Hourly Advisory Services: Hourly advice and project-based consulting available for clients needing specific guidance rather than ongoing relationship.
- Project-Based Consulting: Advice on specific financial planning projects available on a per-engagement basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ongoing Portfolio Management - Typically around 1% per year |
| Usage-based | Pay-as-you-go | Hourly Advisory - Quote-based |
| Other | Pay-as-you-go | Project-Based Consulting - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Open Window Financial Solutions product offering
Product offeringCore offering
Open Window Financial Solutions is a fee-only registered investment adviser that provides comprehensive financial planning and discretionary investment management to individuals, families, and medical professionals, alongside ERISA 3(38) investment management for retirement plans and investment management for trusts and foundations. Engagements are delivered through a combination of in-person advisory work, a personal financial website portal, secure document exchange, and virtual meetings, with assets held at independent third-party custodians.
Product overview
Open Window Financial Solutions is a fee-only fiduciary registered investment advisor offering comprehensive financial planning and investment management services through an evidence-based investment approach. The core offering consists of Comprehensive Financial Planning paired with Investment Management services covering retirement plans (as ERISA 3(38) fiduciary), trusts, and foundations. The firm delivers services through a digital platform including a Personal Financial Website for consolidated account viewing, secure document sharing via ShareFile, and virtual meeting capabilities via Zoom and GoToMeeting. The advisory fee structure ranges from 0.40% to 1.75% annually with a $25,000 minimum, operating strictly on a fee-only basis without commissions or third-party compensation.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Financial Planning
Quantifiable outcome
- Evidence-based investing approach following peer-reviewed academic research and Nobel Laureate-backed investment theories
- +2 more outcomes
Companies that use Open Window Financial Solutions
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
Open Window Financial Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Open Window Financial Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Charles SchwabcoreCharles Schwab serves as a custodial platform for client investment accounts. Clients can access their Schwab accounts through Open Window's Client Portal for account management and reporting.
- Fidelity InvestmentscoreFidelity Investments serves as a custodial platform for client investment accounts. Clients can access their Fidelity accounts through Open Window's Client Portal for account management and reporting.
- VanguardcoreVanguard serves as a custodial platform for client investment accounts. Clients can access their Vanguard accounts through Open Window's Client Portal. Vanguard's low-cost index funds are frequently recommended as part of evidence-based investment strategies.
- TD Ameritrade (now Charles Schwab)coreTD Ameritrade serves as a custodial platform for client investment accounts. Account access is provided through Open Window's Client Portal.
- eMoneyAdvisorcoreeMoneyAdvisor financial planning platform powers Open Window's Personal Financial Website, providing consolidated account views, secure document storage, portfolio monitoring, spending tracking, and mobile access for clients.
- Centre For Fiduciary Excellence (CEFEX)coreCEFEX provides annual independent certification reviews to verify Open Window's adherence to the Global Fiduciary Standard of Excellence. Open Window was the first advisory firm in Nevada to achieve this certification.
- National Association of Personal Financial Advisors (NAPFA)coreNAPFA is the professional organization for fee-only financial advisors. Open Window has voluntarily committed to NAPFA's Fiduciary Oath. NAPFA membership provides access to professional development, industry advocacy, and consumer referral services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Open Window Financial Solutions competitors and assessment
Company assessmentEmerging players
- Personal Capital (Empower): Hybrid digital RIA combining a free financial dashboard with fee-based investment advisory and financial planning services to HNW clients. Comparable to Open Window in HNW focus and fiduciary advisory services, but differentiated by tech-enabled delivery and significantly lower minimums.
- Facet Wealth: Tech-enabled fee-only financial planning firm delivering comprehensive advice virtually to HNW and mass-affluent clients nationwide. Comparable to Open Window in fee-only fiduciary model and comprehensive planning, but differentiated by digital delivery and a lower-fee, mass-affluent go-to-market.
Direct peers
- Modera Wealth Management: Fee-only RIA offering financial planning, investment management, and tax services to HNW individuals, families, and retirement plans. Directly comparable to Open Window in fee-only fiduciary model, comprehensive financial planning, retirement plan/ERISA capabilities, and evidence-based investment approach.
- Plancorp: Fee-only RIA providing comprehensive wealth management, financial planning, and retirement plan services with an evidence-based investment approach. Closely comparable to Open Window in fee-only fiduciary model, evidence-based philosophy, retirement plan/ERISA services, and HNW focus, though with significantly larger AUM and multi-office presence.
- Ritholtz Wealth Management: Boutique fee-only RIA with strong media profile (founder Barry Ritholtz), evidence-based investment philosophy, and HNW client base. Direct peer to Open Window in fee-only model, evidence-based investing, and reliance on thought leadership/earned media as a top-of-funnel channel.
- Buckingham Strategic Wealth: Fee-only fiduciary RIA emphasizing evidence-based investing, academic research, and comprehensive financial planning for HNW individuals. Closely comparable to Open Window in philosophy (Dimensional Fund Advisors-backed, evidence-based), fee-only model, and HNW focus, with national rather than regional scale.
Broad incumbents
- EP Wealth Advisors: Large independent fee-only RIA offering comprehensive financial planning and investment management to HNW individuals, families, and institutions. Comparable to Open Window in fee-only fiduciary model and comprehensive planning services, with broader national footprint and institutional scale.
- Edelman Financial Engines: Largest independent RIA in the U.S., offering fee-based financial planning, investment management, and retirement plan services. Comparable to Open Window in fee-aligned advisory model and retirement plan capabilities, though operating at vastly greater scale and through a hybrid advisor-plus-digital engagement model.
- Mariner Wealth Advisors: Large national fee-based RIA offering comprehensive financial planning, investment management, and retirement plan services to HNW individuals, families, and institutions. Comparable as a scaled, fee-aligned RIA operating in the same advisory categories as Open Window, though at significantly greater scale and broader geography.
- Carson Wealth (Cetera Carson): National RIA network offering comprehensive financial planning, investment management, and retirement plan solutions through affiliated advisor firms. Comparable to Open Window in service breadth (planning, investment management, retirement plans) but operates at significantly greater scale via an affiliation model rather than as a single boutique practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Open Window Financial Solutions social profiles
Digital presenceOpen Window Financial Solutions compliance and trust
Trust signalCompliance3 records
Open Window Financial Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Window Financial Solutions leadership team
Management profileNumber of profiles
Profiles6 records
Open Window Financial Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Window Financial Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Window Financial Solutions
What does Open Window Financial Solutions do?
Open Window Financial Solutions is a fee-only registered investment adviser that provides comprehensive financial planning and discretionary investment management to individuals, families, and medical professionals, alongside ERISA 3(38) investment management for retirement plans and investment management for trusts and foundations. Engagements are delivered through a combination of in-person advisory work, a personal financial website portal, secure document exchange, and virtual meetings, with assets held at independent third-party custodians.
Is Open Window Financial Solutions a public or private company?
Open Window Financial Solutions is a private company. It is classified as family owned and is currently operating.
When was Open Window Financial Solutions founded?
Open Window Financial Solutions was founded in 2004. It employs 1 to 10 people.
Where is Open Window Financial Solutions based?
Open Window Financial Solutions is headquartered in Reno, United States, in the North America region.
How does Open Window Financial Solutions make money?
Three revenue lines are on record. Portfolio Percentage Advisory Fees are the primary driver. The others are hourly Advisory Services and project-Based Consulting.
Who are Open Window Financial Solutions's main competitors?
Emerging players on record are Personal Capital (Empower) and Facet Wealth. Direct peers are Modera Wealth Management, Plancorp, Ritholtz Wealth Management and Buckingham Strategic Wealth. Broad incumbents are EP Wealth Advisors, Edelman Financial Engines, Mariner Wealth Advisors and Carson Wealth (Cetera Carson).
Does Open Window Financial Solutions have an API?
No public API is recorded for Open Window Financial Solutions.
What industry is Open Window Financial Solutions in?
Open Window Financial Solutions's product category is Wealth Management / Fee-Only Financial Advisory. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.