What Brandcom does

Brandcom — legally "Brandcom - Branding, Comunicação e Eventos" — is a privately-held creative services agency headquartered in Lisbon, Portugal, founded in 2000 by Raquel Carvoeiras. The firm operates as a full-service communication and events agency, organized around six integrated service lines: Eventos (corporate event organization and team-building), Comunicação (strategic communication and multi-channel campaigns), Design Gráfico (graphic design, logo and visual identity), Marketing Digital (online presence and content strategy), Eventos Virtuais (virtual events, webinars, digital coordination), and Vídeo (video production and motion graphics). Engagements typically combine several service lines to deliver end-to-end brand experiences for clients.

The company serves enterprise and corporate clients exclusively, with no disclosed self-service or productized offering. Its customer base in the source data includes SAP Portugal, HP, HPE, Vodafone, Deloitte, DXC Technology, Electrolux, Mercer, ABANCA, Superbock, and Cushman & Wakefield, with several multi-year engagements (notably Electrolux over 10 years). The go-to-market is sales-led and direct, relying on a website portfolio, client referrals, and named project references as the primary marketing channels; pricing is custom quote-based per project. Brandcom is the sole legal entity with no subsidiaries, no external funding, no parent company, and no disclosed M&A activity; it operates a single office at Rua dos Industriais, nº 23 in Lisbon and serves only the Portuguese market.

Name

Brandcom

Legal name

Brandcom - Branding, Comunicação e Eventos

Website

https://brand.com.pt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandcom is a Lisbon-based creative services agency offering corporate events, branding, communication, digital marketing, virtual events, and video production for enterprise clients across Portugal, including SAP, HP, Vodafone, and Deloitte.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Corporate event management
• Branding and design
• Communication services
• Digital marketing services
• Video production

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Professional services revenue from organizing and managing corporate events, including in-person events, virtual events, and hybrid formats. Services include event planning, coordination, audiovisual production, and on-site execution.
2. Branding and Communication Services: Revenue from creating brand identities, graphic design, communication campaigns, and marketing materials. Includes logo creation, branding strategy, and visual identity development.
3. Digital Marketing Services: Revenue from digital marketing services including online campaigns, social media content, email marketing, and digital event management.
4. Video Production Services: Revenue from video content creation including corporate videos, event coverage, promotional content, and motion graphics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brandcom is a full-service creative agency that plans and executes corporate events, branding and visual identity projects, strategic communication campaigns, digital marketing, virtual events, and video production for enterprise clients. Engagements are delivered as customized, end-to-end projects that typically combine multiple service lines (events, design, communication, digital, video) to produce integrated brand experiences for clients operating in Portugal.

Product overview

Brandcom is a full-service communication and events agency offering an integrated portfolio of six core service lines: Eventos (corporate event organization), Comunicação (strategic communication and campaigns), Design Gráfico (graphic design and visual identity), Marketing Digital (digital marketing and online presence), Eventos Virtuais (virtual events and digital coordination), and Vídeo (video production and content creation). The company operates as a unified services firm rather than a software product platform, where these services are typically combined in client engagements to deliver comprehensive brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos (Events) Corporate event organization services for enterprise clients, including immersive experiences, team-building activities, and live event management from concept to on-site execution.
• Comunicação (Communication) Strategic communication services including storytelling, brand messaging, and multi-channel campaign development for corporate clients.
• Design Gráfico (Graphic Design) Graphic design services including logo creation, campaign implementation, and visual identity development for brands, events, and products.
• Marketing Digital (Digital Marketing) Digital marketing services including online presence management, content strategy, and brand positioning in digital channels for enterprise clients.
• Eventos Virtuais (Virtual Events) Virtual event organization and coordination including digital event platforms, webinars, and online conferences for corporate audiences.
• Vídeo (Video) Video production services including narrative content creation, audiovisual materials, and motion graphics for communication campaigns.

Quantifiable outcome

• Trusted by major brands including SAP, HP, Vodafone, Deloitte, DXC, and Electrolux for over 20 years

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record.

• Promotores Grande LisboaOthersNetwork of promoters and hostesses for event execution in the Greater Lisbon area. Recruitment managed through Airtable registration system.
• Promotores Zona NorteOthersNetwork of promoters for event execution in the Northern Portugal region. Recruitment managed through Airtable registration system.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• BBDO Portugal: Portuguese arm of the global BBDO network offering full-service advertising, brand strategy, and integrated campaigns. Comparable to Brandcom's enterprise client base and full-service positioning, but with global network scale and broader media capabilities.
• VMLY&R Portugal: Portuguese operation of WPP's VMLY&R, providing brand experience, advertising, and integrated marketing services. Comparable to Brandcom's enterprise client focus and event/activation capabilities with network-scale delivery.
• Dentsu Portugal: Portuguese operation of the global Dentsu network, providing advertising, media, and customer experience services. Competes with Brandcom for enterprise brand experience and digital mandates in Portugal.
• Leo Burnett Portugal: Publicis-owned creative agency with Portuguese operations, focused on brand-building and creative campaigns. Comparable in targeting enterprise clients and delivering integrated creative work across brand and comms.
• McCann Portugal: IPG-owned global network with a Portuguese presence, offering advertising, brand strategy, and event-related communications. Comparable on enterprise client targeting and integrated creative services in Iberia.
• MullenLowe Portugal: Portuguese office of the MullenLowe Global network, offering creative advertising and brand communications. Comparable full-service positioning serving enterprise clients in the Portuguese market.
• FCB Lisbon: Lisbon presence of FCB Global, offering creative advertising and integrated brand communications. Comparable in competing for enterprise creative mandates and event-driven campaigns in Portugal.
• Havas Portugal: Portuguese arm of Havas Creative Network offering advertising, communications, and brand experience services. Comparable to Brandcom in serving enterprise clients with multi-channel creative and event work.
• Ogilvy Portugal: Portugal office of WPP-owned Ogilvy, providing advertising, branding, and integrated communications to enterprise clients. Directly competes with Brandcom for the same SAP, Vodafone, and multinational accounts in the Portuguese market.

Direct peers

• Fuel Portugal: Portuguese independent brand and creative consultancy offering brand strategy, design, and communications work. Closest comparable to Brandcom as a similarly-sized domestic creative boutique targeting enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brandcom-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandcom