El Ocho

What El Ocho does

El Ocho Licencias y Promociones S.L. is a Madrid-headquartered licensing and promotions agency that represents approximately 70 international and local brands across entertainment, fashion, design, editorial, and historical categories for the Iberian market. Founded circa 2008 and operating for 15+ years, the company functions as an intermediary between brand owners, manufacturers, retailers, and TV networks, selecting and developing brands for market leadership through personalized licensing strategies. The portfolio includes marquee entertainment IP such as Bluey, the Dragon Ball franchise (Dragon Ball, Dragon Ball Z, Dragon Ball Super, Dragon Ball Daima), Capitán Tsubasa, Peppa Pig, PJ Masks, Mafalda, Isadora Moon, Grizzy and the Lemmings, Neon Genesis Evangelion, The Elf on the Shelf, and Pocoyó, alongside fashion brands (Fun & Basics, Dolores Promesas, Anekke), editorial properties, digital-native brands (Pembe the Pink Cat), and a large historical/lifestyle catalog.

The business operates through two coordinated lines: licensing representation services that secure manufacturing and editorial rights with downstream licensees (notably Bandai as Master Toy partner and Random House as editorial partner), and promotions management that designs and executes cross-brand campaigns, gift-with-purchase activations, loyalty programs, and limited-edition co-branded menus with consumer-facing brands. El Ocho's GTM motion is channel-partner driven, with distribution into Clan TVE (where Peppa Pig ranks as the #1 show), Disney Channel/Disney Junior, Netflix, HBO Max, TV3, Crunchyroll, and Animebox for streaming, alongside European retail partners spanning pharmacies, supermarkets, restaurant chains (e.g., KFC for Dragon Ball Z across 10 European markets), and mass-market FMCG brands (Hartmann, Nutribén, Moltex, Danonino, Hero).

Revenue is generated through licensing royalties and commissions on agreements negotiated between brand owners and manufacturers/retailers, supplemented by fees for designing and executing promotional campaigns. There is no proprietary technology platform or AI capability disclosed; the agency's value derives from its IP portfolio curation, long-standing brand owner relationships, and ability to coordinate multi-stakeholder campaigns across multiple European territories. The company is privately held as an S.L. (Sociedad Limitada), operates a single Madrid office at Paseo Pintor Rosales 16, and is self-funded with no venture capital or private equity backing disclosed.

Name

El Ocho

Legal name

EL OCHO LICENCIAS Y PROMOCIONES S.L.

Website

https://el-ocho.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Madrid-based licensing and promotions agency representing around 70 international and local brands across entertainment, fashion, design, and editorial categories for the Iberian and broader European markets, delivering licensing representation and promotional campaigns for brand owners, manufacturers, retailers, and TV networks.

Ownership category

akta.pro rank

Product category

Brand Licensing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

akta.pro secondary industries

Influencer Compliance, Contracts & Rights Management (BPAFAHAJ), Influencer Contracting, Compliance & Rights Management (MPAAAHAL)

Keywords

• Brand licensing agency
• Licensing representation services
• Promotional campaign management
• Entertainment brand licensing
• Character licensing Iberia

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Licensing Management: El Ocho represents brands and manages licensing agreements with manufacturers and retailers, earning commissions or royalties from these arrangements. The company builds and develops brands for their portfolio while providing licensing services, marketing support, and promotions to clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

El Ocho Licencias y Promociones is a Madrid-based licensing and promotions agency that represents approximately 70 local and international brands across entertainment, editorial, toy, digital, design, sports, and fashion categories in Spain and Portugal (with select European reach). The company selects, builds, and develops brands into market leaders through personalized licensing services, and designs and executes promotional campaigns including loyalty programs, gift-with-purchase activations, and cross-brand collaborations with consumer product partners such as KFC, Bandai, Random House, Danonino, Hartmann, Moltex, Nutribén, Women Secret, and Foster's Hollywood. Revenue is generated via licensing agreements (commissions/royalties) with manufacturers, retailers, and broadcasters.

Product overview

El Ocho Licencias y Promociones is a licensing and promotions agency based in Madrid, Spain, with over 15 years of experience representing local and international brands across entertainment, design, and sports categories. The company operates a licensing representation business — selecting, building, and developing brands for market leadership — combined with promotional campaign management services including loyalty programs, gift-with-purchase activations, and cross-brand collaborations. Its portfolio spans television and animated entertainment brands (Bluey, Dragon Ball series, Capitán Tsubasa, Isadora Moon, Mafalda, Grizzy and the Lemmings, Neon Genesis Evangelion, Peppa Pig, PJ Masks, and others), fashion and accessories brands (Fun & Basics, Dolores Promesas, Anekke), editorial brands, and toy brands. El Ocho also executes promotional campaigns pairing licensed characters with consumer brands (KFC–Dragon Ball Z, Bluey–Danonino, Mafalda–Women Secret, Pocoyó–Moltex, Pocoyó–Nutriben, and others) across Spain, Portugal, Germany, Italy, and broader European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensing Representation Services
• Promotions Management
• Television & Animated Entertainment Brands Portfolio
• Editorial Brands Portfolio
• Fashion & Accessories Brands Portfolio Licensed fashion and accessories brands (3 properties) including Fun & Basics (Spanish fashion accessories from Ubrique, founded 1994), Dolores Promesas (29 stores in Spain and 1 in France), and Anekke — covering bags, backpacks, wallets, scarves, and garments for the juvenile to adult female market.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, minor and core.

• KFCmajorGTM or Marketing PartnerEl Ocho managed the first official collaboration between Dragon Ball Z and KFC, a major international restaurant chain. The campaign was the largest international activation developed by the franchise, featuring a limited-edition menu in restaurants across Spain, Portugal, Germany, Italy, Poland, Czech Republic, Hungary, Belgium, Austria, and Slovakia. The activation included Katsu Sando, Teriyaki Cube, Cheese Balls, and exclusive packaging featuring Goku and Vegeta.
• Women SecretminorGTM or Marketing PartnerCross-collaboration between Mafalda, Women Secret (lingerie brand), Nestlé Extrafino, and Lumen (Penguin Random House) with a product giveaway on Women Secret's Instagram account in Spain.
• Nestlé ExtrafinominorGTM or Marketing PartnerCross-promotional collaboration with Women Secret, Nestlé Extrafino, and Lumen (Penguin Random House) featuring a product giveaway on Women Secret's Instagram account.
• HartmannminorGTM or Marketing PartnerThree promotional actions per year with Hartmann (healthcare/thermometer brand). Bluey-Hartmann promotion where customers received a Bluey-themed breakfast set with thermometer purchase (4,000 units).
• BandaicoreOEM/ Whitelabel/ Licensing PartnerBandai serves as Master Toy partner for multiple brands including PJ Masks, Vera y el Reino Arcoíris, and others in El Ocho's portfolio. Bandai develops and manufactures licensed toy products.
• Random HousecoreOEM/ Whitelabel/ Licensing PartnerRandom House serves as editorial partner for multiple brands including Peppa Pig, PJ Masks, and El Pequeño Reino de Ben & Holly. Publishes books and educational materials under licensed brands.
• TV3majorChannel Partner/ Reseller/ DistributorTV3 (Catalan public broadcaster) distributes animated content including Grizzy and the Lemmings in Spain.
• Clan TVEmajorChannel Partner/ Reseller/ DistributorClan TVE (RTVE's children's channel) is the primary TV broadcaster for multiple El Ocho brands including Peppa Pig (#1 show on Clan), Pocoyó, La Oveja Shaun, and others.
• NetflixmajorChannel Partner/ Reseller/ DistributorNetflix distributes multiple animated series from El Ocho's portfolio including Grizzy and the Lemmings, Dragon Ball Super, and Desencanto.
• HBO MaxmajorChannel Partner/ Reseller/ DistributorHBO Max distributes animated content including Grizzy and the Lemmings from El Ocho's portfolio.
• Disney ChannelmajorChannel Partner/ Reseller/ DistributorDisney Channel and Disney Junior broadcast multiple El Ocho brands including PJ Masks, Bluey (Disney Junior), and Dino Ranch (Disney Junior in US).
• Ludo StudiocoreStrategic or Co-development PartnerLudo Studio is the Australian production company behind Bluey. BBC Studios holds global marketing and distribution rights for the series.
• Kelebek MediacoreStrategic or Co-development PartnerKelebek Media produced the 2D animated series for Isadora Moon, with animation by JAM Media. 52 episodes of 11 minutes each.
• NutribénminorGTM or Marketing PartnerPocoyó-Nutribén promotion where customers received Pocoyó coloring and pencil sets by purchasing Nutribén baby food products at pharmacies.
• MoltexminorGTM or Marketing PartnerPocoyó-Moltex promotion where customers received nursery bags inside Moltex diaper packages with the purchase of any Moltex-Pocoyó diaper range.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tycoon Enterprises: Multi-territory licensing agency with offices across Latin America and Iberia, representing entertainment and consumer brands. Strongly comparable to El Ocho's Iberian and pan-European agency model.
• Bulldog Licensing: UK-based independent licensing agency managing entertainment and brand IP across the UK and Europe. Same agency-style business model as El Ocho: representation, deal-making, and retail support for entertainment and lifestyle properties.
• Biplanco: Spanish-based licensing agency with strong presence in Spain and Portugal and headcount in entertainment and lifestyle IP. Closest direct geographic competitor to El Ocho, executing the same Iberian licensing representation and promotional activation model.
• Beanstalk: Global brand licensing agency representing Fortune 500 owners across consumer products categories. Directly comparable intermediary role to El Ocho, with focus on licensing strategy, brand extensions, and partnerships with manufacturers/retailers.
• Planeta Junior: Spanish children's content and licensing subsidiary of Grupo Planeta, owning and representing brands like Miraculous and PJ Masks in Iberian markets. Direct competitor for entertainment IP licensing in El Ocho's home market.
• CPLG (Copyright Promotional Licensing Group): CPLG is one of the largest independent brand licensing agencies in EMEA, representing global consumer brands across apparel, publishing, home, and entertainment. Highly comparable business model to El Ocho: intermediary between brand owners and licensees/retailers, with merchandising and promotional services.
• MCA Licensing (NZ) / Lisa Marks Associates: Independent boutique licensing agency focused on entertainment and lifestyle IP representation. Compares directly with El Ocho's portfolio-and-promotion management business; useful representative of an agency-tier competitor.

Broad incumbents

• WildBrain: Canadian children's entertainment and licensing company managing Teletubbies, Strawberry Shortcake, and many other IP. Functions both as licensor and licensing agent globally; comparable activity set to El Ocho but at much larger scale and as a content owner.
• Studio 100: Belgian-owned children's entertainment group combining IP creation, media distribution, and licensing across Europe. Overlaps with El Ocho on European children's brand licensing, but as an integrated owner rather than pure agent.
• IMG Licensing (Endeavor): Global licensing arm within Endeavor (formerly WME-IMG) representing sports, entertainment, and lifestyle IP at massive scale. Overlaps with El Ocho in sports and entertainment brand licensing, but operates globally with broader talent-management context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ELOCHOLICENCIAS
• LinkedInlinkedin.com/company/el-ocho-licencias-y-promociones
• Instagraminstagram.com/elocholicencias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Ocho