Cyber Marketing

What Cyber Marketing does

Cyber Marketing Inc. (株式会社サイバーマーケティング) is a privately held Japanese IT services company founded in April 2006 and headquartered in Minato-ku, Tokyo, with paid-in capital of ¥10,000,000. The company delivers full-stack web service solutions spanning strategy, development, promotion, and ongoing operations, primarily to golf courses, restaurants, beauty salons, and travel/portal sites. Its core portfolio consists of six integrated platforms: a LINE Bot automated reservation system, a C2C video and photo testimonial platform, a premium member-only booking service (THE MEMBERS), a web-based instant lottery tool, a web stamp rally system, and a mobile tap-only review tool. Underlying technology combines LINE ecosystem integration, lightweight tap-only mobile UIs, AI-assisted reservation flow selection, and AI-plus-human content moderation for user-generated testimonials.

The business operates three revenue streams: professional services (consulting and development), managed services (ongoing operations support), and recurring subscription/platform fees for its LINE reservation, member booking, lottery, stamp rally, and review tools. Go-to-market is sales-led B2B with direct email inquiry intake via cybermarketing.jp, targeting enterprise anchor clients alongside SMB and mid-market platform subscribers. The company's go-to-market history is anchored in long-term engagements with major Japanese golf operators — Accordia Golf (2006–2014) and Pacific Golf Management (2012–2015) — supplemented by golf-specific products such as Score+ (online tournament service) and Golfans Tee Times (beginner support program). Representative Director and President Ito Tsuyoshi (伊藤剛) leads the company, which holds JISQ15001 privacy management certification and is exclusively Japan-domestic in geographic scope.

Name

Cyber Marketing

Legal name

株式会社サイバーマーケティング

Website

https://cybermarketing.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Cyber Marketing Inc. is a privately held Tokyo-based IT firm, founded in 2006, that builds and operates web-based marketing, reservation, and engagement platforms — primarily LINE-integrated tools — for golf courses, restaurants, beauty salons, and travel portals in Japan.

Ownership category

akta.pro rank

Product category

Web Marketing and Reservation Platforms

NAICS

Software Publishers (5132), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Web marketing services
• LINE reservation systems
• Content marketing platforms
• Member booking systems
• Golf industry solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Service Consulting and Development: Full-service web solutions encompassing strategy development, web service development, promotional campaigns, and ongoing operations support. Services cover from upstream planning to downstream execution for client web services.
2. Web Service Operations Management: Ongoing management and operational support for client web services including quality control, customer support, and cost-optimized operational systematization.
3. Platform Subscription Services: Platform-based services such as LINE reservation systems, member booking services, and promotional tools provided on subscription basis to golf courses, restaurants, and beauty salons.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cyber Marketing develops and operates web-based marketing and reservation platforms (LINE Bot Automated Reservation, Video Testimonial Platform, Member Reservation, Web Lottery, Stamp Rally, Tap Review) combined with full-service web consulting, development, promotion, and operations support. Its clients are primarily Japanese golf courses, restaurants, beauty salons, and travel portals seeking integrated customer acquisition and engagement systems. The company delivers both custom projects and subscription-based platform services.

Product overview

Cyber Marketing offers a suite of web-based marketing and reservation solutions centered around LINE and web platforms. The core portfolio includes six integrated service products: LINE予約プラットフォーム (automated LINE reservation via Bot), 動画体験談プラットフォーム (user-generated video testimonial content), メンバー予約 (premium member-only reservation), Web版スピードくじ (engagement lottery tool), スタンプラリー (loyalty stamp rally), and タップ式レビュー (tap-based survey tool). These solutions are positioned primarily for restaurant, golf, and salon industries, combining strategy, development, and operations support. The company also developed golf-industry specific products including THE MEMBERS (member reservation system), Score+ (online tournament platform), and Golfans Tee Times (beginner program). All services emphasize user-centric design, gamification elements, and O2O (online-to-offline) capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• LINE Bot Automated Reservation Platform (LINE予約プラットフォーム) Reservation platform automated via LINE Bot where users complete bookings with simple tap operations in the LINE chat screen. Designed for service businesses seeking to reclaim market share from portal sites by providing their own self-managed reservation system.
• Video Testimonial Platform (動画体験談プラットフォーム) C2C content marketing platform where users post testimonials via photos and videos, surfaced in a social-style feed. Targets travel, restaurant, and golf portal sites seeking to collect high-quality visual content for SEO and stock-type customer acquisition. Moderated by AI and human review.
• Member Reservation System (THE MEMBERS) Premium web reservation service for high-end golf courses, available exclusively to members and their member-approved certified guests. Includes member-to-guest hospitality features and is designed to activate member communities.
• Web Speed Lottery (Web版スピードくじ) Web-based instant lottery tool that increases user engagement frequency and drives sales promotion through coupons and points. Functions as an O2O tool to guide online users into physical stores.
• Web Stamp Rally (スタンプラリー) Web-based stamp rally supporting multiple purposes (same-product purchases, cross-shopping). Combines with LINE push notifications and email delivery for repeat customer engagement and retention.
• Tap Review Tool (タップ式レビュー) Mobile-only tap-based review tool with lightweight tap-only UI enabling quick responses without strong incentives. Question content and number of options are freely configurable.
• Score+ (スコアプラス) Online golf tournament service launched in February 2014 to propose new value and enjoyment in golf. Featured participation from top professional golfers including Miyazato Yusaku, Iwata Hiroshi, Domure Tomo, Matsumura Michio, and Kim Hyung-son.
• Golfans Tee Times: GTT Beginner support program released in September 2015 that utilizes weekday unused slots at golf courses to convert them into new golfers.
• Web Service Consulting and Development Full-service web solutions encompassing strategy development, web service development, promotional campaigns, and ongoing operations support. Services span from upstream planning to downstream execution for client web services.
• Web Service Operations Management Ongoing management and operational support for client web services including quality control, customer support, and cost-optimized operational systematization.

Quantifiable outcome

• Achieved cumulative customer acquisition of 6.16 million users for Accordia Golf over 8 years (2006-2014)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TableCheck: Japan-based restaurant reservation and table management SaaS provider serving restaurants and F&B operators. Directly comparable as a reservation platform with LINE integrations targeting the same Japanese restaurant market that Cyber Marketing serves.
• TORETA: Japanese restaurant CRM and customer data platform focused on repeat customer marketing for F&B operators. Closely matches Cyber Marketing's positioning around helping restaurants reduce portal dependency and build direct customer relationships.
• Resy: Restaurant reservation platform (owned by American Express) offering booking and CRM tools for restaurants. Direct peer in providing reservation platforms with consumer engagement features for the F&B vertical.

Broad incumbents

• Rakuten GORA: Japan's largest golf course booking portal operated by Rakuten, offering reservation and marketing services to golf courses. Direct competitor in Cyber Marketing's anchor golf vertical but at much greater scale and consumer-facing rather than SaaS-delivered.
• OpenTable: Global restaurant reservation platform and broad incumbent serving restaurants with booking and guest management solutions. Comparable reservation platform functionality but operates at global scale vs Cyber Marketing's Japanese focus.
• Hot Pepper Beauty (Recruit): Japan's dominant beauty salon booking portal operated by Recruit Holdings. Cyber Marketing serves beauty salons with LINE-based reservation tools, making Hot Pepper Beauty both a competitor and a primary alternative channel for client acquisition.
• Tablemark (Golf Digest Online / GDO): Golf Digest Online is Japan's leading golf media and booking platform, providing tee time reservations and golf course marketing services. Direct competitor in the golf vertical where Cyber Marketing has built its strongest expertise.
• Tabelog (Kakaku.com): Japan's largest restaurant search and reservation portal operated by Kakaku.com. Represents the dominant portal-based discovery channel that Cyber Marketing explicitly helps its restaurant clients move away from through direct LINE-based reservation systems.

Others

• L Y Corporation (LINE / Yahoo Japan): Parent company of LINE messaging platform on which Cyber Marketing builds its LINE Bot reservation systems. Functions as a critical infrastructure and ecosystem partner; also competes indirectly through LY Corporation's own business solutions and Yahoo Shopping reservation integrations.

Emerging players

• Customer Experience (CX) Platforms - e.g., Repro: Repro is a Japanese mobile-focused customer engagement and analytics platform enabling push notifications, in-app messaging, and marketing automation. Comparable as a Japanese marketing/CX platform targeting similar enterprise customers with engagement and retention tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyber Marketing