Pay It Forward
Pay It Forward is a private venture investment firm founded in 2019 that deploys capital into source-solving companies across fintech, logistics, energy, healthcare, and digital infrastructure, while running a parallel advisory services arm and a nonprofit media platform funded by 20% of GP profits.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pay It Forward does
The Pay It Forward Company (PIF) is a privately held venture investment firm founded in 2019 that invests in "source-solving" rather than "symptom-solving" companies across financial access, logistics, energy, health, and digital infrastructure. PIF operates a multi-vehicle fund platform, acting as co-general partner with Tribe Capital across Fund 1, Fund 2, Crypto Fund 1, and related SPVs, and with Deciens across Fund 1 and related SPVs. The firm is led by General Partners Raaid Hossain and Omar Chohan and maintains a deliberately small team of 1–10 employees.
PIF operates three integrated business lines. The PIF Venture Fund deploys capital into a portfolio of 18+ companies spanning logistics (Shiprocket, Blackbuck), fintech (Republic, Chipper, PXP), crypto (Kraken, Frax, Hourglass, Lombard, ORBT), energy (Zeno, Ampaire), healthcare (Hone), advanced manufacturing and space (Hadrian, Kepler), AI/enterprise software (Terzo, Ultrasafe), and consumer/CPG (Resugar). PIF Advisory generates services revenue through outsourced CFO, tax, bookkeeping, growth marketing, operations/HR/admin, IT security, partnerships, and entity management for family offices, private equity firms, enterprises, and media and software companies globally. Causeartist, the nonprofit arm funded by 20% of GP profits from the PIF Venture Fund, operates a media platform with 750k+ annual visitors to accelerate the global impact startup ecosystem through storytelling, events, and open-access education.
The firm's revenue model combines conventional venture fund economics (management fees and carry across multiple co-GP vehicles) with fee-for-service advisory engagements; pricing is not publicly disclosed. Distribution is primarily direct B2B relationships with founders, family offices, and enterprises, supplemented by the Causeartist community as a top-of-funnel sourcing channel. No revenue figures, AUM, fund sizes, or ownership/equity data are disclosed in the available source material.
Pay It Forward firmographics
Firmographics- Name
- Pay It Forward
- Legal name
- The Pay it Forward Company
- Website
- https://pif.vc
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pay It Forward is a private venture investment firm founded in 2019 that deploys capital into source-solving companies across fintech, logistics, energy, healthcare, and digital infrastructure, while running a parallel advisory services arm and a nonprofit media platform funded by 20% of GP profits.
- Ownership category
- akta.pro rank
Pay It Forward industry classification
Industry- Product category
- Venture Capital and Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
- akta.pro secondary industry
- Venture Capital Fund-of-Funds / Multi-Manager Platforms (FSANAAAJ)
Keywords
Pay It Forward business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels3 records
Marketing channels3 records
Pay It Forward product offering
Product offeringCore offering
The Pay It Forward Company (PIF) is a venture investment firm that funds and founds source-solving ventures across financial access, logistics, energy, health, and digital infrastructure. It operates the PIF Venture Fund, providing capital and hands-on operational support, alongside PIF Advisory, which delivers outsourced CFO, tax, bookkeeping, growth marketing, operations/HR/admin, IT security, partnerships, and entity management services. The firm commits 20% of GP profits to its nonprofit arm, Causeartist, which runs a media and education platform for the impact startup ecosystem.
Product overview
The Pay It Forward Company is an investment and venture firm that operates a multi-offering portfolio consisting of the PIF Venture Fund (which invests in early-stage ventures solving root-cause problems across sectors including financial access, logistics, energy, health, and digital infrastructure), PIF Advisory (providing operational infrastructure services such as outsourced CFO, tax, bookkeeping, growth marketing, operations, HR, IT security, and entity management), and Causeartist (its nonprofit arm focused on media, education, and collaboration for the impact startup ecosystem). The company describes its model as investing capital with hands-on operational support and committing 20% of GP profits to philanthropy.
Differentiator
Problem solved
Functional benefit
Brands
- PIF Advisory: Provides operational infrastructure support including outsourced CFO, tax, bookkeeping, accounting, growth marketing, operations, HR, admin, IT security, partnerships, and entity management services.
- Causeartist
Products and services
- PIF Venture Fund Venture capital fund that invests in early-stage companies solving root-cause problems across infrastructure, platforms, and technologies in financial access, logistics, energy, health, and digital infrastructure sectors. Operates with co-GP structures alongside Tribe Capital and Deciens across multiple vehicles including Fund 1, Fund 2, Crypto Fund 1, and related SPVs.
- PIF Advisory Provides outsourced CFO, tax, bookkeeping/accounting, growth marketing, operations/HR/admin, IT security, partnerships, and entity management services. Serves global clients including family offices, private equity firms, large and small enterprises, media companies, and software startups. Also includes AI, web, mobile, and hardware software development.
- Causeartist
Companies that use Pay It Forward
Customer profileSegments3 records
Ideal customer profiles3 records
Pay It Forward technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pay It Forward partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CauseartistcoreCauseartist is the nonprofit arm of PIF dedicated to accelerating the global impact startup ecosystem through media, education, and collaboration. PIF donates 20% of GP profits from the PIF Venture Fund to Causeartist. The platform bridges capital and culture through storytelling, events, and open-access education.
- PIF AdvisorycorePIF Advisory provides operational infrastructure services including outsourced CFO, tax, bookkeeping/accounting, growth marketing, operations/HR/admin, IT security, partnerships, and entity management. Services target global clients including family offices, private equity, enterprises, media companies, and software startups.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pay It Forward competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
Pay It Forward social profiles
Digital presencePay It Forward financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pay It Forward leadership team
Management profileNumber of profiles
Profiles2 records
Pay It Forward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pay It Forward M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pay It Forward
What does Pay It Forward do?
The Pay It Forward Company (PIF) is a venture investment firm that funds and founds source-solving ventures across financial access, logistics, energy, health, and digital infrastructure. It operates the PIF Venture Fund, providing capital and hands-on operational support, alongside PIF Advisory, which delivers outsourced CFO, tax, bookkeeping, growth marketing, operations/HR/admin, IT security, partnerships, and entity management services. The firm commits 20% of GP profits to its nonprofit arm, Causeartist, which runs a media and education platform for the impact startup ecosystem.
Is Pay It Forward a public or private company?
Pay It Forward is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pay It Forward founded?
Pay It Forward was founded in 2019. It employs 1 to 10 people.
Does Pay It Forward have an API?
No public API is recorded for Pay It Forward.
What industry is Pay It Forward in?
Pay It Forward's product category is Venture Capital and Advisory Services. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of FSANAAAJ, Venture Capital Fund-of-Funds / Multi-Manager Platforms. Its NAICS code is 523940 and its SIC code is 6282.