Dynamic Workplace
Dynamic Workplace is a Paris-based consulting firm advising French real estate investors and corporate occupiers on optimizing shared and operated commercial real estate through its proprietary Valeur d'Usage® methodology and DYNAMIC APPS digital platform.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dynamic Workplace does
Dynamic Workplace is a Paris-based consulting firm (SAS, founded 2019) that advises real estate investors and corporate occupiers on optimizing shared and operated commercial (tertiary) real estate in France. The company's offer is built around its proprietary Valeur d'Usage® (Usage Value) methodology — a trademarked framework that assesses buildings across 5 pillars and 400 criteria to define a 'Haute Valeur d'Usage®' (High Usage Value) classification for assets that meet user expectations for comfort, connectivity, security, and services. The audit process is codified in the Diagnostic de Performance d'Usage® and delivered through three commercial tiers: Formule Essentielle (diagnostic from €4,900 HT), Formule Avancée (transformation planning from €7,500 HT), and Formule Premium (operator selection and operational support on a monthly retainer). DYNAMIC APPS, the company's digital platform, aggregates completed audits to provide asset scoring, improvement plans, business plans, and ROI projections for portfolio transformation. Dynamic Workplace has audited over 1 million m² across more than 80 buildings in Île-de-France, serving a customer base that includes Région Île-de-France, Orange, Engie, EDF, Mobivia, and Provepharm.
The business model combines professional services revenue (project fees and monthly retainers) with an emerging subscription component via DYNAMIC APPS. Go-to-market is sales-led and direct, targeting enterprise real estate investors and corporate real estate decision-makers through website CTAs (Request a Quote, Request a Demo) and thought-leadership content distributed on LinkedIn, YouTube, masterclasses, and the #TheBox partner video series. The company is bootstrapped (SAS with €10,000 share capital, no external funding rounds disclosed) and operates as an independent entity, with co-founders Philippe Morel (President) and Mathieu Gémon (CEO) and sponsor/advisor Cécile de Guillebon (former Director of Real Estate and General Services at Groupe Renault). Distribution is currently domestic (France, concentrated in Île-de-France), with a DW* INSIDE ecosystem of complementary workplace partners (WiredScore, Herman Miller, Volum, YAD.Space, HaveAGooDay, Bonanza, laWEbox, Speak & Act, Umantex, elinoï, Autrement Formations, Karl&Max) that extends the firm's delivery capability beyond its core consulting team.
Dynamic Workplace firmographics
Firmographics- Name
- Dynamic Workplace
- Legal name
- SAS Dynamic Workplace
- Website
- https://dynamic-workplace.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dynamic Workplace is a Paris-based consulting firm advising French real estate investors and corporate occupiers on optimizing shared and operated commercial real estate through its proprietary Valeur d'Usage® methodology and DYNAMIC APPS digital platform.
- Ownership category
- akta.pro rank
Dynamic Workplace industry classification
Industry- Product category
- Commercial Real Estate Consulting
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Workplace Experience & Concierge Services (BPABAFAG)
- akta.pro secondary industries
- Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF), Move Management (Office Relocations) (BPABAFAC)
Keywords
Where Dynamic Workplace is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Dynamic Workplace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Consulting Services: Three-tier service offering: Essentielle (diagnostic), Avancée (transformation planning), Premium (operator selection). Pricing from €4,900 to monthly fees.
- Digital Platform Subscription: DYNAMIC APPS digital solution for portfolio analysis and planning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essentielle: Building Usage Performance Diagnostic - evaluation to understand building strengths and constraints, prepare commercial optimization |
| One time/ perpetual license | Pay-as-you-go | Avancée: Definition of Transformation Plans - improvement plans, costing (capex & opex), target scenario selection, planning |
| Subscription | Monthly | Premium: Selection and Implementation of Site Operator - RFP management, service provider selection, operational support |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Dynamic Workplace product offering
Product offeringCore offering
Dynamic Workplace provides commercial real estate advisory and a digital platform (DYNAMIC APPS) for evaluating, transforming and operating shared tertiary buildings, using its proprietary Valeur d'Usage® methodology built on 5 pillars and 400 criteria. Services are sold in three tiers — Essentielle (building usage diagnostic from €4,900), Avancée (transformation planning and business plan from €7,500) and Premium (operator selection and implementation on a monthly retainer) — targeted at real estate investors and corporate occupiers.
Product overview
Dynamic Workplace offers a comprehensive suite of commercial real estate advisory services centered on its proprietary Valeur d’Usage® (Usage Value) methodology, which evaluates buildings across 5 pillars and 400 criteria. The core product is Dynamic Apps, a digital platform that integrates all Usage Value audits to provide clients with building analysis and scoring on key themes, enabling improvement plans and ROI calculations. Service offerings are structured in three tiers: Formule Essentielle (Diagnostic de Performance d’Usage® - building performance evaluation based on 400 criteria, starting from 4,900 euros), Formule Avanzée (transformation plan definition including densification studies and business plans, starting from 7,500 euros), and Formule Premium (operator selection and site implementation with monthly retainer pricing). The company has audited over 1 million m² in Ile-de-France across more than 80 assets.
Differentiator
Problem solved
Functional benefit
Brands
- Valeur d'Usage®: Proprietary trademarked concept created by Dynamic Workplace that defines building value based on its capacity to meet essential user expectations for comfort, connectivity, security, and services.
- DYNAMIC APPS
- DW Advisory
- Diagnostic de Performance d'Usage®
Products and services
- Dynamic Apps (DYNAMIC APPS) Digital solution that integrates all Usage Value audits to provide clients with building analysis and scoring on key themes, enabling projection of improvement plans, business plans and ROI calculations for progressive transformation of real estate portfolios.
- Formule Essentielle — Diagnostic de Performance d'Usage® Building usage performance diagnostic based on 5 pillars and 400 criteria, designed to help clients understand the strengths and constraints of a site and prepare its commercial optimization. Starting at €4,900 excluding VAT.
- Formule Avancée — Définition des Plans de Transformation Transformation plan definition including densification study, common space and services programming, new hotel model, benchmark, and business plan development, with capex/opex costing and target scenario selection. Starting at €7,500 excluding VAT.
- Formule Premium — Sélection et Mise en Place de l'Opérateur Premium service including tender/RFP process management, service provider selection, negotiation and contractualization support, and ongoing operational assistance for the implementation of a building or site operator. Sold on a monthly retainer basis.
- Valeur d'Usage® Framework (400 Criteria) Proprietary trademarked methodology defining building value through its capacity to meet essential user expectations for comfort, connectivity, security and services; enables comparison of buildings across 5 pillars and 400 criteria and identifies Haute Valeur d'Usage® (High Usage Value) buildings scoring above 80/100.
Quantifiable outcome
- 1 million m² already audited in Île-de-France across more than 80 assets
- +1 more outcomes
Companies that use Dynamic Workplace
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Dynamic Workplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dynamic Workplace partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- BonanzaminorRecruitment specialist for Generation Z via social networks. Bonanza helps companies recruit young talent and strengthen employer brand through social channels. Partners in DW* INSIDE ecosystem.
- laWEboxminorDigital micro-learning experience that disseminates managerial best practices to teams. 2,000 contents available for animating learning communities. Partners in DW* INSIDE ecosystem.
- Herman MillerminorOffice furniture manufacturer with 100+ year history focused on design and workplace solutions. Partners in DW* INSIDE ecosystem for workplace optimization.
- Speak & ActminorEmployer brand and school platform. Collaborated on QVT Barometer 2019. Partners in DW* ecosystem for workplace happiness benchmarking.
- HaveAGooDayminorLight operator bringing human services to building users, acting as local community animator with low CAPEX requirements.
- Karl&MaxminorErgonomic footwear specialist for enterprises. Featured in #TheBox by DW* INSIDE. Focus on workplace wellness and QVT.
- elinoïminorTalent incubator selecting and accompanying tech startups in recruitment. Featured in #TheBox.
- Autrement FormationsminorDevelops soft-skills through theatrical and artistic workshops. Featured in #Confinésmaismotivés series.
- UmantexminorTransforms company assets into competitive advantages for innovation. Specializes in collaborative creativity, maker culture, and experiential learning.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dynamic Workplace competitors and assessment
Company assessmentDirect peers
- Unispace: Workplace strategy and design consultancy serving corporate occupiers on experience, change, and space planning. Closely aligned to Dynamic Workplace's occupier-side Avancée/transform offering.
- M Moser Associates: Boutique-to-mid-sized global workplace strategy and design consultancy focused on occupier experience, space utilization, and workplace change. Highly comparable service model to Dynamic Workplace, especially on occupier-side diagnostics and transformation.
Broad incumbents
- Cushman & Wakefield: Global CRE services firm with a Workplace Experience & Change advisory offering. Comparable in advisory scope (building performance, occupancy, experience), competing as an incumbent with cross-border delivery capacity.
- JLL (Jones Lang LaSalle): Global CRE services firm offering workplace strategy, occupancy planning, and portfolio consulting alongside brokerage and PM. Highly comparable to Dynamic Workplace on workplace advisory, but with a vastly broader service portfolio and global footprint.
- Steelcase: Global workplace furniture and applied research + consulting firm with workplace strategy, occupancy and experience offerings. Adjacent competitor to Dynamic Workplace on workplace advisory, and an explicit ecosystem partner.
- Colliers International: Global CRE services firm with project management and workplace consulting practices targeting investors and corporate occupiers. Directly comparable to Dynamic Workplace on tenant/investor advisory for tertiary assets.
- CBRE Group: Global CRE services firm with a Workplace practice covering occupancy strategy, experience advisory, and portfolio optimization. Overlaps directly with Dynamic Workplace's diagnostic and transformation planning, scaled globally.
- Gensler: Global design and consulting firm with a prominent Workplace practice covering strategy, change management, and space optimization. Comparable in delivering workplace assessments and transformation plans but with a design/architecture-led model.
Emerging players
- Workplace Labs: Workplace experience analytics and benchmarking vendor focused on occupancy data and QVT metrics. Comparable to Dynamic Workplace's DYNAMIC APPS platform on benchmarking and usage-value scoring for corporate occupiers.
Regional players
- Deskeo: Paris-based flexible and serviced office operator with workplace design and fit-out services. Comparable on Paris tertiary market focus and operator-side positioning to Dynamic Workplace's Premium tier, though operating from the supply side rather than advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dynamic Workplace social profiles
Digital presenceDynamic Workplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynamic Workplace leadership team
Management profileNumber of profiles
Profiles3 records
Dynamic Workplace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynamic Workplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynamic Workplace
What does Dynamic Workplace do?
Dynamic Workplace provides commercial real estate advisory and a digital platform (DYNAMIC APPS) for evaluating, transforming and operating shared tertiary buildings, using its proprietary Valeur d'Usage® methodology built on 5 pillars and 400 criteria. Services are sold in three tiers — Essentielle (building usage diagnostic from €4,900), Avancée (transformation planning and business plan from €7,500) and Premium (operator selection and implementation on a monthly retainer) — targeted at real estate investors and corporate occupiers.
Is Dynamic Workplace a public or private company?
Dynamic Workplace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dynamic Workplace founded?
Dynamic Workplace was founded in 2019. It employs 11 to 50 people.
Where is Dynamic Workplace based?
Dynamic Workplace is headquartered in Paris, France, in the Europe region.
How does Dynamic Workplace make money?
Two revenue lines are on record. Professional Consulting Services are the primary driver. The others are digital Platform Subscription.
Who are Dynamic Workplace's main competitors?
Direct peers on record are Unispace and M Moser Associates. Broad incumbents are Cushman & Wakefield, JLL (Jones Lang LaSalle), Steelcase, Colliers International, CBRE Group and Gensler. Workplace Labs is listed as an emerging player. Deskeo is listed as a regional player.
Does Dynamic Workplace have an API?
No public API is recorded for Dynamic Workplace.
What industry is Dynamic Workplace in?
Dynamic Workplace's product category is Commercial Real Estate Consulting. Its primary akta.pro industry code is BPABAFAG, Workplace Experience & Concierge Services, with a secondary code of IMAIALAF, Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding). Its NAICS code is 531390 and its SIC code is 8742.