Friends of the Earth Cymru

What Friends of the Earth Cymru does

Friends of the Earth Cymru is a Welsh environmental campaigning charity established in 1984, operating as the Wales-focused arm of Friends of the Earth England, Wales and Northern Ireland and part of a global network spanning over 75 national organizations across five continents. The organization campaigns on environmental issues of national importance in Wales, including clean air, contaminated land remediation, coal tip safety, net zero targets, sustainable transport, fossil fuel funding, sustainable fashion, nature protection, and youth engagement. Its product surface comprises policy research publications (notably identifying over 45,000 potentially contaminated land sites across Wales), constituency-level environmental data reports for all 16 Senedd constituencies, an online petition platform, a newsletter, and a network of community-based local action groups that deliver grassroots campaigns. The organization also runs a 2026 Senedd Election Hub publishing comparative analyses of political party manifestos and commissioned a YouGov poll (March 2026) demonstrating public support for environmental policy.

The organization operates with a very lean headcount of 4 staff members supported by volunteers (per FAQ), headquartered at C12, 12 Cathedral Road in Cardiff city centre. Its revenue model is donations and fundraising, with website visitors directed to donate to the Friends of the Earth Charitable Trust; no specific donation tiers, financial figures, or pricing structures are publicly disclosed. The go-to-market motion is community-led: it relies on petitions, donor engagement, volunteer recruitment, and local action group mobilization rather than paid acquisition or sales. Marketing and distribution are primarily digital via the foe.cymru website, email newsletter, and bilingual Twitter/Facebook/Instagram channels (@foecymrucydd), supplemented by manifesto blogs and election-cycle content. The technology stack is a standard Drupal CMS with no proprietary platform, no AI/ML capabilities, and no disclosed APIs or integrations. The organization is structured as a charitable trust/nonprofit, with 'Friends of the Earth Limited' referenced in the website footer, and maintains affiliations with Friends of the Earth Scotland, Ireland, and Europe as sister entities.

Name

Friends of the Earth Cymru

Legal name

Friends of the Earth Cymru

Website

https://foe.cymru

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Friends of the Earth Cymru is a small Welsh environmental campaigning charity, established 1984 and affiliated with the global Friends of the Earth network, that runs advocacy campaigns, policy research, and a grassroots local action group network across Wales, funded by donations to the parent charitable trust.

Ownership category

akta.pro rank

Product category

Environmental advocacy and campaigning services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Pollution Prevention & Toxics Reduction (BPAGAGAJ), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Environmental campaigning
• Climate advocacy
• Community activism
• Environmental policy research
• Sustainability campaigns

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization relies on donations and fundraising from supporters. The website includes a 'Donate or Fundraise' section and visitors are directed to donate to the Friends of the Earth Charitable Trust.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Friends of the Earth Cymru is an environmental campaigning charity that advocates for environmental protection across Wales through coordinated campaigns (e.g., Clean Air, Contaminated Land, Fossil Free Wales, Sustainable Fashion, Transport, Youth for Cymru and Planet), supports a network of volunteer-led Local Action Groups, publishes research and policy responses (including contaminated land studies and Senedd constituency-level environmental data reports), and mobilizes supporters via petitions, newsletter, and donations routed to the Friends of the Earth Charitable Trust.

Product overview

Friends of the Earth Cymru operates as part of the most influential environmental campaigning organization in the UK, which is part of the most extensive environmental network globally with over 75 national organizations across five continents. The organization offers a network-based platform comprising environmental campaigns (including Bee Friendly, Clean Air, Contaminated Land, Fossil Free Wales, Sustainable Fashion, Transport, and Youth for Cymru and Planet), a network of local action groups, research publications and policy responses, donation/fundraising services, petition services, and a newsletter. The 2026 Senedd Election Hub provides analysis of political party manifestos. The organization does not operate as a technology product company but as an advocacy and campaigning organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Campaigns (Bee Friendly, Clean Air, Contaminated Land, Fossil Free Wales, Sustainable Fashion, Transport, Youth for Cymru and Planet, Stop Funding Fossil Fuels, Amdani!) A suite of named environmental campaigning initiatives addressing climate, clean air, contaminated land remediation, fossil fuel divestment, sustainable fashion, transport, and youth engagement, intended for Welsh citizens, communities, and supporters who wish to take action on environmental issues in Wales.
• Donation and Fundraising Platform Online donation and fundraising service enabling Welsh supporters to contribute financial support to Friends of the Earth Cymru's environmental campaigns, with donations processed via the Friends of the Earth Charitable Trust.
• Newsletter Subscription Email newsletter subscription service providing subscribers with campaign updates, news, and calls to action on environmental issues in Wales.
• Petition Platform Online petition signing platform enabling supporters to add their names to petitions on specific environmental campaign issues affecting Wales.
• Local Action Groups Network Network of affiliated volunteer-led local action groups across Wales that campaign on environmental issues relevant to their local communities, offering supporters a way to participate in grassroots environmental action.
• Resources and Research Publications Research publications and policy responses covering topics such as contaminated land studies (over 45,000 sites across Wales identified), Bus Services (Wales) Bill response, Disused Mine and Quarry Tips (Wales) Bill response, Environment (Principles, Governance and Biodiversity Targets) (Wales) Bill response, and the environmental and economic legacy of Wales' industrial past.
• 2026 Senedd Election Hub Dedicated election-focused hub providing comparative analysis of Welsh political party manifestos on environmental policy and constituency-level environmental data reports designed to help voters question candidates on environmental issues.

Quantifiable outcome

• Over 45,000 potentially contaminated land sites identified across Wales
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Friends of the Earth England, Wales and Northern IrelandcoreOthersFriends of the Earth Cymru is part of Friends of the Earth England, Wales and Northern Ireland, the most influential environmental campaigning organization in the UK. This affiliation provides access to resources, research, and collective campaigning capabilities.
• Friends of the Earth EuropeminorOthersEuropean network affiliation providing connections to environmental campaigns across Europe and participation in EU-level environmental policy discussions.
• Friends of the Earth ScotlandminorOthersFellow national organization within the Friends of the Earth network, sharing resources and coordinating on UK-wide environmental campaigns.
• Friends of the Earth IrelandminorOthersFellow national organization within the Friends of the Earth network.
• Local Action Groups across WalescoreStrategic or Co-development PartnerFriends of the Earth Cymru supports a unique network of local groups who campaign in communities across Wales. These groups are independent but affiliated with the national organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friends of the Earth Ireland: Another sister organization within the international Friends of the Earth network, campaigning on environmental issues in Ireland with a similar donation-funded, community-action-group structure. Comparable national-level environmental NGO.
• RSPB Cymru: The Welsh arm of the UK's largest nature conservation charity, operating with a regional Wales focus on biodiversity advocacy, member fundraising, and policy influence. Closely comparable mission and operating structure.
• Friends of the Earth England, Wales and Northern Ireland: The parent UK organization under which Cymru operates. Runs identical environmental campaigns across England, Wales and Northern Ireland, sharing brand, fundraising infrastructure, and research assets with the Welsh branch.
• Friends of the Earth Scotland: Sister national organization within the Friends of the Earth UK network, campaigning on environmental issues in Scotland with a comparable donation-funded, advocacy-led model. Directly comparable as a regional environmental NGO operating in a distinct UK nation.
• Wildlife Trust Wales: A federation of Welsh Wildlife Trusts focused on nature protection, land management, and environmental campaigning across Wales. Comparable regional NGO with donation-led revenue and volunteer-driven campaigns.
• WWF Cymru: The Welsh office of WWF UK, campaigning on environmental policy and conservation with a similarly bounded Welsh geographic remit and donor-funded model.

Others

• Welsh Environment Link: An umbrella body representing Welsh environmental NGOs in policy engagement with the Welsh Government. Functions as an ecosystem convening organization rather than a direct campaigner, but operates in the same Welsh environmental-advocacy space.

Regional players

• Keep Wales Tidy: A Welsh environmental charity focused on litter prevention, beach cleaning, and community environmental action. Operates exclusively in Wales on overlapping themes of nature protection and community engagement.

Broad incumbents

• Greenpeace UK: A larger UK-wide environmental campaigning organization with overlapping issue areas (climate, fossil fuels, nature). Donation-funded model with broader geographic scope and significantly larger headcount than the Welsh regional entity.

Emerging players

• ClientEarth: An environmental law charity using litigation and legal advocacy to drive environmental outcomes. Comparable mission and charity status but uses a distinct legal-action lever rather than community campaigning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foecymrucydd
• Facebookfacebook.com/friendsoftheearthcymru
• Instagraminstagram.com/foecymrucydd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends of the Earth Cymru