Pins & Mehr

What Pins & Mehr does

Pins & Mehr GmbH & Co. KG is a German custom promotional products manufacturer founded in 1994 and headquartered in Ichenhausen, Bavaria. The company produces made-to-order pins, badges, shopping cart releases (under its proprietary TRIGGI® brand), keychains, lanyards, magnets, and a broad secondary portfolio of felt, microfiber, silicone, wood, and soft-rubber merchandise for B2B customers. Production spans nine methods — screen printing, offset printing, soft and hard enamel, sand-grain finish, injection molding, embossing, laser engraving, and 3D epoxy Doming — supported by in-house design services that adapt customer logos and corporate identity files.

The business operates a direct, sales-led B2B model with personal account management via phone, email, and inquiry form, restricted to industry, trade, commerce, and institutional buyers (not consumers). Pricing is quote-based, with unit pricing tiered by product type, material, color count, and quantity, and minimum order quantities ranging from 100 pieces (magnets) to 300 pieces (lanyards, soft rubber luggage tags) to 1,000 pieces (flipchart magnets). Reorders are supported without reprint/tooling costs for two years. Primary markets are Germany and Austria, with shipping available across Europe.

The company is privately held with no external funding, no parent organization, and no disclosed institutional investors. It is Sedex-certified for ethical supply chain practices and REACh SVHC compliant for chemical safety. Recent commercial activity includes a 2024 shift to 100% compostable packaging, a March 2025 TRIGGI®plus launch with QR-code key-finder functionality, a #1 Proven Expert ranking in the Production category in 2025, and the milestone of 1,000 verified customer reviews in January 2025. Notable enterprise customers include Adidas, Continental AG, ENGIE Deutschland, Sparkasse Wuppertal, and the Bayerisches Staatsministerium, alongside a broad base of political parties, municipalities, trade unions, and sports clubs.

Name

Pins & Mehr

Legal name

Pins & mehr GmbH & Co. KG

Website

https://pinsundmehr.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pins & Mehr is a Bavarian B2B manufacturer founded in 1994 that produces custom-branded pins, badges, TRIGGI® shopping cart releases, lanyards, magnets, and related promotional merchandise for corporate, municipal, political, and institutional clients across Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Mering

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Products Manufacturing: Manufactures and sells custom promotional items including pins, badges, keychains, lanyards, magnets, and related merchandise. Products are made to order based on customer specifications (logo, design, corporate identity). Minimum order quantities vary by product type.
2. Custom Manufacturing Services: Design and production services for promotional merchandise. Customers submit designs/logo files; company provides design adaptation to corporate identity and manufactures products. Pricing varies by product type, color count, and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pins & Mehr GmbH & Co. KG is a German B2B manufacturer that custom-produces branded promotional merchandise including pins, badges, keychains, lanyards, magnets, medals, name badges, cheering sticks, and related items. The company offers in-house design services, multiple production methods (screen print, offset print, soft enamel, hard enamel, sand grain, injection molding, embossing, laser engraving, and 3D epoxy Doming), Pantone color matching, and Pantone-based reprint capability within two years without tooling costs. All products are made-to-order for business customers, municipalities, political parties, trade unions, sports clubs, and event organizers, with no retail or consumer sales.

Product overview

Pins & Mehr GmbH & Co. KG is a German manufacturer of custom promotional products and branding items, operating since 1994 with 30 years of experience. The company offers a broad, modular portfolio of custom imprinted promotional merchandise centered around its core competencies in pins, badges, and enamel products, supplemented by an extensive range of complementary items. The product lineup is organized into a unified catalog of approximately 30+ product families including: Pins & Anstecknadeln (screen print, offset print, soft enamel, hard enamel, sandgrain, injection molding, relief, and soft rubber variants); the TRIGGI® branded shopping cart release system (Original, Opener, Plus with QR key-finder, NFC, Premium, Carbon, Cap, Stone); Einkaufswagenchips (shopping cart tokens in metal and plastic); Lanyards (in tubular, flat, satin, and cord variants with various closures including gold foil printing); Schlüsselanhänger (keychains in metal, plastic, rubber, felt, leather, EVA foam); Magnete (magnetic pins, sheets, soft rubber, polyresin, sheet metal, flipchart, and plastic magnets); plus felt products, microfiber cleaning items, cheering sticks, medals, badges, silicone bracelets, wooden products, fabric labels, insulated travel mugs, and more. The company provides design services, Pantone color matching, and print templates, with production capabilities across screen printing, offset printing, embossing, soft/hard enamel, injection molding, laser engraving, and Doming/epoxy coating. Products are customizable with logos and designs for B2B clients including municipalities, political parties, corporations, sports clubs, and event organizers.

Differentiator

Problem solved

Functional benefit

Brands

• TRIGGI®: Brand name for the company's shopping cart release (Einkaufswagenlöser) product line, available in multiple variants including Original, Öffner, plus, NFC, Premium, Carbon, Cap, and Stone.
• TRIGGI® Einkaufswagenlöser

Products and services

• Custom Pins & Lapel Badges Custom-manufactured pins and lapel badges produced via screen printing, offset printing, soft enamel, hard enamel, sand grain finish, injection molding, relief molding, and soft rubber. Available in multiple metals, platings, and closure types (pin-back, magnetic, lapel). For B2B customers including municipalities, political parties, corporations, sports clubs, and event organizers.
• TRIGGI® Shopping Cart Releases Proprietary TRIGGI® branded shopping cart release mechanisms in eight variants: Original, Opener, Plus (with QR key-finder), NFC, Premium, Carbon, Cap, and Stone. Each variant uses different materials and feature sets. For retailers, supermarkets, and B2B brand campaigns.
• Shopping Cart Tokens (Einkaufswagenchips) Custom coins and tokens for shopping cart retention systems, available in metal (embossed, printed, injection molded, laser engraved) and plastic (printed) variants, including special holders and flag/sign-style designs. For retailers and B2B promotional campaigns.
• Lanyards (Full Range) Custom lanyard neck straps for ID badges and cards, offered in tubular band, flat band, flat band with clip closure (with gold foil hot-stamp option), satin band, satin band with clip closure, short with carabiner, cord, and bamboo fiber variants. Accessories include swivel snap hooks, plastic clasps, and carabiners. Minimum order 300 pieces. For events, trade shows, federations, and B2B identification.
• Custom Keychains (Schlüsselanhänger) Custom keychains manufactured in metal, injection molded plastic, soft rubber, felt, leather, and EVA foam, with various closure options. For B2B brand promotion, giveaways, and merchandising campaigns.
• Refrigerator and Promotional Magnets (Full Range) Comprehensive magnet product line including magnetic pins (with epoxy coating), magnetic sheets, soft rubber magnets, polyresin magnets, sheet metal magnets, flipchart magnets, and plastic magnets. Used as giveaways, mailing inserts, and brand promotion. For corporate, retail, financial services, and B2B customers.
• Plaques, Coins, and Medals Custom plaques, coins, and medals for awards and commemorations, available in cast and embossed variants. For municipalities, organizations, sports events, and recognition programs.
• Round Button Badges Round badge pins available in multiple shapes, materials, and printing methods for promotional and commemorative purposes. For political campaigns, events, and B2B brand promotion.
• Advertising Clips (Werbeklammern) Branded office clips including Promo-Clip, Wing-Clip, Wing-Clip Shape, aXion-Clip, and XL variants, with custom printing and packaging options. For B2B office supplies and promotional giveaways.
• Microfiber Products Microfiber cleaning products including cloths, 3-in-1 mousepads with screen cleaning function, microfiber bags for phones and glasses, display cleaners, and multifunctional cloths. For tech, retail, and B2B brand promotion.
• Bookmarks (Lesezeichen) Custom bookmarks in magnetic (with aluminum variant) and solid metal versions. For libraries, publishers, book retailers, and B2B promotional use.
• Soft Rubber Products (Weichgummi) Soft rubber items including pins, keychains, labels (rubber patches), magnets, and coasters, offering flexibility and vibrant color options. For B2B brand promotion and giveaways.
• Felt Products (Filzprodukte) Custom felt items including keychains, coasters, bags, gift bags, door hangers, beer mug markers, bottle bracelets, smartphone cases, and seat cushions in various standard colors. For B2B brand promotion and trade union merchandise.
• Silicone Bracelets Custom molded silicone bracelets in standard and special shapes, suitable for fundraising, awareness campaigns, and promotional giveaways. For charities, NGOs, and B2B awareness campaigns.
• Name Badges Custom name badges in plastic, aluminum, and injection molded variants, with various closure mechanisms. For events, conferences, trade shows, and B2B identification.
• Cheering Sticks (Klatschstangen) Custom printed cheering sticks available in square (PUM 01), rounded (PUM 02), extra-long (PUM 01-L), hockey-stick shape (PUM 03), and hand-with-index-finger form (PUM 10) in various materials. For sports events, concerts, and promotional campaigns.
• 3D Epoxy Doming Labels Doming labels with a 3D epoxy coating providing a raised, glossy protective finish over printed designs. For premium product branding, electronics, and B2B applications.
• Admission Wristbands Custom printed admission wristbands for events, festivals, and venues with secure closures. For event organizers, festivals, and venues.
• Wooden Products Custom promotional items manufactured from wood materials for natural and eco-friendly branding. For sustainability-focused B2B customers.
• Fabric Labels Custom embroidered fabric labels for branding clothing, accessories, and textile products. For apparel brands, fashion, and textile B2B customers.
• Sheet Metal Signs Custom printed sheet metal signs for decorative and informational purposes. For retailers, municipalities, and B2B brand decoration.
• Ski Pass Holders Custom holders for ski passes and lift tickets designed for winter sports resorts and ski areas. For ski resorts, winter sports venues, and tourism.
• Spiral Retractable Lanyards Flexible spiral retractable lanyards with carabiner for keys, providing practical security for fishing, camping, or as keychain attachments. Approximately 25 cm plus hardware, 10 mm thick. For outdoor brands, retail, and B2B giveaways.
• Luggage Tags (Kofferanhänger aus Weichgummi) 2D 4-color cast soft rubber luggage tags, 105 x 65 mm, 6 mm thick, with plastic strap closure, writable back surface. Minimum order 300 pieces. For travel brands, hotels, airlines, and B2B luggage identification.
• Flipchart Magnets Plastic capsule magnets for magnetic whiteboards, screen printed, with embedded black cast magnet on back. Example: 1-color screen print, 38 mm diameter. Minimum order 1,000 pieces. For corporate offices, training facilities, and B2B workplace branding.
• Country & City Marketing Theme Collection A themed product collection targeting municipalities, tourism boards, and city marketing organizations, featuring pins, shopping cart releases, medals, magnets, keychains, and lanyards branded with city emblems, landmarks, and local identity. For government, tourism, and city marketing customers.
• Parties & Elections Theme Collection A themed product collection for political parties, candidates, and election campaigns, offering pins, shopping cart releases, lanyards, magnets, and other promotional items for voter outreach and campaign branding. For political parties, election campaigns, and political organizations.
• Sustainable & Durable Theme Collection A themed category focused on sustainable promotional items including bamboo lanyards, compostable packaging, and eco-friendly materials for environmentally conscious brands. For sustainability-focused B2B customers.

Quantifiable outcome

• 30 years of manufacturing expertise
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sedex (Supplier Ethical Data Exchange)coreOthersSedex membership indicates commitment to continuous improvement of ethical behavior in the supply chain. The company adheres to ethical standards in materials, production, and society as part of their corporate responsibility (Verantwortung & Engagement).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quality Logo Products: US-based custom promotional products distributor with an extensive catalog of branded merchandise. Comparable because both companies emphasize SKU breadth and customizable promotional items; Quality Logo Products skews more toward distribution, whereas Pins & Mehr is a manufacturer.
• HALO Branded Solutions: One of the largest global distributors of customized promotional products, including pins, lanyards, and branded accessories. Directly comparable because both companies manufacture and distribute logo-driven merchandise to enterprise, association, and government clients under a B2B sales model.
• 4imprint Group: Publicly listed promotional-products distributor selling custom-printed merchandise including pins, keychains, lanyards, and magnets. Highly comparable business model — custom B2B promotional products with broad SKU coverage — and a useful scale benchmark for Pins & Mehr's product breadth strategy.
• Discount Mugs: Large-volume US-based custom promotional products supplier (mugs, pins, keychains, lanyards, bags). Comparable for its catalog breadth in custom small-format promotional merchandise; useful primarily as a scale benchmark for ecommerce-led promotional product distribution.
• Brand Addition: Europe-based specialist in branded merchandise and promotional products with a broad multi-country client base. Directly comparable to Pins & Mehr in that both supply custom, logo-bearing merchandise to enterprise and governmental buyers via a B2B sales-led model, though Brand Addition operates at significantly larger scale.
• National Pen: Custom promotional products manufacturer and distributor offering a wide portfolio of logo merchandise including pens, pins, keychains and bags. Directly comparable in that both companies deliver custom promotional items with enterprise/B2B focus and significant product breadth.

Regional players

• Paul Stricker Werbeartikel: German promotional-product specialist focused on custom-printed merchandise including keychains, lanyards, and branded accessories. Directly comparable in product mix and DACH market presence, though smaller in catalog and customer footprint.
• efka Group: European (Germany-based) full-service promotional products provider with pan-European logistics. Comparable on both geography and business model; efka operates at larger volume and broader SKU breadth, serving as a useful German-market benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pins & Mehr