Maloof Money Cup

What Maloof Money Cup does

Maloof Money Cup is a professional skateboarding competition series operated by Maloof Skateboarding, the family-held entity of Joe and Gavin Maloof (owners of the NBA's Sacramento Kings and the Palms Casino Resort). Founded in 2008 and headquartered in Irvine, California, the company organized touring Pro Street, Vert, and Amateur championships at venues including the OC Fair & Event Center (CA), Flushing Meadows Corona Park (NYC), RFK Stadium Festival Grounds (Washington DC), and Kimberley, South Africa. Its core operational product was the design and construction of contest-grade concrete skate parks by partner California Skateparks, which were subsequently donated to host communities through Adopt-a-Park programs.

The company monetized primarily through sponsorship and presenting-partner agreements (Vans as co-presenter; Etnies and Monster Energy as presenting sponsors in 2009), supplemented by ticket sales via Ticketmaster (with select events such as NYC 2010 distributing free tickets at partner outlets). Prize purses reaching nearly $450,000 in 2009 were funded by sponsor contributions in exchange for branding and on-site activation. Customer segments spanned professional skateboarders (primary), amateur skaters, spectators, and local communities receiving permanent skate park infrastructure.

The company's go-to-market was event-driven and venue-partnership led, relying on municipal and convention authority partners (Events DC, NYC Parks & Recreation) for site access and post-event park stewardship. Marketing channels were concentrated in organic social (Facebook, Twitter), the maloofmoneycup.com website, and earned media via Transworld Skateboarding and the Vans co-presentation. Based on a 2008–2017 website copyright notice and the absence of post-2011 event announcements, the company appears to have ceased active operations.

Name

Maloof Money Cup

Legal name

Maloof Skateboarding

Website

https://maloofmoneycup.com

Company type

Private

Founded year

2008

Operating status

Closed

Headcount range

51–100 employees

Short description

Maloof Money Cup operated a touring professional and amateur skateboarding competition series (founded 2008 by the Maloof family), building contest-grade concrete skate parks that were donated to host communities while monetizing through sponsor partnerships, ticket sales, and prize purse activations. The series is no longer active.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Event Ticket Sales: Revenue generated from selling tickets to attend the Maloof Money Cup competitions. NYC events offered free tickets distributed at partner outlets.
2. Sponsorship and Presenting Partner Agreements: Major sponsors like Vans co-present events. Etnies and Monster Energy were presenting sponsors for 2009. Sponsors fund prize purses and receive branding rights.
3. Prize Purse Distribution: Cash and prizes awarded to competing skateboarders, funded by sponsors. The 2009 event had nearly $450,000 in prizes. Sponsors provide the prize funds in exchange for marketing exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Maloof Money Cup is a touring skateboarding competition series that designs and builds state-of-the-art concrete skate parks to host professional street and vert skateboarders, then donates those parks to host communities after each contest. The series hosts Pro Street and Vert championships, amateur championships, and college-skateboarding events across U.S. and international locations with substantial prize purses funded by sponsors.

Product overview

Maloof Money Cup is a skateboarding event and competition series that operates as a portfolio of professional and amateur contests. The core products include the Pro Street Championship, Vert Championship, and Amateur Championships, alongside a skate park design and donation program that constructs competition-grade concrete skate parks and donates them to host communities. The portfolio also includes Maloof U Skate Madness for college skaters. Founded in 2008 by Joe and Gavin Maloof, the company builds state-of-the-art skate parks for competitions, hosts top Pro Street and Vert skaters, and leaves the facilities for communities to enjoy after each contest.

Differentiator

Problem solved

Functional benefit

Brands

• Malof U Skate Madness: Contest in partnership with Digital College Network supporting college skaters
• Skateboarding for Hope

Products and services

• Maloof Money Cup Pro Street Competition
• Maloof Money Cup Vert Championship
• World Industries Amateur Skateboarding Championship
• Maloof Skate Park Design and Donation Program
• Maloof U Skate Madness

Quantifiable outcome

• Over 200,000 attendees at inaugural 2008 event
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Events DCcoreStrategic or Co-development Partner · 1 January 2011Events DC is the official convention and sports authority for Washington DC. They partnered with Maloof to host the first Maloof Money Cup D.C. at RFK Stadium Festival Grounds, with Events DC overseeing maintenance of the permanent park after the contest.
• Digital College NetworkminorStrategic or Co-development Partner · 1 January 2010Partnership for Maloof U Skate Madness, a contest designed to support and bring awareness to college skaters across the country.
• EtniesminorGTM or Marketing Partner · 1 January 2009Presenting sponsor for 2009 Maloof Money Cup Orange County along with Monster Energy. Etnies provides sponsorship funding and receives event branding exposure.
• Monster EnergyminorGTM or Marketing Partner · 1 January 2009Presenting sponsor for 2009 Maloof Money Cup Orange County along with Etnies. Monster Energy supports prize purses and receives marketing activation at the event.
• VanscoreGTM or Marketing Partner · 1 January 2008Vans co-presents the Maloof Money Cup as the primary presenting partner. Vans VP Steve Van Doren stated the company's commitment to bringing world-class skate facilities to new markets. Vans provides event promotion, branding, and design collaboration through team rider Geoff Rowley.
• Transworld SkateboardingminorGTM or Marketing PartnerTransworld Skateboarding runs course feature design contests, soliciting suggestions from thousands of fans for inclusion in MMC street courses. This drives fan engagement and media coverage.
• California SkateparkscoreTechnology or IntegrationJoe Ciaglia's California Skateparks designs and builds all MMC competition courses. The company constructs temporary competition parks that are later donated to host communities.
• NYC Parks & Recreation DepartmentcoreStrategic or Co-development PartnerPartnered for the Adopt-a-Park program to receive donation of the 16,000-square-foot skate park at Flushing Meadows Corona Park after the 2010 contest.
• TicketmasterminorChannel Partner/ Reseller/ DistributorPrimary ticketing distribution partner for Maloof Money Cup events, selling tickets through ticketmaster.com and physical locations.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat3 records

Customer concentration

• Xx.com/maloofmoneycup
• Facebookfacebook.com/maloofmoneycup
• LinkedInlinkedin.com/company/maloof-skateboarding-maloof-money-cup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maloof Money Cup