What Continuous Delivery does

Continuous Delivery Ltd is a UK-incorporated, privately held consultancy and training firm founded and operated by Dave Farley, a recognized pioneer of Continuous Delivery software engineering practices and co-author of the Jolt Excellence Award-winning book 'Continuous Delivery'. The company monetizes expertise through four revenue streams: enterprise consultancy services (assessments, workshops, multi-year CD transformation engagements), self-serve online training courses hosted on the CD.Training platform (courses.cd.training), book sales via Amazon and Leanpub, and a Patreon community subscription. Its core intellectual property centers on the '14 Essential CD Practices' framework and the proprietary CD Assessment and Analysis Tool, a benchmarking instrument built from data on nearly 100 organizations used to score maturity across pipeline integrity, autonomous teams, process discipline, trunk-based development, test automation, and pipeline automation.

The product surface spans eight training courses, four published books, two YouTube channels, the Engineering Room podcast, and an enterprise consultancy practice. The go-to-market runs on three motions: enterprise field sales led directly by Dave Farley, a self-serve product-led growth motion through CD.Training, and a community-led YouTube/podcast marketing engine that funnels attention into paid courses and consulting. Distribution is global with no geographic restrictions, and the customer base spans regulated enterprises (Siemens Healthcare, IFX Payments, Trumid, Gamesys, HARMAN) through to mid-market and startup clients (TransFicc, NexJ Health) across medical devices, financial trading, payments, gaming, automotive, and healthcare technology verticals. The company is a single-founder-owned business with no external funding, no parent company, and no disclosed headcount, operating as a personal-brand-driven expert consultancy.

Name

Continuous Delivery

Legal name

Continuous Delivery Ltd

Website

https://continuous-delivery.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Continuous Delivery Ltd is a UK-based founder-led consultancy and training firm where Dave Farley sells Continuous Delivery methodology through enterprise consulting, the CD.Training self-serve course platform, authored books, and a Patreon community, serving software development organizations across regulated and consumer industries globally.

Ownership category

akta.pro rank

Product category

Software Engineering Consulting & Training

NAICS

Computer Training (61142), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud & DevOps Training (Cloud, Containers, CI/CD, SRE) (BPAEANAG)

akta.pro secondary industries

CI/CD Pipeline Engineering & Automation (BPAEAKAB), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Continuous delivery consulting
• Devops training courses
• Deployment pipeline engineering
• Test driven development training
• Software engineering transformation

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consultancy Services: Enterprise consultancy engagements providing CD assessments, workshops, training, and strategic guidance for organizations adopting Continuous Delivery practices. engagements range from initial assessments to multi-year transformation programs.
2. Training Courses: Online video-based training courses sold through the CD.Training platform (courses.cd.training). Courses include CD - Better Software Faster, The Anatomy of a Deployment Pipeline, TDD & BDD - Design Through Testing, ATDD - Stories to Specifications, Get Going with CD Pipelines, Acceptance Testing With BDD, and Leading for Continuous Delivery.
3. Books and Publications: Sale of books authored by Dave Farley including 'Continuous Delivery', 'Modern Software Engineering', 'Continuous Delivery Pipelines', and 'The Software Developers' Guidebook'.
4. Patreon Community: Patreon membership providing ad-free YouTube videos, Discord community access, full-length Engineering Room podcast episodes, discounts on CD courses, and exclusive live events invitations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Continuous Delivery Ltd provides enterprise consultancy services, online video training courses, authored books, and proprietary CD maturity assessment tools focused on Continuous Delivery, Deployment Pipelines, TDD, BDD, and Modern Software Engineering practices. The company sells self-serve training through the CD.Training platform, direct enterprise transformation engagements, and four published books by Dave Farley.

Product overview

Continuous Delivery Ltd offers a portfolio of training courses, consultancy services, published books, and content platforms centered on Continuous Delivery and Modern Software Engineering practices. The core offering includes six training courses hosted on their CD.Training platform: CD - Better Software Faster, The Anatomy of a Deployment Pipeline, TDD & BDD - Design Through Testing, ATDD - Stories to Specifications, Get Going with CD Pipelines, and Acceptance Testing With BDD, plus an advanced deployment pipelines course. Dave Farley has authored four books on the subject: Continuous Delivery (award-winning), Modern Software Engineering, Continuous Delivery Pipelines, and Software Developer's Guidebook. The company provides consultancy services including assessments, workshops, and strategic guidance, complemented by free content through the Modern Software Engineering YouTube channel and The Engineering Room podcast. The CD Assessment and Analysis Tool enables organizations to benchmark their Continuous Delivery maturity.

Differentiator

Problem solved

Functional benefit

Brands

• CD.Training: Online training platform offering courses on Continuous Delivery, Deployment Pipelines, TDD, BDD, and related software engineering practices.
• The Engineering Room
• Continuous Delivery YouTube Channel
• Modern Software Engineering YouTube Channel

Products and services

• CD - Better Software Faster Core training course on the fundamental principles and practices of Continuous Delivery for building better software faster, delivered via the CD.Training platform.
• The Anatomy of a Deployment Pipeline Training course on how to build, use, and improve deployment pipelines, taught by Dave Farley, the inventor of the Deployment Pipeline concept.
• TDD & BDD - Design Through Testing Training course on Test Driven Development and Behaviour Driven Development practices for software design and quality.
• ATDD - Stories to Specifications Training course on Acceptance Test Driven Development, transforming user stories into executable specifications.
• Get Going with CD Pipelines Introductory training course for getting started with Continuous Delivery pipelines.
• Acceptance Testing With BDD Training course on conducting acceptance testing using Behaviour Driven Development methodology.
• Leading for Continuous Delivery Training course on effective leadership approaches for Continuous Delivery environments, covering team structures and organizational patterns.
• Continuous Delivery (Book)

Quantifiable outcome

• Organizations achieving expert-level CD implementation report 95%+ trunk-based development adoption and daily (or more frequent) production deployments
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linux Foundation Training: Provides open-source-anchored training and certification including CI/CD, Kubernetes, and DevOps tracks. A direct substitute for CD.Training course offerings, particularly for technical practitioner learners and corporate L&D buyers.
• Praqma: European consultancy specializing in CI/CD, DevOps, and Continuous Delivery transformations, with strong ties to open-source tooling (Jenkins). Competes head-to-head on enterprise CD pipeline engagements and toolchain-modernization work.
• DevOps Institute: Global training and certification body offering DevOps, SRE, and continuous delivery courses and credentials to individuals and enterprises. Competes with CD.Training on the certification and upskilling track while also serving enterprise upskilling needs.
• Skelton Thatcher Consulting: Founded by Dave Farley's co-author on the original CD book, this UK-based consultancy focuses on Continuous Delivery, Agile, and modern software engineering practices for enterprise and government. Operates the same individual-consultant-plus-courses model targeting overlapping buyer personas.

Broad incumbents

• Atlassian University: Vendor-led training and certification platform covering CI/CD, DevOps, and Agile practices tied to Atlassian tooling. Captures adjacent enterprise upskilling budgets that might otherwise flow to independent practitioners like Continuous Delivery Ltd.
• ThoughtWorks: Global technology consultancy with deep DevOps, CD, and modern engineering practices heritage. Competes for the same enterprise transformation mandates but with much larger team capacity and broader service portfolio.
• GitLab: DevSecOps platform with extensive free learning platform (GitLab Learn) covering CI/CD, CD, and modern engineering practices. Indirectly substitutes for CD.Training courses while offering an end-to-end platform that consultancies often build around.

Emerging players

• CloudBees: CI/CD and software delivery platform vendor with continuous delivery consulting, training, and Jenkins-based tooling. Competes on both training content and enterprise transformation engagements in the CD space.
• CircleCI: CI/CD platform vendor that publishes educational content, training, and best-practice guides on continuous delivery. Adjacent competitor that captures some of the upskilling demand and pairs content with a commercial platform offering.

Others

• DORA (Google Cloud): DevOps Research and Assessment team publishing industry benchmarking reports (Accelerate State of DevOps) on CD and DevOps capabilities. Sets industry discourse and competes for thought leadership share rather than direct training revenue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/davefarley77
• YouTubeyoutube.com/c/ContinuousDelivery
• LinkedInlinkedin.com/company/continuous-delivery-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continuous Delivery