Feedback

What Feedback does

Feedback Comunicaciones is a Chilean strategic communications and public affairs consulting firm founded in 1992 and headquartered in Las Condes, Santiago. It serves corporations, government institutions, industry associations, and NGOs with an integrated portfolio spanning strategic communication, public affairs advisory, crisis management, digital communication, research, internal communications, financial communication (including IR, M&A, and IPO support), and creative/branding services. Notable engagements include reputation and safety campaigns for Albemarle in mining/lithium, open-innovation programs for CMPC in sustainable packaging, and blockchain-based renewable-energy traceability for Coordinador Eléctrico Nacional.\n\nThe firm operates through its main Feedback brand plus two structured arms — FeedLab (an innovation lab delivering collective-intelligence projects such as SAVIA and RENOVA) and Feedback Research (a research subsidiary producing national studies such as 'Radiografía País' and the 'Encuesta Democracia UDP & Feedback' series in collaboration with Universidad Diego Portales) — together with affiliated Visiona. Its team of 51-100 employees is deliberately multidisciplinary, combining journalists, political scientists, engineers, anthropologists, sociologists, economists, and designers, positioning the firm as a hybrid research-consultancy rather than a traditional PR agency.\n\nRevenue is generated through project-based professional services engagements on quote-based pricing. Go-to-market is predominantly enterprise field sales targeting organizations with reputational, political, or crisis-communication needs, supplemented by community-led thought leadership (public research and publications) that demonstrates expertise and generates inbound demand. The firm is privately held under a partner-owned structure led by founding partner and Chairman Martín Rodríguez-Sickert and Executive Director Juan Pablo Larraín, with no disclosed external investors.

Name

Feedback

Legal name

Feedback

Website

https://feedback.cl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Chilean strategic communications and public affairs consultancy serving enterprises, government, and associations since 1992 with reputation, crisis, public affairs, research, digital, and creative services delivered through a multidisciplinary team.

Ownership category

akta.pro rank

Product category

Strategic Communications and Public Affairs Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Crisis Communications Planning & Response (MPAAAOAD)

akta.pro secondary industry

Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Strategic communications consulting
• Public affairs advisory
• Crisis management services
• Reputation management consulting
• Corporate branding communications

Headquarters

HQ city

Vitacura

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Consulting: Project-based consulting engagements for reputation management, strategic communication planning, stakeholder relationship management, and media strategy. Engagements include diagnostics, strategy design, implementation support, and impact measurement.
2. Research Services: Custom research engagements including image and positioning studies, stakeholder perception surveys, campaign impact measurement, and reputation analysis.
3. Crisis Management: Crisis preparation, accompaniment, and post-crisis advisory services including risk identification, action plans, manuals, training, and exercises.
4. Creative and Digital Services: Branding, visual identity, digital design, content creation, and campaign development services.
5. Public Affairs Advisory: Political and social landscape monitoring, legislative tracking, stakeholder mapping, and prospective scenario analysis for organizations engaging with public policy.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Feedback is a Chilean strategic communications and public affairs consultancy that helps organizations manage reputation, navigate political and crisis situations, and communicate across platforms. It sells project-based professional services spanning strategic communication, storytelling, public affairs, crisis management, digital communication, research, internal communications, financial communication, and creative/branding work, delivered through its main brand plus the FeedLab innovation lab and Feedback Research subsidiary.

Product overview

Feedback is a Chilean strategic communications and public affairs consulting firm offering a unified portfolio of professional services rather than a software platform. The core offerings include Strategic Communication, Storytelling, Public Affairs, Crisis Management, Digital Communication, Research, Internal Communications, Financial Communication, and Creativity/Branding services. Operating through its main brand and two subsidiaries—FeedLab (innovation lab) and Feedback Research (research arm)—the firm delivers integrated consulting solutions to help organizations build trust, strengthen reputations, and drive real change.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication (Comunicación Estratégica) Reputation management and corporate positioning through comprehensive communication strategies that generate conversations with multiple audiences across various platforms. Sold to organizations seeking integrated reputation and stakeholder engagement.
• Storytelling Strategic narrative construction that helps organizations connect with audiences to inspire and mobilize change, deploying stories across platforms in innovative ways. Sold to organizations needing distinctive brand and campaign narratives.
• Public Affairs (Asuntos Públicos) Political landscape analysis, stakeholder mapping, and legislative monitoring to help organizations anticipate scenarios and engage with critical public and legislative agenda topics. Sold to corporations operating in regulated industries or facing public policy complexity.
• Crisis Management (Gestión de Crisis) Crisis preparation and organizational support including scenario analysis, comprehensive strategy design, and post-crisis improvement recommendations. Sold to organizations preparing for or facing reputational crises.
• Digital Communication (Comunicación Digital) Digital conversation generation and deployment across platforms, including monitoring, topic identification, and action plans for brands and institutions. Sold to organizations needing digital presence and conversation management.
• Research (Feedback Research) Opinion studies, public perception analysis, and electoral research, including the annual "Radiografía País" study and the "Encuesta Democracia UDP" research collaboration with Universidad Diego Portales. Sold to clients needing research-driven insights for decision-making.
• Internal Communications (Comunicaciones Internas) Organizational culture building and internal transformation support through strategies that align and mobilize employees around corporate challenges. Sold to organizations undergoing change and culture initiatives.
• Financial Communication (Comunicación Financiera) Clear, reliable, and strategic financial narrative construction including investor relations, corporate reporting, M&A communication, IPO support, and media relations for economic topics. Sold to corporations handling financial markets communication.
• Corporate Branding (Branding Corporativo) Brand architecture, visual identity, naming, and content development that strengthen organizational objectives and resonate with target audiences. Sold to organizations needing brand identity programs.
• Creativity (Creatividad) Agile and personalized creative solutions for organizations including innovative visual narratives, digital design, editorial design, and multiplatform advertising campaigns. Sold to organizations needing creative production for communications initiatives.
• FeedLab Collective-intelligence innovation lab developing relevant knowledge and innovative solutions for client challenges, including campaign development, sustainability platforms (e.g., RENOVA blockchain platform for renewable energy traceability with Coordinador Eléctrico Nacional), and innovation programs such as SAVIA. Sold to organizations seeking differentiated, project-specific innovation engagements.

Quantifiable outcome

• 16-point increase in positive perception of mining industry and 10-point increase in attractiveness of working in mining, measured by Criteria research
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Universidad Diego Portales (UDP)coreStrategic or Co-development Partner · 1 November 2025Academic partnership for 'Encuesta Democracia UDP & Feedback' research collaboration conducting national surveys on democracy, politics, and social attitudes in Chile. Surveys conducted with 2,485 people across 16 regions.
• Ministerio de Ciencia, Tecnología, Conocimiento e Innovación del Gobierno de ChilecoreStrategic or Co-development PartnerGovernment ministry supporting SAVIA open innovation program for sustainable packaging solutions launched by CMPC. Provides institutional backing and credibility for the program.
• Danish Design CentrecoreStrategic or Co-development PartnerInternational design and innovation reference center providing expertise in circular economy and design thinking for SAVIA packaging innovation program.
• Unit (Service Design Consultancy)minorStrategic or Co-development PartnerDesign consultancy partnership for SAVIA program, developing service design plan and relationship strategy across different regions.
• Universities and Innovation Centers (Latin America)minorStrategic or Co-development PartnerOver 10 organizations including universities and innovation associations from Latin America collaborating in the SAVIA packaging innovation ecosystem.
• Niña Niño FilmsminorImplementation/ SI/ Consulting PartnerFilm production company that produced the 'Sí, soy miner@' campaign video content for Compromiso Minero, winning Eikon Gold award.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman: Global public relations firm with LATAM operations covering strategic communications, public affairs, crisis, and research (Edelman Trust Barometer). Competes for the same multinational enterprise and government clients Feedback serves, but at much larger scale and global footprint.
• FTI Consulting: Global advisory firm with a Strategic Communications segment covering public affairs, crisis, and corporate reputation. Comparable to Feedback on crisis and public affairs mandates for large enterprises and government-linked entities.
• Hill+Knowlton: Global public relations firm with established LATAM presence offering public affairs, crisis communications, and corporate reputation services. Comparable on multi-market enterprise mandates and crisis preparedness work.
• Burson Cohn & Wolfe: Global communications agency offering public affairs, crisis, reputation, and digital services across LATAM. Directly competes for enterprise mandates that straddle multiple LATAM countries, an area where Feedback is currently under-scaled.

Regional players

• Proyectar (Sercoplus): Chilean communications and stakeholder engagement firm serving regulated industries with public affairs and community relations work. Comparable on the regulated-industry public-affairs segment where Feedback also operates.
• Another Company: Chilean creative and brand strategy agency that overlaps with Feedback's creativity, branding, and storytelling services, and competes for the same Santiago-based corporate clients.

Direct peers

• Criteria Research: Chilean market and public opinion research firm that actually partnered with Feedback on the 'Sí, soy miner@' campaign impact measurement. Closest peer on the research and opinion-polling dimension of Feedback's business.
• Llorente y Cuenca: Spanish-origin strategic communications consultancy with a deep LATAM footprint (offices across the region), offering reputation management, public affairs, crisis, and digital communications — a near-identical service portfolio to Feedback at a larger regional scale.
• Tironi & Asociados: Chilean strategic communications and public affairs consultancy founded in 1991 with a similar full-service model spanning corporate positioning, crisis management, public affairs, and creative campaigns. Most direct comparable in the same Santiago market, serving overlapping enterprise and government clients.

Emerging players

• Eurasia Group: Political risk and public affairs advisory with growing LATAM coverage. Comparable on the political/legislative monitoring and stakeholder-mapping capabilities that Feedback offers through its Public Affairs practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/feedback_cl
• Facebookfacebook.com/feedbackcl
• LinkedInlinkedin.com/company/feedbackcomunicaciones

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedback