BTJ Insurance
BTJ Insurance is an independent insurance agency and member of the Leavitt Group Enterprises network, operating ten offices across Tennessee and Maryland. It serves individuals and small businesses as a multi-carrier broker, placing personal, commercial, and employee benefits coverage with 35+ insurance carriers.
- Company typePrivate
- Founded2004
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BTJ Insurance does
BTJ Insurance is an independent insurance agency and member of the Leavitt Group Enterprises network, headquartered in Nashville, Tennessee, and founded in 2004. The firm operates ten physical offices across Tennessee (nine locations) and Maryland (Owings Mills), serving individuals, families, and small-to-medium businesses in the southeastern United States. BTJ functions as a multi-carrier broker, representing 35+ insurance carriers including Nationwide, Allstate, Progressive, Travelers, The Hartford, and Zurich, and earns commission revenue on policies placed with these carriers.
The agency's product portfolio spans three core areas: Business Insurance (general liability, commercial property, commercial auto, cyber liability, D&O, and 12+ additional commercial lines), Personal Insurance (auto, home, life, health, boat, and 14+ specialty lines), and Employee Benefits. It also offers industry-specific coverage programs for vertical segments such as agriculture, construction, dental practices, churches, food and beverage, and golf courses. The underlying technology is a traditional brokerage service architecture rather than a unified software platform; operations are supported by a client portal for policy management, quote requests, billing, and claims, and by carrier partnerships rather than proprietary systems.
BTJ's go-to-market is sales-led and relationship-driven, with named agents (e.g., Rachel, Liberty Bain, Larina) operating from local offices and supported by phone, online quote forms, and referral networks. Marketing channels include organic social media (Facebook, LinkedIn, Instagram, YouTube, Twitter), a blog with insurance tips, email newsletters, and customer testimonials. The 2024 acquisition of Potter Insurance Agency extends BTJ's service capabilities under the Leavitt Group umbrella, and the Maryland office signals measured regional expansion beyond the Tennessee core.
BTJ Insurance firmographics
Firmographics- Name
- BTJ Insurance
- Legal name
- BTJ Insurance, Inc.
- Website
- https://btjinsurance.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BTJ Insurance is an independent insurance agency and member of the Leavitt Group Enterprises network, operating ten offices across Tennessee and Maryland. It serves individuals and small businesses as a multi-carrier broker, placing personal, commercial, and employee benefits coverage with 35+ insurance carriers.
- Ownership category
- akta.pro rank
BTJ Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Standalone Umbrella Liability (FSAJANAE), Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA)
Keywords
Where BTJ Insurance is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
BTJ Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions: BTJ Insurance operates as an independent insurance agency/broker earning commissions from insurance carriers. They represent multiple insurance companies (AEGIS, AIC, ASI, Accident Fund, Acuity, Allstate, American Modern, Auto Owners, Bristol West, Builders Mutual, Cincinnati, Colonial Group, Dairyland Insurance, Donegal Insurance Group, Encompass, Foremost, Geico, Grange Insurance, Guard Insurance Group, Hagerty Insurance, Main Street America Insurance, Markel, Metlife, National General Insurance, Nationwide, Openly, Progressive, Safeco, State Auto Insurance, Stillwater, The Hartford, Travelers, Trexis Insurance, Universal Property, West Bend, Zurich) and earn commissions when policies are sold.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
BTJ Insurance product offering
Product offeringCore offering
BTJ Insurance is an independent insurance agency and multi-carrier broker that matches customers with coverage from a network of 35+ insurance carriers including Nationwide, Allstate, Progressive, Travelers, and The Hartford. The agency sells personal insurance (auto, home, life, health, boat, specialty), commercial insurance (general liability, commercial auto, commercial property, cyber, management liability), employee benefits, and industry-specific programs for agriculture, construction, dental practices, churches, and food/beverage.
Product overview
BTJ Insurance is an independent insurance agency that operates as a multi-carrier insurance broker, matching customers with optimal coverage options from a network of over 30 insurance carriers including Nationwide, Allstate, Progressive, Travelers, The Hartford, and many others. The company offers a comprehensive portfolio organized into three core areas: Business Insurance (including general liability, commercial property, commercial auto, cyber liability, and 12+ other business coverage types), Personal Insurance (including auto, home, life, health, boat, and 14+ other personal coverage types), and Employee Benefits. Additionally, they provide industry-specific coverage for sectors such as agriculture, construction, dental practices, churches, and food/beverage. The agency also offers a Client Portal for claims management, bill payment, and quote requests. The product architecture is not a unified software platform but rather an advisory and brokerage service supported by carrier partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Excess and Surplus Lines Insurance Coverage for risks that standard insurers cannot or will not cover.
- Business Insurance Comprehensive business insurance coverage including multiple policy types such as general liability, commercial property, commercial auto, cyber liability, and management liability for businesses.
- Commercial Auto Insurance Insurance coverage for company vehicles, fleets, and commercial transportation needs.
- Commercial Property Insurance Coverage for commercial buildings, equipment, and property against damage or loss.
- Cyber Liability Insurance Coverage for data breaches, cyber attacks, and technology-related liabilities.
- General Liability Insurance Fundamental coverage protecting businesses against bodily injury, property damage, and personal injury claims.
- Management Liability / Director & Officer Insurance Coverage protecting company management and directors/officers from lawsuits related to business decisions and operations.
- Commercial Umbrella Insurance Additional liability coverage that extends beyond standard policy limits for businesses.
- Business Owner's Insurance Combined coverage package designed specifically for business owners, protecting against common risks and liabilities.
- Personal Insurance Individual coverage including auto, home, life, and other personal insurance products for individuals and families.
- Car Insurance Auto insurance coverage for personal vehicles including liability and comprehensive protection.
- Home & Condo Insurance Property coverage for homes and condominiums against damage, loss, and liability.
- Life Insurance Financial protection for families and businesses in the event of death, including term and whole life options.
- Health Insurance Medical coverage options for individuals and employer-sponsored health plans.
- Employee Benefits Benefits packages including health insurance, retirement plans, and other employee benefit programs for businesses.
- Agricultural Insurance Specialized coverage for farms, ranches, and agricultural operations.
- Construction Insurance Coverage tailored for construction companies including builders risk and contractors.
- Church Insurance Specialized coverage for religious organizations and houses of worship.
- Dental Practice Insurance Professional liability and business coverage for dental practices.
Companies that use BTJ Insurance
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BTJ Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BTJ Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nationwide InsurancecoreBTJ Insurance operates as a Nationwide agency, representing Nationwide Insurance among the multiple carriers they work with. They are part of the Leavitt Group Enterprises network.
- Potter Insurance AgencyminorPotter Insurance Agency joined BTJ Insurance to expand offerings and service capabilities.
- Insurance Carriers NetworkcoreBTJ represents 35+ insurance carriers including AEGIS, AIC, ASI, Accident Fund, Acuity, Allstate, American Modern, Auto Owners, Bristol West, Builders Mutual, Cincinnati, Colonial Group, Dairyland Insurance, Donegal Insurance Group, Encompass, Foremost, Geico, Grange Insurance, Guard Insurance Group, Hagerty Insurance, Main Street America Insurance, Markel, Metlife, National General Insurance, Openly, Progressive, Safeco, State Auto Insurance, Stillwater, The Hartford, Travelers, Trexis Insurance, Universal Property, West Bend, and Zurich.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BTJ Insurance competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BTJ Insurance social profiles
Digital presenceBTJ Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTJ Insurance leadership team
Management profileNumber of profiles
BTJ Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
BTJ Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTJ Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTJ Insurance
What does BTJ Insurance do?
BTJ Insurance is an independent insurance agency and multi-carrier broker that matches customers with coverage from a network of 35+ insurance carriers including Nationwide, Allstate, Progressive, Travelers, and The Hartford. The agency sells personal insurance (auto, home, life, health, boat, specialty), commercial insurance (general liability, commercial auto, commercial property, cyber, management liability), employee benefits, and industry-specific programs for agriculture, construction, dental practices, churches, and food/beverage.
Is BTJ Insurance a public or private company?
BTJ Insurance is a private company. It is classified as corporate owned and is currently operating.
When was BTJ Insurance founded?
BTJ Insurance was founded in 2004. It employs 11 to 50 people.
Where is BTJ Insurance based?
BTJ Insurance is headquartered in Nashville, United States, in the North America region.
How does BTJ Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Does BTJ Insurance have an API?
No public API is recorded for BTJ Insurance.
What industry is BTJ Insurance in?
BTJ Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 5242 and its SIC code is 6411.