IVALIFE

What IVALIFE does

IVALIFE Insurance Limited is a Malta-domiciled, MFSA-regulated (Insurance Business Act, Chapter 403) life insurance carrier incorporated in 2021 to provide individual and group life, pension, savings, and protection products to Maltese residents. The company is equally owned by four established Maltese financial services companies — APS Bank plc, Atlas Insurance PCC Limited, GasanMamo Insurance Ltd., and MaltaPost plc — and operates from its registered headquarters at Centris Business Gateway II, Birkirkara. It positions itself as a digital-first alternative to traditional paper-based Maltese insurers through online quotation, a Sum Insured Calculator, a client portal (clients.iva.life), and a distributor portal branded 'Beaksurance'.

IVALIFE's product portfolio spans four lines: protection (IVAprotect decreasing term, IVAsecure level term, IVAinfinity whole-of-life), savings (IVAsave regular premium and IVAinvest single premium — both participating in the proprietary IVALIFE With-Profits Fund combining equities, high-yield and investment-grade bonds, and cash, with annual bonus smoothing), retirement (IVApension, a unit-linked personal pension offering Adventurous, Balanced, and Conservative strategies plus the LifeSteps Option for late-stage drawdown protection), and group life (Group Life Plan for employers and professional associations with 10+ members, with simplified underwriting up to the Free Cover Limit). Underlying platform capability combines web-based self-service quotation, unit-price publication, automated underwriting evaluation, and intermediated distribution through co-owner bank, insurance agency, and postal counter networks.

Revenue accrues primarily from recurring insurance premiums (life protection, group, regular-premium savings and pension contributions from as little as €25/month for IVApension and €40/month for IVAsave), single-premium savings inflows to the with-profits fund, fee-based pension management with a 25% Maltese tax credit on up to €3,000 of annual contributions, and capital protection/management charges on maturity. Go-to-market is hybrid: product-led growth via iva.life self-service, channel-partner sales through APS Bank tied intermediaries and Atlas Healthcare Insurance Agency Limited, and sales-led outreach for group plans led by an in-house Business Development Team. Annual Reports and SFCRs have been published for FY2021 through FY2025, evidencing ongoing operational status; headcount remains 1-10 employees as of latest disclosures.

Name

IVALIFE

Legal name

IVALIFE Insurance Limited

Website

https://iva.life

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

IVALIFE Insurance Limited is a Malta-regulated (MFSA, Insurance Business Act Chapter 403) life insurer founded in 2021 as a joint venture of APS Bank, Atlas Insurance, GasanMamo Insurance, and MaltaPost, offering digital-first protection, savings, pension, and group life products to Maltese residents.

Ownership category

akta.pro rank

Product category

Life Insurance and Pensions

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Retirement Income Planning & Decumulation Advisory (FSAEABAD)

Keywords

• Life insurance
• Personal pensions
• Savings plans
• Group life cover
• Protection plans

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Life Insurance Premiums (IVAprotect, IVAsecure, IVAinfinity): IVALIFE earns premium income from term life insurance policies (IVAprotect decreasing term, IVAsecure level term, IVAinfinity whole-of-life) and from group life plans. Premiums are recurring (monthly, quarterly, semi-annual, or annual payments) or single-premium depending on the product. Premium amounts are based on the insured sum, policy term, and the insured person's risk profile (age, health, lifestyle).
2. Pension Plan Contributions (IVApension): IVALIFE IVApension is a unit-linked personal pension plan generating revenue from regular premium contributions (starting at €25/month) and from periodic add-on contributions. The plan offers a 25% annual tax credit on up to €3,000 saved in the Pension Sub-Account. Revenue accrues as funds under management grow through contributions and investment performance.
3. Savings Plans (IVAsave, IVAinvest): IVALIFE earns management fee income from its with-profits savings plans. IVAsave is a regular premium plan (minimum €40/month) and IVAinvest is a single-premium plan. Both participate in the IVALIFE With-Profits Fund. Revenue is derived from charges deducted from the fund (after deduction of applicable charges) and from capital protection/management fees at maturity.
4. Group Life Plan Premiums: Group life insurance is sold to employers and professional associations with at least ten members. Revenue comes from employer-paid group premiums, typically expressed as a multiple of basic salary or a fixed amount per employee. The plan is renewable annually and can be combined with disability, critical illness, and repatriation benefits for additional premium revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

IVALIFE underwrites and distributes a portfolio of life insurance, personal pension, and savings products to Maltese residents and Maltese employers. Individual offerings include term protection plans (IVAprotect, IVAsecure), a whole-of-life plan (IVAinfinity), a unit-linked personal pension (IVApension), and with-profits savings plans (IVAsave, IVAinvest), all delivered through a digital-first platform with online quotation and self-service tools. The Group Life Plan provides employer-sponsored death, disability, critical illness, and repatriation cover to organisations with 10+ employees, distributed through tied intermediaries and an in-house business development team.

Product overview

IVALIFE is a Maltese life insurance company offering a portfolio of individual and group insurance products. The individual offerings include three core product lines: (1) Protection plans — IVAprotect (decreasing term) and IVAsecure (level term) for mortgage and family protection; (2) Savings plans — IVAsave (regular premium) and IVAinvest (single premium), both with-profits products offering capital protection at maturity; (3) Retirement savings — IVApension, a unit-linked personal pension with tax credits of up to 25% on €3,000 annual savings; and (4) IVAinfinity, a whole-of-life plan with investment strategy options. For employers and associations, the Group Life Plan provides employer-sponsored death, disability, and critical illness coverage with simplified underwriting. All investment-oriented products (IVAsave, IVAinvest, IVAinfinity) participate in the IVALIFE With-Profits Fund, while IVApension offers unit-linked strategies including Adventurous, Balanced, Conservative, and the LifeSteps option.

Differentiator

Problem solved

Functional benefit

Brands

• IVApension: Unit Linked Personal Pension Plan — a tax-efficient regular premium personal pension plan that provides retirement savings accumulation with partial lump sum and pension drawdown benefits at retirement.
• IVAsave
• IVAinvest
• IVAprotect
• IVAsecure
• IVAinfinity
• Group Life Plan

Products and services

• IVApension Unit-linked personal pension plan providing tax-efficient retirement savings accumulation for Maltese residents, with flexible regular or one-off contributions starting at €25/month, access to Adventurous/Balanced/Conservative unit-linked strategies, the LifeSteps Option that automatically protects savings from sudden market dips as retirement approaches, and a 25% annual Maltese tax credit on up to €3,000 saved in the Pension Sub-Account. At retirement, accumulated value can be taken as a partial lump sum and pension drawdown.
• IVAsave With-profits regular premium savings plan for Maltese residents that invests in the IVALIFE With-Profits Fund, offering medium-to-long-term capital accumulation with capital protection (after deduction of applicable charges) at maturity, monthly/quarterly/semi-annual/annual billing options, periodic top-ups, and optional additional life cover riders (level or decreasing term).
• IVAinvest With-profits single premium savings plan for Maltese residents that invests in the IVALIFE With-Profits Fund with capital protection (after deduction of applicable charges) at maturity, a one-time initial premium, and the flexibility to add periodic top-ups to boost savings.
• IVAprotect Decreasing term life insurance plan for Maltese residents in which the sum assured reduces annually throughout the policy term, designed to track reducing liabilities such as a repayment mortgage. Premiums are risk-based and generally lower than level term cover, with personalised pricing determined by age, health, lifestyle, and occupation.
• IVAsecure Level term life insurance plan for Maltese residents that pays a fixed lump sum to beneficiaries upon the insured's death during the policy term, used to cover interest-only mortgages, fixed debts, and income replacement. Premiums are personalised based on age, health, lifestyle, and occupation, and are typically higher than decreasing term cover.
• IVAinfinity Whole-of-life insurance plan for Maltese residents providing permanent life cover for the entirety of the insured's life, with the option to invest premiums in the IVALIFE With-Profits Fund or in the Adventurous, Balanced, or Conservative unit-linked investment strategies.
• Group Life Plan Group life insurance for Malta-based employers, professional associations, trade unions, business associations, and sporting clubs with at least 10 employees or members. Provides death and accidental death benefits, with optional disability covers, critical illness, and repatriation benefits. Pricing is expressed as a multiple of basic salary or a fixed amount per employee, no medical underwriting is required up to the Free Cover Limit, plans renew annually, and benefits are generally not taxable under current Maltese legislation.

Quantifiable outcome

• 25% annual tax credit on up to €3,000 of pension contributions (Pension Sub-Account)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Atlas Healthcare Insurance Agency LimitedcoreChannel Partner/ Reseller/ DistributorAtlas Healthcare Insurance Agency Limited distributes IVALIFE products as an insurance agent. This entity, affiliated with co-owner Atlas Insurance PCC Limited, leverages its existing insurance agency network in Malta to refer and sell IVALIFE life insurance products to end customers.
• APS Bank plc (Tied Insurance Intermediary)coreChannel Partner/ Reseller/ DistributorAPS Bank plc acts as a tied insurance intermediary for IVALIFE, distributing IVALIFE insurance and savings products to its retail banking customer base across its branch network in Malta.
• ICON MaltaminorOthersICON Malta is credited as the website developer for IVALIFE (footer attribution: 'Website Developed by ICON'). This is a technology/vendor relationship for website development and maintenance services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wefox Group: European digital insurance platform serving consumers and intermediaries with modernised life and non-life products. Comparable to IVALIFE in its digital-first insurance thesis, though operating across multiple European geographies rather than a single market.
• Vitality Group: Digital-first life and health insurer using technology and behavioural incentives to differentiate. Comparable to IVALIFE in its tech-driven insurance positioning, though operating at significantly larger scale and across multiple markets.

Direct peers

• Mapfre Middlesea plc: Major Maltese insurance group offering life, health, and general insurance. Comparable as a direct competitor in Maltese life and savings products, with the scale and international backing of the Mapfre Group.
• GasanMamo Insurance Ltd: One of Malta's leading insurance providers offering both life and non-life products, and a 25% co-owner of IVALIFE. Directly competes with IVALIFE in the Maltese life insurance market while also serving as shareholder — an unusual dual competitor/owner dynamic.
• HSBC Life Assurance (Malta) Ltd: Established Maltese life insurance carrier offering individual and group life products. Directly comparable to IVALIFE in product category, customer base, and Maltese market, with the contrasting advantage of HSBC's global brand and decades of local market presence.
• Citadel Insurance plc: Malta-based insurance company offering life and general insurance products in the Maltese market. A direct peer in geographic focus and product category, competing for similar individual and group insurance customers.

Regional players

• APS Bank plc: Maltese retail bank and 25% co-owner of IVALIFE that distributes IVALIFE products as a tied insurance intermediary. Comparable in being a financial services player targeting the same customer base, with bancassurance distribution capability that mirrors IVALIFE's model.

Broad incumbents

• Zurich Insurance Group: Global insurance carrier with life and general insurance operations in multiple European markets including Malta. Comparable as a broad incumbent in life insurance, though not specialised in the Maltese micro-market the way IVALIFE is.
• Atlas Insurance PCC Limited: One of Malta's largest general insurers with 40+ years of local presence, and a 25% co-owner of IVALIFE. Overlaps in the broader Maltese insurance market and through its affiliated Atlas Healthcare Insurance Agency, but primarily a non-life carrier rather than a direct life insurance competitor.

Others

• Bank of Valletta plc: Largest Maltese bank with significant retail customer base and bancassurance distribution arrangements. Indirectly comparable as a financial services competitor and potential distribution partner/alternative for IVALIFE's customer segments, but not a direct life insurance underwriter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ivalifemalta
• LinkedInlinkedin.com/company/ivalife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVALIFE