Forni Fiorini

What Forni Fiorini does

Forni Fiorini srl is an Italian manufacturer of professional ovens and complementary machinery for bakeries, pastry shops, and pizzerias. Founded in 1946 in Marano Vicentino after World War II by the eponymous Fiorini family, the company is now headquartered in Malo, in the province of Vicenza, and remains family-owned across three generations. Its product portfolio spans four interconnected production stages: cooking (rotary ovens such as FLEX, BABY, SMALL, ROTOR, MAXI ROTOR; steam-pipe deck ovens including TA, NETTUNO, and W; electric deck ovens in the SIMPLY and VINTAGE series; and the BAKE convection oven), proofing (rising rooms, retarder-proofers, retarding cabinets and tables, pre-fermentation chambers), mixing (spiral, fork, double-arm, and planetary mixers), and dividing/forming (manual, semi-automatic, and automatic dividers, sheeters, rounders, baguette moulders, slicers, and croissant production lines). Equipment is built in-house with vertical control over sheet metal cutting, bending, welding, and assembly, and is offered both as standalone units and as complete turnkey installations. The company has integrated Industry 4.0 capabilities via SMART 4.0 interconnection, computerized control panels (Easy Touch, Smart Control, Touch Control), and remote monitoring via smartphone app.

The business operates primarily on a direct sales model with a consultative, project-based approach. Customers are reached through participation in major international trade shows (SIGEP World, HOST Milano, COSMOFOOD, LEVANTE PROF), a multilingual website (Italian, English, French) with downloadable catalogs and datasheets, and dedicated contact channels including phone, WhatsApp, and dedicated email addresses for general inquiries, export sales, and after-sales support. Pricing is not publicly disclosed and is negotiated on a project basis, with the company positioning itself as a single partner for full bakery laboratory design, equipment supply, and installation. The stated geographic reach is global, although the home market is Italy.

The company is privately held with a stated share capital of €50,000 and an employee base of 11-50. No external funding rounds, M&A activity, or institutional investors are disclosed. Its customer base is concentrated in three primary vertical segments—artisan bakeries, pastry shops, and pizzerias—with a single publicly named endorser (Michelin-starred chef Lorenzo Cogo). The moat is built on 70+ years of brand heritage, in-house manufacturing flexibility, full-line turnkey capability, and Industry 4.0 smart controls, rather than on AI/ML differentiation or technology leadership.

Name

Forni Fiorini

Legal name

Forni Fiorini srl

Website

https://fornifiorini.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Forni Fiorini is an Italian, family-owned manufacturer founded in 1946 that produces professional ovens, mixers, proofers, and dough-handling equipment for artisan bakeries, pastry shops, and pizzerias worldwide, sold directly and via turnkey installations.

Ownership category

akta.pro rank

Headquarters

HQ city

Malo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Bakery Equipment Sales: Manufacture and sale of professional ovens, dough mixers, proofing equipment, and dividing/shaping machines for bakeries, pastry shops, and pizzerias. Products are sold as standalone equipment or as complete turnkey installations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Forni Fiorini manufactures and sells professional ovens and machines for bakeries, pastry shops, and pizzerias, organized into four interconnected production stages: cooking (rotary, deck/steam-pipe, electric, and convection ovens), proofing (rising rooms, retarders, and pre-fermentation chambers), mixing (spiral, fork, planetary, and double-arm mixers), and dividing/forming (dividers, sheeters, rounders, and croissant lines). Products are built in-house with certified-quality steels, sold as individual units or as turnkey laboratory installations, with Industry 4.0 smart-control options available across the line.

Product overview

Forni Fiorini is an Italian manufacturer of professional ovens and machines for bakeries, pastry shops, and pizzerias, founded in 1946 in Marano Vicentino. The company's product portfolio consists of four interconnected production stages: (1) Cooking (Cottura) - rotary ovens (FLEX, BABY, SMALL, SMALL FR, MINI ROTOR, ROTOR, ROTOR FR, RT 8080FR, MAXI ROTOR, ROTOR 2), steam pipe deck ovens (TA, NETTUNO, W), electric deck ovens (SIMPLY 2T/4T/4T-L/6T/8T, VINTAGE 2T/4T), and convection ovens (BAKE), plus accessories (aluminum trays, trolleys, loaders); (2) Proofing (Lievitazione) - rising rooms, retarder proofers, retarding cabinets, retarding tables, and pre-fermentation chambers; (3) Mixing (Impasto) - spiral mixers with fixed/removable/autoribaltante bowls, fork mixers, double-arm mixers, planetary mixers (PL series), and tilting lifters; (4) Dividing and Forming (Spezzatura Formatura) - manual/semi-automatic/automatic dividers, volumetric dividers, 2/4-cylinder sheeters, baguette moulders, rounders, breadstick machines, slicers, water chillers, water dispensers/mixers, bread mills, flour sieves, automatic stampers, sheeters, and croissant production lines. The company offers complete turnkey installations and has embraced Industry 4.0 with Smart 4.0 interconnection packages for ovens and machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotary Ovens (FLEX, BABY, SMALL, SMALL FR, MINI ROTOR, ROTOR, ROTOR FR, RT 8080FR, MAXI ROTOR, ROTOR 2) Compact to large-capacity rotary ovens for bakeries, pastry shops, and pizzerias; available in gas, diesel, or electric versions with stainless steel hood, removable/extractable baking trolleys, optional Easy Cooking or Easy Touch control panels, and high-efficiency steamers.
• Steam-Pipe Deck Ovens (TA, NETTUNO, W) Traditional steam-pipe deck ovens with steel heat exchangers (TA, NETTUNO) or refractory brick furnaces (W); independent sealed baking chambers, high thermal insulation, automatic ignition, electromechanical or Smart Control panels, and high-thermal-mass construction suitable for medium/large bread production.
• Electric Deck Ovens (SIMPLY 2T/4T/4T-L/6T/8T and VINTAGE 2T/4T) Modular electric deck ovens with independent computerized baking chambers, armored stainless-steel resistances, high rock-wool insulation, hood aspirator, and digital controllers with up to 8 cooking programs memory; SIMPLY 4T-L adds a touch-screen Smart Touch panel and configurable baking decks.
• Convection Oven BAKE (Electric or Gas) Stainless-steel convection oven available in electric or gas versions with halogen lights, semi-automatic humidifier, dual-direction rotating fans, and adjustable feet; suitable for professional bakeries and pastry shops.
• Proofing and Retarding Equipment (Rising Rooms, Retarding Proofers, Retarding Cabinets, Retarding Tables, Pre-fermentation Chambers) Proofing chambers (rising rooms), retarder proofers with up to 72-hour fermentation control, stainless-steel retarding cabinets and tables, and pre-fermentation chambers with automatic loading/unloading — providing temperature, humidity, and time control across the proofing stage for bakeries and pastry shops.
• Spiral Mixers (Fixed Bowl, Fixed Bowl SP, Removable Bowl, Autoribaltante) Professional spiral mixers with fixed, removable, or self-tilting bowls; stainless-steel components, 2-speed three-phase motors from 12 to 60 kg, optional timers, two digital timers on SP variant, and hydraulic autoribaltante for effortless unloading.
• Fork Mixers (French-type and Standard Fixed-Bowl) Professional fork mixers in French-type and standard fixed-bowl configurations; 2-speed motors, sealed belt transmissions in oil bath, adjustable fork positioning, and optional speed variator with timers — ideal for traditional doughs in bakeries and pastry shops.
• Double-Arm (Plunging-Arm) Mixers Double-arm (plunging-arm) mixers designed for doughs requiring high oxygenation and minimal heating; stainless-steel bowl, ball-bearing-mounted shafts, and gears operating in oil bath for low-maintenance professional use.
• Planetary Mixers (PL Series) Planetary mixers for small to large laboratories; bench version for PL 10/PL 20 and tubular basament version for larger models; supplied with bowl, fine wire whisk, spatula, and aluminum hook for homogeneous and delicate mixing.
• Dough Dividers (Manual, Semi-automatic, Automatic, Volumetric) and Bun Divider-Rounder Manual, semi-automatic, and automatic dough dividers in hexagonal or square configurations with electrowelded painted-steel frames and food-grade acetal resin pressers; volumetric divider with ~2% weight tolerance and 1,080-2,400 pieces/hour throughput; semi-automatic bun divider-rounder with adjustable forming chamber.
• Sheeters / Moulders (2-Cylinder, 4-Cylinder, Baguette Moulder) 2- and 4-cylinder sheeters/moulders in painted or stainless-steel construction with chrome-plated ground cylinders, automatic pasta insertion belt, and 20-2,000 gram forming ranges; baguette moulder with decimal precision adjustment and length adjustment up to 70 cm.
• Rounders (Arrotondatrice) and Breadstick Machines (Grissinatrici) Rounders with teflon-coated cones and channels, mechanical flour duster with adjustable flow, and throughput up to 3,000 pieces/hour; breadstick machines with interchangeable dies in diameters from 4-24mm, available in electric, manual, or economy variants.
• Croissant Production Lines (Automatic Group and Croissant Moulder) Automatic croissant production group and croissant moulders (F/250 bench, F/253 trolley) for viennoiserie production at 800-1,200 pieces/hour including mini-croissants; complementary sfogliatrice pastry sheeter with 60-70mm chrome-plated cylinders for thin-sheet dough work.
• Bread Slicers (Bench, Trolley, Basament) and Automatic Bread Stamper Professional bread slicers in table, wheeled trolley, or basament configurations with alternating double-blade frames and stainless-steel crumb trays; automatic bread stamper with interchangeable molds for printing bread patterns and adjustable electronic timing.
• Bakery Accessories (Aluminum Trays, Tray Trolleys, Elevator Trolleys, Loading Frames, Manual Loaders) Complementary accessories for ovens including aluminum trays (solid, perforated flat, perforated corrugated), stainless-steel rotary tray trolleys, painted iron elevator trolleys, professional loading frames, and manual bread loaders adaptable to all deck ovens.
• Water Chillers (TEA, WRE) and Water Dispenser/Mixer (EASY 30MIX) External water chillers (TEA in plastic-coated or stainless-steel housing; WRE with swivel wheels and agitator) plus an EASY 30MIX water dispenser/mixer with ambient/water/dough temperature probe — for precise dough-water temperature management.
• Bread Mill (Macinapane) and Industrial Flour Sieve (Setaccio per farina) Stainless-steel bread mill with selectable granulometry and aluminum-alloy sieve mouth; industrial flour sieve with rotary output and 100 kg per 5 minutes throughput for removing impurities and oxygenating flour.
• Turnkey Bakery/Pastry/Pizzeria Laboratory Installation Service End-to-end design and construction of complete bakery, pastry, and pizzeria laboratories as a single partner — combining ovens, proofing chambers, mixers, dividers/formers, and Industry 4.0 interconnection into a unified installation customized to the customer's space and production requirements.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lorenzo Cogo (Michelin-starred Chef)minorOthersChef Lorenzo Cogo, a Michelin-starred chef, has chosen to equip his restaurant kitchen with a Forni Fiorini oven. This represents an endorsement based on the reliability and excellence of results achieved with the equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MIWE: German manufacturer of in-store baking ovens, rack ovens, deck ovens, proofers, and refrigeration units. Directly comparable offering across the bakery production workflow with strong European and international market presence.
• Bongard: French manufacturer of professional bakery and pastry ovens, dough mixers, dividers, moulders, and proofers. Highly comparable product portfolio and customer base (artisan bakeries and pastry shops), primarily competing in French-speaking and broader European markets.
• Unox: Italian manufacturer of professional combi ovens and intelligent cooking appliances for bakeries, pastry shops, and foodservice. Sister-country competitor with overlapping professional oven focus and strong international brand recognition.
• Polin Group: Italian manufacturer of professional bakery ovens, proofing chambers, and complete bakery laboratories. Direct geographic and product-line competitor to Forni Fiorini, also serving artisan bakeries, pastry shops, and pizzerias across Europe and internationally.
• WP Haton: Dutch manufacturer of industrial bread, roll, and specialty baking lines including ovens, proofers, and dough processing equipment. Comparable end-to-end bakery workflow offering with strong presence in European and global artisan and industrial bakery customers.
• Sveba Dahlen: Swedish manufacturer of rack ovens, deck ovens, dough handling equipment, and complete bakery lines. Closely comparable product portfolio (ovens + dough preparation) and similar vertical (artisan and industrial bakeries) make it one of the most direct competitors.
• Wachtel: German manufacturer of deck ovens, rack ovens, and complete bakery systems for artisan and industrial bakeries. Directly comparable product portfolio and customer base, particularly in European markets.
• Rondo: Swiss/Austrian manufacturer of dough processing equipment, including mixers, dividers, rounders, and integrated dough lines serving industrial and artisan bakeries. Closely overlaps Forni Fiorini's mixing, dividing, and forming product categories.

Broad incumbents

• Middleby Corporation: US-listed global leader in commercial foodservice and baking equipment, owning numerous commercial baking brands. Operates broadly across categories rather than as a specialist, but its bakery platform competes with Forni Fiorini at the high end of international bakery lab installations.
• Rational AG: German global leader in combi-steam ovens for professional kitchens, with significant exposure to bakery and pastry applications. A broader incumbent in professional cooking equipment rather than a specialist like Forni Fiorini, but competes for the same premium professional customer accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FORNIFIORINISRL
• Facebookfacebook.com/fornifiorinisrl
• LinkedInlinkedin.com/company/forni-fiorini-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forni Fiorini