Lifestyle HUB

What Lifestyle HUB does

Lifestyle HUB (legal name: Lifestyle Hub Group, DBA Lifestyle Asset Hub) is a privately held, founder-controlled Pan-African real estate and investment platform founded in 2018 by Dr. Abioye Oke and headquartered in Abuja, Nigeria. The group operates through five wholly-owned subsidiaries — Lifestyle Luxury Homes Limited (luxury 5- and 7-star developments for HNWIs), Elite HNIs Limited (networking platform for high net worth individuals), The Hub Academy Limited (knowledge-acquisition courses and corporate training), Hospitalité Afrique Limited (hospitality investment in hotels and resorts), and Solid Refuge Limited (affordable housing for middle- to low-income earners). Its underlying technology stack includes a blockchain-enabled project tokenization platform for fractional real-estate ownership and AI-powered smart city design tooling positioned for sustainable mini-cities across Africa.

The company serves High Net Worth Individuals, local and international investors, African diaspora investors (with dedicated Country Directors in the USA and Canada), and middle- to low-income housing seekers. It operates across six African countries — Nigeria, Ghana, Rwanda, Kenya, Cameroon, and Ivory Coast — with offices in Abuja (HQ), Lagos, Ibadan, and Accra, and has stated a mandate to cover the entire continent by 2033. Revenue mechanics combine one-time luxury property and affordable housing sales, capital appreciation on hospitality assets, transaction fees on tokenized fractional ownership, and recurring fees from the Hub Academy. Its flagship live project is the Lifestyle Hub Resort in Kokrobite District, Accra — marketed as Ghana's first 5-star beachfront resort and conference centre — which broke ground on July 12, 2025 with a December 2028 completion target and a June–December 2026 pre-sales window offering a 25% discount on a 25% deposit.

Go-to-market is primarily direct enterprise field sales to HNWIs and institutional investors, complemented by direct-to-consumer pre-sales of resort units, and a community-led motion through the Elite HNIs networking platform and Hub Academy. No public revenue, funding rounds, or external investor backing are disclosed; ownership and control remain concentrated with the founder.

Name

Lifestyle HUB

Legal name

Lifestyle Hub Group

Website

https://lifestyleassethub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifestyle HUB is a privately held, founder-controlled Pan-African real estate and investment platform founded in 2018, operating five subsidiaries across luxury homes, hospitality, affordable housing, networking, and education in six African countries.

Ownership category

akta.pro rank

Product category

Real Estate Investment & Development

NAICS

Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Ultra-Luxury Villas & Estates (THAMAEAA), Luxury & Estate Rentals (THAGANAF)

Keywords

• Real estate development
• Property investment
• Hospitality investment
• Affordable housing
• Blockchain tokenization

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Real Estate Development: Develops and sells luxury properties (5 & 7-star projects) to High Net Worth Individuals. Revenue generated through property sales, development fees, and capital appreciation for investors.
2. Affordable Housing Solutions: Provides housing solutions to middle and low-income earners, generating revenue through property development and sales.
3. Hospitality Investment: Builds and operates hotels and resorts in prime African locations. Generates returns through property appreciation, rental income, and hospitality operations.
4. Blockchain Tokenization Services: Enables fractional ownership of real estate projects through tokenization, generating fees for facilitating investment transactions.
5. Knowledge Acquisition (Hub Academy): Provides courses and training programs on personal finance, entrepreneurship, investment strategies, and real estate. Generates revenue through course fees and customized corporate training programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lifestyle Hub Group develops and sells luxury (5 & 7-star) and affordable residential real estate, builds and operates hotels/resorts (e.g., Lifestyle Hub Resort, Ghana), provides blockchain-enabled tokenization for fractional real estate ownership, and runs AI-driven smart city design across Africa. It operates five integrated subsidiaries — Lifestyle Luxury Homes, Solid Refuge, Hospitalité Afrique, Elite HNIs, and The Hub Academy — targeting HNWIs, diaspora investors, and middle- to low-income earners in six African countries.

Product overview

Lifestyle Hub Group is a Pan-Africa investment platform comprising five subsidiaries offering a comprehensive suite of services spanning luxury real estate development (Lifestyle Luxury Homes Limited), elite networking (Elite HNIs Limited), knowledge acquisition (The Hub Academy Limited), hospitality investment (Hospitalité Afrique Limited), and housing solutions (Solid Refuge Limited). The group provides a unified platform for local and international investors to participate in Africa's real estate market, supported by blockchain-enabled project tokenization and AI-powered smart city development. The portfolio ranges from luxury 5 & 7-star developments targeting high net worth individuals to affordable housing solutions for middle to low-income earners, with flagship projects including the Lifestyle Hub Resort in Ghana and developments across Nigeria, Ghana, Rwanda, Kenya, Cameroon, and Ivory Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifestyle Hub Resort (Ghana) Ghana's first 5-star beachfront resort and conference centre located in Kokrobite District, Accra, offering 1, 2, and 3-bedroom beachfront apartments for sale to investors with guaranteed returns and flexible 25% deposit payment plans. Project completion is targeted for December 2028.
• Luxury Real Estate Development Provides High Net Worth Individuals with investment opportunities in 5 & 7-star real estate projects developed by Lifestyle Luxury Homes Limited across African markets.
• Affordable Housing Solutions Provides middle to low-income earners with affordable housing solutions and property ownership opportunities, delivered through Solid Refuge Limited.
• Hospitality Sector Investment Provides opportunities to invest in hotels and resorts built in prime locations across Africa, run through Hospitalité Afrique Limited.
• Blockchain-enabled Project Tokenization Pioneering tokenized real-estate investment system that guarantees value appropriation over time, enabling investors to participate in real estate through blockchain-based fractional tokens.
• Smart City Design and Development AI-powered solution for designing and developing sustainable mini-cities across Africa, using artificial intelligence for urban planning and resource optimization.
• The Hub Academy (Knowledge Acquisition) Cutting-edge knowledge acquisition platform offering systematic knowledge transfer programs on personal finance, entrepreneurship, investment strategies, and real estate, plus customized training programs for businesses and organizations.
• Elite HNIs Networking & Membership Elite networking platform for high net worth individuals providing exclusive membership benefits, investment opportunities, and a referral-driven community for HNW investors.

Quantifiable outcome

• 150%+ Capital Appreciation on Ghana Resort completion (December 2028)

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• CBRE: World's largest commercial real estate services and investment firm, with growing Africa coverage. Comparable as a real estate capital-markets and advisory incumbent that competes for the same HNI and institutional investor relationships in African real estate.
• Engel & Völkers: Global luxury real estate firm with active African operations (e.g. South Africa, Nigeria). Comparable as a high-end real estate brand serving HNI buyers of premium properties, but is a brokerage/franchise model rather than a developer-operator.
• Knight Frank: Global real estate consultancy with dedicated Africa operations covering residential sales, commercial property, and investment advisory. Overlaps with Lifestyle Hub's luxury and HNI real estate intermediation, but operates at much greater scale across geographies.
• Cushman & Wakefield: Global real estate services firm with an Africa practice spanning valuation, capital markets, and hospitality advisory. Comparable in the same HNI/institutional investor space and particularly in the hospitality asset class that Lifestyle Hub is building through Hospitalité Afrique.
• JLL: Global real estate services and investment firm with presence across Africa. Comparable at the level of investor intermediation, capital markets advisory, and HNI real estate services, but operates as a broad services incumbent rather than a single-country platform.

Direct peers

• Rendeavour: Pan-African real estate developer building large-scale, master-planned cities (e.g. Tatu City in Kenya, Kigali Heights in Rwanda). Most directly comparable peer in terms of building multi-country African real estate platforms with HNI and institutional investor access.
• PropertyPro.ng: Nigeria's leading online property marketplace, listing homes, land, and commercial property for sale and rent. Comparable as a Nigerian-headquartered platform enabling real estate discovery, investor lead generation, and developer marketing.
• Cytonn Investments: Kenya-based alternative investment manager with significant real estate development arm (Cytonn Real Estate). Comparable as an African investment-and-development platform targeting both local HNWIs and diaspora investors with structured property products.

Regional players

• Pam Golding Properties: South Africa's leading luxury real estate brand, with operations across the continent. Comparable as a luxury residential property specialist serving HNI buyers, but primarily South-African-anchored rather than West/East African.
• Hass Consult: Long-established Kenyan real estate firm offering property sales, development, and investment advisory. Comparable as an East African integrated real estate brand with HNI focus, though operating from a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LifestyleHub_
• Facebookfacebook.com/thelifestylehubmodel
• LinkedInlinkedin.com/company/thelifestylehubmodel
• Instagraminstagram.com/invites/contact/?i=x1q5f2dcwbm4&utm_content=3hka6yb

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle HUB