Canada Protection Plan Inc
Canada Protection Plan Inc is a Toronto-based Canadian insurer that sells no-medical and simplified-issue life and critical illness insurance to individual consumers across all 13 provinces and territories, distributed through licensed advisors, independent brokers, and online self-service tools, and underwritten by Foresters Financial.
- Company typePrivate
- Founded1992
- HeadquartersNorth York, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Canada Protection Plan Inc does
Canada Protection Plan Inc is a Canadian insurance provider founded in 1992 and headquartered in Toronto, Ontario, that specializes in simplified issue and no-medical life insurance products for individual consumers across Canada. The company offers a portfolio of six permanent life insurance plans (Guaranteed Acceptance Life, Deferred Life, Deferred Elite Life, Simplified Elite Life, Preferred Life, Preferred Elite Life) ranging from $5,000 to $1,000,000 in coverage, five term life insurance plans (Deferred Elite Term, Simplified Elite Term, Preferred Term, Express Elite Term, Preferred Elite Term), and four Critical Illness Insurance variants (Cardiac Protect, Cancer Protect, Cardiac AND Cancer Protect, Cardiac OR Cancer Protect) offering lump-sum payments up to $100,000 CAD. Underlying the offering is a simplified-issue underwriting methodology that uses health questionnaires and underwriting searches in lieu of medical exams, blood work, or doctor visits, enabling coverage decisions in as little as under a day for eligible applicants.
The business operates on a recurring premium revenue model (monthly pre-authorized bank debits or annual payments), with minimum premiums of $15/month or $150/year. Distribution is hybrid: direct-to-consumer via the company website's online Quick Quote tool and Insurance Needs Calculator, inside sales through licensed advisors reachable via the toll-free number 1-877-851-9090, and a third-party channel of independent insurance brokers and advisors using the E-access e-application portal (go.eaccess.ca). Multilingual advisor support (English, French, Urdu, Punjabi, Hindi, Arabic, Farsi, Mandarin, Greek) extends reach across all 13 Canadian provinces and territories, with specific accommodation for temporary residents holding valid work or study permits. All policies are underwritten by Foresters Financial (The Independent Order of Foresters), which acquired Canada Protection Plan in 2020 and holds an A.M. Best 'A' (Excellent) financial strength rating for 25 consecutive years. Policyholders receive complementary Foresters member benefits including competitive scholarships (400+ awarded annually, up to $8,000 per recipient), an online learning library of 200+ courses, and community grants.
Canada Protection Plan Inc firmographics
Firmographics- Name
- Canada Protection Plan Inc
- Legal name
- Canada Protection Plan Inc
- Website
- https://cpp.ca
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Canada Protection Plan Inc is a Toronto-based Canadian insurer that sells no-medical and simplified-issue life and critical illness insurance to individual consumers across all 13 provinces and territories, distributed through licensed advisors, independent brokers, and online self-service tools, and underwritten by Foresters Financial.
- Ownership category
- akta.pro rank
Canada Protection Plan Inc industry classification
Industry- Product category
- Simplified Issue Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Simplified Issue (No-Exam) Term Life Insurance (FSAIAAAH)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Guaranteed Issue Whole Life Insurance (FSAIABAG), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Canada Protection Plan Inc is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Canada Protection Plan Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Life Insurance Premiums: Canada Protection Plan generates revenue through recurring insurance premiums paid by policyholders. Premiums are collected monthly (pre-authorized bank debits) or annually (cheque or credit card). Premium structures include level premiums for the selected term period, guaranteed not to change during the initial term. The company offers both permanent (whole life) and term life insurance products with coverage amounts ranging from $10,000 to $1,000,000 depending on the plan.
- Critical Illness Insurance Premiums: Critical illness insurance policies generate recurring premiums. Four plan variants are offered: Cardiac Protect CI (up to $50,000), Cancer Protect CI (up to $50,000), Cardiac AND Cancer Protect CI (up to $50,000 each event), and Cardiac OR Cancer Protect CI (up to $100,000). Monthly payment plans do not start until the second month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quick Quote — Affordable entry tier for ages 18-80 |
| Subscription | Monthly | No Medical Life Insurance — Universal coverage tier |
| Subscription | Monthly | Guaranteed Acceptance Life — Permanent coverage for ages 18-75 |
| Subscription | Monthly | Deferred Life — Permanent coverage for ages 18-80 with serious health conditions |
| Subscription | Monthly | Deferred Elite Life — Permanent coverage for ages 18-80 with less serious health conditions |
| Subscription | Monthly | Simplified Elite Life — No medical permanent coverage up to $500,000 |
| Subscription | Monthly | Preferred Life — Permanent coverage up to $1,000,000 for healthy applicants |
| Subscription | Monthly | Preferred Elite Life — Fully underwritten permanent coverage up to $1,000,000 |
| Subscription | Monthly | Critical Illness Insurance — T75 term coverage for ages 18-65 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Canada Protection Plan Inc product offering
Product offeringCore offering
Canada Protection Plan Inc provides simplified issue and no-medical life insurance products to Canadians aged 18–80, offering both permanent and term life insurance with coverage from $25,000 up to $1,000,000. The company also offers critical illness insurance (Cardiac Protect, Cancer Protect, and combined variants) with payouts up to $100,000. All products are underwritten by Foresters Financial and require no medical exams, needles, or doctor visits, with many coverage decisions issued in under a day. Products are distributed through licensed insurance advisors, a phone-based sales team, an advisor e-application portal, and online self-service quote and calculator tools across Canada.
Product overview
Canada Protection Plan Inc is a Canadian insurance provider specializing in simplified issue and no medical life insurance products. The company offers a portfolio of permanent life insurance plans (Guaranteed Acceptance Life, Deferred Life, Deferred Elite Life, Simplified Elite Life, Preferred Life, Preferred Elite Life) and term life insurance products (Deferred Elite Term, Simplified Elite Term, Preferred Term, Express Elite Term, Preferred Elite Term) ranging from $25,000 to $1,000,000 in coverage. The company also provides critical illness insurance options (Cardiac Protect, Cancer Protect, Cardiac AND Cancer Protect, Cardiac OR Cancer Protect) offering up to $100,000 in coverage. All products are underwritten by Foresters Financial and distributed through licensed insurance advisors and online channels. Digital tools including a Quick Quote tool and Insurance Needs Calculator support the sales process.
Differentiator
Problem solved
Functional benefit
Products and services
- Guaranteed Acceptance Life Insurance
Quantifiable outcome
- Coverage decisions in as little as under a day for eligible applicants
- +6 more outcomes
Companies that use Canada Protection Plan Inc
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Canada Protection Plan Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Canada Protection Plan Inc partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Canada Protection Plan Inc competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Canada Protection Plan Inc social profiles
Digital presenceCanada Protection Plan Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canada Protection Plan Inc leadership team
Management profileNumber of profiles
Profiles1 record
Canada Protection Plan Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canada Protection Plan Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canada Protection Plan Inc
What does Canada Protection Plan Inc do?
Canada Protection Plan Inc provides simplified issue and no-medical life insurance products to Canadians aged 18–80, offering both permanent and term life insurance with coverage from $25,000 up to $1,000,000. The company also offers critical illness insurance (Cardiac Protect, Cancer Protect, and combined variants) with payouts up to $100,000. All products are underwritten by Foresters Financial and require no medical exams, needles, or doctor visits, with many coverage decisions issued in under a day. Products are distributed through licensed insurance advisors, a phone-based sales team, an advisor e-application portal, and online self-service quote and calculator tools across Canada.
Is Canada Protection Plan Inc a public or private company?
Canada Protection Plan Inc is a private company. It is classified as corporate owned and is currently operating.
When was Canada Protection Plan Inc founded?
Canada Protection Plan Inc was founded in 1992. It employs 251 to 500 people.
Where is Canada Protection Plan Inc based?
Canada Protection Plan Inc is headquartered in North York, Canada, in the North America region.
How does Canada Protection Plan Inc make money?
Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are critical Illness Insurance Premiums.
Does Canada Protection Plan Inc have an API?
No public API is recorded for Canada Protection Plan Inc.
What industry is Canada Protection Plan Inc in?
Canada Protection Plan Inc's product category is Simplified Issue Life Insurance. Its primary akta.pro industry code is FSAIAAAH, Simplified Issue (No-Exam) Term Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.