What Kompakt does

Kompakt (legal entity: KOMPAKT spol. s r.o.) is a Czech advertising and graphic design agency founded in 1993 and headquartered in Poděbrady. The company produces a portfolio of regional advertising products printed in formats ranging from A0 wall maps to A5 map guides, including city information posters, aerial photography calendars, book publications, house and fire regulation posters, public transport schedules, and regional map plans. All products integrate informational content (co-produced with municipal offices) with paid advertising space sold to local businesses. The firm operates an in-house graphic studio (DTP) using Adobe, Corel, and Quark software, with printing handled via a Komori Lithrone LS-540 press.

Kompakt generates revenue primarily through advertising space sales on its printed media portfolio, distributed via multiple channels including its own sales force, Czech Post, public transport operators, and housing management companies. The go-to-market model relies on a nationwide network of commissioned commercial representatives (earning 25-30% of achieved revenue) supported by 8 regional branch offices. Customers are predominantly Czech SMBs seeking regional visibility, alongside municipal governments collaborating on information materials. A distinctive offering is the 'Sociální automobil' (Social Car) project, launched in 1997, which has delivered over 1,223 vehicles to institutions caring for disabled and elderly citizens through corporate sponsorship of vehicle purchases.

The company holds an EN ISO 9001:2009 quality certification and an EU-wide RCD registered design trademark (č. 001671470). Operations are led by Managing Director and Executive Director PaedDr. Miroslav Káninský alongside Managing Director and Economic Director Pavel Bažant. The firm is privately held with no disclosed external investors, funding rounds, or M&A activity, and is GDPR-compliant since May 2018.

Name

Kompakt

Legal name

KOMPAKT spol. s r.o.

Website

https://kompakt-cr.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kompakt is a Czech regional advertising agency founded in 1993 that produces wall maps, city posters, calendars, and printed guides integrating municipal information with paid advertising space, sold nationwide through commissioned representatives to local SMBs and governments.

Ownership category

akta.pro rank

Product category

Print Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185), Periodical Publishers (51312)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios) (MPAJANAE)

akta.pro secondary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Print advertising services
• Regional advertising products
• Graphic design studio
• Outdoor printed media
• Advertising map publishing

Headquarters

HQ city

Podebrady

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Advertising space sales on printed media: Core revenue stream from selling advertising space on various printed products including wall maps, information posters, calendars, city guides, and other promotional materials distributed across the Czech Republic
2. Social Vehicle advertising: Revenue generated from selling advertising space on social vehicles. Companies sponsor the purchase of vehicles for institutions caring for disabled or elderly citizens, receiving regional visibility for 4 years in return
3. Commissions from sales representatives: Sales representatives earn 25-30% commission on achieved revenue from printed materials they sell to clients

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Kompakt sells advertising space on printed regional media products — including wall maps, city information posters, aerial calendars, book publications, map plans, house and fire regulations, public-transport posters, and map guides — distributed throughout the Czech Republic. Its full-service graphic studio produces creative design, scanning, computer processing, imposition, and pre-press preparation, and its flagship 'Sociální automobil' project delivers vehicles to social-care institutions via corporate sponsorship.

Product overview

Kompakt is a Czech advertising agency established in 1993 that operates a network of sales representatives across the Czech Republic. The company offers a portfolio of regional advertising products including wall maps, city information posters, aerial calendars, book publications, map plans, house/fire regulations, public transport posters, and map guides. The flagship product is the 'Social Car' project that donates vehicles to institutions caring for disabled citizens. All projects are produced in cooperation with municipal offices and feature advertising space for clients alongside informational content. The graphic studio provides DTP services, printing preparation, and bookbinding (V1, V2, V4, V8 bindings).

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Maps (Nástěnné mapy) Large-format A0 wall maps featuring quality top and bottom bars with special hooks for wall mounting. Kompakt publishes these throughout the Czech Republic with regional advertising placements from companies in the displayed region.
• City Information Posters (Informační plakáty měst) Advertising and informational city posters in A2 format, produced in cooperation with municipal offices. Include an information area with important phone numbers and citizen information, surrounded by advertising space for businesses.
• Aerial Calendars (Letecké kalendáře) Wall calendars featuring aerial photographs of cities and towns in A1 format. The central area displays the aerial image with advertising space surrounding it, distributed to important offices, companies, and institutions.
• Book Publications (Knižní publikace) Prestigious A5-format book publications titled 'Selection of Significant Companies' with leather-imitation binding and gold-embossed title pages, including regional historical and cultural information followed by company presentations.
• Map Plans (Mapové plány) Various map plan formats including city maps (with house numbers), district, regional, and national Czech Republic maps. Typically A2 for city maps and A1 for regional/national maps.
• House and Fire Regulations (Domovní a požární řády) A2-format posters featuring regulation text in the central area with advertising space around it, distributed through housing fund management companies to building residents.
• Public Transport Posters and Schedules (Plakáty v MHD) Public transport schedules and advertising posters created in cooperation with transportation companies, available as A6 brochures with transport information or A2 posters displayed in vehicles and stops.
• Map Guide (Mapový průvodce) A5-format regional map guide with V1 binding, containing information about local authorities and institutions including addresses, phone numbers, opening hours, and a city map on the back cover.
• Social Car (Sociální automobil) Social responsibility project providing vehicles to institutions caring for disabled and elderly citizens. Since 1997, over 1,200 vehicles have been donated through corporate advertising partnerships, with sponsoring companies receiving regional advertising visibility on the vehicles for 4 years.
• Graphic Studio (Grafické studio) Full-service graphic design studio providing creative design, scanning, computer processing, imposition, and pre-press preparation for final printing. Includes low-volume color printing, lamination, photo processing, and bookbinding services (V1, V2, V4, V8 bindings).

Quantifiable outcome

• Over 1,223 social vehicles delivered to institutions since 1997
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Plakátovací služba Praha: Plakátovací služba Praha operates postering and outdoor display advertising distribution in Prague and other Czech cities. Comparable to Kompakt in selling print/poster ad placements to local advertisers, though focused on short-term postering campaigns rather than permanent displays.
• Alcase: Alcase is a Czech outdoor advertising company focused on billboard and city-light networks. Comparable to Kompakt as a domestic Czech ad-space seller serving regional advertisers, with overlapping customer segments in regional SMBs.

Broad incumbents

• BigBoard: BigBoard is the largest outdoor advertising operator in the Czech Republic, running billboard, transit, and city-light networks. It is comparable as a Czech-focused print/outdoor advertising seller targeting regional and national advertisers, but at much greater scale.
• MAFRA: MAFRA is a major Czech media conglomerate publishing newspapers (e.g., Mladá fronta DNES, Lidové noviny), magazines, and operating digital properties with significant advertising sales. Comparable as a Czech multi-channel advertising-supported publisher with both print and digital inventory.
• Akzent Board: Akzent Board is a Czech outdoor advertising company operating billboard and big-format networks nationwide. Comparable to Kompakt as a Czech print/outdoor ad-space seller with national reach, though focused on larger billboard formats vs. Kompakt's printed displays.
• Czech News Center: Czech News Center is one of the largest Czech publishing groups, operating print magazines, newspapers, and digital media with significant advertising sales operations. Comparable as a Czech multi-format advertising-supported publisher, though it operates at much greater scale across more channels.
• R2B2: R2B2 is a major Czech outdoor advertising operator (formerly EuroAWK/Ströer assets) with a large national billboard and city-light portfolio. Comparable as a Czech print/outdoor ad-space vendor targeting SMB advertisers, though at significantly larger scale.

Direct peers

• Shocart: Shocart is a leading Czech cartographic publisher producing maps, city plans, and travel atlases. It is directly comparable to Kompakt's map, city plan, and map-guide product lines, with a similar mix of cartographic publishing and advertising-supported distribution.
• Kartografie PRAHA: Kartografie PRAHA is a long-established Czech map and atlas publisher. It overlaps directly with Kompakt's map plan, regional map, and city map products, serving similar Czech municipal, educational, and SMB customers.

Emerging players

• Strojírenský katalog / Firemní komunikace: Smaller Czech niche publishers of regional business directories and information publications that monetize via display advertising. Comparable to Kompakt in the model of selling ad space within authoritative information products distributed to businesses and institutions.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kompakt