ACTUAL

What ACTUAL does

ACTUAL Fenster Türen & Sonnenschutz GmbH is an Austrian family-owned manufacturer of windows, doors, and sun protection systems headquartered in Ansfelden (Haid), Upper Austria, with additional specialized production in Hirnsdorf (Styria, wood-aluminum) and Vorchdorf (Upper Austria, sun protection). Founded in 1969, ACTUAL was the first company in Austria to independently develop and produce Kunststoff-Alu (PVC-aluminum) window systems and operates a complete single-source program covering Kunststoff, Kunststoff-Alu, Holz-Alu, and pure-wood constructions across design lines ALWOOD, ALEVO, MATRIX 9, CUBIC 9, CLASSIC 9, and SOLAR, complemented by the LOFT frameless all-glass system, Hebeschiebetüren lift-sliding doors, MOON/STREETLINE/CLASSIC/CUBIC front doors, and a full in-house sun protection catalogue (Raffstore, Textil-Screen, Rollladen, Markisen, Jalousien, Drehladen, Insektenschutz). Core proprietary technologies include the patented stP Box for future smart-home sensor integration, QUADROBOND sash-glass bonding, FIX.PUNKT aluminum shell corner technology, Super-Kälteblocker warm-edge glass spacers delivering interior glass temperatures up to 9°C warmer, and a double-walled center sealing bar with insulation chamber across all Kunststoff-Alu and Kunststoff systems, supporting Uw values as low as 0.68 W/m²K and sound insulation up to 47 dB.

The company monetizes exclusively through hardware sales via a multi-channel go-to-market: owned ACTUAL Fenster Center showrooms including a Vienna flagshipstore at Franzosengraben 10, an authorized Vertriebspartner dealer network, a dedicated Architect/Partner Net for professional specifications, and direct website inquiry/catalog request funnels supplemented by an online door configurator. Customer segments span residential renovation, new construction builders/developers, architects and planners, and showcase hospitality/landmark projects such as Therme Geinberg, AMARI SUITES Schruns, the Jean Nouvel Gasometer, and Austria's first energy-autonomous house. Design-Zwillinge pairs (e.g., ALWOOD Holz-Alu with ALEVO Kunststoff-Alu) allow architects to mix material tiers within one project at up to 25% cost savings, reinforcing the company's positioning on coordinated design and best price-performance ratio in the Kunststoff segment. ACTUAL serves Austria primarily with export activity in Germany, Switzerland, Italy, Slovenia, Czech Republic, Hungary, and Croatia; no public revenue, headcount, or capital-raising activity is disclosed.

Name

ACTUAL

Legal name

ACTUAL Fenster Türen Sonnenschutz GmbH

Website

https://actual.at

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

ACTUAL Fenster Türen & Sonnenschutz is an Austrian family-owned manufacturer of windows, doors, and sun protection systems serving residential renovation, new construction, architects, and developers via owned showrooms, dealer networks, and direct sales across Austria and selected European export markets.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Metal Window and Door Manufacturing (332321), Window Treatment Retailers (449122)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK)

Keywords

• Window manufacturing
• Door systems
• Sun protection products
• Kunststoff-Alu windows
• Holz-Alu windows

Headquarters

HQ city

Haid

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Window Sales: ACTUAL manufactures and sells windows in Kunststoff, Kunststoff-Alu, Holz-Alu, and Holz materials. Products include ALWOOD, ALEVO, CUBIC, MATRIX, SOLAR, and CLASSIC window systems.
2. Door Sales: Complete door program including MOON, STREETLINE, CLASSIC, CUBIC doors in materials: Aluminium, Holz-Thermoverbund, Holz-Alu, Kunststoff-Alu, and Kunststoff. Includes door configurator for custom design.
3. Sun Protection Systems: Sun protection products including Raffstores (venetian blinds), Textil-Screens (fabric screens), Rollladen (roller shutters), Insektenschutz (insect protection), Markisen (awnings), Jalousien (jalousies), and Drehladen (pivoting shutters).
4. Ganzglas/LOFT Systems: Frameless LOFT all-glass system for large fixed glazing with near-frameless optics, combinable with ACTUAL windows and doors.
5. Sliding Door Systems: Hebeschiebetüren (lift-and-slide doors) and Parallel-Schiebe-Elemente (parallel sliding elements) in Holz-Alu, Kunststoff-Alu, and Kunststoff materials.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ACTUAL manufactures and sells windows, doors, and sun protection systems in Austria and selected European export markets. The window line spans Kunststoff, Kunststoff-Alu, Holz-Alu, and pure Holz variants across design families (ALWOOD, ALEVO, CUBIC, MATRIX, SOLAR, CLASSIC). Doors include MOON (designer collaboration with Thomas Feichtner), STREETLINE, CLASSIC, and CUBIC in multiple materials, with an online door configurator. Sun protection covers Raffstores, Textil-Screens, Rollladen, Markisen, Jalousien, Drehladen, and Insektenschutz.

Product overview

ACTUAL is a comprehensive window, door, and sun-shading manufacturer based in Austria. The product portfolio is organized around two material families — Kunststoff-Alu (uPVC-aluminium) and Holz-Alu (wood-aluminium) — each available in multiple design lines: the fully flush-fitting (beidseitig flächenbündig) ALWOOD/ALEVO line, the externally flush CUBIC 9/MATRIX 9 F.Line line, and the linearly stepped CUBIC 9/MATRIX 9 C.Line line. Kunststoff-Alu-only products include SOLAR and MATRIX F.Line, while pure-wood is offered via CLASSIC 9. Framing these is the LOFT Ganzglas-System (frameless full-glass fixed glazing) and Hebeschiebetüren (lift-sliding doors) in all material variants. The doors programme spans MOON (designer line with Thomas Feichtner), STREETLINE, CLASSIC, and CUBIC in Aluminium, Holz-Thermoverbund, Holz-Alu, Holz, and Kunststoff. The sun-shading catalogue includes Raffstore, Textil-Screen/Zip, Rollladen, Markisen, Jalousien, Drehladen, and Insektenschutz — all produced in-house and matched to window systems. A key differentiator is the design-twin strategy: each Holz-Alu window model has a visually matched Kunststoff-Alu counterpart (ALWOOD↔ALEVO, CUBIC 9↔MATRIX 9, CLASSIC 9↔CLASSIC), enabling cost-optimized mixed-material building projects. Technology add-ons include the stP Box (smart home integration box), Smart Windows alarm integration, and an online door configurator.

Differentiator

Problem solved

Functional benefit

Brands

• LOFT: Rahmenloses Ganzglas-Design System for frameless all-glass fixed glazing with nearly frameless optics
• ALWOOD
• ALEVO
• MATRIX 9
• CUBIC 9
• CLASSIC 9
• SOLAR
• MOON
• STREETLINE
• QUADROBOND
• INSIDE
• Super-Kälteblocker
• FIX.PUNKT

Products and services

• ALEVO (Kunststoff-Alu window) Revolutionary flush-fitting Kunststoff-Alu (PVC-aluminium) window with inner plastic and outer aluminium shell, kubisch-geradlinig (cubically straight) form without angles, glass beads, or joints — flush both externally and internally. Features a minimalist 20 mm sash profile for maximum light entry. Design-twin of ALWOOD in Holz-Alu.
• ALWOOD (Holz-Alu window) Revolutionary flush-fitting Holz-Alu window — flush both externally and internally — with kubisch-geradlinig profile, no angles, glass beads, or joints. Available in Fichte, Lärche, and Eiche interior woods with natural tones, wood stains, and RAL full-cover finishes. Design-twin of ALEVO in Kunststoff-Alu.
• MATRIX 9 F.Line (Kunststoff-Alu / Kunststoff window) First flush-fitting design window in Kunststoff; also offered in Kunststoff-Alu. Glass is nearly flush with the sash profile. Won the Innovationspreis 2019 (Austrian Federal Ministry for Sustainability). Provides approximately 20% cost savings vs. flush-fitting Kunststoff-Alu alternatives.
• MATRIX F.Line (Kunststoff-Alu / Kunststoff window) Iconic flush-external-fit window combining flush external fit with kubisch-geradlinig internal design in CUBIC style. Available in Kunststoff-Alu and Kunststoff. Slim 108 mm total sight width, 37 mm sash, standard 3-fold energy-saving glass Ug 0.6 or optional Ug 0.5.
• MATRIX 9 C.Line (Kunststoff-Alu window) Universal Kunststoff-Alu window with linearly stepped (flächenversetzt) design. 85 mm frame with five thermal-protection chambers and a double-walled centre seal with insulating chamber. Suitable for Passivhaus, ultra-low-energy, and low-energy buildings.
• MATRIX 9 PROFESSIONAL (Kunststoff / Kunststoff-Alu window system) Professional-grade window system featuring a step frame engineered for 4-sided perfect building sealing per construction guidelines. Available in C.Line and F.Line editions, in both Kunststoff and Kunststoff-Alu. Compatible with standard frames on coupling sides for slender coupled configurations.
• SOLAR (Kunststoff / Kunststoff-Alu window) Versatile, long-proven Kunststoff and Kunststoff-Alu window system offering attractive acquisition cost with high-quality construction features. Includes 3-fold energy-saving glass Ug 0.6 as standard, with optional 2-fold glass.
• CUBIC 9 F.Line (Holz-Alu window) Deluxe Holz-Alu design window with flush external fit; glass nearly flush to the sash profile. Internally kubisch-geradlinig yet step-fitted (flächenversetzt) to the frame, creating a fresh, modern aesthetic. Compatible with MATRIX 9 F.Line or ALEVO in Kunststoff-Alu for mixed-material project savings.
• CUBIC 9 C.Line (Holz-Alu window) Elegant Holz-Alu design window in kubischer Form with completely flush (bündig) construction on all visible surfaces — no disturbing joints or glass beads. Linearly stepped (flächenversetzt) and particularly easy to clean. Compatible with MATRIX 9 C.Line as design-twin.
• CLASSIC 9 (Holz window) Traditional pure-wood (Holz) window combining natural aesthetics with quality engineering. Features linear form for easy cleaning, massive system strength for excellent thermal insulation and stability, and high-tech wood surface protection. Available with 3-fold or 2-fold glazing.
• LOFT Ganzglas-System (frameless all-glass fixed glazing) Frameless full-glass (rahmenloses Ganzglas) fixed glazing system in aluminium enabling near-frame-free panoramic designs. Ultra-slim aluminium frame can be concealed (überdämmt) within the building structure for a true frameless appearance. Achieves Uw 0.76 W/m²K in typical dimensions. Compatible with ALWOOD, CUBIC, and MATRIX F.Line for openable elements within the system.
• Hebeschiebetüren (Lift-Sliding Doors) High-end lift-sliding doors (Hebeschiebetüren) in Holz-Alu, Kunststoff-Alu, and Kunststoff, featuring full-glass design, flush-running track, and ACTUAL sealing technology. Available in oversized formats with barrier-free GFK thresholds. Compatible with LOFT Ganzglas-System for seamless panoramic transitions.
• PAS (Parallel-Abstell-Schiebe-Element) sliding door New-generation parallel-sliding door element with spring-loaded mechanism enabling effortless operation and anti-misoperation locking. Features secure RC2 option in ventilation position.
• MOON front door collection (Holz-Thermoverbund / Aluminium / Holz-Alu-Glas) Designer front-door collection developed with Austrian designer Thomas Feichtner (2011 Austrian State Prize for Design). Combines the emotion of premium materials like oak with clear aesthetic form, creating uniquely characterful entrance doors. Models include Moon 11 through Moon 16. Available in Aluminium, Holz-Thermoverbund, and Holz-Alu/Glas.
• STREETLINE front door (Holz-Thermoverbund / Aluminium-Kunststoff) Timelessly elegant front door in Holz-Thermoverbund (available in all RAL colours with ACTUAL Hartstruktur scratch-resistant coating) and Aluminium/Kunststoff. Modern elegant design with great variety in models and handles.
• CLASSIC front door (Aluminium / Kunststoff) Traditional classic-style front door in Aluminium and Kunststoff, featuring very good thermal insulation, security, weather resistance, and easy maintenance.
• CUBIC front door (Holz-Alu) Kubisch-geradlinig design front door in Holz-Alu, perfectly matched to the ACTUAL CUBIC Holz-Alu window line. External aluminium shell provides weather protection; interior showcases natural wood character.
• CLASSIC Holz front door (solid wood) Classic solid-wood front door with long tradition, built for generations. Features timeless beauty and harmonious design in solid wood construction.
• Raffstore (venetian blind sun protection) Externally mounted venetian-blind sun-shading system for effective solar control and glare reduction. Part of ACTUAL's complete in-house sun-shading programme perfectly matched to all window systems.
• Textil-Screen (zip-screen textile sun protection) Zip-screen textile sun-shading system providing effective solar protection. Produced in-house by ACTUAL and perfectly coordinated with window programmes.
• Rollladen (roller shutter) Roller-shutter system for thermal insulation, sun shading, security, and noise reduction. Part of ACTUAL's sun-shading product line manufactured in-house and coordinated with window systems.
• Markisen (awnings) Awning sun-shading systems for terraces and facades. Part of ACTUAL's complete, in-house-produced sun-shading programme.
• Jalousien (blinds) Blind sun-shading solutions for window applications. Part of ACTUAL's sun-shading product range.
• Drehladen (swing shutters) Swing-shutter sun-shading and privacy system. Part of ACTUAL's complete sun-shading product line.
• Insektenschutz (insect screens) Insect protection screen systems for windows and doors. Part of ACTUAL's complete sun-shading and accessories programme.

Quantifiable outcome

• Energy savings of 20% through Kunststoff option (MATRIX 9 F.line without Alu shell)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warema Renkhoff: German manufacturer and market leader for external sun-shading systems (Raffstores, screens, roller shutters, awnings); directly comparable to ACTUAL's Sonnenschutz division (Raffstore, Textil-Screens, Rollladen, Markisen) and a likely cross-sell/competitive overlap in Central Europe.
• Josko Fenster & Türen: Austrian manufacturer of premium Holz-Alu windows, timber doors, and large sliding doors; competes directly with ACTUAL in the design-led residential window/door segment and shares a similar premium positioning.
• Internorm: Austrian family-owned window and door manufacturer with a comparable product range (Kunststoff, Holz-Alu, Aluminium) and a strong premium brand in Austrian and Central European markets; the most head-to-head competitor for ACTUAL's core window business.
• Salamander Industrie-Produkte: European PVC and timber window/door systems producer; matches ACTUAL on Kunststoff window profiles and competes in residential renovation across German-speaking markets.
• Gaulhofer: Austrian Kunststoff and Holz-Alu window and door producer, comparable to ACTUAL in material mix, target segment (residential renovation and new build), and Austrian dealer-network distribution model.

Broad incumbents

• Heroal: German manufacturer of aluminium window, door, and sun-protection systems; competes with ACTUAL's Aluminium doors (MOON, STREETLINE) and aluminium-shelled window/door systems in the Central European commercial and premium residential market.
• REHAU Windows: Global polymer-based systems provider for uPVC window profiles, doors, and sun protection; competes with ACTUAL on the Kunststoff and Kunststoff-Alu profile systems side across Central Europe.
• Aluplast: Large German PVC window systems manufacturer with broad European footprint; comparable to ACTUAL's Kunststoff/Kunststoff-Alu product family and competes on price-performance in volume-driven renovation markets.
• Schüco International: Global German-based systems house for windows, doors, and façades across aluminium, PVC, and steel; overlaps with ACTUAL on Aluminium and Kunststoff window/door systems and competes in the Austrian/European commercial and high-end residential segments.

Regional players

• Velux Group: Danish global leader in skylights and roof windows; adjacent to ACTUAL through integrated fenestration and daylighting in residential renovation, but operates in a distinct specialty category that ACTUAL does not focus on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/actual.fenster
• Instagraminstagram.com/actual_fenster
• LinkedInlinkedin.com/company/actual-fenster-tueren-sonnenschutz-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTUAL