So geht Sachsisch.

What So geht Sachsisch. does

So geht Sachsisch. is the official umbrella brand (Dachmarke) and digital marketing portal of the Free State of Saxony (Freistaat Sachsen), operated by the Sächsische Staatskanzlei (Saxon State Chancellery) and headquartered in Dresden. The platform is a publicly funded, non-commercial government initiative — not a private-sector company — designed to promote Saxony across six thematic content areas: Leben & Arbeiten (Living & Working), Gründen & Unternehmen (Founding & Business), Reisen & Entdecken (Travel & Discovery), Dialekt (Saxon Dialect), and Eine TRACHT Heimat (Traditional Heritage), with editorial coverage spanning tourism, business investment, family life, and culture.

The underlying technology is a content-management-driven multilingual website portal (so-geht-saechsisch.de) paired with an English-language version (simply-saxony.com) and a distributed social media presence across Facebook, Instagram (@simplysaxony), YouTube, LinkedIn, TikTok, and X. There is no disclosed proprietary technology stack, no API, no mobile app, and no AI/ML components; the platform functions as a digital-first communications and content hub rather than a software product. Distribution relies on organic content, creator partnerships (e.g., photographer Anton Baranenko, filmmaker Patrick Schwarz / "Lensecape"), and user-generated content loops.

The business model is structurally non-commercial. There are no paid products, no pricing tiers, no customers in the conventional sense, and no revenue: the initiative is funded through Saxony's state budget as part of public economic-development and regional-marketing expenditure. The effective "go-to-market" is a multi-channel awareness campaign targeting four audience segments — tourists and visitors, prospective residents and workers, businesses and investors, and current Saxon residents — with the strategic objective of attracting talent, tourism, and capital to the region. Strategic anchor partnerships (notably TSMC's Dresden semiconductor fab via the Taiwan Hub Sachsen initiative, plus ZEW and Stiftung Familienunternehmen for the Bundesländerindex) position the portal as an inbound-investment and cultural-diplomacy instrument rather than a revenue-generating business.

Name

So geht Sachsisch.

Legal name

So geht sächsisch. - Die Dachmarke des Freistaats Sachsen

Website

https://so-geht-saechsisch.de

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

So geht Sachsisch. is the official government marketing portal of the Free State of Saxony, operated by the Saxon State Chancellery in Dresden. It is a publicly funded, non-commercial digital platform promoting tourism, business investment, residence, and culture across Saxony via a multilingual website and multi-channel social media.

Ownership category

akta.pro rank

Product category

Government Regional Marketing Portal

NAICS

Indoor and Outdoor Display Advertising (54185), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Regional government marketing
• State tourism promotion
• Saxony business location
• Regional brand campaign
• Cultural heritage portal

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels7 records

Core offering

So geht Sachsisch. operates a free, publicly funded marketing portal and umbrella brand for the Free State of Saxony, distributing content that promotes the region across tourism, business, living/working, dialect, and traditional heritage themes. The portal aggregates editorial stories, photo and video content, event features, and dialect material, and distributes them via a multilingual website and a network of social media channels.

Product overview

So geht Sachsisch. is a government marketing portal serving as the overarching brand campaign of the Free State of Saxony. It operates as a unified multi-section website with no modular product architecture. The portal organizes content into six main thematic categories: Leben & Arbeiten (Living & Working), Gründen & Unternehmen (Business & Entrepreneurship), Reisen & Entdecken (Travel & Discovery), Dialekt (Saxon Dialect), and Eine TRACHT Heimat (Traditional Heritage). The platform showcases regional businesses, tourism destinations, cultural events, and Saxon identity without offering distinct commercial products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• So geht Sachsisch. Online Portal Official marketing and branding portal of the Free State of Saxony, operated by the Sächsische Staatskanzlei, that aggregates curated editorial, photo, video and dialect content across five thematic sections: Leben & Arbeiten (Living & Working), Gründen & Unternehmen (Founding & Business), Reisen & Entdecken (Travel & Discovery), Dialekt (Saxon Dialect), and Eine TRACHT Heimat (Traditional Heritage). It is free to access and targets tourists, prospective residents, businesses and investors as well as current Saxon residents.

Quantifiable outcome

• 5.2 million overnight stays recorded from January to April 2024, representing 2.5% growth
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TSMC (Taiwan Semiconductor Manufacturing Company)coreStrategic or Co-development PartnerTSMC, the world's largest contract chipmaker, is establishing a major semiconductor manufacturing facility in Dresden. This partnership marks a significant economic development for Saxony, creating the Taiwan Hub Sachsen initiative that brings the region and Taiwan economically closer together.
• ZEW – Leibniz-Zentrum für Europäische WirtschaftsforschungminorStrategic or Co-development PartnerZEW conducted the Bundesländerindex study ranking German states by business attractiveness, naming Sachsen #1. This third-party validation provides credibility to Saxony's business promotion efforts.
• Stiftung FamilienunternehmenminorStrategic or Co-development PartnerPartnered with ZEW on the Bundesländerindex study examining business location attractiveness of German states.
• Simply Saxony (Instagram community)minorGTM or Marketing PartnerThe Instagram account @simplysaxony features user-generated content and photography showcasing Saxon landscapes and culture, amplifying the marketing reach of the 'So geht sächsisch' campaign.
• Anton Baranenko (Instagram Photographer)minorGTM or Marketing PartnerContent creator who documented his trip through the Sächsische Schweiz, with his Instagram channel @bantko featured on the platform as part of travel content marketing.
• Patrick Schwarz (Filmmaker - Lensecape)minorGTM or Marketing PartnerFilmmaker created the short film 'Lensecape' documenting a photography road trip through Saxony, showcasing the region's natural diversity from Bad Muskau through Zittauer Gebirge to Leipzig.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Sogehtsaechsi
• YouTubeyoutube.com/user/sogehtsaechsisch
• Facebookfacebook.com/sogehtsaechsisch
• LinkedInlinkedin.com/company/sogehtsaechsisch
• Instagraminstagram.com/simplysaxony
• TikToktiktok.com/@simplysaxony

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So geht Sachsisch.