Bjork Asset Management
Bjork Asset Management is a Northbrook, Illinois-based independent RIA founded in 2003 that delivers private wealth management and workplace retirement plan advisory services to individual investors and institutional plan sponsors across eight U.S. states.
- Company typePrivate
- Founded2003
- HeadquartersNorthbrook, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Bjork Asset Management does
Bjork Asset Management, Inc. is an independent registered investment advisor (RIA) founded in 2003 and headquartered in Northbrook, Illinois. The firm provides private wealth management services to individual investors and workplace retirement plan advisory services to institutional plan sponsors. Core offerings include investment management, retirement planning (including 401(k) and 403(b) advisory), and estate planning, delivered under founder and president Sean C. Bjork (MBA, University of Chicago; AIF, CIMA, CPWA designations).
The firm operates from a single office and holds investment adviser representative registrations in eight states: Illinois, Colorado, Florida, Georgia, Iowa, Minnesota, North Carolina, and Wisconsin. It partners with LPL Financial as its primary custodian and broker-dealer (including for retirement plan participants), is affiliated with Global Retirement Partners LLC for retirement plan industry reach, and integrates Riskalyze as a third-party risk assessment technology in the client engagement workflow. Its business model is fee-based advisory revenue on assets under management plus plan-level retirement plan advisory fees, with no public disclosure of AUM, revenue, headcount, or client count. The firm has been recognized on the Financial Times "401 Top Retirement Advisers" list in 2015 and 2020.
Bjork Asset Management firmographics
Firmographics- Name
- Bjork Asset Management
- Legal name
- Bjork Asset Management, Inc.
- Website
- https://bjorkam.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bjork Asset Management is a Northbrook, Illinois-based independent RIA founded in 2003 that delivers private wealth management and workplace retirement plan advisory services to individual investors and institutional plan sponsors across eight U.S. states.
- Ownership category
- akta.pro rank
Bjork Asset Management industry classification
Industry- Product category
- Wealth Management and Retirement Advisory
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fiduciary Investment Management (Trust Portfolios) (FSAEAKAI)
Keywords
Where Bjork Asset Management is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bjork Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Financial Advisory Fees: The firm generates revenue through fee-based advisory services for investment management and retirement planning. Securities and retirement plan consulting program advisory services are offered through LPL Financial, and other advisory services through Global Retirement Partners LLC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Advisory services for individual investors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bjork Asset Management product offering
Product offeringCore offering
Bjork Asset Management is an independent fiduciary wealth management firm that provides fee-based financial advisory services to individual investors and institutional retirement plan sponsors. Its core offerings include Private Wealth Management, Workplace Retirement (401(k)/403(b)) plan advisory, Investment Management, Retirement Planning, and Estate Planning, delivered through a four-phase process (Discovery, Optimize, Guide, Manage) and supported by risk assessment tools such as the Riskalyze Risk Number.
Product overview
Bjork Asset Management is an independent fiduciary wealth management firm providing a unified suite of retirement-focused financial services. The core offerings consist of Private Wealth Management for individual investors, Workplace Retirement services for employers sponsoring 401(k) and 403(b) plans, Investment Management, Retirement Planning, and Estate Planning. These services are delivered through a proprietary process framework (Discovery, Optimize, Guide, Manage) and supported by educational resources including Financial Education Webinars, a video library featuring 'Student of the Market' content, and a comprehensive Resource Center with articles and calculators. The firm leverages the Riskalyze platform for risk assessment and operates as a registered investment advisor through LPL Financial and Global Retirement Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Wealth Management Holistic financial advisory services for individuals navigating complex financial situations, including those in latter career stages or newly retired, providing comprehensive wealth management and investment guidance.
- Workplace Retirement Plan Advisory Institutional services assisting employers with the design, implementation, and management of tax-qualified retirement plans such as 401(k) and 403(b) plans for employees.
- Investment Management Portfolio management services leveraging institutional retirement investing experience to help clients pursue financial objectives, optimize portfolios, and select investment vehicles including stocks, bonds, mutual funds, options, and private accounts.
- Retirement Planning Comprehensive retirement planning including lifetime income planning, Social Security optimization, Roth conversions, distribution planning, and strategies to help clients avoid outliving their wealth.
- Estate Planning Estate planning services covering wealth preservation, wealth distribution, intergenerational wealth transfer, beneficiary designations, wills, trusts, and charitable giving strategies.
- Tax-Qualified Retirement Plan Advisory Advisory services for tax-qualified retirement plans including plan design, vendor analysis, participant guidance, investment fiduciary advisory, and fiduciary liability management for institutional clients.
Quantifiable outcome
- Risk Number analysis provides personalized risk quantification for investors
- +1 more outcomes
Companies that use Bjork Asset Management
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bjork Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Bjork Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- LPL FinancialcoreSecurities registrations held through LPL Financial (Series 6 and 63). Series 65 held through both LPL and GRP. LPL is a registered investment advisor and broker-dealer, member FINRA/SIPC, through which the firm offers securities and retirement plan consulting program advisory services.
- Global Retirement Partners LLCcoreSeries 65 held through both LPL and Global Retirement Partners LLC. Global Retirement Partners LLC is a registered investment advisor through which other advisory services are offered. Bjork Asset Management and Global Retirement Partners LLC are separate entities from LPL Financial.
- RiskalyzesupportingRiskalyze platform integration providing the 'What's Your Risk Number?' portfolio analysis tool used to help clients understand their risk tolerance and align investments with their personalized Risk Number.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Bjork Asset Management competitors and assessment
Company assessmentDirect peers
- Personal Capital / Empower Personal Strategy: Hybrid digital wealth manager combining technology dashboards with human advisors for retirement and investment planning; comparable individual wealth/retirement focus to Bjork, though delivered at significantly greater scale with a stronger technology layer.
- Mariner Wealth Advisors: Multi-family-office style wealth advisory firm offering retirement, investment, estate, and tax planning to individuals and institutional clients; comparable service mix to Bjork with fiduciary advisory positioning.
- Edelman Financial Engines: Large national RIA specializing in retirement-plan participant advice and comprehensive wealth management for individuals; directly overlaps Bjork's dual individual + workplace retirement focus, though at significantly greater scale.
Broad incumbents
- Empower Retirement (Empower Personal Dashboard): Large retirement plan services provider (formerly Personal Capital/Empower) offering recordkeeping, advisory, and participant tools; competes with Bjork for both plan-sponsor mandates and individual participant relationships at much larger scale.
- Fisher Investments: Large global investment advisory firm serving high-net-worth and institutional clients with portfolio management and retirement-focused strategies; comparable fee-based advisory model but at substantially greater scale and broader asset class reach.
- Cetera Financial Group: Large independent broker-dealer and RIA network supporting independent advisors with custody, compliance, and platform services; comparable to Bjork in offering retirement-plan and wealth advisory, but at significantly larger scale as a platform.
- LPL Financial Holdings: Bjork's own distribution partner — the largest independent broker-dealer in the U.S., providing custody and execution for thousands of RIAs including Bjork; directly comparable as an RIA-supporting platform and adjacent as a competing retirement-services provider.
- Commonwealth Financial Network: Independent broker-dealer/RIA platform serving independent financial advisors with retirement plan and wealth-management practice support; comparable to Bjork's LPL/GRP platform dependency but operating as a competing large-scale RIA platform.
- Cambridge Investment Research: Large independent broker-dealer supporting independent advisors in retirement plan services and wealth management; competes with Bjork's distribution platform relationship and adjacent retail RIA model.
Emerging players
- Facet Wealth: Tech-enabled, flat-fee RIA serving mass-affluent individuals with retirement, investment, and tax planning; comparable individual-retail focus to Bjork but delivers advice via a digital-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bjork Asset Management social profiles
Digital presenceBjork Asset Management compliance and trust
Trust signalCompliance3 records
Bjork Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bjork Asset Management leadership team
Management profileNumber of profiles
Profiles1 record
Bjork Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bjork Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bjork Asset Management
What does Bjork Asset Management do?
Bjork Asset Management is an independent fiduciary wealth management firm that provides fee-based financial advisory services to individual investors and institutional retirement plan sponsors. Its core offerings include Private Wealth Management, Workplace Retirement (401(k)/403(b)) plan advisory, Investment Management, Retirement Planning, and Estate Planning, delivered through a four-phase process (Discovery, Optimize, Guide, Manage) and supported by risk assessment tools such as the Riskalyze Risk Number.
Is Bjork Asset Management a public or private company?
Bjork Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bjork Asset Management founded?
Bjork Asset Management was founded in 2003. It employs 1 to 10 people.
Where is Bjork Asset Management based?
Bjork Asset Management is headquartered in Northbrook, United States, in the North America region.
How does Bjork Asset Management make money?
One revenue line is on record: financial Advisory Fees.
Who are Bjork Asset Management's main competitors?
Direct peers on record are Personal Capital / Empower Personal Strategy, Mariner Wealth Advisors and Edelman Financial Engines. Broad incumbents are Empower Retirement (Empower Personal Dashboard), Fisher Investments, Cetera Financial Group, LPL Financial Holdings, Commonwealth Financial Network and Cambridge Investment Research. Facet Wealth is listed as an emerging player.
Does Bjork Asset Management have an API?
No public API is recorded for Bjork Asset Management.
What industry is Bjork Asset Management in?
Bjork Asset Management's product category is Wealth Management and Retirement Advisory. Its primary akta.pro industry code is FSAEAKAI, Fiduciary Investment Management (Trust Portfolios). Its NAICS code is 52394 and its SIC code is 6282.