Flux Air

What Flux Air does

Flux Air® is a Brazilian consumer health brand operated by Grupo Stra® (a strategic operating company founded by CEO Leonardo Straliotto) that designs, manufactures, and sells a single physical product: an internal nasal dilator intended to support nasal structure, reduce airway resistance, and promote nasal breathing during sleep and physical activity. The device is built around four functional components — anatomical bases that sustain the nasal structure, locking tabs that hold positioning, support rods that dilate the nostril wings, and a discrete front tab — and is sold in two sizes (Medium and Large), plus a Kit Experiência starter bundle combining both sizes for first-time buyers at a discounted R$49.90 (vs. R$69.90 list), with replacement units at R$44.90 each. The product is manufactured in Santa Catarina, Brazil, and is positioned as a drug-free, side-effect-free alternative to medication for snoring, sleep quality, and athletic performance use cases.

Flux Air's go-to-market is a dual-channel consumer model: direct-to-consumer e-commerce at fluxair.com.br (accepting credit card, PIX, and bank slip, shipping nationwide via Correios or partner carriers with 2-business-day processing), complemented by physical retail presence in major Brazilian pharmacies — distribution that was materially expanded after the company appeared on Shark Tank Brasil Season 4 (Sony channel, 2023) and secured an endorsement partnership with entrepreneur Cris Arcangeli. Marketing is content-led, leveraging an educational blog, SEO targeting sleep and breathing queries, organic social sharing, and an email newsletter; the brand's primary asset is its positioning as the only nasal dilator approved on Shark Tank Brasil. Customer scale is described as "hundreds of thousands" of users served, with no institutional funding rounds, enterprise customers, app, or international operations disclosed in source materials.

Name

Flux Air

Legal name

Flux Air®

Website

https://fluxair.com.br

Company type

Private

Operating status

Operating

Short description

Flux Air is a Brazilian consumer health brand that sells a single nasal dilator product through its own e-commerce store and major pharmacies nationwide, targeting health-conscious consumers seeking better sleep and improved athletic breathing.

Ownership category

akta.pro rank

Product category

Nasal Dilators

akta.pro primary industry

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)

Keywords

• Nasal dilator device
• Breathing aid products
• Consumer health devices
• Snoring reduction aids
• Sleep wellness products

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of nasal dilator products sold directly to consumers through e-commerce and retail pharmacies. Products are available in different sizes and kits, with the Kit Experiência designed for first-time buyers to find their ideal fit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Flux Air® is a Brazilian nasal dilator device that mechanically supports nasal structure to promote nasal breathing during sleep and daily activities, marketed as a drug-free, side-effect-free solution. The product is sold directly to consumers in a Kit Experiência starter pack (one Medium + one Large unit) and as individual Medium and Large replacement units, manufactured in Santa Catarina, Brazil by parent company Grupo Stra®.

Product overview

Flux Air® is a single-product nasal dilator brand developed by Grupo Stra® and manufactured in Santa Catarina, Brazil. The core offering is the Flux Air® nasal dilator, available in two sizes (Medium and Large) and a starter 'Kit Experiência' bundle containing one of each size. The product is a physical medical device designed to improve nasal breathing during sleep and physical activities, with no medication or side effects.

Differentiator

Problem solved

Functional benefit

Products and services

• Flux Air® nasal dilator (Kit Experiência / Medium / Large variants) Internal nasal dilator device manufactured in Santa Catarina, Brazil, that supports the nasal structure with anatomical bases, locks, support rods, and a discreet front tab to promote nasal breathing during sleep and physical activity. Sold to individual consumers as a Kit Experiência starter pack (one Medium + one Large unit, R$ 49.90, promotional from R$ 69.90) and as individual Medium (R$ 44.90) and Large (R$ 44.90) replacement units, drug-free and without side effects.

Quantifiable outcome

• 95% of users reported high performance in physical activities
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Cris ArcangeliflagshipStrategic or Co-development Partner · 1 January 2023Cris Arcangeli, a renowned entrepreneur and investor on Shark Tank Brasil, partnered with Flux Air founder Leonardo Straliotto after his presentation on Season 4 of the show aired on Sony channel. This partnership brought national visibility to the brand and enabled nationwide distribution through her business network and endorsement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FluxAir1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flux Air