Elysia
Elysia is a South Korean direct-to-consumer women's fashion e-commerce brand selling private-label (E-MADE, edele') and curated apparel, activewear, underwear, and accessories to Korean female consumers through its own online storefront at ely-sia.net.
- Company typePrivate
- Founded-
- HeadquartersSeongnam, South Korea
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Elysia does
Elysia (엘리시아) is a privately held South Korean direct-to-consumer women's fashion e-commerce brand operated by (주)이에이엘컴퍼니 (E.L.A. Company) and headquartered in Seongnam-si, Gyeonggi-do. The company sells women's apparel — spanning outerwear, tops, blouses, knits, dresses/skirts, pants, underwear, activewear, and fashion accessories — through a single online storefront at ely-sia.net running on the third-party Makeshop e-commerce platform. Brand architecture centers on the E-MADE private-label line (with the edele' sub-brand) supplemented by curated third-party items, and the assortment targets multiple use cases including occasion wear, office wear, everyday basics, fitness, and summer/cooling apparel, with an extended size range (55–120) addressing a Petite-to-Plus niche. Demand generation is run through Instagram (@_elysia_official), KakaoTalk Channel, and Naver Search/Shopping, supported by recurring promotional events (Big Festa, Open Week, 1+1, 만원SHOP) and a points/coupon membership program; same-day shipping is offered on designated SKUs. The business generates revenue exclusively through one-time direct B2C transactions (no subscription component) priced in Korean Won with a KRW 60,000 free-shipping threshold, distributed via Korea Post. Representative is Park Hee-ja (박희자). No external funding, institutional investors, partnerships, M&A, or proprietary technology are disclosed; the company operates solely within South Korea.
Elysia firmographics
Firmographics- Name
- Elysia
- Legal name
- (주)이엘에이 컴퍼니
- Website
- https://ely-sia.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Elysia is a South Korean direct-to-consumer women's fashion e-commerce brand selling private-label (E-MADE, edele') and curated apparel, activewear, underwear, and accessories to Korean female consumers through its own online storefront at ely-sia.net.
- Ownership category
- akta.pro rank
Elysia industry classification
Industry- Product category
- Women's Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Elysia is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Elysia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Elysia generates revenue through direct B2C e-commerce sales of women's clothing and fashion accessories. Customers purchase products through one-time transactions on the online store, with no subscription component. The company offers own-brand (MADE/E-MADE, edele') products as well as curated third-party fashion items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single purchase transactions with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Elysia product offering
Product offeringCore offering
Elysia is a private Korean women's fashion e-commerce brand that designs, sources, and retails women's clothing and accessories directly to consumers through its own online store operated on the Makeshop platform. The company sells under the parent entity E.L.A Company Inc. (주)이엘에이 컴퍼니 and runs a portfolio of sub-brands — Elysia, E-MADE, and edele' — covering product categories such as outerwear, tops, blouses, knits, dresses, pants, underwear, fitness wear, shoes, bags, and accessories.
Product overview
Elysia is a Korean women's fashion e-commerce brand operated by (주)이엘에이 컴퍼니 (ELA Company). The company's product portfolio is centered around its own-brand (E-MADE) and sub-brand (edele') clothing lines, supplemented by specialized collections including fitness wear, underwear, and accessories. E-MADE serves as the primary private label offering featuring everyday basic fashion items across categories including outerwear, tops, blouses, knits, pants, and dresses. The company also operates focused product lines such as Elysia Fitness Wear for activewear and Elysia Underwear for intimate apparel. The business operates as a single e-commerce platform through makeshop.co.kr with integrated customer service via KakaoTalk and Naver TalkTalk.
Differentiator
Problem solved
Functional benefit
Brands
- E-MADE: Own brand manufacturing line offering basic and everyday wear items
- edele'
Products and services
- Elysia (엘리시아) main brand store
- E-MADE sub-brand E-MADE is a women's fashion sub-brand sold through the Elysia online store, providing an additional style or price tier within the company's multi-brand portfolio.
- edele' sub-brand edele' is a women's fashion sub-brand sold through the Elysia online store, extending the company's multi-brand portfolio with an additional style and price tier for Korean female shoppers.
Companies that use Elysia
Customer profileSegments5 records
Ideal customer profiles1 record
Elysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elysia partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Elysia competitors and assessment
Company assessmentBroad incumbents
- 29CM: 29CM is a curated Korean fashion and lifestyle e-commerce platform. It competes for the same Korean female shopper as Elysia, with an emphasis on selected brands and own-brand content, mirroring Elysia's D2C plus third-party brand approach.
- W Concept: W Concept is a Korean online fashion retailer carrying a curated selection of contemporary and designer women's labels. It competes for similar mid-market Korean female consumers via a digital-first model akin to Elysia's approach.
- A-land: A-land operates a Korean online and offline multi-brand women's fashion retail platform. It targets the same Korean female demographic as Elysia across casual, contemporary, and occasion wear categories.
- SSFShop: SSFShop is Shinsegae's online fashion platform offering women's apparel and accessories. Comparable as a Korean department-store-backed online fashion retailer competing for the same Korean female shoppers as Elysia.
- Musinsa: Musinsa is the largest Korean fashion e-commerce platform, operating a multi-brand marketplace alongside its own DTC labels. It is comparable to Elysia as the dominant Korean online fashion destination targeting the same female consumer base, though at vastly larger scale.
Emerging players
- Correspondent (Marithe): Marithe is a Korean women's apparel brand with a growing international DTC presence. Comparable to Elysia as a Korean women's fashion brand operating own-label apparel through digital channels.
Direct peers
- Zigzag (Kakao Style): Zigzag is a Korean fashion shopping app operated by Kakao Style that aggregates multiple DTC women's fashion brands. It functions as both a competitor and potential discovery channel for brands like Elysia serving Korean female consumers online.
- Stylenanda (3CE/Nanda): Stylenanda was a Korean women's fashion and beauty DTC brand acquired by L'Oréal. Comparable to Elysia as a Korean-origin online-first women's apparel brand with own-brand manufacturing and a strong domestic e-commerce presence.
- Mixxmix: Mixxmix is a Korean women's fashion DTC brand operating online with own-brand product lines. Comparable to Elysia as a Korean online-only women's apparel brand with similar pricing and promotional cadence.
Regional players
- Chicor: Chicor is a Korean online beauty and fashion multi-brand retailer under Hyundai Department Store Group. It overlaps with Elysia in Korean female fashion and accessories e-commerce, serving similar Korean consumers through a digital storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Elysia social profiles
Digital presenceElysia compliance and trust
Trust signalCompliance2 records
Elysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elysia leadership team
Management profileNumber of profiles
Profiles1 record
Elysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elysia
What does Elysia do?
Elysia is a private Korean women's fashion e-commerce brand that designs, sources, and retails women's clothing and accessories directly to consumers through its own online store operated on the Makeshop platform. The company sells under the parent entity E.L.A Company Inc. (주)이엘에이 컴퍼니 and runs a portfolio of sub-brands — Elysia, E-MADE, and edele' — covering product categories such as outerwear, tops, blouses, knits, dresses, pants, underwear, fitness wear, shoes, bags, and accessories.
Is Elysia a public or private company?
Elysia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elysia founded?
Elysia was founded in -1.
Where is Elysia based?
Elysia is headquartered in Seongnam, South Korea, in the Asia region.
How does Elysia make money?
One revenue line is on record: direct Product Sales.
Who are Elysia's main competitors?
Broad incumbents on record are 29CM, W Concept, A-land, SSFShop and Musinsa. Correspondent (Marithe) is listed as an emerging player. Direct peers are Zigzag (Kakao Style), Stylenanda (3CE/Nanda) and Mixxmix. Chicor is listed as a regional player.
Does Elysia have an API?
No public API is recorded for Elysia.
What industry is Elysia in?
Elysia's product category is Women's Fashion E-commerce. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 4581 and its SIC code is 5621.