FARAH NAZ New York

What FARAH NAZ New York does

FARAH NAZ New York is a privately held, founder-owned luxury women's fashion house established in 2018 by Parsons School of Design graduate Farah Naz. The company designs, produces, and sells haute couture gowns, wedding dresses, formal dresses, and complementary jewelry and accessories, operating as a direct-to-consumer brand through a Shopify-powered e-commerce storefront with global shipping. The product mix spans entry-level sale items at roughly $35-$200, mid-range formal and bridal wear at $300-$3,500, and haute couture pieces priced up to $6,500, all featuring hand-stitched embellishments, intricate embroidery, and beadwork with Swarovski crystals and sequins. A sustainable sub-brand called Conscious Threads extends the assortment into eco-luxury apparel using eco-friendly fabrics and ethical production methods.

The business model is one-time-purchase direct sales through the brand's own Shopify storefront (with a parallel international platform for non-US customers) layered on top of a press- and runway-led marketing approach. Distribution channels include a primary e-commerce site, an international storefront, fulfillment via DHL Express/USPS/UPS/FedEx, and brand-building through social platforms (Instagram, Facebook, Pinterest, YouTube, Twitter), an email newsletter, a brand blog, earned media in publications such as Elle, Harper's Bazaar, WWD, Hauteliving, and Forbes, and runway participation including the New York Fashion Week 2019 debut at Pier 59. The company is headquartered in the New York Garment District at 1441 Broadway, Suite 2402, with a small team of 1-10 employees, and has no disclosed institutional funding, parent company, or subsidiaries.

The customer base is primarily women seeking formal and bridal occasion wear — brides, gala and red-carpet attendees, and couture-conscious luxury buyers — alongside a growing segment of environmentally conscious luxury consumers. There are no disclosed enterprise or wholesale accounts; sales are predominantly individual consumer transactions with only seven verified Google reviews to date, indicating a small but global long-tail buyer base supported by editorial-driven acquisition rather than paid performance marketing at scale.

Name

FARAH NAZ New York

Legal name

FARAH NAZ New York

Website

https://farahnaznewyork.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FARAH NAZ New York is a founder-owned luxury women's fashion house established in 2018 that designs and sells haute couture, bridal, and formal wear via a Shopify DTC storefront serving occasion-driven women globally.

Ownership category

akta.pro rank

Product category

Luxury Women's Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAFAB

Luxury Haute Couture

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYCRAAAAAC

Luxury & Designer Apparel Houses

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAKAFAE

Luxury Fashion (Ready-to-Wear & Couture)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

SECONDARYCRAAABAI

Luxury & Designer Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Luxury women's fashion
• Haute couture gowns
• Bridal wear
• Formal evening dresses
• Sustainable luxury fashion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for luxury fashion items including haute couture gowns, formal dresses, bridal wear, and accessories sold directly through the e-commerce platform to consumers worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

FARAH NAZ New York is a luxury women's fashion house that designs, produces, and sells haute couture gowns, bridal wear, formal dresses, and complementary jewelry and accessories. Products are manufactured in-house with hand-stitched embellishments, intricate embroidery, hand-beading, sequin work, and crystal embellishments using premium fabrics. The brand sells directly to consumers worldwide through its Shopify-powered e-commerce platform, with global shipping via DHL Express, USPS, UPS, and FedEx.

Product overview

FARAH NAZ New York is a luxury fashion house operating as a direct-to-consumer e-commerce platform built on Shopify. The product portfolio centers on five interconnected categories: Haute Couture (the flagship bespoke collection featuring hand-embroidered, hand-beaded gowns), Wedding Dresses (bridal gowns and bridal party attire), Formal Dresses (evening, cocktail, and occasion wear spanning multiple silhouettes), and the Runway Collection (fashion-show pieces with editorial appeal). Two supplementary lines — Conscious Threads (sustainable sub-brand using eco-friendly fabrics) and Jewelry & Accessories (sterling silver, zircon, and pearl jewelry with moissanite stones) — extend the core offering. The brand sells directly through its Shopify-powered online store, offering both full-price ready-to-wear and discounted sale items, with customization services available via email and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Haute Couture Luxury bespoke haute couture gowns featuring hand-embroidered detailing, intricate beading, and exquisite hand-beading crafted with the finest fabrics. Represents the brand's highest tier of craftsmanship, priced from $1,500 to $6,500.
• Wedding Dresses Bridal gowns including crystal-adorned wedding dresses, lace bridal gowns, and fully embroidered lace jumpsuits designed for brides and bridal parties. Includes both ready-to-wear and made-to-order bridal styles priced from $500 to $3,500+.
• Formal Dresses Evening and cocktail dresses ranging from sequined gowns and chiffon flare dresses to formal A-line and mermaid silhouettes. Spans floor-length gowns, midi dresses, and cocktail styles in silk, chiffon, and velvet, generally priced from $300 to $3,500.
• Runway Collection Runway-ready designs and fashion show pieces that reflect high fashion and contemporary trends, featured at New York Fashion Week and editorial media outlets.
• Conscious Threads Sustainable luxury line incorporating eco-friendly fabrics and ethical production methods, aligning with the brand's commitment to responsible fashion while maintaining high-end design standards.
• Jewelry & Accessories Complementary jewelry and accessories including moissanite rings, sterling silver zircon pendants, pearl necklaces, handmade engraved bracelets, and ostrich feather earrings. Features 925 sterling silver, rhodium plating, and AAA zircon stones, priced from $30 to $125.
• Spring Collection Seasonal ready-to-wear pieces including dresses, blouses, and casual wear featuring lighter fabrics such as organza silk and organic chiffon, designed for spring and summer occasions.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Shopify Planet (Carbon-Neutral Shipping)minorOthersIntegration providing carbon-neutral shipping on all orders through Shopify Planet program, supporting environmental sustainability initiatives.
• Google ReviewsminorOthersCustomer review integration displaying verified buyer reviews on product pages and Google Business Profile.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BHLDN: Anthropologie's bridal and occasionwear brand operating as a DTC e-commerce destination. Comparable to FARAH NAZ in DTC bridal/occasionwear mix, though at more accessible price points.
• Theia: Luxury contemporary label specializing in evening and bridal gowns. Overlaps with FARAH NAZ's formal-dress and bridal assortment, mid-to-upper AOV pricing, and specialty-store distribution.
• Marchesa: Haute couture and bridal brand known for embellished, red-carpet gowns. Closely mirrors FARAH NAZ's hand-beaded couture aesthetic, AOV range, and editorial-first go-to-market.
• Berta: Israeli bridal couture house known for sensual, embellished wedding gowns. Comparable to FARAH NAZ in bridal-couture focus, high AOV ($2,000–$10,000+), and DTC-led bridal strategy.
• Jenny Packham: British luxury designer renowned for embellished eveningwear and bridal couture. Comparable to FARAH NAZ in beaded/sequined craftsmanship, occasionwear focus, and celebrity/press-driven demand.
• Inbal Dror: Israeli luxury bridal couture designer specializing in hand-embroidered, illusion-lace wedding gowns. Closely comparable to FARAH NAZ in bridal-couture craftsmanship and price positioning.
• Monique Lhuillier: Luxury fashion house specializing in bridal couture and red-carpet eveningwear. Directly comparable to FARAH NAZ in haute couture craftsmanship, bridal and formal gown focus, and editorial-led positioning.
• Naeem Khan: Indian-American luxury designer famous for hand-embroidered couture, bridal, and red-carpet gowns. Directly comparable on hand-craftsmanship heritage, couture price points, and celebrity placement.

Broad incumbents

• Pronovias: Global bridal mass-luxury house with multi-brand portfolio and international retail footprint. Comparable category (bridal couture) and global distribution, but operates at meaningfully larger scale and broader price tiers.
• David's Bridal: Largest U.S. bridal and special-occasion retailer with omnichannel stores and ecommerce. Adjacent competitor in bridal and formal occasionwear, though positioned at mass-market price points rather than couture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/farahnazny
• YouTubeyoutube.com/channel/UC3ZIRVkI2jrwJIzSRk5KdNA
• Facebookfacebook.com/100044852205816
• Instagraminstagram.com/farahnazny
• Pinterestpinterest.com.mx/pin/434808539032294808
• LinkedInlinkedin.com/company/farah-naz-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARAH NAZ New York