Fairalls

What Fairalls does

Fairalls is a privately held UK builders' merchants operating across the Kent, Sussex, and Surrey corridor from three physical branches — two in Godstone (High Street and Taylors Hill) and one near Gatwick (Hookwood). The company supplies a broad multi-category range spanning heavy-side construction materials (bricks, blocks, cement, aggregates, drainage, chimney products, damp proofing), insulation, landscaping, roofing, timber and wood-based panels, groundworks, and lightside finishing categories (tools and hardware, kitchens, bathrooms, electrical, heating, plumbing). Value-add services include tool hire, custom timber cutting, and a professional estimating service. The technology layer is a Magento-based e-commerce storefront with Stripe payment processing; no proprietary platform, AI, or data assets are disclosed.

The business serves two horizontal customer segments: trade customers (builders, contractors, tradespeople — the primary segment) and DIY customers (homeowners undertaking renovations or landscaping). Trade customers access preferential pricing via a tiered account program — a Cash Account for pay-at-sale transactions and a Credit Account offering 30-day credit terms, free delivery, online statements, and account-linked trade pricing. Distribution is omnichannel: walk-in branch trade counter, online ordering with home delivery, and Click & Collect from all branches. The firm appears founder/independently owned, with no disclosed institutional investors, M&A activity, or parent company, and operates on a one-time product-sale revenue model with no subscription or recurring software component.

Operationally, Fairalls runs as a regional independent merchant competing against larger national chains (e.g., Travis Perkins, Jewson, Wickes) on local expertise, breadth of stock, and trade account service rather than on price- or technology-led differentiation. Geographic expansion beyond the Surrey/Sussex catchment is not indicated in the data, and the current strategy emphasizes depth within the existing region through product-category broadening and service-line extension.

Name

Fairalls

Legal name

Fairalls Builders Merchants, Inc.

Website

https://fairalls.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairalls is a privately held UK builders' merchants operating three branches across Surrey, Kent, and Sussex. It supplies trade and DIY customers with multi-category construction materials, timber, landscaping, and finishing products via branch counters, e-commerce, and Click & Collect.

Ownership category

akta.pro rank

Headquarters

HQ city

Godstone

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from selling building materials, construction supplies, landscaping products, tools, hardware, and related materials to trade and DIY customers through branch locations and online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fairalls is a regional builders' merchants operating three physical branches in Surrey, UK, selling construction materials, landscaping products, timber, roofing, insulation, tools, hardware, kitchens, bathrooms, electrical, heating, and plumbing supplies. The company serves both trade professionals and DIY customers through branch-based service, a Magento e-commerce storefront, and dedicated Cash and Credit trade account programs. Value-added services include tool hire, custom timber cutting, and professional estimating for construction projects.

Product overview

Fairalls Builders Merchants is a multi-category building materials supplier and service provider operating physical branches across Kent and Sussex (3 locations in Surrey). The company operates a Magento e-commerce platform alongside its trade counter service model. The core offering consists of construction materials organized into categories: Construction (bricks, blocks, cement, aggregates, drainage, brickwork accessories, metalwork, chimney products, plastering, damp proofing, ventilation, tiling, decorating, woodcare), Insulation, Landscaping, Roofing, Timber and Wood Panels, Tools and Hardware, Groundworks, Kitchens, Bathrooms, Electrical, Heating, and Plumbing. Services include Tool Hire, Timber Cutting, Estimating, and Landscaping consultation. Trade customers can apply for Cash Account (pay at point of sale with trade prices) or Credit Account (30-day terms with free delivery). The business targets both trade professionals and DIY customers, with branch-based support and online ordering with Click & Collect.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jewson: National UK builders' merchant chain owned by Saint-Gobain, offering timber, bricks, blocks, landscaping, kitchens, and tool hire — closely comparable multi-category trade-focused merchant offering to Fairalls.
• Travis Perkins: UK's largest builders' merchant group with national branch network covering heavy and lightside building materials, serving both trade and DIY customers — directly comparable in product breadth and customer segments to Fairalls but at vastly greater scale.

Direct peers

• Buildbase: UK builders' merchant chain now part of the Travis Perkins group, supplying heavy and lightside building materials to trade customers — comparable multi-category trade merchant offering.
• Selco Builders Warehouse: Trade-only builders' merchant with branches across the UK, focused exclusively on trade customers with heavy building materials, landscaping, and tool hire — direct trade-counter competitor to Fairalls' trade segment.
• Wickes: UK DIY-and-trade home improvement retailer offering kitchens, bathrooms, building materials, and landscaping with strong trade account program — directly comparable omnichannel trade + DIY model to Fairalls.
• Bradfords Building Supplies: Independent South West England builders' merchant with branch network serving trade and DIY customers — similar size and regional concentration profile to Fairalls with comparable multi-category product offering.
• Huws Gray: Growing UK builders' merchant group with branches in Wales, the Midlands, and Northern England; similar multi-category product range and trade/DIY dual-segment focus to Fairalls.
• Gibbs & Dandy: UK builders' merchant acquired by Saint-Gobain Distribution, with branches across the Midlands and South East serving trade customers with heavy building materials — direct peer to Fairalls in product mix and trade-counter format.

Emerging players

• Toolstation: Trade and DIY tools and building supplies retailer with UK branch network and Click & Collect — overlapping category presence and omnichannel convenience model to Fairalls' DIY customers.
• Screwfix: Trade-focused tools, hardware, and accessories retailer with click-and-collect from thousands of UK locations — overlapping on tools and hardware SKUs and serving trade customers with branch/collect convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fairallsbm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairalls