Hireall

What Hireall does

Hireall is an Irish event and furniture rental company operating from a single headquarters and depot in Sandyford, Dublin (37 Spruce Avenue, Stillorgan Business Park). It rents event furniture, catering equipment, tableware (crockery, cutlery, glassware), linens, bars, outdoor furniture, and staging/lighting on a short-term basis. According to the company, it has over 50 years of operating history (since 1970) and positions itself as 'Ireland's leading event hire specialist' with a catalogue of more than 1,190 rental items spanning chairs, tables, furniture, catering equipment, crockery, cutlery, glassware, linens, bars, outdoor items, props, and buffetware. Notable exclusive or proprietary branded ranges include the award-winning Lounge 22 illuminated bar collection, Bash Bar mobile bars, the Woodley natural-furniture line, and premium Wedgwood tableware partnerships (Jasper Conran, Gio Gold, Gio Platinum).

The business runs on a BigCommerce e-commerce platform enabling online ordering, complemented by Click & Collect from the Dublin depot and Next Day Delivery nationwide across Ireland. Pricing is per-item (ranging from approximately €2 to €500+ per SKU) with bundled packages and promotional discounts (e.g., 15% off seasonal codes). The customer base is horizontally segmented across four use cases: corporate and brand events (e.g., KPMG), live events and public experiences (e.g., Bord Bia Bloom, St. Patrick's Festival, Dublin Horse Show, European Tour), hospitality, venues, and education (e.g., RDS, Trinity College Dublin, Office of Public Works), and private celebrations (weddings, birthdays). Marketing is conducted through the company website and blog, email newsletter, and SEO/organic search. Hireall is privately held with no disclosed parent company, external funding, or management roster in the source materials.

The revenue model is transaction-based short-term rental. Customers pay rental fees per item or via bundled packages, with quote-based pricing for large orders. Named enterprise customers span multiple verticals — professional services (KPMG), food service (Compass Group, Gather & Gather), entertainment (MCD Promotions, Aiken Promotions, Fuel Events), government (Office of Public Works), education (Trinity College Dublin), and venue/event operators (RDS, Dublin Horse Show) — alongside a long tail of consumer/SMB bookings via the e-commerce storefront. GTM motion is direct-to-consumer through hireall.ie, augmented by account-level service for enterprise event clients. No SaaS, AI, or platform layer is part of the offering.

Name

Hireall

Legal name

Hireall

Website

https://www.hireall.ie

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hireall is an Irish event and furniture rental company based in Dublin that rents chairs, tables, catering equipment, tableware, glassware, linens, bars, and outdoor furniture to corporate, hospitality, festival, and private-celebration customers across Ireland via its hireall.ie e-commerce platform.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event furniture rental
• Catering equipment hire
• Tableware rental
• Wedding furniture hire
• Event equipment rental

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Equipment Rental: Hireall generates revenue through short-term rental of event furniture, equipment, and tableware. Customers pay rental fees for items such as chairs, tables, crockery, cutlery, glassware, linens, bars, catering equipment, and complete event packages. Pricing is per item or as bundled packages, with discounts available on package deals and special offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hireall rents event furniture, catering equipment, tableware (crockery, cutlery, glassware), linens, and bar accessories on a short-term basis to event organizers across Ireland. Customers browse and order online through the hireall.ie e-commerce platform, choosing per-item or bundled packages with Next Day Delivery or Click & Collect fulfilment.

Product overview

Hireall is Ireland's leading event and furniture hire company offering a comprehensive e-commerce platform for renting equipment for events. Their product portfolio centers on 14 core rental categories: Chair Hire (Chiavari, Chameleon, banquet, conference, and outdoor chairs), Table Hire (dining, cocktail, banquet), Furniture Hire (sofas, armchairs, ottomans, illuminated furniture), Catering Equipment Hire, Crockery Hire (Arctic White, Wedgwood, Jasper Conran, Silver/Gold Rim), Cutlery Hire (Kings Pattern, Arthur Price, Arcade), Glassware Hire, Linen Hire (spandex covers, white/coloured linen), Bars & Bar Accessories Hire (Lounge 22, Bash Bar illuminated units), Outdoor Furniture & BBQ, and Special Offers/Packages. Key branded collections include the Woodley Collection (natural wood elm furniture), Lounge 22 (award-winning contemporary bars), Bash Bar (exclusive illuminated mobile bars), Wedgwood Gio Gold/Platinum (luxury tableware), Jasper Conran Chinoiserie (fine bone china), and Rimini Outdoor Lounge. The company operates on a BigCommerce e-commerce platform enabling online booking, and offers Click & Collect and Next Day Delivery services across Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Chair Hire

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WedgwoodcoreOthersHireall carries and rents Wedgwood tableware collections including Jasper Conran, Gio Gold, and Gio Platinum ranges, offering customers access to luxury fine bone china for events

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Glo Furniture Hire: Irish event furniture hire specialist offering chairs, tables, and lounge furniture for weddings and corporate events, directly competing with Hireall in the same Dublin-based market.
• Event Hire Ireland: Ireland-based event hire company offering furniture, tableware, catering equipment, and marquees for corporate and private events, mirroring Hireall's full-service model.
• Smart Event Hire: Irish event rental provider stocking chairs, tables, linen, and catering equipment for weddings and corporate functions, directly overlapping with Hireall's product catalogue.
• Chairs & Tables Hire Ireland: Irish event hire specialist focused on chair and table rentals for weddings, parties, and corporate events, competing for the same customer base in Ireland.

Regional players

• Partridge Events: UK-based event furniture hire company offering Chiavari chairs, tables, and lounge furniture, serving a similar premium wedding and corporate event segment but in a different geography.
• Premier Events Group: UK event hire group supplying furniture, tableware, and catering equipment to weddings and corporate events, comparable in product breadth to Hireall but operating primarily in Britain.

Broad incumbents

• GL Events: Large pan-European event infrastructure group providing furniture, staging, and equipment rentals for major exhibitions and conferences, representing the scaled incumbent Hireall would compete against for large enterprise contracts.
• Arena Group (Arena Events): International event services company offering temporary structures, seating, and furniture for major sporting and cultural events, a scaled incumbent competing for the same large-tournament customers Hireall serves (e.g., European Tour).
• CORT (event furniture rental): Large US-headquartered furniture rental company serving events and exhibitions with nationwide logistics, a broader incumbent benchmark for Hireall's short-term furniture rental model.

Others

• Wedgwood (rental collections): Premium tableware brand whose collections Hireall rents out, representing both a supplier partner and a brand benchmark competitors could pursue for premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hireall
• LinkedInlinkedin.com/company/hireall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hireall