What YMCA Storer Camps does

YMCA Storer Camps is a recreational and outdoor education operation headquartered on a 1,200-acre campus in Jackson, Michigan, surrounding Stony Lake and encompassing 15 distinct ecosystems. The organization is a branch of the YMCA of Greater Toledo, a 501(c)(3) nonprofit (FEIN 34-4428262), and runs year-round programming across three core pillars: Outdoor Environmental Education, Summer Overnight Camp, and Family Programs & Group Retreats. Its customer base spans youth campers (ages 5-17), school groups (ages 9-12) seeking curriculum-aligned outdoor education, families attending family camp weekends, and organizations booking team-building retreats. Specialty offerings include an equine program and Camp Catch a Rainbow.

The business model is direct-to-consumer registration through the YMCA of Greater Toledo's website (ymcatoledo.org/storer-registration/), with revenue generated from program and registration fees supplemented by donations through the parent Y's 501(c)(3) financial assistance programs. Marketing is conducted primarily through the parent's digital channels and its 14+ branch network across northwest Ohio and southeast Michigan. The operation holds ACA (American Camp Association) accreditation, demonstrating compliance with 300+ national standards for camp health, safety, and program quality.

Underlying technology is limited to standard nonprofit website infrastructure (the ReClique-powered CMS hosted at ymcatoledo.org) and an ApplicantPro-based recruitment portal; no proprietary platforms, AI/ML systems, or third-party SaaS integrations beyond standard scheduling and registration tools are disclosed. The organization employs between 51 and 100 staff, consistent with a mid-sized seasonal residential camp, and has no independent revenue disclosures, funding history, M&A activity, or executive team data in the source material.

Name

YMCA Storer Camps

Legal name

YMCA of Greater Toledo

Website

https://ymcastorercamps.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Short description

YMCA Storer Camps operates a 1,200-acre residential outdoor education and recreation facility in Jackson, Michigan, serving youth ages 5-17, school groups, families, and organizations through summer camp, outdoor education, and retreat programming under the YMCA of Greater Toledo nonprofit umbrella.

Ownership category

akta.pro rank

Product category

Outdoor Recreation & Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth summer camps
• Outdoor education programs
• Family camp retreats
• Group retreat services
• Environmental education

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camp Registration and Program Fees: YMCA Storer Camps generates revenue through registration fees for summer overnight camp (ages 7-17), summer day camp (ages 5-12), outdoor education programs, family camps, group retreats, and specialty programming including equestrian programs and Camp Catch a Rainbow.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

YMCA Storer Camps is a recreational and educational camp organization that provides summer overnight camp (ages 7-17), summer day camp (ages 5-12), outdoor environmental education (ages 9-12), family camps, group retreats, equine programming, and specialty programs such as Camp Catch a Rainbow. All programming is delivered on a 1,200-acre site surrounding Stony Lake in Jackson, Michigan, leveraging 15 distinct ecosystems as natural learning environments under ACA accreditation and the YMCA of Greater Toledo nonprofit umbrella.

Product overview

YMCA Storer Camps operates as a unified camp service organization offering three core program areas: Summer Overnight Camp (ages 7-17), Summer Day Camp (ages 5-12), and Outdoor Environmental Education (ages 9-12), along with Family Programs, Group Retreats, and specialty programs including Equine, Camp Catch a Rainbow, and Events & Weekends programming. Located on 1,200 acres in Jackson, MI, the camp serves youth and families through character development, team-building, and educational programs across 15 unique ecosystems surrounding Stony Lake. The programs are ACA-accredited and part of the YMCA of Greater Toledo.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Overnight Camp

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Fresh Air Fund: A nonprofit that hosts urban youth at residential camps for outdoor experiences. Comparable in mission-driven youth outdoor programming model, though primarily serves a different geography (Northeast US).

Direct peers

• Camp Pinewood (YMCA): Another YMCA-affiliated residential camp with multi-activity youth programming and family/retreat offerings. Operates under the same ACA-accredited, mission-driven model serving similar age groups and segments.
• Camp Kern (YMCA): A YMCA-affiliated camp offering overnight, day, outdoor education, and retreat programming. Closely comparable operating model, ACA accreditation, and youth/family/school customer mix.
• Camp Chautauqua: A regional residential camp offering multi-activity summer programming and retreats. Comparable in overnight/day/retreat mix, ACA-aligned operations, and family/youth customer base.
• Camp Echo (Michigan): A Michigan-based residential summer camp offering traditional multi-activity programming for youth. Comparable regional footprint, ACA standards, and youth segment focus.
• Camp Fitch: A residential YMCA camp on a large natural property in the Great Lakes region offering summer camp and outdoor school programs. Highly comparable in geography, programming mix, and ACA accreditation.
• Camp Nuhop: A residential summer camp in Ohio focused on multi-activity youth programming and outdoor education. Comparable as a regional, ACA-accredited residential camp serving similar youth and school segments.
• YMCA Camp Thunderbird: A YMCA residential camp offering traditional overnight, day, equestrian, and retreat programs. Comparable in mission, ACA accreditation, and multi-segment customer mix to YMCA Storer Camps.

Broad incumbents

• Girl Scouts of Michigan Shore to Shore: Operates residential camp properties in Michigan offering youth outdoor programming. Comparable as a regional, mission-driven, ACA-aligned camp provider serving similar age cohorts.
• 4-H Camps (Michigan State University Extension): Michigan 4-H operates residential camps serving youth across the state with outdoor education and character development programming. Comparable in mission, youth focus, and curriculum-aligned outdoor school offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ymcastorercamps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA Storer Camps