Ida-ore

What Ida-ore does

Ida-Ore is a privately held mining and mineral processing company founded in 2005 in Nampa, Idaho, that extracts and processes clinoptilolite zeolite from the Sheaville deposit on the Idaho-Oregon border. The deposit yields 85%-90% purity clinoptilolite with reserves estimated in millions of tons and a freshwater origin that eliminates sodium loading, making the product particularly suitable for agricultural applications. The company operates a vertically integrated operation: a Jerome, Idaho manufacturing facility with indoor processing lines (300 hp hammer mill, Sweco Bigmax gyratory sifter), production capacity of 5-20 tons per hour for finished mesh-specific SKUs, and ultra-fine grinding capability down to 1-2 microns. Adjacent mining capacity runs close to 100 tons per hour of raw material.

The product portfolio spans multiple end markets through both bulk and retail channels. Core bulk SKUs are offered in Large, Sand, 40-Mesh, and Micronized grades targeting synthetic turf infill, soil amendment, animal feed, wastewater filtration, oil field waste, and nuclear remediation. Retail SKUs are sold under sub-brands Pure Nature Pets (Fresh Petz Deodorizer, Happy Cat Kitty Litter, Kitty Litter Aid, Turf & Kennel) and Zeo-Clear (pool filter media), distributed through the company's e-commerce storefront, Amazon, and Home Depot. The company also offers co-packing, white-label/private-label, and toll grinding services for certified organic inputs, packaging from 5 lb pouches to super-sack totes.

Revenue is generated through quote-based bulk sales (phone-in), D2C e-commerce, marketplace listings, and contract manufacturing. Pricing is not publicly disclosed. The company holds OMRI listing, Idaho Department of Agriculture organic certification (#14-858), State of Idaho Feed Additive Certificate, and MinTech Certification, and collaborates with the University of Idaho, EPA, and NRCS on research formalizing zeolite's recognition under better management practice frameworks. The company is founder/bootstrapped with 1-10 employees and no disclosed institutional investment.

Name

Ida-ore

Legal name

Ida-Ore

Website

https://ida-ore.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Ida-Ore mines and processes clinoptilolite zeolite from its Sheaville deposit on the Idaho-Oregon border, supplying bulk and retail grades for agriculture, water treatment, oil and gas, turf, pool, and pet care markets across North America.

Ownership category

akta.pro rank

Product category

Industrial Minerals & Zeolite Processing

NAICS

Nonmetallic Mineral Mining and Quarrying (2123)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Zeolites (Natural & Synthetic) (IMAEAFAN)

akta.pro secondary industry

Filtration & Filter Aids (Diatomaceous Earth, Perlite, Cellulose) (AFAJAIAJ)

Keywords

• Clinoptilolite zeolite mining
• Bulk zeolite supplier
• Water filtration media
• Animal feed additives
• Soil amendment products

Headquarters

HQ city

Nampa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bulk Zeolite Sales: Sale of bulk clinoptilolite zeolite for industrial applications including synthetic turf, mineral soil, animal feed, water filtration, nuclear remediation, and oil field waste treatment. Sold in various mesh sizes from large rocks to micronized powder.
2. Retail Product Sales: Direct-to-consumer retail products including Fresh Petz Deodorizer, Happy Cat Kitty Litter, Kitty Litter Aid, Poseidon Filter Rocks, and Turf & Kennel. Sold through company website shop, Amazon, and Home Depot marketplace listings.
3. White Label/Private Label Services: Co-packing, warehousing, and white labeling capabilities for other sales and marketing companies of zeolite-based products. Manufacturing process allows customization of packaging from 5 lb pouches to super-sack totes.
4. Toll Grinding Services: Ultra fine toll grinding service for certified organic soil amendments or fertilizers that are stable and non-hazardous. Maximum material input size is 3/4 inch with output sizes as small as 1 micron.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Ida-Ore mines, processes, and supplies clinoptilolite zeolite from its Sheaville deposit on the Idaho-Oregon border. It sells bulk zeolite in multiple mesh sizes (Large, Sand, 40-Mesh, Micronized down to 2 microns) for industrial applications including synthetic turf infill, soil amendment, animal feed additives, water filtration, nuclear remediation, and oil field waste treatment. The company also sells retail consumer products (pet deodorizers, kitty litter, pool filter media) under sub-brands such as Pure Nature Pets and Zeo-Clear, and provides co-packing, white labeling, and toll grinding services.

Product overview

Ida-Ore is a bulk Clinoptilolite Zeolite supplier and producer offering both wholesale and retail product lines. The core offering is natural zeolite mineral in various mesh sizes (Large, Sand, 40-Mesh, Micronized) primarily used for water filtration, soil amendment, animal feed, and industrial applications. Retail products are sold under sub-brands including Fresh Petz (pet bedding deodorizer), Happy Cat (kitty litter), Turf & Kennel (turf infill), Poseidon Filter Rocks (aquarium/pond filtration), and Zeo-Clear (pool filter media). The company also offers co-packing, white labeling, and toll grinding services for ultra-fine particle sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Nature Pets: Sub-brand for pet products including Fresh Petz Deodorizer, Happy Cat Kitty Litter, Kitty Litter Aid, and Turf & Kennel.
• Zeo-Clear

Products and services

• Bulk Zeolite (Large Size) Large size zeolite for industrial applications including ethylene control, water filtration, ice traction, and remediation. Sold in bulk via quote-based pricing for enterprise customers.
• Bulk Zeolite (Sand) Sand-sized clinoptilolite zeolite used as turf infill, soil amendment, odor neutralizer, and cat litter base material, sold in bulk for commercial and industrial buyers.
• Bulk Zeolite (40-Mesh) 40-mesh zeolite for use as a feed additive, flow agent, and anti-caking agent in industrial and agricultural applications.
• Micronized Zeolite Ultra-fine zeolite produced at 50 microns and smaller (down to 2 microns at the Jerome facility) with tight particle size distribution for specialized industrial applications.
• Fresh Petz Deodorizer Natural zeolite mineral deodorizer for small animal bedding that neutralizes odors through ion-exchange without chemicals, sold in 5lb bags to pet owners under the Pure Nature Pets brand.
• Happy Cat Kitty Litter Non-clumping odor-capturing kitty litter made from Clinoptilolite Zeolite that absorbs ammonia, prevents bacteria growth, and reduces scooping by 2/3, sold in 10lb and 25lb bags to cat owners.
• Kitty Litter Aid Zeolite additive for existing cat litter that increases odor and moisture absorption without changing litter types, sold in 5lb bags to cat owners.
• Poseidon Filter Rocks Natural zeolite aquarium rocks that remove ammonia and support growth of nitrifying bacteria for pond and aquarium filtration, sold to aquarium/pond hobbyists.
• Turf & Kennel Deodorizing artificial turf infill made from organic zeolite mineral with honeycomb structure that keeps turf fibers cool and provides blade support, sold in 25lb bags via the company website, Amazon, and Home Depot.
• Zeo-Clear Pool Filter Media All-natural zeolite granular pool filter media that improves water clarity as a direct replacement for silica sand, trapping particles down to 30 microns and removing chloramines, sold to residential and commercial pool owners under the Zeo-Clear sub-brand.
• MinTech Zeolite Feed Additive Clinoptilolite zeolite feed additive for livestock that acts as a rumen buffer, reducing ammonia release by 30-40% and increasing feed conversion, sold to dairy and cattle operations.
• Co-Packing and White Label Services Co-packing, warehousing, and white labeling services that allow other companies to sell Ida-Ore zeolite under their own brands, with custom packaging from 5 lb pouches to super-sack totes.
• Toll Grinding Services Ultra fine toll grinding service for certified organic soil amendments or fertilizers that are stable and non-hazardous, with maximum material input size of 3/4 inch and output sizes as small as 1 micron.

Quantifiable outcome

• Holds up to 60% of its weight in water
• +6 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Organic Materials Review Institute (OMRI)coreStrategic or Co-development PartnerOMRI provides independent review of products for use in organic production. Ida-Ore's clinoptilolite zeolite and mining processes are OMRI listed for approved use as a feed additive, soil amendment, and crop input.
• University of IdahocoreStrategic or Co-development PartnerCollaborating on studies for zeolite to become recognized for its environmental benefits in agriculture. Working on research to quantify benefits for nutrient management and GHG credits.
• Idaho Department of AgriculturecoreStrategic or Co-development PartnerWorking closely to have zeolite practices approved for better management practice points. Ida-Ore approved for organic production (#14-858) as crop fertilizer, soil amendment, and livestock feed ingredient.
• Idaho Animal Health LaboratoriescoreStrategic or Co-development PartnerCollaborating on studies to proceed through necessary testing for zeolite environmental benefits recognition.
• Idaho Association of Soil ConservationcoreStrategic or Co-development PartnerPartnering to proceed through studies needed for zeolite recognition for environmental benefits.
• EPAcoreStrategic or Co-development PartnerWorking with EPA alongside Idaho Department of Agriculture to have zeolite practices approved for better management practice points.
• NRCScoreStrategic or Co-development PartnerNatural Resources Conservation Service collaborating on studies for zeolite environmental and agricultural benefits.
• CAFOcoreStrategic or Co-development PartnerConfined Animal Feeding Operation regulatory body collaborating on nutrient management studies.
• Magic Valley CompostminorChannel Partner/ Reseller/ DistributorJerome, ID company that mixes Ida-Ore zeolite into various composts for sale. Large scale tests were run at their facility using cattle by-product based composts.
• GeoScience AssociatesminorOthersConducted survey estimating Ida-Ore's zeolite reserves around Sheaville to be in the millions of tons.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Clariant AG: Global specialty chemicals company producing zeolite-based catalysts and adsorbents for industrial and environmental applications. Comparable in the broader zeolite and adsorbent market, although positioned in higher-value specialty chemical end uses.
• Imerys S.A. Global specialty minerals company with a portfolio spanning filtration, performance minerals, and agricultural inputs. Comparable as a broad industrial minerals incumbent that competes in filtration and agricultural mineral markets where Ida-Ore operates.
• Oil-Dri Corporation of America: Established manufacturer of absorbent mineral products including cat litter, industrial absorbents, and filtration media. Comparable in the pet care and consumer-absorbent segments where Ida-Ore sells Happy Cat Kitty Litter and Fresh Petz Deodorizer.

Direct peers

• Bear River Zeolite: Idaho-based clinoptilolite zeolite miner and processor supplying agricultural, water filtration, and industrial markets. A direct competitor in the same regional and product space as Ida-Ore.
• EP Minerals (Imerys): Leading US producer of diatomaceous earth, perlite, and engineered mineral filtration media. Comparable as a specialty industrial mineral supplier serving water filtration, pool, and absorbent applications, with a substantially larger scale.
• St. Cloud Mining Company: US-based producer of clinoptilolite zeolite for agricultural, industrial, and water treatment applications. Directly comparable as a vertically integrated mine-to-customer zeolite supplier competing in the same end markets as Ida-Ore.
• KMI Zeolite: US producer of natural clinoptilolite zeolite for agriculture, water treatment, and industrial uses. Comparable vertically integrated mine and processing operation with similar mesh and bulk product offerings.

Emerging players

• Absorbent Products Ltd. Specialty producer of absorbent mineral products including zeolite-based cat litter, oil absorbents, and agricultural inputs. Comparable in the consumer-absorber and pet care segments where Ida-Ore's Pure Nature Pets brand competes.

Regional players

• Zeocem, a.s. Slovakia-based producer of natural clinoptilolite zeolite for European agricultural, environmental, and industrial markets. Comparable mineralogy and use cases but serves a different geography from Ida-Ore's North American footprint.
• Zeolite Australia: Australian natural zeolite miner and supplier for agricultural, water treatment, and industrial applications. Comparable product and use cases but focused on the Australian and Asia-Pacific market rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ida.Ore.Zeolite
• LinkedInlinkedin.com/company/ida-ore-inc
• Xx.com/ida_ore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ida-ore