Relais Villa Olmo

What Relais Villa Olmo does

Relais Villa Olmo is a four-star boutique hotel situated at Via Imprunetana per Tavarnuzze 19 in Impruneta, in the Chianti hills roughly 18 km south of Florence's Santa Maria Novella station and 23 km from Florence airport. Operating under parent Soges Group SpA and as part of the 11-property Place of Charme collection of Tuscan boutique hotels, the property markets itself as an authentic Tuscan retreat and accepts leisure travelers, families, and event clients. Accommodation inventory spans Classic Rooms (18 sqm), Deluxe Rooms (20-25 sqm), Junior Suites, Garden Suites (40-50 sqm, with private external courtyards), Family Suites (48-60 sqm, up to 4 persons), Villas with private pools (up to 5 persons), and Casa Lavanda (60-70 sqm, up to 6 persons in 3 bedrooms and 3 bathrooms), with check-in from 15:00 and check-out by 11:00.

The core commercial offering is supplemented by Ristorante Diadema, an on-site Tuscan restaurant open daily from 12:00 to 22:00 with glass-veranda and garden seating, a seasonal outdoor pool with poolside bar, and venue hire for private dinners, conferences, and weddings. Revenue is generated through direct room bookings (via the SimpleBooking engine embedded in a multilingual Italian/English/French/German website), à la carte and room-service F&B, events, and curated experience packages — Place of Charme Escapes (out-of-town adventures) and Delights (in-property experiences) — distributed through the Place of Charme platform and, for the restaurant, through The Fork. Payment processing is handled by Mercury Payment Services (direct bookings) and Stripe (The Fork flows), with Google Analytics and Facebook Pixel powering web analytics and remarketing.

The operating model is direct-to-consumer leisure hospitality anchored on differentiated physical assets (heritage architecture, Villas with private pools, Casa Lavanda hamlet) and cross-promotion across the Place of Charme portfolio. There is no proprietary technology platform, no disclosed AI/ML capability, and no disclosed headcount beyond a 11-50 employee range; the broader Soges Group SpA entity operates the portfolio and is headquartered at Via dei Caboto 49, Florence. Pricing is quote-based through the booking engine rather than publicly disclosed, and the property guarantees best-available rates on direct bookings versus third-party channels.

Name

Relais Villa Olmo

Legal name

Soges Group SpA

Website

https://relaisvillaolmo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Relais Villa Olmo is a four-star boutique hotel in Impruneta, in the Tuscan Chianti hills near Florence, offering rooms, suites, villas with private pools, an on-site restaurant (Diadema), event venues, and curated local experiences as part of the 11-property Place of Charme collection run by Soges Group SpA.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Luxury Villas & Residences Resorts (THAGACAM), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Boutique hotel accommodation
• Tuscan hospitality services
• Event venue rental
• Tuscan fine dining
• Villa lodging rentals

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: Room and suite rentals including Classic Rooms (18 sqm), Deluxe Rooms (20-25 sqm), Junior Suites, Garden Suites (40-50 sqm), Family Suites (48-60 sqm), Villas (with private pools, max 5 persons), and Casa Lavanda (60-70 sqm, max 6 persons). Revenue generated from overnight stays with check-in from 15:00 and check-out by 11:00.
2. Food & Beverage - Diadema Restaurant: On-site restaurant open daily from 12:00 to 22:00, offering Tuscan cuisine with seasonal, locally-sourced ingredients. Two dining environments: glass veranda and garden setting. Revenue from à la carte dining, room service, and bar services.
3. Additional Guest Services: Auxiliary services including room service, chauffeur/NCC airport transfers, car rental partnerships, babysitting services, and pool bar. These services generate ancillary revenue beyond accommodation.
4. Events & Celebrations: Venue hire for private dinners, exclusive events, conferences, and weddings. The property's Tuscan setting and garden spaces serve as event venues.
5. Place of Charme Experiences: Curated local experiences (Escapes - out-of-town adventures and Delights - in-property experiences) offered through partnership with Place of Charme, generating commission or revenue share.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Relais Villa Olmo operates a four-star boutique hotel offering accommodation in rooms, suites, villas, and the Casa Lavanda farmhouse, complemented by the on-site Ristorante Diadema serving seasonal Tuscan cuisine, a seasonal outdoor swimming pool with bar, and event/wedding venues. The property delivers ancillary guest services including room service, chauffeur transfers, car rental partnerships, babysitting, and curated Place of Charme experiences (Escapes and Delights).

Product overview

Relais Villa Olmo is a boutique hotel complex in Impruneta, near Florence, Italy, offering accommodation in Camere and Suite (Classic Room, Deluxe Room, Junior Suite, Garden Suite, Family Suite) and Villas/Casa Lavanda for larger groups. The property includes Ristorante Diadema for Tuscan dining, a seasonal swimming pool, and experiential add-ons through the Place of Charme program (Escapes for external adventures and Delights for on-site experiences). Additional services include breakfast buffet, parking, pet-friendly accommodations, room service, chauffeur transfers, car rental, and babysitting.

Differentiator

Problem solved

Functional benefit

Brands

• Ristorante Diadema: On-site restaurant at Relais Villa Olmo offering Tuscan cuisine with seasonal and locally sourced ingredients, open daily from 12:00 to 22:00.

Products and services

• Camera Classic Entry-level rooms (18 sqm) featuring authentic Tuscan hospitality with rustic elements including Impruneta terracotta floors and exposed wooden beams, combining tradition with modern comfort.
• Camera Deluxe Elegant rooms (20-25 sqm) with Tuscan design blended with luxury touches and modern comforts, featuring terracotta tiles and exposed wooden beams in the Chianti landscape.
• Junior Suite Elegant suites with separate living area, spacious bedroom, and Tuscan-style decor offering maximum comfort and privacy for up to 3 persons.
• Garden Suite Charming retreats (40-50 sqm) with private external courtyard and views of Tuscan hills, blending relaxation and nature for up to 4 persons.
• Family Suite Spacious suites (48-60 sqm) accommodating up to 4 persons with two rooms, private bathroom, stone walls, exposed beams, and terracotta floors blending Tuscan tradition with modern comfort.
• Ville (Villas) Exclusive villas with independent entrance, private pool, and valley views, offering luxury and privacy for up to 5 persons in the Tuscan hills near Florence.
• Casa Lavanda Evocative Tuscan farmhouse section (60-70 sqm) with original stone walls, exposed beams, and terracotta floors, accommodating up to 6 persons with 3 bedrooms and 3 bathrooms.

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Soges Group SpAcoreOthersParent company and property owner. Soges Group SpA owns and operates Relais Villa Olmo and 10 other Tuscan hospitality properties under the Place of Charme brand. Headquartered at Via dei Caboto 49, 50127 Florence, Italy (P.IVA 05019310480).
• Place of CharmecoreGTM or Marketing PartnerHotel collection brand that Relais Villa Olmo belongs to, comprising 11 boutique properties across Tuscany. Provides cross-marketing, shared booking infrastructure, and bundled experience packages.
• Mercury Payment ServicescoreTechnology or IntegrationProvides secure online payment processing for accommodation deposits, stays, conferences, weddings, and other services. Handles credit card transactions through integrated payment gateway.
• SimpleBooking (IBS Group)coreTechnology or IntegrationOnline booking engine provider for hotel reservations. The SimpleBooking system (hotel ID 498) is integrated into the Relais Villa Olmo website for direct booking in multiple languages and currencies.
• The Fork (Lafourchette)minorChannel Partner/ Reseller/ DistributorRestaurant reservation platform providing online table bookings for Diadema Restaurant. Features Force24 security cookie (datadome) for bot detection during the booking process.
• TransfersForHotelsminorChannel Partner/ Reseller/ DistributorChauffeur/NCC service partner providing airport and train station transfers. Links to transfersforhotels.com/florence/relais-villa-olmo for booking transportation.
• Budget InternationalminorChannel Partner/ Reseller/ DistributorCar rental partner linked through one.budgetinternational.com for guests seeking self-drive exploration of Tuscany.
• TripSittaminorChannel Partner/ Reseller/ DistributorBabysitting service partner providing professional childcare for guests requiring adult-only time or activities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Casole, A Belmond Hotel: Timbers/Belmond 10th-century castle estate in Tuscany offering villas, suites, and spa-led leisure programming; highly comparable luxury full-service resort model with private villa units, F&B, and curated experiences in rural Tuscany.
• Villa Cora: Independent 5-star boutique villa hotel in Florence with Michelin-recognised restaurant, spa, and event venues; directly comparable to Relais Villa Olmo's heritage-property, restaurant, and event/wedding positioning in the Florence luxury market.
• Borgo Pignano: Family-owned luxury estate hotel near Volterra, Tuscany, offering rooms, villas, farmhouse dining, and curated experiences; aligns with Relais Villa Olmo on independent estate-style luxury, Tuscan authenticity, and experience-led programming.
• Hotel Il Pellicano: Iconic luxury boutique hotel on the Tuscan coast (Argentario) operating under Rosewood; comparable to Relais Villa Olmo as a heritage-driven, design-led Italian luxury property targeting high-end leisure travelers with strong F&B and an experiential proposition.
• Belmond Villa San Michele: Belmond's landmark hillside luxury hotel outside Florence with restaurant, gardens, and Florence views; the closest direct-comparable in terms of Florence-adjacent, heritage-villa luxury positioning to Place of Charme's Impruneta properties.
• Villa Le Maschere: 15th-century Tuscan villa resort near Florence with suites, restaurant, events, and grounds; highly comparable heritage-luxury positioning targeting weddings, leisure, and corporate retreats in the same Florence-adjacent corridor as Relais Villa Olmo.
• Rosewood Castiglion del Bosco: Ultra-luxury Tuscan estate resort in Val d'Orcia with villa residences, vineyard, and estate programming; directly comparable to Relais Villa Olmo's villa-with-pool, farmhouse, and culinary positioning in the Tuscan luxury countryside.

Broad incumbents

• The St. Regis Florence: Five-star global luxury hotel on the Arno in Florence with concierge, fine dining, and event facilities; overlaps with Relais Villa Olmo on luxury Florence demand, weddings, and corporate clients, but operates as a city-center global-brand incumbent.
• Hotel Savoy (Florence): Rocco Forte's luxury hotel in central Florence with restaurant and meeting/event facilities; competes for Florence-bound luxury leisure and corporate business but from a polished city-center brand-led position rather than an independent Tuscan estate.
• Four Seasons Hotel Firenze: Five-star luxury hotel in central Florence within a historic walled garden; competes for the same Florence-bound luxury leisure and event demand as Relais Villa Olmo but from a city-center, global-brand-led position rather than a countryside villa estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/relais-villa-olmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relais Villa Olmo