Femme Magazine

What Femme Magazine does

Femme Magazine is a French-language women's monthly magazine published in Beirut, Lebanon by Les Editions Orientales SAL, a subsidiary of the Groupe Magazine press group (established 1956). Founded in 1993, the magazine targets French-speaking women in Lebanon and reaches the francophone diaspora in France, Canada, and other French-speaking countries. Its editorial content spans fashion, beauty, health, lifestyle, culture, society, and horoscopes, with the publication positioning itself as a reference for modern, engaged, and sophisticated Lebanese women's content, including willingness to address taboo subjects. The magazine also publishes periodic Hors-série specials, including wedding editions and home/lifestyle supplements.

Femme Magazine operates a multi-format distribution model combining print newsstands in Lebanon, international mail subscriptions to francophone countries, and digital editions through PressReader and Lekiosk platforms, plus mobile applications on iOS, Android, and Windows Phone. Monthly circulation is approximately 20,000 copies, and the publication maintains an active presence across Facebook, Twitter, and LinkedIn, supported by a website with newsletter sign-up capabilities. The company is privately held under the Groupe Magazine umbrella led by Charles Abou Adal as Président Directeur Général, with operational and editorial leadership including Alain Moumdjian (Directeur), Léa Bachour (Chef de vente), and editorial staff.

The revenue model is built on three pillars: advertising sales to luxury, beauty, and consumer brands targeting affluent Lebanese women (with 2014 published rates of $1,250-$7,000 per page depending on placement, plus volume discounts for multi-insertion commitments); recurring subscriptions sold directly and through international mail; and one-time newsstand sales. Pricing is denominated in USD with 10% Lebanese TVA, and digital subscriptions are offered at approximately a 30% discount versus print. Headcount is 11-50 employees, and no external funding rounds have been disclosed.

Name

Femme Magazine

Legal name

Les Editions Orientales SAL

Website

https://femmemag.com.lb

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Femme Magazine is a French-language women's monthly magazine founded in 1993 in Beirut, Lebanon, covering fashion, beauty, health, and lifestyle for affluent Lebanese women and the francophone diaspora via print, digital, and mobile channels.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Women's lifestyle magazine
• French-language publishing
• Fashion editorial content
• Beauty and health media
• Lifestyle print publication

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Advertising Sales: The magazine generates primary revenue through advertising sales, offering various ad placements including full pages, double pages, covers, and special positions. Prices range from approximately $2,200 to $5,000 USD per page depending on placement and quantity purchased, with volume discounts available.
2. Subscription Revenue: The magazine sells subscriptions to readers, with international distribution to France and other French-speaking countries through mail subscriptions.
3. Newsstand Sales: Physical magazine copies are sold through kiosks and newsstands throughout Lebanon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Femme Magazine is a monthly French-language women's magazine published by Les Editions Orientales SAL in Beirut, Lebanon, covering fashion, beauty, health, lifestyle, culture, society, and horoscopes for francophone women in Lebanon and the wider francophone diaspora. The publication distributes through newsstands across Lebanon, international subscriptions to France and other francophone countries, and digital editions via PressReader and Lekiosk platforms, also offering advertising placements for luxury and consumer brands targeting Lebanese women.

Product overview

Femme Magazine is a monthly French-language women's publication published by Les Editions Orientales SAL based in Beirut, Lebanon. The magazine offers content across multiple formats: print (paper version), digital web editions via Press Reader and Lekiosk platforms, and mobile applications for iOS, Android, and Windows Phone. The publication covers fashion, beauty, health, lifestyle, culture, society, horoscopes, and special wedding editions. The company also publishes related special issues including wedding special editions (Hors série mariage).

Differentiator

Problem solved

Functional benefit

Products and services

• Femme Magazine Print Edition Monthly French-language print magazine covering fashion, beauty, health, lifestyle, culture, and society topics, targeted at French-speaking women in Lebanon and distributed through newsstands across Lebanon with international subscriptions to France and other francophone countries.
• Femme Magazine Digital Edition Digital version of Femme Magazine accessible via web, tablet, and mobile devices through PressReader and Lekiosk platforms, offered at approximately 30% discount compared to the print newsstand price.
• Femme Magazine Wedding Special Edition (Hors-série mariage) Standalone special issue of Femme Magazine focused on weddings, published periodically as a hors-série (special edition) with dedicated content for brides and wedding planning.
• Femme Magazine Home/Lifestyle Supplement (Supplément maison / Art de Vivre) Special lifestyle supplement editions of Femme Magazine covering home, décor, and art de vivre (art of living) topics, published as standalone supplements to the regular monthly magazine.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• PressReaderminorChannel Partner/ Reseller/ DistributorDigital distribution partnership allowing Femme Magazine readers to access the full magazine digitally through PressReader platform. Available on computer, iOS, Android, Windows Phone, BlackBerry, and Amazon devices.
• LekioskminorChannel Partner/ Reseller/ DistributorPartnership with Lekiosk digital kiosk platform for magazine distribution. Available on iOS, Android, Windows Phone, and web. Offers approximately 30% discount on digital editions.
• Groupe MagazinecoreStrategic or Co-development PartnerFemme Magazine is part of Groupe Magazine, Lebanon's oldest and most important French-language press group established in 1956. The group includes publications: Magazine (weekly and monthly), Ousbou Al Arabi, Al Mar'a Magazine, and Déco Magazine. The group provides shared infrastructure, distribution, and editorial resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vogue Arabia: Condé Nast's Middle East edition of Vogue, launched in 2017, targeting affluent Arab women with luxury fashion and beauty content. Represents the premium international competitor that luxury advertisers prioritize over local titles like Femme Magazine.
• Elle (Middle East / international editions): A global women's lifestyle magazine brand with regional editions in the Middle East. Competes with Femme Magazine for the same fashion and beauty advertising budgets but operates at vastly greater scale and brand recognition through Lagardère's licensing network.
• Harper's Bazaar Arabia: Hearst's Middle East edition of Harper's Bazaar, another international women's fashion and beauty magazine targeting affluent Middle Eastern women. Competes for luxury advertiser share in the regional market that Femme Magazine serves.
• Marie Claire (international editions): A global women's magazine brand covering fashion, beauty, culture, and women's issues. Comparable content positioning to Femme Magazine and competes for the same international luxury and beauty advertising budgets in francophone markets.

Direct peers

• Zahrat Al-Khaleej (زهرة الخليج): A Gulf-based Arabic women's lifestyle magazine covering fashion, beauty, and society. Comparable to Femme Magazine in editorial mix and target demographic (affluent Arab women), but with primary distribution in the GCC rather than the Levant.
• Haya Magazine (مجلة حياه): A Lebanese women's lifestyle magazine covering fashion, beauty, wellness, and society. Directly comparable to Femme Magazine in target market (Lebanese women), editorial mix, and advertising-supported print model.
• Al Mar'a Magazine (مجلة المرأة): An Arabic-language women's magazine also published under the same Groupe Magazine / Les Editions Orientales SAL umbrella in Lebanon. Shares editorial infrastructure, advertising sales force, and distribution with Femme Magazine, competing for the same Lebanese female readership.
• Sayidaty (مجلة سيدتي): The leading pan-Arab women's magazine, headquartered in Saudi Arabia with editions across the Arab world. Directly competes with Femme Magazine for women's-lifestyle advertising spend and reader attention across the Middle East, with much broader regional reach.

Others

• Annahar (An-Nahar) Media Group: Lebanon's largest Arabic-language newspaper and digital media group. Adjacent rather than directly competing, but represents a Lebanese media ecosystem participant that competes for overall advertising budgets and digital audience attention in the same market as Femme Magazine.

Regional players

• Magazine (Le Mensuel): The flagship French-language monthly published by the same Groupe Magazine parent. Shares editorial staff, distribution infrastructure, and advertiser relationships with Femme Magazine, targeting a similar Lebanese francophone audience but with broader general-interest editorial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/femmemaglb
• Facebookfacebook.com/femmemag.lb
• LinkedInlinkedin.com/company/femme-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femme Magazine