DBL Marwitz

What DBL Marwitz does

DBL Marwitz (legal name W. Marwitz Textilpflege GmbH & Co. KG) is a sixth-generation family-owned textile rental and care service provider founded in 1823 and headquartered in Lüneburg, Lower Saxony, Germany. The company rents and professionally maintains workwear, protective clothing, business attire, entrance mats, and washroom hygiene solutions for B2B customers across six primary verticals: trades/crafts, healthcare, industry, retail, hospitality, and services. Reference customers include the German Red Cross (DRK Uelzen), nursing homes, craft enterprises, and industrial businesses, with the company emphasizing "system-relevant" clients such as rescue services and care facilities.

The core service offering operates on a subscription-based rental model built around an industrial laundry and logistics platform located at the Lüneburg facility, which includes modern washing technology, hygiene-compliant cleaning procedures (aligned with RABC and ISO 9001/14001 standards), and sorting technology upgraded in 2024. The product portfolio spans five main rental categories — Mietberufskleidung (workwear), Mietschutzkleidung (protective clothing), Mietbusinesskleidung (business attire), Mietfussmatten (entrance mats), and Waschraumhygiene (washroom hygiene) — supplemented by logo embroidery, a DBL Repair App for service requests, and a customer portal (Kundenportal) for account management and electronic invoicing.

Revenue is generated through recurring rental contracts priced on a quote basis, with monthly recurring revenue driven by garment issuance volumes, exchange frequency, and value-added services such as repairs and branding. The company operates as an independent regional partner within the DBL Verbund (Deutsche Berufskleider-Leasing GmbH), a nationwide network of textile rental providers in Germany, which extends its effective market reach. Go-to-market is sales-led via regional field representatives and an inside customer service team, complemented by a corporate website, Instagram, and industry event participation. With approximately 140-145 employees, the company has begun a generational leadership transition, expanding its management team in December 2025, and recently invested in on-site renewable energy via a 99 kWp photovoltaic installation (February 2026).

Name

DBL Marwitz

Legal name

W. Marwitz Textilpflege GmbH & Co. KG

Website

https://www.dbl-marwitz.de

Company type

Private

Founded year

1823

Operating status

Operating

Headcount range

51–100 employees

Short description

DBL Marwitz is a sixth-generation German family-owned textile rental and care service provider, founded in 1823 in Lüneburg, renting and professionally maintaining workwear, protective clothing, business attire, entrance mats, and washroom hygiene systems for B2B customers across trades, healthcare, industry, retail, hospitality, and services.

Ownership category

akta.pro rank

Product category

Textile Rental and Industrial Laundry Services

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Laundry, Linen & Uniform Route Service (B2B) (TLAAAEAL), Corporate / Office & Employee Laundry Pickup & Delivery (HSAJACAI)

Keywords

• Textile rental services
• Workwear rental
• Protective clothing rental
• Industrial laundry services
• Entrance mat rental

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Workwear Rental Service (Mietberufskleidung): Core rental service providing businesses with professional workwear on a subscription basis. Includes regular pickup of soiled items and delivery of clean, freshly laundered clothing. The service covers consultation, individual fitting, and ongoing maintenance including repairs and logo embroidery.
2. Protective Clothing Rental (Mietschutzkleidung): Rental of protective workwear including weather protection, high-visibility clothing, welding protection, multinorm, and hygiene clothing for industrial and healthcare applications.
3. Business Clothing Rental (Mietbusinesskleidung): Rental of business attire including blazers, jackets, vests, shirts, blouses, pants, and skirts for professional office environments.
4. Entrance Mat Rental (Mietfussmatten): Rental service for entrance mats including functional mats, logo mats, and design mats. Clean mats are delivered and dirty mats are picked up regularly.
5. Washroom Hygiene (Waschraumhygiene): Complete washroom hygiene solutions including towel roll dispensers and full washroom hygiene systems.
6. Logo and Emblem Services: Corporate fashion branding services including logo embroidery and name emblems for professional appearance and brand recognition.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DBL Marwitz rents and professionally launders workwear, protective clothing, business attire, and entrance mats to B2B customers on a recurring subscription basis. The service covers individual consultation and fitting, regular pickup of soiled textiles, industrial washing and hygiene-compliant processing, repairs via a dedicated mobile app, logo embroidery, and delivery of clean garments and mats on fixed exchange cycles. The offering is delivered as a full-service textile rental package that removes the operational burden of garment ownership, maintenance, and compliance from the customer.

Product overview

DBL Marwitz is a textile rental and cleaning service provider operating as a member of the DBL Verbund (association of textile rental companies) in Germany. The company offers a comprehensive portfolio of rental textile services centered on Mietberufskleidung (rental work clothing) as the core product, supplemented by Mietschutzkleidung (rental protective clothing), Mietbusinesskleidung (rental business clothing), Mietfussmatten (rental entrance mats), and Waschraumhygiene (washroom hygiene systems). The service is delivered through a full-service system encompassing consultation, customization, regular professional cleaning, maintenance, and repair via the DBL Reparatur App. The company also provides logo and emblem branding services for corporate identity. The portfolio is designed for businesses across diverse industries including crafts, healthcare, industry, retail, hospitality, and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mietberufskleidung (Rental Work Clothing) Subscription-based rental of occupational workwear — including pants, overalls, jackets, vests, shirts, polos, blouses, lab coats, aprons, and accessories — with scheduled pickup of soiled items, industrial laundering, repairs, and delivery of clean garments. Targeted at B2B customers in crafts, industry, healthcare, retail, hospitality, and services.
• Mietschutzkleidung (Rental Protective Clothing) Rental of protective workwear covering weather protection, high-visibility safety wear, welding protection, multinorm protection, and hygiene clothing for industrial and hazardous environments, delivered with the same pickup, laundering, and repair cycle as the core workwear service. Targeted at B2B customers with safety-compliance requirements.
• Mietbusinesskleidung (Rental Business Clothing) Rental of professional business attire including blazers, sport coats, vests, blouses, shirts, pants, and skirts for corporate and customer-facing environments, maintained through the company's pickup, laundering, and repair cycle. Targeted at B2B customers in retail, hospitality, and service industries.
• Mietfussmatten (Rental Entrance Mats) Rental of entrance mats including functional mats, branded logo mats, and design mats, with regular exchange of soiled mats for clean ones as part of the recurring service. Targeted at B2B customers seeking branded or functional floor-level cleanliness and presentation.
• Waschraumhygiene (Washroom Hygiene) Complete washroom hygiene solutions including towel-roll dispensers and full washroom hygiene systems, supplied and serviced as a recurring B2B offering. Targeted at companies that want hygienic, practical, and environmentally friendly washroom operations outsourced.
• Logos und Embleme Service (Logo and Emblem Service) Application of corporate logos and name emblems on rented workwear and business attire for professional appearance and brand recognition, delivered as part of the rental service offering. Targeted at B2B customers seeking consistent corporate identity across their workforce.
• Textilservice Full-Service-System (Textile Service Full-Service System) End-to-end textile service bundle combining personal consultation, individual equipment customization, and recurring professional cleaning and maintenance of rented textiles, packaged as the company's full-service delivery model for B2B customers.
• Textiles Hygienekonzept (Textile Hygiene Concept) Hygienic preparation of workwear with systematic separation and regular exchange of worn clothing for freshly cleaned garments, integrated into the rental service. Targeted at healthcare and other hygiene-sensitive B2B customers.

Quantifiable outcome

• Cost optimization through fixed rental structure vs. purchase/maintenance costs
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Engelbert StrausscoreStrategic or Co-development Partner · 19 May 2025Engelbert Strauss is a key partner and supplier of workwear for DBL Marwitz. DBL Marwitz visited Strauss's impressive CI Factory in Schlüchtern, which is considered one of the most innovative production facilities in Europe. The partnership provides modern workwear within DBL Marwitz's rental service offering.
• DBL Verbund (Deutsche Berufskleider-Leasing)coreStrategic or Co-development PartnerDBL Marwitz belongs to the DBL Verbund, one of the leading networks of textile rental service providers in Germany. The network consists of economically and legally independent companies in the textile rental industry. DBL Marwitz operates as a regional contractor (Vertragswerk) within this network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dbl_marwitz
• Facebookfacebook.com/dblmarwitz
• LinkedInlinkedin.com/company/dbl-marwitz

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBL Marwitz