What Beetroot does

Beetroot Studio is a Greek design and branding studio operating across two offices in Athens (46 Didotou str., Exarcheia) and Thessaloniki (Paikou 1 str.), serving SMEs and businesses with brand building, graphic design, and web development services. The studio creates visual identities, brand experiences, and creative content for clients across industries, supplemented by cultural event experience design.

Beyond its core creative practice, Beetroot has extended into adjacent areas through two branded sub-units. Beetroot Labs is a technology and innovation division (labs.beetrootdesign.com) involved in projects such as DIGI-ORCH, a cultural-technology initiative co-funded by the European Regional Development Fund and partnered with Aristotle University of Thessaloniki, Thessaloniki State Conservatory, and Vision Business Consultants that uses smartphone integration to visualize interactive content at live events. Beetroot Shop (mangel-wurzel.com) is an e-commerce channel for branded merchandise. Co-founder Vangelis Liakos serves as creative director.

Revenue is generated through professional services on a project basis with no publicly disclosed pricing. Customer segmentation is horizontal, targeting SMEs and businesses primarily in Greece, with distribution handled through direct office sales. The firm has also received a public grant under the EU NSRF 2021-2027 'Competitiveness' Programme to support its own basic digital transformation, and markets through organic social channels on Instagram, Behance, and Facebook.

Name

Beetroot

Legal name

Beetroot Studio

Website

https://beetroot.gr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Beetroot Studio is a Greece-based design and branding studio serving SMEs with brand building, graphic design, and web development. It operates studios in Athens and Thessaloniki, plus a technology division (Beetroot Labs) and e-commerce merchandise line (Beetroot Shop).

Ownership category

akta.pro rank

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Building and Design Services: Beetroot Studio generates revenue through brand building and design services, creating visual identities, brand experiences, and creative solutions for clients across various industries.

Distribution channels1 record

Marketing channels3 records

Core offering

Beetroot is a private design studio founded in 2000 that provides branding, graphic design and web development services. The company operates from Athens and Thessaloniki, Greece, and its work is organized around creative studio services with referenced sub-brands including Beetroot Labs and Beetroot Shop.

Product overview

Beetroot is a design studio offering brand building and creative services. The company operates across two main locations (Athens and Thessaloniki, Greece) with multiple divisions: Beetroot Studio (core creative/design services), Beetroot Labs (technology and innovation projects), and Beetroot Shop (e-commerce). The portfolio also includes the DIGI-ORCH project, a cultural technology initiative that uses smartphone integration to deliver interactive content at cultural events.

Differentiator

Problem solved

Functional benefit

Brands

• Beetroot Labs: A specialized division or brand under Beetroot Studio, accessible via labs.beetrootdesign.com.

Products and services

• Branding Services
• Graphic Design Services
• Web Development Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Aristotle University of ThessalonikicoreStrategic or Co-development PartnerBeetroot is proud to partner with Aristotle University of Thessaloniki on the innovative DIGI-ORCH project. Co-funded by the European Regional Development Fund, this initiative enhances the audience's experience of cultural events by integrating the use of smartphones to visualize interactive content at Thessaloniki State Conservatory events.
• Thessaloniki State ConservatorycoreStrategic or Co-development PartnerPartner on the DIGI-ORCH project aimed at enhancing cultural event experiences through smartphone integration and interactive content visualization at conservatory events.
• Vision Business ConsultantscoreStrategic or Co-development PartnerCollaborative partner in the DIGI-ORCH project, contributing to the integration of digital technologies for enhanced cultural event experiences.

Expansion highlights5 records

Direct peers

• Manual: Independent creative agency focused on brand strategy, identity, and design. Comparable boutique size, founder-led model, and brand-building value proposition.
• MouseGraphics: Greek creative agency specializing in branding, visual identity, and graphic design with award-winning international work. Most directly comparable peer — same geography, same boutique scale (similar headcount), same core service mix.
• Collins: Independent brand strategy and design studio. Comparable in boutique positioning, brand-building focus, and small-team operating model serving ambitious clients.
• Mucca: Independent brand strategy and design studio. Comparable boutique scale, founder-led creative direction, and brand identity focus similar to Beetroot Studio's core offering.
• Sagmeister & Walsh (now &Walsh): Boutique design and branding studio known for distinctive visual identity work. Comparable in boutique scale, creative-led operating model, and emphasis on identity design.

Broad incumbents

• Pentagram: World's largest independently owned design studio with multi-partner model. Comparable as a peer in the branding/design category, but operates at vastly larger scale and across global markets.
• R/GA: Global digital agency spanning brand, design, and technology. Comparable in offering design + technology integration (akin to Beetroot Studio + Beetroot Labs), but operates as a large network with global offices.
• MetaDesign: International branding agency with offices across Europe and Asia. Comparable in core branding/identity services, but operates as a network with significantly greater scale.
• Landor & Fitch: Global branding consultancy offering brand strategy, identity, and design. Comparable service offering to Beetroot's brand-building work, but operates at network scale with global reach.
• IDEO: Global design and innovation consultancy. Comparable in human-centered design and innovation work (relevant to Beetroot Labs sub-brand), but operates at vastly larger scale across multiple sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beetrootdesigngroup
• Instagraminstagram.com/beetrootdesign
• Xx.com/beetrootdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beetroot