Autosure
- Company typePrivate
- Founded1971
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Autosure firmographics
Firmographics- Name
- Autosure
- Legal name
- Autosure Insurance Limited
- Website
- https://autosure.co.nz
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Autosure industry classification
Industry- Product category
- Automotive Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
- akta.pro secondary industries
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Personal Auto Insurance (FSAJAMAA)
Keywords
Where Autosure is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Autosure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premium Revenue: Autosure Insurance Limited underwrites and earns premium revenue from Mechanical Breakdown Insurance, Loan Protection Insurance, Payment Protection Insurance, Guaranteed Asset Protection (GAP) Insurance, and Life and Funeral Insurance policies. Car Insurance policies are underwritten by Vero Insurance NZ. Revenue is generated through policy premiums, which may be paid as single upfront payments (e.g., full length of cover for MBI) or recurring instalments (fortnightly, monthly, or annually for car insurance).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Everyday Plus Car Insurance (comprehensive) with optional add-ons |
| Subscription | Multi-year contract | Smart Cover Mechanical Breakdown Insurance |
| Subscription | Multi-year contract | Extreme Plus Mechanical Breakdown Insurance |
| Subscription | Multi-year contract | Advantage and Advantage Plus Mechanical Breakdown Insurance |
| Subscription | Monthly | Payment Protection Insurance (PPI) - Three cover types |
| Subscription | Monthly | Loan Protection Insurance (LPI) - Multiple cover options |
| One time/ perpetual license | Multi-year contract | Guaranteed Asset Protection (GAP) Insurance - Six options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Autosure product offering
Product offeringCore offering
Autosure underwrites and distributes automotive and consumer protection insurance policies in New Zealand, including Mechanical Breakdown Insurance, Loan Protection Insurance, Payment Protection Insurance, Guaranteed Asset Protection Insurance, and Life and Funeral Insurance. It also distributes Car Insurance underwritten by Vero Insurance NZ. Products are sold through a network of more than 600 motor vehicle dealers and finance companies, through direct online channels, and through white-label partners such as AA, Ford, VTNZ, Gaspy, and Avanti Finance.
Product overview
Autosure is an insurance company that underwrites and distributes both life and general insurance products to the New Zealand consumer market. The core product portfolio consists of Car Insurance (underwritten by Vero Insurance NZ), Mechanical Breakdown Insurance (MBI), Loan Protection Insurance (LPI), Payment Protection Insurance (PPI), and Guaranteed Asset Protection Insurance (GAP) — all underwritten by Autosure Insurance Limited. MBI is offered across multiple tiers: Smart Cover and Extreme Plus (consumer-facing), and Assist, Assist Plus, Advantage, and Advantage Plus (distributed through dealer networks). The company operates under two trading brands: Autosure and Greenwich Life Insurance (life and funeral products). Autosure also underwrites insurance products for multiple white-label brands including AA, Ford Protect, Avanti Finance, Gaspy, Coventry Cars, Enterprise Motor Group, and VTNZ, distributed through a network of over 600 motor vehicle dealers and finance companies throughout New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Comprehensive car insurance covering accidental loss or damage, theft, fire and legal liability to others, with optional add-ons such as excess-free windscreen and window glass replacement, Roadside Assistance cover, and hire car after an insured event. Underwritten by Vero Insurance New Zealand Limited and distributed both through the Autosure dealer/agent network and directly online.
- Mechanical Breakdown Insurance (MBI) Financial protection against unexpected mechanical or electrical breakdowns for NZ vehicles, covering repair costs for engine, transmission, electrical systems, steering, suspension, fuel systems, cooling, braking and drive axles, with towing, 24/7 AA roadside assistance, car repatriation, accommodation and travel allowances. Underwritten by Autosure Insurance Limited and sold across multiple tiers (Smart Cover, Extreme Plus, Assist, Assist Plus, Advantage, Advantage Plus) through dealers, finance companies, and online partners.
- Loan Protection Insurance (LPI) Insurance protecting loan repayment obligations when the borrower suffers an insured event such as death, terminal illness, disability, redundancy, or vehicle total loss with shortfall. Available for employed, self-employed and retired borrowers, with individual and joint cover options and no medical examination required. Underwritten by Autosure Insurance Limited.
- Payment Protection Insurance (PPI) Insurance covering loan repayments when the borrower experiences events that impair their ability to earn money, including death, terminal illness, accident, illness, disability, hospitalisation, carer responsibilities, redundancy, suspension, and employer ceasing trading. Offered in three cover types (Employee, Self-Employed and Everyday Essential), with no medical examination required. Underwritten by Autosure Insurance Limited.
- Guaranteed Asset Protection (GAP) Insurance Insurance that protects against financial loss when a vehicle is declared a total loss and the insurance payout is less than the outstanding loan amount, covering the shortfall and providing additional benefits such as replacement vehicle costs, first-year insurance and excess reimbursement. Available in six benefit options with maximum shortfall caps up to $40,000, maximum loan amount $200,000 and maximum loan term 84 months. Underwritten by Autosure Insurance Limited.
- Greenwich Life Insurance Affordable guaranteed acceptance life and funeral insurance products offered under the separate trading brand Greenwich Life Insurance, a wholly-owned sub-brand of Autosure Insurance Limited. Provides consumer life cover alongside the company's automotive protection portfolio.
- AA Mechanical Breakdown Insurance (white-label) Mechanical breakdown insurance distributed through the AA (Automobile Association) New Zealand platform under co-branding, underwritten by Autosure Insurance Limited and sold through the AA's online and member channels.
- Ford Protect (white-label) Mechanical breakdown, payment protection, guaranteed asset protection and car insurance products branded as Ford Protect for Ford customers in New Zealand. Underwritten by Autosure Insurance Limited.
- Avanti Finance Insurance (white-label) Mechanical breakdown, payment protection and guaranteed asset protection insurance products distributed through Avanti Finance under co-branding. Underwritten by Autosure Insurance Limited.
- Gaspy Mechanical Breakdown Insurance (white-label) Mechanical breakdown insurance distributed through the Gaspy online platform under co-branding. Underwritten by Autosure Insurance Limited.
Quantifiable outcome
- Claims turnaround time is prompt, with acknowledgment emails sent upon receipt and approval notifications before payment.
- +3 more outcomes
Companies that use Autosure
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Autosure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autosure partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- AA (Automobile Association)coreAutosure underwrites AA Mechanical Breakdown Insurance, sold through the AA's platform at aa.co.nz.
- Avanti FinancemajorAutosure underwrites Mechanical Breakdown Insurance, Payment Protection and Guaranteed Asset Protection insurance products for Avanti Finance customers.
- Enterprise Motor GroupmajorAutosure underwrites Mechanical Breakdown Insurance for Enterprise Motor Group customers.
- Ford ProtectmajorAutosure underwrites Ford Protect products including Mechanical Breakdown, Payment Protection, Guaranteed Asset Protection and Car Insurance for Ford customers in New Zealand.
- GaspymajorAutosure underwrites Mechanical Breakdown Insurance sold through the Gaspy platform (gaspy.autosure.co.nz).
- VTNZ (Vehicle Testing New Zealand)majorAutosure underwrites MBI by VTNZ Mechanical Breakdown Insurance sold through VTNZ's platform.
- Coventry CarsminorAutosure underwrites Mechanical Breakdown Insurance for Coventry Cars customers.
- Vero Insurance New Zealand LimitedcoreVero Insurance New Zealand Limited underwrites Autosure's Car Insurance policies. Claims for Car Insurance are managed by Vero. Autosure refers customers to Vero's financial strength rating.
- Greenwich Life InsurancecoreGreenwich Life Insurance is a trading brand of Autosure Insurance Limited, providing affordable guaranteed acceptance life and funeral insurance products. Autosure underwrites Greenwich Life Insurance policies.
- Insurance & Financial Services Ombudsman (IFSO) SchememinorAutosure Insurance Limited is a participant of the IFSO Scheme, an independent dispute resolution scheme free of charge to consumers.
- Financial Services FederationminorAutosure Insurance Limited is a member of the Financial Services Federation, which represents the non-bank lending industry in NZ. Autosure follows the Responsible Credit-Related Insurance Code.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Autosure competitors and assessment
Company assessmentDirect peers
- AA Insurance (New Zealand): AA Insurance is one of NZ's largest personal lines insurers, competing directly with Autosure in car insurance through the AA brand. Notably, AA is both a competitor in personal auto and a distribution partner — Autosure underwrites AA's Mechanical Breakdown Insurance product.
- Vero Insurance New Zealand: Vero underwrites Autosure's Car Insurance line and operates as a major direct peer in NZ personal and commercial lines. Part of Suncorp-owned Insurance Australia Group (IAG) NZ, offering car, home, contents and commercial insurance across similar customer segments to Autosure.
- State Insurance (New Zealand): State Insurance is an IAG-owned NZ personal lines carrier focusing on car, home and contents. It competes with Autosure's Car Insurance product and similarly targets NZ consumers through direct and broker channels.
- Tower Insurance (New Zealand): Tower is an NZX-listed NZ general insurer offering car, home, contents and commercial cover. As a direct peer, Tower competes for the same vehicle owner customer base as Autosure, with stronger direct/digital distribution.
- AMI Insurance (New Zealand): AMI is a major NZ personal lines insurer owned by IAG, competing head-to-head with Autosure in car and home insurance. AMI targets similar consumer demographics through broker and direct channels.
- Endless Group (Endless Warranty): Endless Warranty is a NZ specialist provider of mechanical breakdown and extended vehicle warranty products, directly comparable to Autosure's MBI lines. Both sell to NZ consumers through dealer and direct channels.
Broad incumbents
- Assurant: Assurant is a global specialty insurance incumbent that is the dominant global player in vehicle protection (extended warranties, GAP, F&I products). It is comparable to Autosure as a specialist vehicle protection underwriter and white-label manufacturer, though at vastly larger scale and global reach.
Regional players
- Avanti Finance: Avanti Finance is a NZ non-bank lender and channel partner — Autosure underwrites MBI, PPI and GAP for Avanti customers. As a peer, Avanti is a comparable NZ consumer-finance and insurance-distribution business and a key partnership.
- Finance Now: Finance Now is a NZ consumer and vehicle finance lender, similar in distribution model to Avanti. As a peer, it operates in the same vehicle-finance-and-insurance ecosystem where Autosure's GAP, PPI and LPI products are sold.
Emerging players
- Provident Insurance Corporation: Provident Insurance is a smaller NZ general insurer offering motor, home and commercial lines. As an emerging NZ-focused peer, it competes with Autosure for niche auto and personal insurance customers, though at materially smaller scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Autosure compliance and trust
Trust signalCompliance8 records
Autosure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autosure leadership team
Management profileNumber of profiles
Profiles17 records
Autosure subsidiaries and ownership
Company hierarchySubsidiaries1 record
Autosure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autosure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autosure
What does Autosure do?
Autosure underwrites and distributes automotive and consumer protection insurance policies in New Zealand, including Mechanical Breakdown Insurance, Loan Protection Insurance, Payment Protection Insurance, Guaranteed Asset Protection Insurance, and Life and Funeral Insurance. It also distributes Car Insurance underwritten by Vero Insurance NZ. Products are sold through a network of more than 600 motor vehicle dealers and finance companies, through direct online channels, and through white-label partners such as AA, Ford, VTNZ, Gaspy, and Avanti Finance.
Is Autosure a public or private company?
Autosure is a private company. It is classified as corporate owned and is currently operating.
When was Autosure founded?
Autosure was founded in 1971. It employs 11 to 50 people.
Where is Autosure based?
Autosure is headquartered in Auckland, New Zealand, in the Oceania region.
How does Autosure make money?
One revenue line is on record: insurance Premium Revenue.
Who are Autosure's main competitors?
Direct peers on record are AA Insurance (New Zealand), Vero Insurance New Zealand, State Insurance (New Zealand), Tower Insurance (New Zealand), AMI Insurance (New Zealand) and Endless Group (Endless Warranty). Assurant is listed as a broad incumbent. Regional players are Avanti Finance and Finance Now. Provident Insurance Corporation is listed as an emerging player.
Does Autosure have an API?
No public API is recorded for Autosure.
What industry is Autosure in?
Autosure's product category is Automotive Insurance. Its primary akta.pro industry code is FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans), with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 524126 and its SIC code is 6311.