Highwood Distillers
- Company typePrivate
- Founded1974
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Highwood Distillers does
Highwood Distillers is a privately held Canadian spirits producer founded in 1974 as Sunnyvale and rebranded in 1984, currently operating as a subsidiary of Caldera Distilling Inc. following its 2022 acquisition. Headquartered in High River, Alberta, in the foothills of the Canadian Rockies, the company manufactures and distributes a broad spirits portfolio spanning whisky, vodka, rum, gin, liqueurs, creams, premixes, and ready-to-serve products, including premium aged offerings such as Ninety 20-Year-Old and Century Reserve 21 Year Old, plus White Owl — the world's first clear, oak-matured aged whisky.
The company's production is anchored by proprietary craft techniques including unmilled grain processing, a 90-hour fermentation process, and climate-controlled aging, with grain sourced through a 15+ year partnership with Twin Valley Farms. Sustainable closed-loop packaging is delivered through an exclusive partnership with ecoSPIRITS, whose reusable ecoTOTE containers (up to 150 reuses, replacing 1,000 single-use bottles) are dispensed via Canada's first ecoPLANT installed at Highwood's Alberta facility. The portfolio also includes an exclusive cask investment program operated through Whiskey & Wealth Club.
Revenue is generated through three primary channels: direct-to-consumer and on-premise sales via seven regional sales offices across Canada (Calgary, Edmonton, Saskatoon, Manitoba, Vancouver, Toronto, Maritimes), licensed establishment accounts (bars, restaurants, hospitality), and transaction-fee cask sales to private investors. Pricing is not publicly disclosed; products are offered in bottle sizes from 50ml to 3L with alcohol percentages ranging from 15% to 95% alc./vol. Distribution is Canada-domestic only, with no global footprint claim in the source data.
Highwood Distillers firmographics
Firmographics- Name
- Highwood Distillers
- Legal name
- Caldera Distilling Inc.
- Website
- https://www.highwood-distillers.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Highwood Distillers industry classification
Industry- Product category
- Craft Distilled Spirits
- NAICS
- Distilleries (312140)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)
Keywords
Where Highwood Distillers is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Highwood Distillers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Spirits Sales: Direct sales of handcrafted spirits including whisky, vodka, rum, gin, liqueurs, creams, premixes, and ready-to-serve products through multiple bottle sizes and alcohol percentages
- Cask Investment Program: Whiskey & Wealth Club partnership offering private investors opportunity to purchase whisky casks for holding, selling, or bottling under personal brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer spirits products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Highwood Distillers product offering
Product offeringCore offering
Highwood Distillers produces and distributes a broad portfolio of handcrafted Canadian spirits — including whisky, vodka, rum, gin, liqueurs, creams, premixes, and ready-to-serve cocktails — manufactured at its distillery in High River, Alberta using locally sourced grains, Rocky Mountain water, unmilled-grain distillation, and extended 90-hour fermentation. The company sells its products directly to consumers through its website and regional sales offices, to licensed on-premise establishments, and offers a cask whisky investment program through the Whiskey & Wealth Club partnership.
Product overview
Highwood Distillers is a family-owned Canadian spirits company offering a diverse portfolio of handcrafted spirits including whisky, vodka, rum, gin, and liqueurs. The core product lines include: Whisky offerings spanning aged Canadian whiskies (Ninety 20 Year Old, Ninety 5 Year Old, Centennial, White Owl, Hundred Volt, Liberator, Highwood Canadian Rye, True North Rye, Potters Special Old, Wild Cinnamon, Century Reserve 21 Year), flavored whisky variants (Centennial Dark Chocolate, White Owl Spiced/Caramel/Coconut/Ginger Lime, Sweet Sippin' Maple); Vodka products including Foothills Gluten Free, Cruxx, PriSTINA, White Lightning, Potter's Premium, Highwood Pure Canadian, Marushka, Liberator, and True North; Rum selections (Momento Amber, Highwood, Potter's Superior White, Potter's Dark Navy, Potter's Spiced, White Sands); Gin brands (Empire, Sahara Dry, Potter's London Dry, 1830 Sahara Fine, Liberator); Liqueurs and cream liqueurs; Ready-to-serve shooters (Bullets) and premix cocktails (Paralyzer, Bellini, Long Island Iced Tea, Margarita). The company operates an ecoSPIRITS sustainable packaging partnership and Whiskey & Wealth Club cask investment program.
Differentiator
Problem solved
Functional benefit
Brands
- White Owl: World's first clear, aged whisky - oak-matured white whisky with mild whisky aromas of rye and light oak
- Centennial
- Ninety 20 Year Old
- Potter's
- Pristina Vodka
- Liberator
- Empire Gin
- Foothills Gluten-Free Vodka
- Century Reserve 21 Year Old
- Graffiti
- Abstract
- True North
- Céili's
Products and services
- Liberator Whisky Special 5-year-old craft batch whisky distilled entirely by hand with no automation, including hand-applied labels, honoring the WWII RCAF base in High River.
- Ninety 20 Year Old Whisky Premium aged Canadian whisky distilled from corn grains, aged at least 20 years in charred oak bourbon barrels with an additional 6-month sherry barrel finish. Awarded 'All-Corn Whisky of the Year' at the 2023 Canadian Whisky Awards.
- Ninety 5 Year Old Whisky Corn-based Canadian whisky aged for 5 years in charred oak bourbon barrels with wood spice, dusty rye, light butterscotch, and corn syrup notes at 45% alcohol.
- Centennial 10 Year Old Canadian Rye Whisky Small-batch wheat whisky aged in Kentucky bourbon oak barrels, created to celebrate the Western Stock Growers Association's 100th anniversary; smooth, subtle flavour with toasted notes.
- Centennial Rye Whisky Dark Chocolate Flavoured wheat whisky combining rich cocoa notes with Centennial's vanilla and caramel flavours, designed to appeal to non-whisky drinkers.
- White Owl Whisky World's first fully oak-matured white whisky, retaining Canadian whisky flavours with the cocktail-mixability of a white spirit. Winner of the Innovation of the Year Award from CanadianWhisky.org.
- White Owl Spiced Whisky Award-winning White Owl base blended with natural vanilla, butterscotch, ginger, and cloves for a smoother, longer finish.
- White Owl Whisky Caramel Clear White Owl whisky with creamy toffee and soft caramel notes, complemented by oak and woody whisky characters.
- White Owl Whisky Coconut Clear White Owl whisky infused with natural coconut flavours for cocktail versatility and a Canadian-inspired tropical taste.
- White Owl Ginger Lime Whisky Clear White Owl whisky combined with spicy ginger and zesty lime flavours for a smooth, refreshing finish.
- Hundred Volt Rye Whisky High-proof overproof rye whisky at 50% alcohol featuring light butterscotch, mint, and licorice notes.
- Highwood Canadian Rye Whisky Prairie rye and wheat whisky aged a minimum of 5 years in charred oak barrels with no additives, showcasing traditional Canadian whisky flavour.
- True North Canadian Rye Whisky Western prairie wheat and grains whisky aged a minimum of 4 years in charred oak barrels before blending and packaging.
- Potters Special Old Canadian Rye Whisky Traditional Canadian whisky awarded 'best economy Canadian Whisky' by The RumHowler, featuring clean spicy rye with light oak and vanilla.
- Wild Cinnamon Whisky Bold Canadian whisky blended with aromatic cinnamon at 36% alcohol.
- Century Reserve 21 Year Old Canadian Rye Whisky Premium single-grain, small-batch corn whisky aged 21 years in charred American bourbon oak barrels with orange peel, toffee, roasted almonds, and baking spice notes.
- Sweet Sippin' Maple Whisky 22% whisky liqueur blending Canadian whisky with Quebec maple syrup, no additives or preservatives, in a maple-leaf shaped bottle.
- Foothills Gluten Free Vodka Rare 10-times distilled vodka from select Alberta corn, wheat-free and gluten-free. Awarded 'Judges Selection' at the 2023 Alberta Beverage Awards with a score of 90.
- Cruxx Ultra-high proof 95% alcohol odourless, flavourless wheat spirit designed as a base for homemade liqueurs and liquid creations.
Quantifiable outcome
- ecoTOTE replaces 1,000 single-use glass bottles per container lifecycle
- +2 more outcomes
Companies that use Highwood Distillers
Customer profileSegments3 records
Ideal customer profiles3 records
Highwood Distillers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Highwood Distillers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ecoSPIRITScoreGroundbreaking partnership to pioneer sustainable practices in the spirits industry. Introduced ecoTOTE containers - a low-waste, low-carbon packaging system with reusable 4.5-litre glass casings. Each ecoTOTE replaces standard six-bottle cases. ecoSPIRITS' closed-loop system significantly reduces packaging waste. Installed Canada's first ecoPLANT at Highwood's Alberta facility serving Western Canada.
- Whiskey & Wealth ClubcoreExclusive partnership making cask whisky sales accessible to private investors. Offers opportunity to purchase whisky casks for holding, selling, or bottling under personal brand. Guaranteed insurance, secure storage, and complete ownership rights. Exclusive access to award-winning 90 Twenty Year Old new-make casks.
- Twin Valley FarmscoreFamily-run farm partnership for over 15 years providing locally sourced grains for spirits production. Central to Highwood's circular agricultural ethos. Spent mash from distillation is returned as nutrient-rich feed for cattle, completing the sustainable cycle.
- Caldera Distilling Inc.coreParent company that acquired Highwood Distillers in 2022. Highwood Distillers remains privately owned under the Caldera family.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Highwood Distillers competitors and assessment
Company assessmentDirect peers
- Bridgeland Distillers: Calgary-based Alberta craft distillery producing whisky, vodka, gin, and liqueurs. Directly comparable to Highwood as a regional craft spirits producer competing for the same Alberta on-premise and retail accounts with similar product breadth.
- Eau Claire Distillery: Turner Valley, Alberta craft distillery producing premium spirits including gin, vodka, rye whisky, and bourbon-style whisky. Directly comparable to Highwood as an Alberta-based craft producer with a similar premium positioning and product mix.
- Shelter Point Distillery: British Columbia single-malt whisky and craft spirits producer. Comparable to Highwood as a Canadian craft distillery competing in the premium Canadian whisky category with award recognition and direct-to-consumer tasting room distribution.
- Glenora Distillery: Nova Scotia-based Canadian single malt whisky distillery and inn operator. Comparable to Highwood as a craft Canadian whisky producer combining production with on-premise tourism/tasting experiences and aged-stock premium positioning.
- Odd Society Spirits: Vancouver, BC craft distillery producing whisky, gin, vodka, and liqueurs with a similar small-batch, locally sourced ethos. Comparable to Highwood as a Western Canadian craft peer competing for the same regional on-premise listings.
- Wayward Distillation House: Surrey, BC craft distillery producing spirits including whisky, vodka, gin and liqueurs. Comparable to Highwood as a Canadian craft producer with a diversified spirits portfolio and on-premise/wholesale distribution model.
Broad incumbents
- Forty Creek Distillery: Grimsby, Ontario premium Canadian whisky producer now owned by Campari Group. Comparable to Highwood as a Canadian whisky incumbent operating at much larger scale across national distribution, representing the competitive benchmark Highwood's aged whisky lineup is benchmarked against.
- Crown Royal: Diageo-owned flagship Canadian whisky brand. Comparable to Highwood as a Canadian whisky producer, but at vastly greater scale and distribution; sets the national pricing and shelf-positioning standard against which craft producers like Highwood compete.
- Canadian Club: Beam Suntory-owned heritage Canadian whisky brand. Comparable to Highwood as a long-established Canadian whisky incumbent with broad on-premise and retail penetration, representing the legacy competitive set in the Canadian whisky category.
- Wiser's: Pernod Ricard-owned Canadian whisky brand. Comparable to Highwood as a Canadian whisky incumbent with national distribution and aged-stock heritage, competing in the same on-premise and retail channels as Highwood's premium rye and aged whisky SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Highwood Distillers social profiles
Digital presenceHighwood Distillers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highwood Distillers leadership team
Management profileNumber of profiles
Profiles4 records
Highwood Distillers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Highwood Distillers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highwood Distillers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highwood Distillers
What does Highwood Distillers do?
Highwood Distillers produces and distributes a broad portfolio of handcrafted Canadian spirits — including whisky, vodka, rum, gin, liqueurs, creams, premixes, and ready-to-serve cocktails — manufactured at its distillery in High River, Alberta using locally sourced grains, Rocky Mountain water, unmilled-grain distillation, and extended 90-hour fermentation. The company sells its products directly to consumers through its website and regional sales offices, to licensed on-premise establishments, and offers a cask whisky investment program through the Whiskey & Wealth Club partnership.
Is Highwood Distillers a public or private company?
Highwood Distillers is a private company. It is classified as family owned and is currently operating.
When was Highwood Distillers founded?
Highwood Distillers was founded in 1974. It employs 11 to 50 people.
Where is Highwood Distillers based?
Highwood Distillers is headquartered in Calgary, Canada, in the North America region.
How does Highwood Distillers make money?
Two revenue lines are on record. Spirits Sales are the primary driver. The others are cask Investment Program.
Who are Highwood Distillers's main competitors?
Direct peers on record are Bridgeland Distillers, Eau Claire Distillery, Shelter Point Distillery, Glenora Distillery, Odd Society Spirits and Wayward Distillation House. Broad incumbents are Forty Creek Distillery, Crown Royal, Canadian Club and Wiser's.
Does Highwood Distillers have an API?
No public API is recorded for Highwood Distillers.
What industry is Highwood Distillers in?
Highwood Distillers's product category is Craft Distilled Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.