Jones Double Reed Products

What Jones Double Reed Products does

Jones Double Reed Products (JDRP), founded in 1963 by Dr. Wendal Jones at the University of Arizona and now headquartered at 303 E. Pacific Ave., Spokane, WA, manufactures oboe and bassoon reeds for the double reed instrument category. The company produces Student and Artist tier reeds for oboe (JDR101, JDR101A), English horn (JR301A), oboe d'amore, and bassoon (JR201, JR201A), alongside a Euro Scrape variant (JDR101E) tuned to 442hz for European-market players. Supporting offerings include raw, gouged, and shaped cane (sourced exclusively from the Var region of France and Mediterranean Spain) for DIY reed makers, and accessories such as soaker cups, reed cases, and an accessory tray.

The company's core manufacturing technology is a set of custom-built CNC profiling machines—some still operating from the original 1960s design that Dr. Jones developed with a local Arizona toolmaker. These machines cut different scrape patterns continuously and are paired with mandatory hand-finishing and play-testing by every reed before shipment, blending automated precision with artisan quality control. The workforce of 30+ employees includes artists, teachers, and professional musicians who serve as testers, ensuring that each reed meets performance standards before reaching customers.

JDRP operates a direct-to-consumer e-commerce model exclusively through jonesdoublereed.com, with no retail intermediaries or third-party distribution. Revenue is generated through one-time product sales across reeds, raw cane, and accessories, targeting three primary persona segments: student/beginner players, intermediate-to-advanced musicians, and music educators/band directors. Marketing is content-first, relying on educational articles, video tutorials, a downloadable Double Reed Guide, and an email newsletter. The company is privately held with no disclosed institutional investment and is currently managed by Jake Swartz.

Name

Jones Double Reed Products

Legal name

Jones Double Reed Products

Website

https://jonesdoublereed.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Jones Double Reed Products, founded in 1963 and based in Spokane, WA, manufactures oboe and bassoon reeds via custom CNC profiling machines and hand-finishing, selling direct-to-consumer through its e-commerce site to student and professional double reed players.

Ownership category

akta.pro rank

Product category

Woodwind Reeds and Accessories

NAICS

Musical Instrument Manufacturing (339992), Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro primary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Oboe reeds
• Bassoon reeds
• Double reed manufacturing
• Woodwind reed accessories
• Reed cane supplies

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Double Reed Sales: One-time product sales of oboe reeds, bassoon reeds, and accessories through e-commerce. Products include Student and Artist level reeds in various strengths, raw cane products, and accessories like soaker cups and reed cases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jones Double Reed Products manufactures and sells double reeds for the oboe family (oboe, oboe d'amore, English horn) and bassoon at Student and Artist tiers, using CNC profiling technology combined with hand-finishing and individual play testing. The company also supplies raw, gouged, and shaped cane to DIY reed makers, plus accessories such as soaker cups, reed cases, and an accessory tray, distributing exclusively via its own e-commerce website.

Product overview

Jones Double Reed Products is a manufacturer of double reeds for oboe and bassoon family instruments, operating since 1963. The product portfolio includes Student and Artist tier reeds for Oboe (JDR101, JDR101A), English Horn (JR301A), Oboe d'amore, Euro Scrape Oboe (JDR101E), and Bassoon (JR201, JR201A), all hand-finished and play tested. Supporting products include Raw/Gouged/Shaped Cane for DIY reed makers, Soaker Cups (A110/A210), Reed Cases (JR101CS/JR201CS), and the A310 Accessory Tray. The company also provides free educational resources including articles, video tutorials, and a downloadable Double Reed Care Guide. Products are distributed directly via their e-commerce site and raw cane is exclusively available through DoubleReeds.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Oboe Reed (JDR101)
• Artist Oboe Reed (JDR101A)
• English Horn Reed (JR301A)
• Oboe d'amore Reed
• Euro Scrape Oboe Reed (JDR101E)
• Student Bassoon Reed (JR201)
• Artist Bassoon Reed (JR201A)
• Raw, Gouged & Shaped Cane
• Soaker Cups (A110, A210)
• Reed Cases (JR101CS, JR201CS)
• Accessory Tray (A310)
• Jones Double Reed Guide

Quantifiable outcome

• Reeds can last up to four times longer with proper care (rinsing and drying) compared to reeds left in airtight containers
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vandoren: Vandoren is a leading French manufacturer of woodwind reeds (clarinet, saxophone) and mouthpieces with a global footprint. Directly comparable to JDRP as a vertically integrated reed manufacturer combining proprietary machinery with hand-finishing, selling premium consumables to musicians worldwide.
• Marca Reeds: Marca is a French reed manufacturer producing reeds for saxophone, clarinet, and other woodwinds. Directly comparable to JDRP as a European-based reed maker with similar product structure (Student/Professional tiers, cane-based production) targeting musicians and music educators.

Others

• Howarth of London: Howarth of London manufactures oboes, bassoons, and cor anglais and sells matching reeds and cane. Comparable to JDRP as a UK-based woodwind specialist with a complementary reed product line serving double reed players and conservatories.
• DoubleReeds.com (Reeds by Taylor / similar cane retailers): DoubleReeds.com is an online specialist retailer for double reed cane and supplies, mentioned in JDRP data as the exclusive channel for certain raw cane products. Comparable as a channel partner and adjacent retailer serving the same DIY reed-making customer base.
• Lorée (Marigaux): Lorée is a premier French oboe manufacturer (now part of Marigaux) that also produces and sells oboe reeds and cane. Adjacent to JDRP as a vertically integrated oboe specialist whose reed offering competes in the same customer purchase occasions.

Emerging players

• Royal Reed Company: Royal Reed Company is a US-based specialist producing handmade oboe and bassoon reeds. Comparable to JDRP as a small-scale, quality-focused double reed maker targeting professional and student musicians, often cited as a craft alternative to Jones.
• Légère Reeds: Légère Reeds manufactures synthetic woodwind reeds including oboe and bassoon. Comparable to JDRP as a competing double reed supplier targeting the same end musicians, but differentiated by synthetic (vs. natural cane) material and a premium-positioned disruptive positioning.
• Pilgerstorffer: Pilgerstorffer is a specialty maker of double reeds and oboe cane based in Germany. Comparable to JDRP as a niche specialist focused specifically on double reeds and raw cane, serving the same professional and educator customer segments.

Broad incumbents

• Buffet Crampon: Buffet Crampon is a leading global woodwind instrument manufacturer (clarinets, oboes, bassoons) that also sells branded reeds and accessories. Comparable to JDRP as an industry incumbent in the double reed ecosystem, though JDRP is a dedicated reed specialist rather than a diversified instrument maker.
• D'Addario (Rico): D'Addario, owner of the Rico brand, is the largest music accessories manufacturer globally, producing reeds, strings, and mouthpieces. Comparable to JDRP as a mass-market reed/accessories maker with industrial production scale, though D'Addario serves a much broader portfolio beyond double reeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jonesdoublereeds
• LinkedInlinkedin.com/company/jones-double-reed-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Double Reed Products