International Paints Color

What International Paints Color does

International Paints Color Est. (IPC) is a Saudi Arabian automotive-refinish distribution and training company headquartered in Dammam, founded in the mid-1960s by Sheikh Muhammad Qasim Al-Amoudi as a small showroom in Al-Khobar that imported the first car paints from PPG into the Middle East. The company is now led by Chairman Sheikh Ahmed Abdullah Abdul Rahman Al-Amoudi, who in 2010 launched a globalization plan aligned with Saudi Vision 2030, expanding operations into a national branch network covering Dammam, Al Khobar, Riyadh, and Jeddah. IPC is structured as a private sole proprietorship (establishment) with 51-100 employees and no disclosed external investors.

IPC's commercial offering is a curated, authorized distribution stack anchored by PPG. The automotive refinish line comprises PPG Envirobase High Performance waterborne basecoat, PPG Deltron GRS basecoat/direct gloss topcoat, and Quickline solventborne basecoat systems, providing OEM-aligned color matching for collision repair. The industrial coatings line is built on PPG Defleet for commercial and public-service vehicles, opening fleet and commercial-paint revenue. Supporting the paint systems, IPC distributes a multi-vendor bench of refinish tools and consumables — RUPES sanders and polishers, SATA spray guns, 3M abrasives and compounds, SIA abrasives, Q-refinish masking materials, JTape masking tapes, GYS welding/diagnostic equipment, CMC workshop tools, and Clearpro cleaning products. The company also operates the IPC Training Center in Dammam, offering practical courses that develop technician proficiency on the PPG/SATA/RUPES stack.

The business model is B2B distribution with quote-based pricing, selling one-time purchases of paint systems, equipment, and consumables to automotive body shops, collision repair centers, fleet operators, and authorized dealerships across Saudi Arabia. IPC is the exclusive authorized local distributor of PPG refinish products, supported by a direct sales force and branch-level technical support rather than third-party resellers. Go-to-market combines an enterprise field-sales motion with a channel/branch-partner presence; the company markets primarily through organic social channels (Facebook, Twitter, LinkedIn, YouTube). Revenue is generated from product resale (paint, equipment, consumables) and ancillary training services. Customer concentration is diffuse across workshops, with the principal concentration risk being upstream dependency on PPG for the core product line.

Name

International Paints Color

Legal name

International Paints Color Est.

Website

https://ipcc.com.sa

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

International Paints Color Est. is a Saudi Arabian automotive-refinish distributor that supplies PPG paints, SATA/RUPES/3M equipment, and related consumables to body shops, collision repair centers, and fleet operators across Dammam, Khobar, Riyadh, and Jeddah, with an in-house training academy.

Ownership category

akta.pro rank

Product category

Automotive Refinish Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industries

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Automotive refinish paints
• Industrial coatings
• Spray gun equipment
• Body shop supplies
• Automotive paint training

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Automotive Paint Products: Sale of automotive refinish paints including PPG Envirobase, Deltron, and Quickline product lines for car body repairs and repainting.
2. Industrial Coatings: PPG Defleet products for commercial vehicles, fleet operators and industrial applications.
3. Tools and Equipment: Sale of automotive refinishing tools and equipment including RUPES, SATA, SIA products for body shops.
4. Consumable Items: Sale of masking tapes, abrasive discs, compounds, and other consumables used in automotive refinishing.
5. Training Services: Professional training center providing courses for automotive paint technicians with practical on-job training programs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

International Paints Color Est. is the exclusive authorized distributor in Saudi Arabia of PPG automotive refinish paint systems, supplying waterborne and solventborne basecoats (Envirobase, Deltron, Quickline) and commercial vehicle coatings (Defleet) to body shops and collision repair centers. The company also distributes supporting consumables (masking tapes, abrasives, compounds), professional tools and equipment (RUPES sanders/polishers, SATA spray guns, 3M abrasives, SIA products), and operates a training center for automotive paint technicians.

Product overview

International Paints Color Est. (IPC) is a Saudi Arabian automotive paints and coatings distributor, established in the mid-1960s as a PPG-authorized distributor. The company offers a comprehensive automotive refinish portfolio centered on PPG brands: PPG Envirobase High Performance waterborne basecoat and Deltron GRS basecoat/direct gloss systems for OEM-matched automotive refinish; Quickline solventborne basecoat and clearcoat system for economy collision repair; and PPG Defleet industrial coatings for commercial vehicles. The product lineup also includes supporting consumable items (masking tapes, abrasives, compounds, cleaning products) and professional tools and equipment (RUPES sanders and polishers, SATA spray guns, dust extraction systems). The company provides these products alongside a training center offering practical courses for automotive refinish technicians. IPC operates multiple branches across Saudi Arabia (Dammam, Khobar, Riyadh, Jeddah) and serves major automobile manufacturers including Mercedes-Benz, BMW, Audi, Porsche, Toyota, and others.

Differentiator

Problem solved

Functional benefit

Brands

• IPC Training Center: Training center equipped with newest technologies for developing and training workers in the field of car paint services.

Products and services

• PPG Envirobase & Deltron
• Quickline
• PPG Defleet
• Consumable Items
• Tools and Equipment
• Training Center

Quantifiable outcome

• Serves customers from all parts of Saudi Arabia
• +1 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PPG (Pittsburgh Paints & Glass)coreTechnology or IntegrationExclusive authorized distributor of PPG automotive refinish products including Envirobase, Deltron, Quickline, and Defleet product lines. PPG is the largest manufacturer of paints in the world, approved by all automobile manufacturers globally. Partnership spans over 50 years since mid-1960s.
• SATAcoreTechnology or IntegrationTechnology partner supplying spray guns and painting equipment including SATAjet 5000 B, SATAjet 100 B, SATAminijet 4400 B, and SATA filtration systems.
• 3McoreTechnology or IntegrationPartner supplying automotive refinishing abrasives, compounds, and surface treatment products including Hookit abrasive discs, Perfect-It compound and polish systems.
• RUPEScoreTechnology or IntegrationPartner supplying professional sanders, polishers, and dust extraction equipment including BigFoot polishers, Skorpio III sanders, and vacuum systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Axalta Coating Systems: Major global automotive refinish coatings producer (Cromax, Standox, Spies Hecker) competing with PPG for Saudi body shop approvals and fleet accounts. Comparable because it targets the same automotive refinish customer segment as IPC.
• PPG Industries: Global paints and coatings manufacturer and IPC's exclusive principal supplier; sells automotive refinish systems (Envirobase, Deltron) directly in many markets and competes with its own distributors at the brand level. Comparable because it defines the product category IPC distributes.
• AkzoNobel Automotive & Specialty Coatings: Global automotive refinish and industrial coatings manufacturer (Sikkens, Lesonal, Wanda) with distribution in Saudi Arabia. Comparable because it sells through distributors to the same body shop and fleet customer base as IPC.
• Sherwin-Williams Automotive Finishes: Global automotive refinish coatings business (formerly DuPont, now Ultra 7000/8000 lines) distributing through authorized partners in MENA. Comparable because it pursues Saudi OEM approvals and dealer networks competing with PPG.
• BASF Coatings (Glasurit / R-M): Global automotive refinish coatings player through Glasurit and R-M brands, with MENA presence and OEM approvals. Comparable because it competes head-to-head with PPG on Saudi body shop and dealership contracts.

Regional players

• National Paints Factories Co. UAE-based regional paint manufacturer with distribution across the Middle East including Saudi Arabia. Comparable because it produces industrial and specialty coatings supplied through distributors in Saudi Arabia.
• Hempel Paints (Saudi Arabia): International coatings manufacturer with direct Saudi distribution, focused on protective, marine, and industrial coatings. Comparable because it supplies Saudi commercial vehicle and industrial coating segments that overlap with IPC's Defleet offering.
• Nippon Paint Middle East: Asia-origin global coatings group expanding automotive and industrial paint distribution in the Middle East. Comparable because it is growing Saudi presence in automotive refinish and industrial coatings.
• Kansai Paint Middle East: Japanese-origin coatings group with MENA footprint supplying automotive, industrial, and decorative coatings. Comparable because it competes for Saudi body shop and commercial vehicle paint accounts.
• Jotun Saudi Arabia: Major regional paints and coatings manufacturer with strong Saudi Arabia presence across decorative, marine, protective, and industrial coatings. Comparable because it serves Saudi automotive refinish and industrial coating customers alongside its broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IPCPPG
• YouTubeyoutube.com/channel/ipcc
• Facebookfacebook.com/ipcppg
• LinkedInlinkedin.com/company/ipcppg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Paints Color