International Association of Professional Recovery Coaches

What International Association of Professional Recovery Coaches does

The International Association of Professional Recovery Coaches (IAPRC) is a private professional credentialing organization founded in 2013 and headquartered in Orlando, Florida. It develops and delivers online certification programs for recovery coaches and life coaches, including the CPRC (Certified Professional Recovery Coach), CPRC Dual, CPC (Certified Professional Coach), ARC-I, Corporate Recovery Coach (CCRC), and Trauma Informed and Responsive Coach programs, plus standalone individual courses on topics such as alcohol effects, relapse recovery, and family issues in recovery. Its core technology is an online learning management system delivering recorded content alongside 20 weeks of live skills practice, with up to 60 International Coaching Federation (ICF) continuing education credits available for credentialed graduates.

The organization makes money primarily through one-time program fees paid by individual enrollees, with current promotional pricing of $1,558 for the standalone CPRC credential and $1,798 for the CPRC Dual credential (a 40% discount ahead of a planned 2027 program transition). Secondary revenue streams include subscription or membership access referenced in the website's cancellation flow and an institutional channel via the University of Wisconsin-Stevens Point partnership, which offers the NBHWC-approved CPRC program with 40 CE credits. Go-to-market is direct-to-consumer and self-serve through the IAPRC website, supplemented by an affiliate program, email marketing, and a public Find a Coach directory that connects credentialed alumni with prospective clients.

IAPRC serves four primary customer segments: professional coaches seeking an addiction recovery specialty; licensed counselors, therapists, and mental health professionals; corporate managers and HR professionals; and individuals in recovery and their family members. The organization holds NBHWC approval for its health and wellness coaching certification and partners with ICARE (International Center for Addiction Recovery & Education) on curriculum, giving the credential regulatory legitimacy and supporting insurance and employer recognition for graduates.

Name

International Association of Professional Recovery Coaches

Legal name

International Association for Professional Recovery Coaches

Website

https://recoverycoachtraining.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

IAPRC is a private Orlando-based professional credentialing organization founded in 2013 that delivers online certification programs (CPRC, CPC, CCRC, Trauma Informed Coach) and individual courses for recovery and life coaches, serving individual practitioners, counselors, corporate managers, and people in recovery.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification and Continuing Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYEDAAAEAD

Professional & Applied Skills Noncredit Certificates (Non-licensure)

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAAANAM

Education & Training (Teaching/Instructional Design) Certifications

Education/Adult & Continuing Education/Professional Certification Programs

Keywords

• Recovery coaching certification
• Addiction recovery training
• Professional coaching credentials
• ICF continuing education
• Online coaching programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Certification Program Fees: One-time fees for completing certification programs (CPRC, CPC, Dual programs). Students pay upfront for full program access and credentialing. The subscription cancellation flow suggests some recurring subscription component, likely for continuing education or membership access.
2. Subscription/Membership: The website references a subscription model with cancellation functionality, suggesting ongoing membership or continuing education subscription services for credential holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IAPRC delivers online certification and continuing education programs for recovery coaches and life coaches, including the CPRC Dual Program, CPRC Program, CPC Program, ARC-I, Corporate Recovery Coach, and Trauma Informed and Responsive Coach credentials, plus standalone courses on alcohol effects, relapse recovery, and family issues. Programs combine self-paced recorded content with 20 weeks of live skills practice, award ICF-aligned credentials, and are eligible for up to 60 ICF Continuing Education credits and NBHWC-approved certification pathways.

Product overview

IAPRC is a professional certification and training organization offering a portfolio of recovery coaching and life coaching credential programs. The core offerings include the CPRC Dual Program (earning both Professional Recovery Coaching and Professional Life Coaching credentials), the standalone CPRC Program for addiction recovery specialty, the CPC Program for general life coaching credentials, and several specialized programs including Corporate Recovery Coach (CCRC), Trauma Informed and Responsive Coach, and NBHWC-approved certification. Additional standalone individual courses cover topics such as Alcohol and Its Effects, Relapse Recovery, and Family Issues in Recovery. The programs feature neuroscience-based training, professional competency frameworks aligned with ICF standards, and include elements such as 20 weeks of live skills practice and eligibility for up to 60 ICF CEs. The organization operates on a program transition model with the current CPRC program transitioning to a new format in 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• CPRC Dual Program

Quantifiable outcome

• 60 ICF Continuing Education Credits available upon program completion by end of 2026
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• University of Wisconsin-Stevens Point (UWSP)coreStrategic or Co-development PartnerUWSP offers the NBHWC-approved CPRC program (40 CE credits) in partnership with IAPRC and ICARE. This partnership provides institutional credibility and academic affiliation for the recovery coaching certification, with open enrollment and self-paced online delivery through UWSP's continuing education division.
• ICARE (International Center for Addiction Recovery & Education)coreStrategic or Co-development PartnerICARE is described as a global pioneer in addiction recovery training. They partner with UWSP to deliver the NBHWC-approved CPRC program, providing expertise in addiction recovery curriculum development and training methodologies for the IAPRC-affiliated certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coach U: Long-established coach training school offering ICF-aligned life and professional coaching certification. Direct competitor in the coach credentialing category with a comparable direct-to-consumer enrollment model.
• Life Coach School (Brooke Castillo): Well-known life coaching certification and teacher training organization. Competes directly with IAPRC's CPC Program for aspiring life coaches drawn to a strong personal-brand-led training experience.
• Institute for Professional Excellence in Coaching (iPEC): ICF-accredited coach training school offering certification programs for professional and life coaches. Directly comparable in business model — online certification sold to aspiring professional coaches seeking credentials.
• International Coach Academy (ICA): ICF-accredited coach training program offering life and executive coaching certification. Overlaps IAPRC on life coaching credentials (CPC equivalent) and shares a self-paced online delivery model.

Broad incumbents

• NAADAC, the Association for Addiction Professionals: National membership organization for addiction counselors and professionals. Adjacent incumbent serving the same counselor/therapist buyer pool that IAPRC targets with its CPRC program.
• PESI (Professional Education Systems Institute): Continuing education provider for mental health, counseling, and behavioral health professionals. Competes for the same counselor/therapist CE budget that IAPRC accesses via its CPRC and ICF CE offerings.
• International Coach Federation (ICF): Global governing body for the coaching profession. IAPRC explicitly aligns its competencies with ICF standards and offers ICF continuing education credits, making it a credentialing ecosystem partner and the dominant incumbent in professional coaching standards.

Emerging players

• Health Coach Institute: Health and wellness coaching certification provider with overlap on the NBHWC-aligned segment. Comparable in delivering ICF- and NBHWC-approved training, though focused more broadly on wellness rather than recovery specialty.
• Addiction Academy / The Addictions Academy: Specialized training provider offering certification in addiction recovery coaching. Most direct competitor to IAPRC's CPRC program, focused exclusively on the recovery coaching vertical.

Others

• National Board for Health & Wellness Coaching (NBHWC): Credentialing body whose approval IAPRC holds for its CPRC program. Functions as both an enabler (providing legitimacy and exam pathways) and an adjacent standard-setter in health and wellness coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recoveryheroes
• Facebookfacebook.com/RecoveryCoachTrainingIAPRC
• LinkedInlinkedin.com/company/recovery-coach-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Association of Professional Recovery Coaches