Jiemo dui

What Jiemo dui does

Jiemo dui (芥末堆), operated by Xiemo (Beijing) Technology Co., Ltd. (颉墨（北京）科技有限公司), is a Beijing-headquartered B2B media and industry exchange platform founded in 2014. The company publishes original editorial coverage across three verticals — education, smart agriculture (智慧农业), and silver economy (银发经济) — and serves enterprise decision-makers including edtech companies, traditional education institutions, education investors, agritech professionals, and elderly-care operators. Distribution runs across a flagship website (jiemodui.com), an English-language mirror (en.jmdedu.com), a WeChat public account with 70W+ subscribers across 26 channels, an email newsletter, and the Jiemo Course mobile app, supplemented by 100+ content syndication partners. Reported scale signals include 20+ daily articles with ~73% originality, 2.52M monthly website page views, 15.23M monthly cross-channel reach, and claimed coverage of 100M+ global education practitioners.

The underlying technology is a standard web-based multi-channel content management and publishing stack with localized distribution layers; no proprietary algorithms, patents, or APIs are disclosed. AI is deployed primarily inside the editorial workflow — generative AI for article drafting, cover image creation, video/audio production, NLP for topic categorization, and a content recommendation engine — rather than as a standalone product. The commercial offering is layered: a content/media audience monetized through advertising and brand-marketing services to education companies (Toutiao ranking and Site-vertical #1 awards support the audience-attract story), plus an event and international exchange business built around the GET Education Technology Conference (GET教育科技大会), Global Education Elite Inspection Tours (全球教育精英考察团), and Eduer salons (Eduer思享会).

The revenue model is described as advertising and brand-services revenue with no publicly disclosed pricing, subscription tiers, or per-event rates. The GTM motion is content-led: high-frequency original articles attract professionals, who are then converted into advertising inventory, event sponsorship, and bespoke new-media marketing engagements. The company has run 11+ years without disclosed outside venture or private equity investment, has 11–50 employees, and maintains international exchange activity across at least 11 countries/regions (USA, Israel, UK, Qatar, Singapore, Thailand, Finland, South Africa, Japan, Korea, Taiwan). Customer logos are not publicly listed, and no segment-level revenue split is disclosed.

Name

Jiemo dui

Legal name

颉墨（北京）科技有限公司

Website

https://jiemodui.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Jiemo dui (芥末堆) is a Beijing-based B2B media and industry exchange platform founded in 2014, publishing original editorial coverage on education, smart agriculture, and silver economy for enterprise professionals, and monetizing via advertising, brand services, and branded events such as the GET Education Technology Conference.

Ownership category

akta.pro rank

Product category

Industry Media and B2B Content Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Industry media platform
• Education news
• Smart agriculture content
• Silver economy insights
• B2B content marketing

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and brand services: The platform provides advertising services and brand cooperation services for education companies, including event planning and new media marketing solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

芥末堆 (Jiemo dui) operates a multi-sided B2B industry exchange platform that publishes original news, in-depth analysis, and capital market intelligence across three vertical sectors: education, smart agriculture (智慧农业), and the silver economy (银发经济). The platform monetizes primarily through advertising and brand-marketing services for enterprise clients in these industries, supplemented by industry events such as the annual GET Education Technology Conference and organized international education exchange tours.

Product overview

Jiemo dui (芥末堆) operates as a multi-sided industry exchange platform established in 2014, covering three core sectors: education, smart agriculture, and silver economy. The platform primarily offers content services including news reporting, in-depth analysis, and industry observation, complemented by event products like the GET Education Technology Conference and Global Education Elite Inspection Tours. Their English site expands reach to international audiences with 100+ countries covered. The platform's content scope spans from early childhood education to lifelong learning, featuring specialized albums for education technology topics, while their business services include market cooperation and brand collaboration. The main platform serves as the core product, supported by specialized topic collections and event-based offerings.

Differentiator

Problem solved

Functional benefit

Brands

• GET教育科技大会: Annual flagship conference for education technology practitioners in China, gathering domestic and international education innovators to share experiences and explore cutting-edge edtech products.
• 全球教育精英考察团
• Eduer思享会

Products and services

• 芥末堆主站 (Jiemo dui Main Platform) A multi-sided industry exchange service platform covering education, smart agriculture, and silver economy sectors, providing news, in-depth reports, observations, and capital market intelligence to industry professionals.
• 芥末堆教育科技专辑 (Education Technology Albums) Specialized topic collections featuring education technology conferences, AI in education, and international education exchange programs, organized as curated albums on the platform.
• GET教育科技大会 (Global Education Technology Conference) Annual high-end gathering for Chinese education practitioners featuring domestic and international education experts sharing experiences and insights on education technology.
• 全球教育精英考察团 (Global Education Elite Inspection Tour) Organized international exchange and high-end inspection tours for the global education industry, helping Chinese companies explore overseas markets and showcasing Chinese edtech development abroad.
• 芥末课 (Jiemo Course) Learning platform and educational resources section accessible via mobile application, delivering course-style content to users.
• Brand and Marketing Cooperation Services Advertising and brand cooperation services for education and related industry companies, including event planning and new media marketing solutions.

Quantifiable outcome

• Global coverage of 100M+ English-speaking country education practitioners
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• 西安交通大学 (Xi'an Jiaotong University)minorStrategic or Co-development PartnerJiemo dui supports education exchange between Xi'an Jiaotong University and international partners through their platform and events.
• 南京审计大学 (Nanjing Audit University)minorStrategic or Co-development PartnerJiemo dui collaborates with Nanjing Audit University on international education exchange initiatives.
• 中欧国际工商学院 (CEIBS)minorStrategic or Co-development PartnerJiemo dui maintains cooperation with CEIBS for education industry insights and exchange.
• 中国科学技术大学 (USTC)minorStrategic or Co-development PartnerJiemo dui cooperates with USTC on technology education and innovation topics.
• 上海财经大学 (Shanghai University of Finance and Economics)minorStrategic or Co-development PartnerJiemo dui collaborates with Shanghai University of Finance and Economics on education business and policy analysis.
• 北京外国语大学 (Beijing Foreign Studies University)minorStrategic or Co-development PartnerJiemo dui works with Beijing Foreign Studies University on international education exchange.
• 北京师范大学 (Beijing Normal University)minorStrategic or Co-development PartnerJiemo dui maintains academic exchange relationship with Beijing Normal University.
• 苏州大学 (Soochow University)minorStrategic or Co-development PartnerJiemo dui cooperates with Soochow University on education research and exchange.
• Global Education Companies and InstitutionscoreStrategic or Co-development PartnerJiemo dui has led 154 Chinese education companies and 292 founders overseas for exchange; hosted 728 overseas education companies and 1000+ founders visiting China. Has organized or co-organized education conferences in USA, Israel, UK, Qatar, Singapore, Thailand, Finland, South Africa, Japan, Korea, Taiwan and other countries/regions.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 钛媒体 (TMTPost): Chinese B2B technology media platform with strong industry coverage and event operations. Comparable as a content-led B2B media business targeting technology and industry decision-makers in China.
• 投资界 (PEdaily): Major Chinese venture capital and investment industry media platform. Comparable as a B2B vertical media (VC/investment) serving industry professionals with original content, events, and database services.
• TechNode: China-focused English-language B2B tech media covering startups and innovation, with bilingual coverage similar to Jiemo dui's en.jmdedu.com site. Comparable in serving international audiences interested in Chinese technology industries.
• PingWest: Chinese tech media platform covering innovation, startups, and consumer technology with content-led GTM. Comparable as a B2B technology media brand serving industry professionals.
• 36氪 (36Kr): Major Chinese B2B tech and new-economy media platform covering startups, venture capital, and emerging industries. Highly comparable business model (B2B content + events + services) serving industry professionals in technology.
• 多知网 (Duozhi): Long-standing Chinese B2B media outlet focused on the education industry, covering K-12, higher education, and edtech. Directly comparable as a Chinese education-vertical content platform serving industry decision-makers.
• 蓝鲸财经 (Lanjinger / Blue Whale Finance): Chinese B2B financial media platform focused on financial industry professionals with similar vertical-media business model. Comparable structure as an industry-vertical content platform monetizing via advertising, events, and corporate services.
• 鲸媒体 (Jingmeiti / Whale Media): Chinese B2B media outlet specializing in education industry reporting, including investment activity and company profiles. Direct competitor in education-vertical journalism and industry intelligence.

Broad incumbents

• 虎嗅 (Huxiu): Established Chinese tech and business media outlet with a broad readership among professionals and investors. Overlapping business model (original commentary, advertising, events) but with a wider industry scope than Jiemo dui's vertical focus.

Emerging players

• EdSurge: US-based B2B media outlet covering education technology, serving edtech entrepreneurs, educators, and investors. Comparable as an education-vertical content platform with events and industry intelligence, though operating in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiemo dui