Wika

Name

Wika

Legal name

wika AG

Website

https://wika.ag

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

ESG/Sustainable Investment Advisory (FSAEAAAJ), Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Financial advisory services
• Insurance brokerage
• Retirement planning
• Wealth management
• Independent financial broker

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory and Brokerage Services: Wika AG generates revenue as an independent insurance and financial broker, offering products across pensions, property insurance, personal insurance, health provisions, wealth building, real estate, and photovoltaic investments. The company operates on a dual model combining fees and commissions, passing on portfolio commissions to distribution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wika AG is an independent, owner-managed financial services broker (Makler) operating in Germany since 2006. The company delivers personalized financial advisory and brokerage services spanning retirement planning, property and personal insurance, health care planning, wealth building, real estate, and photovoltaic investment advisory. Advisory services are delivered through a network of independent financial advisors across regional offices, supported by a proprietary digital client portal (mein.wika.ag) and video consultation capabilities.

Product overview

Wika AG is an owner-managed and independent financial services company (Finanzdienstleistungsinstitut) operating as a licensed broker (Makler) in Germany since 2006. The company offers a unified advisory platform combining financial planning, insurance brokerage, and wealth management services. The core offering consists of comprehensive financial advisory covering retirement planning (Altersvorsorge), property protection (Besitzabsicherung), personal protection (Persönliche Absicherung), health care planning (Gesundheitsvorsorge), and wealth building (Vermögensaufbau). Additional services include real estate brokerage (Immobilien) and photovoltaic advisory (Photovoltaik). Clients access their information through the Mandanten wika App digital client portal (mein.wika.ag). The company positions itself as a modern alternative to traditional banks, offering independent advice with a focus on transparency and customer-centricity across all service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Wika AG Financial Advisory Services Comprehensive financial advisory and brokerage services covering retirement planning (Altersvorsorge), property protection (Besitzabsicherung), personal insurance (Persönliche Absicherung), health care planning (Gesundheitsvorsorge), wealth building (Vermögensaufbau), real estate (Immobilien), and photovoltaic (Photovoltaik) investment advisory. The company operates as a licensed broker (Makler) in Germany, providing independent advice across multiple product providers.
• Mandanten wika App (Client Portal) Proprietary digital client portal accessible via mein.wika.ag, enabling clients to access and manage their financial portfolio information and communicate with their assigned advisor.

Quantifiable outcome

• €80 monthly savings reported by one client who optimized their insurance portfolio

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• A.S.I. Wirtschaftsberatung: Independent German financial advisory firm specializing in engineer and academic-client financial planning with insurance and wealth products. Comparable independent-broker positioning and full-lifecycle financial advisory, though skewed to a narrower client segment.
• MLP SE: One of the largest independent financial advisory and old-age provision brokers in Germany, operating an advisor-led model across insurance, wealth, and real estate. Closely comparable to Wika AG in product mix, broker-status positioning, and target market of German retail and SME clients.
• OVB Holding AG: European cross-border financial advisory group with a multi-country network of tied agents selling insurance, investments, and retirement products. Comparable in independent broker status and cross-product advisory, though OVB operates across more European markets than Wika.
• BCA AG: German broker pool serving independent financial advisors with insurance and investment products, plus its own advisor network. Comparable independent-broker and multi-product orientation; competes for advisor relationships in the same German market.
• Swiss Life Select Deutschland: German subsidiary of Swiss Life Group operating a financial advisory broker network offering insurance, pensions, and wealth products through independent financial advisors. Directly comparable to Wika in advisor-led distribution and German retail focus.
• Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory organization with a vast agent network providing all-round financial planning (insurance, investments, real estate, retirement). Mirrors Wika's holistic advisor-led brokerage model and mass-market German retail focus.
• FondsFinanz Maklerservice GmbH: One of Germany's largest pools for independent financial advisors and insurance brokers, supporting thousands of brokers with product access, back office, and training. Comparable in independent broker DNA, though B2B (pool) rather than direct retail like Wika.
• tecis Finanzdienstleistungen AG: Independent German financial broker (Makler) offering insurance, investment, and real-estate financing through a nationwide advisor network. Highly comparable business model, product breadth, and customer segment to Wika AG.
• Horbach Wirtschaftsberatung GmbH: Independent German financial advisor network offering insurance, investment, and pension planning through fee-based financial planning. Comparable advisor-led brokerage model and retail target audience.

Broad incumbents

• Jung, DMS & Cie. AG: Publicly listed German financial services group providing product-pool, IT, and compliance infrastructure to independent brokers and advisors. Operates a wider portfolio but serves the same independent advisor ecosystem that Wika's advisors compete in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wikaAGKanzleiBraunschweig
• LinkedInlinkedin.com/company/wika-ag
• Instagraminstagram.com/wika.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wika