Sujan

What Sujan does

SUJÁN Life is the hospitality arm of SUJÁN Enterprises, a privately held, family-owned Indian company. Its operating business is a portfolio of three luxury tented wilderness and safari camps in Rajasthan: SUJÁN Sher Bagh (12 tented suites on the edge of Ranthambhore National Park, opened 2000), SUJÁN The Serai (21 tents on a 100-acre private desert estate in Jaisalmer, opened 2009), and SUJÁN Jawai (10 tented suites among granite rock formations in Jawai Bandh, opened 2013). It also previously operated SUJÁN Rajmahal Palace in Jaipur from 2015 to 2020 on behalf of the Royal Family of Jaipur. The company targets high-net-worth and conservation-minded leisure travelers seeking tiger and leopard tracking, desert immersion, and cultural experiences with measurable positive impact on wildlife and local communities.

Revenue is generated primarily through all-inclusive nightly rates covering accommodation, meals, butler service, and transfers, with ancillary income from park fees, guided safaris, alcoholic beverages, spa treatments, and boutique purchases. Distribution is direct-to-consumer through a Synxis-powered online booking engine and a central New Delhi reservations team, augmented by international sales representation in the USA (Hidden Doorways) and the UK (Mahout UK). The brand is marketed via the Relais & Châteaux network and earned media in Tatler, Condé Nast Traveller, FT How To Spend It, Robb Report Arabia, and Gulf Times.

The company is distinguished less by technology than by heritage, conservation credentials, and community embeddedness: a 25-year legacy as India's first positive impact safari camp, LEED Platinum certification across all camps, and an ecosystem spanning the Ranthambhore Foundation (co-founded 1988), Tiger Watch, Dastkar Ranthambhore, Princess Diya Kumari Foundation, Elephant Watch, and the Leonardo DiCaprio Foundation. Co-founders Anjali and Jaisal Singh lead the business alongside a senior team covering sales, brand, and international representation; the company remains family-controlled and bootstrapped with no external institutional capital.

Name

Sujan

Legal name

SUJÁN Enterprises

Website

https://thesujanlife.com

Company type

Private

Founded year

1881

Operating status

Operating

Short description

SUJÁN Life operates three luxury tented safari and wilderness camps in Rajasthan (Sher Bagh, The Serai, Jawai), serving high-net-worth travelers with all-inclusive hospitality, guided wildlife experiences, and conservation-focused programming, distributed direct-to-consumer and through Relais & Châteaux.

Ownership category

akta.pro rank

Product category

Luxury Safari and Wilderness Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Lodges & Tented Camps (THAAAHAC)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Luxury safari camps
• Wildlife hospitality
• Conservation tourism
• Tented accommodations
• Wilderness retreats

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Supply Chain

Revenue model

1. Luxury Accommodation: All-inclusive nightly rates at tented safari camps including accommodation, all meals, complimentary laundry, WiFi, 24-hour butler service, and railway station transfers. Additional revenue generated from park entrance fees, safaris, alcoholic beverages, spa treatments, and boutique purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SUJÁN operates a portfolio of three luxury tented wilderness and safari camps in Rajasthan, India—SUJÁN Sher Bagh (Ranthambhore, tiger tracking), SUJÁN The Serai (Jaisalmer, desert retreat), and SUJÁN Jawai (Jawai Bandh, leopard conservation)—offering all-inclusive nightly stays with bespoke canvas suites, all meals, butler service, guided wilderness drives, spa and cultural experiences centered on wildlife conservation and community empowerment.

Product overview

SUJÁN Life is a portfolio of three luxury wilderness and safari camps in Rajasthan, India: SUJÁN Sher Bagh (tiger safari in Ranthambhore), SUJÁN The Serai (desert retreat in Jaisalmer), and SUJÁN Jawai (leopard conservation in Jawai Bandh). The company, operating since 1881 through its predecessor SUJÁN Enterprises, offers transformative conservation tourism experiences with tented accommodations, guided wilderness activities, spa wellness, and cultural immersion. All camps hold LEED Platinum certification and are members of Relais & Châteaux. The portfolio provides safari, desert, and community-based experiences centered on wildlife conservation, heritage preservation, and community empowerment across Rajasthan's diverse ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• SUJÁN Sher Bagh: Luxury tented safari camp located on the edge of Ranthambhore National Park, established 25 years ago as India's first positive impact safari camp. Offers 12 tented suites including The Machhli Suite, The Royal Sher Suite, and The Imperial Raj Bagh Suite.
• SUJÁN The Serai
• SUJÁN Jawai

Products and services

• SUJÁN Sher Bagh Luxury safari camp in Ranthambhore, Rajasthan, established as India's first positive impact safari camp, featuring 12 tented suites with bespoke campaign-style furniture, en-suites with brass bathtubs, and proximity to Ranthambhore National Park for tiger tracking experiences offered to high-end international travelers.
• SUJÁN The Serai Desert wilderness camp in Jaisalmer, Rajasthan, set on a 100-acre private estate of indigenous desert scrub, featuring 21 tents including Luxury Tents, Luxury Tented Suites with private heated plunge pools, and one Royal Tented Suite with heated outdoor pool and massage area for luxury travelers seeking desert immersion.
• SUJÁN Jawai Pioneering conservation tourism camp in Jawai Bandh, Rajasthan, set among billion-year-old granite rock formations, featuring 10 luxurious tented suites including Tented Rock Suites, Felidae Suite, Royal Panthera Suite with private heated pool, and Eden at Jawai private encampment with three double bedrooms for travelers seeking leopard encounters and community-based conservation experiences.

Quantifiable outcome

• 20,000 people annually access free medical care via Mobile Medical Unit
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ranthambhore FoundationcoreStrategic or Co-development Partner · 1 January 1988Co-founded by Jaisal Singh's family and Valmik Thapar, the foundation focuses on community conservation in Ranthambhore. This long-standing partnership underpins SUJAN's conservation mission and community engagement around Ranthambhore National Park.
• Tiger Watch RanthambhorecoreStrategic or Co-development PartnerLocal conservation NGO working on tiger and wildlife protection in Ranthambhore. SUJAN supports their anti-poaching and wildlife monitoring initiatives.
• Dastkar RanthambhorecoreStrategic or Co-development PartnerNon-profit organization producing handicrafts created by women from villages around Ranthambhore National Park, founded in 1989. Empowers villagers on the periphery of the tiger reserve with sustainable income through traditional crafts including block printing.
• Princess Diya Kumari FoundationminorStrategic or Co-development PartnerRajasthan-based charitable foundation supporting local communities. Partnership supports community development initiatives.
• Sanctuary AsiaminorStrategic or Co-development PartnerWildlife and conservation magazine supporting awareness and protection of India's natural heritage.
• Relais & ChâteauxcoreStrategic or Co-development PartnerGlobal association of finest hoteliers, chefs, and restaurateurs setting standards for excellence in hospitality. SUJAN Sher Bagh was the first tented property in India to join in 2008. Membership provides global referral network and credibility in luxury hospitality.
• Elephant WatchminorStrategic or Co-development PartnerOrganization dedicated to protecting Asian elephants and their habitat. Part of conservation partner network.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Khem Villas: Boutique wildlife lodge adjacent to Ranthambhore offering luxury cottage and tented accommodation with conservation-tourism positioning. Closest mid-tier Ranthambhore competitor to SUJÁN Sher Bagh.
• Mahali Mzuri: Sir Richard Branson's luxury tented safari camp in the Masai Mara, Kenya — previously co-owned by SUJÁN's Singh family (2011-2023). Operates 12 luxury tents under Relais & Châteaux on an analogous tented safari model.
• Aman-i-Khas: Aman group's tented camp property in Ranthambhore, operating luxury Mughal-inspired air-conditioned tents with private tiger safaris. Directly competes with SUJÁN Sher Bagh for ultra-luxury Ranthambhore bookings from the same international UHNW travelers.
• Taj Safaris: Indian Hotels Company (Tata) luxury wildlife lodge brand operating across multiple national parks with all-inclusive safari packages. Closest scaled Indian competitor to SUJÁN's multi-park luxury wildlife model.
• Oberoi Vanyavilas Wildlife Resort: The most direct competitor: a luxury 5-star resort located on the edge of Ranthambhore National Park offering luxury tents/villas and tiger safaris, serving the same HNW travelers seeking tiger experiences in the same destination as SUJÁN Sher Bagh.
• Suryagarh Jaisalmer: Luxury heritage resort in Jaisalmer offering immersive Thar Desert experiences comparable to SUJÁN The Serai. Competes for the same premium desert-tourism traveler within the same destination market.

Broad incumbents

• Singita: Ultra-luxury safari lodge brand operating in South Africa, Tanzania, Zimbabwe and Rwanda. Comparable ultra-premium tented safari product, conservation focus, and Relais & Châteaux-style standards; broader portfolio but similar HNW traveler base.
• Wilderness Safaris: Luxury African safari operator running 60+ camps across eight countries. Directly comparable tented safari product and conservation positioning, though substantially larger scale and African-only geography.
• &Beyond: Established African luxury safari and lodge operator with a portfolio of 30+ tented camps and lodges across multiple ecosystems. Comparable tented-safari product and conservation-led positioning, though at significantly larger scale and primarily operating in Africa rather than India.
• Aman Resorts: Global ultra-luxury hotel brand operating remote, nature-anchored properties (including Aman-i-Khas in Ranthambhore). Comparable ultra-luxury positioning, tented/wilderness portfolio pieces, and UHNW guest base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thesujanlife
• LinkedInlinkedin.com/company/sujan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sujan