Fego

What Fego does

Fego AG is a family-owned Swiss photography specialty retailer and service provider headquartered in Oensingen, Switzerland. The company operates a single physical retail store at Sternenweg 1, Oensingen, complemented by an e-commerce platform (shop.fego.ch), and serves individual consumers and photography enthusiasts in the Swiss market. Leadership consists of Bruno W. Oess (CEO and Verwaltungsratspr\u00e4sident / Chairman of the Board) and Michael Oess (Gesch\u00e4ftsf\u00fchrer / Managing Director), with the broader team reported as 1-10 employees. The firm has no disclosed parent company, no external investors, and no funding rounds.\n\nThe company's core offering is retail of digital photography equipment \u2014 cameras, lenses, binoculars, optics, tripods, filters, bags, batteries, and accessories \u2014 sourced from major brands including Canon, Nikon, Sony, Panasonic, Fujifilm, Leica, Sigma, Tamron, Hoya, and Swarovski. This retail activity is complemented by on-site services: lab-quality photo printing from memory cards, USB drives, or smartphones (Fr. 0.70 per 10x15 print with volume discounts), passport photos (4 photos for Fr. 25, with the caveat that biometric photos must now be obtained from official passport centers), portrait shoots (from approximately Fr. 45 for ~10 images plus one printed photo), pet photography (from approximately Fr. 90), and custom photo merchandise such as printed mugs and handmade photo jewelry. Fego has founded Digimaster GmbH, a wholly-owned sister company co-located in the same building, which operates the structured photography education portfolio \u2014 introductory system camera courses, macro photography, zoo and nature excursions, and custom theme lessons \u2014 priced Fr. 50 to Fr. 240 per participant.\n\nFego's business model is direct-to-consumer across multiple revenue streams: one-time product sales through both physical retail and e-commerce, and pay-as-you-go professional services delivered in-store or on-location. All pricing is unit-based and publicly disclosed in Swiss Francs. Distribution is fully domestic (Switzerland only). Customer acquisition relies on the physical storefront, the e-commerce site, photography courses run via Digimaster (which function as a top-of-funnel relationship channel), and word-of-mouth referrals.

Name

Fego

Legal name

Fego AG

Website

https://fego.ch

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Fego AG is a family-owned Swiss photography retailer with a single Oensingen store and an e-commerce shop. It sells cameras, lenses, and optics, and offers in-store printing, passport photos, portrait/pet shoots, and photography courses via sister company Digimaster GmbH.

Ownership category

akta.pro rank

Headquarters

HQ city

Oensingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of cameras, lenses, binoculars, optical instruments, camera accessories, bags, tripods, filters, batteries, and other photography equipment through both physical store and online shop.
2. Photography Courses: Photography courses offered in partnership with Digimaster GmbH, including introductory system camera courses, excursions to zoos and nature locations, macro photography, and custom theme courses. Courses priced from Fr. 50 to Fr. 240.
3. Photo Printing Services: On-site photo printing service producing prints in various sizes (10x15, 15x20, 20x30, and panorama formats) from memory cards, USB sticks, or smartphones. Volume discounts available.
4. Passport Photos: Passport photo creation service producing 4 biometric photos for Fr. 25.
5. Photo Shoot Services: Professional portrait and pet photography sessions. Person shoots from Fr. 45 for approximately 10 images plus a printed favorite. Pet shoots from approximately Fr. 90.
6. Photo Gifts and Merchandise: Custom photo merchandise including printed mugs (from Fr. 25), jewelry items with photos (from Fr. 10), and other personalized gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fego AG sells digital photography equipment (cameras, lenses, binoculars, and accessories) through a physical retail store in Oensingen and an online shop at shop.fego.ch. The company also delivers in-store services including lab-quality photo printing, passport photos, portrait and pet photography sessions, and custom photo gifts, and provides structured photography courses through its affiliated company Digimaster GmbH.

Product overview

Fego AG is a Swiss photography retail specialist operating as both a physical store in Oensingen and an online e-commerce platform. The company offers photography equipment (cameras, lenses, binoculars) through its retail and online channels, complemented by photography education courses operated through affiliated company Digimaster GmbH. Additional services include photo printing, passport photos, portrait and pet photography sessions, and custom photo gift products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fego Online Shop E-commerce platform (shop.fego.ch) selling cameras, lenses, accessories, and photography equipment from brands including Canon, Nikon, Sony, Panasonic, Fujifilm, Leica, Sigma, Tamron, Hoya, and Swarovski. Targeted at individual consumers and photography enthusiasts.
• Photo Printing Service In-store photo printing service producing lab-quality prints from memory cards, USB drives, or smartphones. Offers formats including 10x15, 15x20, 20x30, and panorama sizes with volume discounts. Targeted at individual consumers wanting professional photo prints.
• Passport Photos Passport photo service producing 4 biometric photos for CHF 25. Targeted at individual consumers needing ID or passport photos.
• Portrait Photography Sessions Studio and outdoor portrait photography sessions producing approximately 10 digital images plus one printed 15x20 photo for CHF 45. Targeted at individual consumers wanting professional portraits.
• Pet Photography Sessions Pet photography sessions conducted at client's home or outdoors in natural settings. Packages start from approximately CHF 90, with complimentary rescheduling if the pet is uncooperative. Targeted at pet owners.
• Photo Gifts (Mugs and Jewelry) Custom photo merchandise including printed mugs (from CHF 25), magic mugs, and handmade jewelry items such as necklaces and pendants (from CHF 10). Targeted at individual consumers seeking personalized gifts.
• Photography Courses (via Digimaster GmbH) Structured photography education delivered through affiliated sister company Digimaster GmbH, including introductory system camera courses, zoo and nature excursions, macro photography, Bally-Park excursions, Papiliorama trips, Teufelsschlucht hikes, and custom-theme lessons. Prices range from CHF 50 to CHF 240. Targeted at photography enthusiasts seeking hands-on training.
• Binoculars and Optics Sales Retail and online sales of binoculars and optical equipment from brands including Admiral, Swarovski, Leica, Kowa, Canon, Nikon, Olympus, and Pentax. Products can be tested on-site before purchase. Targeted at consumers and outdoor enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digimaster GmbHcoreStrategic or Co-development PartnerDigimaster GmbH is a sister company operating in the same building as Fego AG. While Fego AG focuses on photography retail and services, Digimaster GmbH specializes in photography courses. The companies are co-located and work together to provide a comprehensive photography experience for customers, with Digimaster handling the educational offerings that complement Fego's product sales and printing services.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/Fego-Photo-Profi-2042233679165516

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fego