Mane 'n Tail

What Mane 'n Tail does

Mane 'n Tail is a family-owned personal care brand that manufactures and sells hair care, hand/nail care, and pet care products under the legal entity Straight Arrow Products Inc. Founded in 1970 by Phil and Bonnie Katzev on their family farm as an equine shampoo, the company evolved into a hybrid horse-to-human brand after consumers began using the Original Formula on themselves. Today the company is led by second-generation owner Devon Katzev and operates from a single manufacturing and shipping facility at 900 Conroy Place, Easton, PA, with 51-100 employees.

The product portfolio spans 89+ active SKUs organized into multiple collections: the flagship Original Formula (launched 1970), Herbal Gro (olive oil and herbal blend with keratin proteins), Micellar Water with Biotin, Repair 'n Strengthen, Color Protect, Deep Moisture, Moisture Balance, Gentle Clarifying, Bond 'n Repair, Curls Day (textured hair), Spirit Untamed (kids), Daily Control (anti-dandruff), Detanger sprays, Hoofmaker Hand & Nail Therapy, and the Pet Me line. Core formulations are built around olive oil complexes, natural herb blends, biotin, keratin amino acids, hydrolyzed rice protein, and selective sulfate-, paraben-, silicone-, and dye-free variants. There are no disclosed patents, technology licenses, or proprietary AI/ML components; the competitive differentiation rests on a 50+ year heritage brand narrative, formulation depth, and in-house manufacturing.

Revenue is generated through one-time unit sales via a direct-to-consumer Shopify storefront (manentail.com) with same-day Easton shipping and free shipping above $35, complemented by retail distribution at Target. Products are priced as individual units ranging from roughly $2.00 (1oz Hoofmaker) to $43.99 (4-pack Curls Day set), with bundle/sampler pricing in the $13.99-$43.99 range as a customer acquisition tool. The customer base is mass-market consumer (general consumers, families, kids, textured-hair consumers, pet owners), with no enterprise contracts, no subscription model, and no institutional investors. The company distributes across the United States only, with no current international footprint disclosed.

Name

Mane 'n Tail

Legal name

Straight Arrow Products Inc.

Website

https://manentail.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Mane 'n Tail (Straight Arrow Products Inc.) is a family-founded, Easton, PA-based manufacturer of hair care, hand/nail, and pet care products, selling direct-to-consumer and at Target under collections including Original Formula, Herbal Gro, Curls Day, Spirit Untamed, and Pet Me.

Ownership category

akta.pro rank

Product category

Hair Care and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pet and Pet Supplies Retailers (459910), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Baby Haircare (Shampoo, Conditioner, Detanglers) (CRABAJAD), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Hair care products
• Personal care products
• Equine grooming products
• Shampoo and conditioner
• Pet grooming products

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Mane 'n Tail generates revenue through one-time product sales of shampoos, conditioners, detanglers, curl creams, leave-in treatments, hand lotions, and pet care products. The company sells directly to consumers via e-commerce and through retail partners like Target. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mane 'n Tail manufactures and sells a multi-collection line of personal care products including shampoos, conditioners, detanglers, leave-in treatments, curl defining creams, hand and nail therapy creams, and pet grooming products. Products are formulated with proprietary blends featuring natural herbs, olive oil complexes, keratin amino acids, biotin, collagen, and other nourishing ingredients, and are sold under named collections such as Original Formula, Herbal Gro, Micellar Water, Repair 'n Strengthen, Curls Day, Spirit Untamed Kids, Hoofmaker, and Pet Me.

Product overview

Mane 'n Tail is a family-founded personal care brand (founded 1970) offering hair care and hand/nail care products. The portfolio is organized into multiple collections: Original Formula (the classic 1970 horse-to-human shampoo), Herbal Gro (olive oil and keratin-based hair care), Micellar Water with Biotin, Repair 'n Strengthen, Color Protect with UV filters, Deep Moisture with Provitamin B5, Moisture Balance with coconut milk and biotin, Curls Day (curl defining creams and sprays), Detanglers (various strength levels including Extreme for thick/coarse hair), Spirit Untamed (kids line), and Daily Control (anti-dandruff). The brand also offers Hand & Nail care (Hoofmaker reformulated to Hand & Nail Therapy with biotin and collagen) and Pet Care products under the Pet Me line. Products are sold individually, in multi-packs, and as sampler gift boxes. The brand emphasizes sulfate-free, paraben-free, silicone-free, and dye-free options where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbal Gro Collection Hair care line of shampoo, conditioner, leave-in crème therapy, and spray therapy formulated with natural herbs, olive oil complex, keratin amino acids, and hydrolyzed rice protein to nourish, strengthen, fortify hair, prevent breakage, and add shine.
• Original Formula Shampoo & Conditioner The classic Mane 'n Tail shampoo and conditioner introduced in 1970, originally formulated for horses and adopted by humans, delivering a deep clean and silky shine.
• Micellar Water with Biotin Collection Biotin-infused micellar water shampoo and conditioner system that gently cleanses hair while maintaining moisture balance.
• Repair 'n Strengthen Shampoo & Conditioner Shampoo and conditioner system designed to strengthen and replenish damaged hair, helping to prevent breakage and split ends.
• Deep Moisture Shampoo & Conditioner Deep moisture shampoo and conditioner formulated for dry, itchy scalps, enriched with Provitamin B5 to refresh the scalp.
• Moisture Balance Shampoo & Conditioner Shampoo and conditioner formulated with coconut milk, biotin, shea butter, argan oil, and glycerin to balance moisture and hydrate hair.
• Rosewater Color Protect Shampoo & Conditioner Sulfate- and paraben-free shampoo and conditioner infused with rosewater and UV filter to protect color-treated hair.
• Daily Control 2-in-1 Anti-Dandruff Shampoo & Conditioner 2-in-1 anti-dandruff shampoo and conditioner formulated with natural herbs and olive oil complex to relieve scalp itch, dryness, irritation, and prevent flakes.
• Hoofmaker Hand & Nail Therapy with Biotin & Collagen Fragrance-free hand and nail moisturizing cream enriched with biotin and collagen, containing lanolin, aloe, coconut, olive, and castor oils with shea butter to restore nutrients, strengthen nails, and protect skin.
• Detangler Spray Everyday detangling spray suitable for all hair types that works through tangles and knots while adding shine and reducing frizz.
• Detangler Extreme Curl Definition Detangling Spray Maximum curl definition detangling spray for stubborn tangles and thicker hair, providing intense detangling and deep moisture for dry, coarse, or damaged hair.
• Hair Strengthener Daily Leave-In Spray Daily leave-in hair strengthener spray that helps protect against hair loss due to breakage and offers heat protection.
• Curls Day Collection Curly and textured hair care collection including curl defining cream, daily moisture lotion, curl refresher spray, and enhancing smoothie for defining, refreshing, and repairing curls.
• Spirit Untamed Kids Shampoo, Conditioner & Detangler 3-Pack Kids' hair care 3-pack including shampoo, conditioner, and detangler in caramel apple scent, inspired by the Spirit Untamed movie.
• Pet Me Collection Pet grooming line including coat brightening shampoo, colloidal oatmeal shampoo, and deodorizer and detangler spray for dogs and cats.
• Gentle Clarifying Shampoo & Gentle Replenishing Conditioner Shampoo and conditioner system that removes buildup while replenishing moisture, designed for regular use without stripping hair.
• Bond 'n Repair Shampoo & Conditioner Triple bond strengthening shampoo and conditioner for curly and textured hair, infused with mango, shea butter, quinoa, and rice proteins, formulated sulfate- and paraben-free.
• Braid Sheen Control Spray Control spray formulated for braided hairstyles, adding sheen and manageability.
• Mane 'n Tail Sampler Gift Box (15-Piece Set) Trial size sampler gift box with 15 products including Original Shampoo/Conditioner, Micellar, Herbal Gro, Repair 'n Strengthen, Deep Moisture, Color Protect, Detangler, Hair Strengthener, and Hoofmaker items.
• Textured Hair Care Sampler (11-Piece Set) Trial size sampler for textured and curly hair featuring Bond 'n Repair products and other curl-focused items.

Quantifiable outcome

• Same day shipping from manufacturing facility

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Moroccanoil: Moroccanoil is a treatment-led haircare brand built around argan-oil-infused shampoos, conditioners, and signature styling products. Comparable to Mane 'n Tail on ingredient-driven positioning (olive oil/herbs vs. argan oil) and treatment-led portfolio.
• Hask Beauty: Hask Beauty sells single-use packet shampoos, conditioners, and treatments at drugstore and mass price points. Comparable to Mane 'n Tail on accessible price points, Target/drugstore distribution, and treatment-focused SKUs.
• It's a 10 Haircare: It's a 10 is a multi-benefit haircare brand offering sulfate-free shampoos, conditioners, and leave-ins distributed through professional salons and mass retail. Comparable to Mane 'n Tail on multi-benefit positioning and broad retail availability.
• Camille Rose: Camille Rose is a privately held natural-ingredient haircare brand focused on curl definition, moisture, and growth. Comparable to Mane 'n Tail on natural ingredients, curl/textured focus, and independent brand status.
• OGX (Unilever): OGX is a mass-market haircare brand owned by Unilever offering salon-quality shampoos, conditioners, and treatments at accessible price points. Comparable to Mane 'n Tail on price band, Target/mass distribution, and ingredient-led marketing.
• As I Am Naturally: As I Am Naturally formulates cleansers, conditioners, and treatments specifically for curly, coily, and textured hair. Comparable to Mane 'n Tail on the Curls Day and Bond 'n Repair textured-hair collections.
• SheaMoisture: SheaMoisture sells natural-ingredient shampoos, conditioners, and styling products for textured hair via DTC and mass retail. Comparable to Mane 'n Tail on natural/botanical positioning, textured-hair focus, and multi-segment portfolio.
• Carol's Daughter: Carol's Daughter is a founder-led haircare and body care brand with heritage positioning and natural-ingredient formulas. Comparable to Mane 'n Tail on founder narrative, brand-heritage differentiation, and product range across hair categories.

Broad incumbents

• Pantene (Procter & Gamble): Pantene is a mass-market shampoo/conditioner flagship brand owned by P&G. Comparable to Mane 'n Tail on the Original Formula category overlap and Target/mass distribution, though at vastly larger scale and with R&D-backed claims.

Emerging players

• Pet Head: Pet Head is a premium pet grooming brand offering shampoos, sprays, and treatments for dogs and cats. Comparable to Mane 'n Tail's Pet Me line on the pet-coat care category, ingredient positioning, and DTC/retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ManeNTail
• YouTubeyoutube.com/user/stra�ightarrowinc
• Facebookfacebook.com/ManenTail
• Instagraminstagram.com/manentailbeauty
• TikToktiktok.com/@manentail
• Pinterestpinterest.com/manentail/_created
• LinkedInlinkedin.com/company/mane-n-tail

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mane 'n Tail