Trio Entertainment

What Trio Entertainment does

Trio Entertainment Limited is a UK-based pantomime production company founded in 2007 by Kevin Brown and Darren Paine, headquartered at 167 Tarbock Road, Huyton, Liverpool. The company produces professional pantomimes for UK theatres during Christmas, Easter, and summer seasons, complemented since 2014 by full turnkey entertainment productions for UK holiday park resorts. Its core service delivers complete productions — sets, costumes, cast, crew, and technical equipment — performed at venues including Trinity Arts Centre Gainsborough, Majestic Theatre Darlington, Knowsley Leisure & Culture Park, Melton Theatre, Exmouth Pavilion, Majestic Theatre Retford, Heywood Sports Village, Swallows Leisure Centre Sittingbourne, and Brindley Theatre Runcorn, plus holiday parks where outdoor and touring shows are deployed. The company's value proposition centres on traditional pantomime artform execution with celebrity casting drawn from UK television (Coronation Street, X-Factor, Britain's Got Talent, EastEnders, Emmerdale) combined with modern effects and popular music.

The technical infrastructure supporting productions includes over 40 backcloths and full pantomime sets, plus a hire inventory of professional pyrotechnic hardware (Le Maitre Pyroflash controllers, flash pods, cabling in 2M-20M lengths), professional audio (Sennheiser G3 radio microphones, Rode M5 condensers), lighting (ETC Nomad and Express consoles with 1024-channel capacity, Showtec Phantom moving lights), and atmospheric effects (Antari smoke machines, LeMaitre MVS Hazer, Beamz snow machines). This equipment is also rented to third-party production companies at daily or weekly unit prices (typically £25-£60 per day; £33-£150 per week). The company additionally runs juvenile performer workshop programmes priced at £28-38 per child.

Revenue comes from multiple streams: box-office ticket sales executed through partner venue ticketing systems (with pricing set by individual venue box offices), equipment and costume hire to third-party producers, holiday park enterprise contracts, and workshop fees. In 2025, the company partnered with Tony Peers Limited to co-produce pantomimes at four additional UK venues. The company is founder-owned with no disclosed external investment, is registered as a private limited company in England and Wales (Company No: 6416077), and received UK Government Culture Recovery Fund support in 2020 during the COVID-19 pandemic.

Name

Trio Entertainment

Legal name

Trio Entertainment Limited

Website

https://trio-entertainment.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Trio Entertainment Limited is a UK-based pantomime production company founded in 2007 that produces professional pantomimes and holiday park entertainment and rents theatrical equipment to other producers.

Ownership category

akta.pro rank

Product category

Live Theatre Production Services

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Pantomime production
• Live theatre entertainment
• Theatrical equipment hire
• Holiday park entertainment
• Stage production services

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pantomime Production Revenue: Ticket sales from professional pantomime productions at UK theatres during Christmas, Easter, and summer seasons. Productions performed at venues including Trinity Arts Centre Gainsborough, Majestic Theatre Darlington, Knowsley Leisure & Culture Park, Melton Theatre, Exmouth Pavilion, and other UK venues.
2. Equipment Hire Services: Hire of technical equipment including pyrotechnic systems, sound equipment, lighting, smoke/haze/snow effects, and scenic elements to other production companies and venues. Rental periods available daily or weekly with VAT added.
3. Costume and Backcloth Rental: Rental of professional pantomime costumes and scenic backcloths for productions. Sets available for shows including Aladdin, Cinderella, Snow White, Peter Pan, Jack and The Beanstalk, Beauty and The Beast, and others.
4. Workshop Fees: Juvenile performer workshops for children aged 5ft and under, priced at £28-38 per participant. Includes rehearsal sessions and performance opportunities in pantomime productions.
5. Holiday Park Entertainment Services: Full self-contained productions for holiday parks including outdoor and touring shows with PA systems, sets, cast, and crew. Services provided since 2014 to UK leading holiday park resorts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trio Entertainment is a UK-based live theatre production company that produces professional pantomime productions for theatres and holiday parks across the United Kingdom. Founded in 2007 by Kevin Brown and Darren Paine, the company also operates a technical equipment hire service supplying stage lighting, sound systems, pyrotechnics, special effects (haze, smoke, snow), backcloths, scenery, and costumes to third-party productions.

Product overview

Trio Entertainment is a UK-based pantomime production company founded in 2007 that operates as a single unified offering combining professional live theatre productions with comprehensive technical equipment rental services. The core business consists of producing professional pantomimes for theatres across the UK during Christmas, Easter, and Summer seasons, complemented by a full-service equipment hire division offering lighting (moving lights, consoles), sound (PA systems, microphones), special effects (pyrotechnics, smoke, haze, snow machines), and scenery/costume rentals. The company also provides juvenile performer programs and holiday park entertainment packages. Products are available as individual rentals or as complete production packages with cast, crew, and technical equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Pantomime Productions

Quantifiable outcome

• Produced over 40 professional pantomimes, variety shows and summer seasons since 2007
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Tony Peers LimitedcoreStrategic or Co-development Partner · 1 January 2025In 2025, Trio Entertainment management team joined forces with Tony Peers Limited to co-produce pantomimes at four additional venues. This partnership expands Trio's production footprint and enables access to new theatre venues across the UK.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Theatre: UK's flagship producing theatre with broad family programming and a national touring/export arm. Overlaps with Trio at the venue level and as a competing supplier of family theatrical content, though at vastly larger scale and producing across all theatrical formats.
• Qdos Entertainment: One of the largest UK pantomime producers, producing major Christmas productions at leading regional theatres. Directly comparable in core pantomime production and venue partnerships, but operating at significantly larger scale with celebrity-led productions across a broader UK footprint.

Direct peers

• Imagine Theatre: UK pantomime production company producing Christmas pantomimes and family theatre shows at regional venues. Operates with a similar touring-production-to-venue model with comparable scope of celebrity casting and traditional pantomime format.
• Evolution Pantomimes: UK pantomime producer focused on Christmas and family productions for regional theatres. Direct peer with similar B2B venue-partnership model and traditional pantomime artform positioning.
• UK Productions: UK-based pantomime and theatrical production company producing Christmas, Easter, and summer season shows at regional UK theatres. Closely comparable business model to Trio Entertainment, including celebrity casting, tour-style scheduling, and venue-partner distribution.
• Newpalm Productions: UK pantomime production company producing Christmas pantomimes at multiple regional venues. Operates as a similar mid-scale touring producer with comparable venue partner structure and traditional pantomime format.
• Sell A Door Theatre Company: UK touring theatre company producing pantomimes, musicals, and family shows at regional venues. Comparable in mid-scale touring production model, traditional pantomime focus, and venue-partner ticketing distribution.
• Paul Holman Associates: Producer of pantomimes and family theatrical productions for UK theatres and holiday parks. Direct competitor in the same niche with overlapping seasonal calendar, celebrity castings, and venue-partner distribution approach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHsbNnsOqBxrIudoApn9qXA
• Facebookfacebook.com/trioentertainmentuk
• Instagraminstagram.com/trioentertainmentuk
• Xx.com/Trio_Entertain

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trio Entertainment