Maassen Oil Company
Maassen Oil Company is a family-owned petroleum distributor founded in 1931 in Arcadia, FL, supplying Shell lubricants and residential/commercial propane across the Florida Heartland, with industrial lubricant filtration and reclamation services for power companies.
- Company typePrivate
- Founded1931
- HeadquartersArcadia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maassen Oil Company does
Maassen Oil Company, Inc. is a privately held, family-owned petroleum products wholesaler founded in 1931 in Arcadia, Florida. The company distributes lubricants and supplies residential and commercial propane to customers throughout the Florida Heartland region, including Charlotte, DeSoto, Ft. Myers, Lakeland, Sarasota, Sebring, Tampa, and Wauchula. Its product portfolio centers on petroleum products (including Shell-branded lubricants distributed under a core supplier partnership) along with propane tanks in multiple sizes for home and business installation. Beyond distribution, the company runs an on-site service station in Arcadia for fuel and lubricant sales, and provides direct delivery across its service territory.
The company also offers industrial lubricant filtration and reclamation services to power companies in Florida, positioning waste reduction and environmental compliance as functional value for industrial customers. Under the leadership of owners Edward and David Maassen, the business operates with a sales-led, relationship-driven go-to-market model, relying on its 87+ year operating history, trusted brand partnerships (notably Shell), and competitive pricing as primary commercial differentiators. Pricing is not publicly disclosed and customers must contact the company directly for quotes.
Maassen Oil generates revenue primarily through hardware sales of lubricants and propane (plus tank installation), supplemented by professional services revenue from industrial filtration and reclamation work. The customer base spans three primary segments: industrial clients (Florida power companies requiring filtration/reclamation), residential and commercial propane customers, and lubricant buyers across the region. With 11-50 employees, no outside investment, no subsidiaries, and no disclosed financial metrics, the company presents as a mature, owner-operated regional distributor with stable but unquantified scale.
Maassen Oil Company firmographics
Firmographics- Name
- Maassen Oil Company
- Legal name
- Maassen Oil Company, Inc.
- Website
- https://maassenoil.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maassen Oil Company is a family-owned petroleum distributor founded in 1931 in Arcadia, FL, supplying Shell lubricants and residential/commercial propane across the Florida Heartland, with industrial lubricant filtration and reclamation services for power companies.
- Ownership category
- akta.pro rank
Maassen Oil Company industry classification
Industry- Product category
- Petroleum Products Distribution
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Base Oil Production & Supply (Group I–V, Re-refined) (EUALAJAA)
- akta.pro secondary industries
- Used Oil, Lubricants & Industrial Fluids Recovery/Recycling (IMAIAFAM), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK), Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)
Keywords
Where Maassen Oil Company is headquartered
LocationHeadquarters
- HQ city
- Arcadia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maassen Oil Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Lubricant Distribution: Distribution of lubricants from trusted brands to customers in the Florida Heartland region, including industrial, commercial, and residential segments.
- Propane Supply and Installation: Residential and commercial propane supply and installation services, including tanks of different sizes to suit specific requirements.
- Lubricant Reclamation and Filtration: Industrial filtration and reclamation services for power companies, helping reduce waste and support environmental goals.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Maassen Oil Company product offering
Product offeringCore offering
Maassen Oil Company distributes petroleum products — primarily lubricants and Shell-branded products — to industrial, commercial, and residential customers across the Florida Heartland region. The company also supplies and installs residential and commercial propane tanks, and provides lubricant filtration and reclamation services to industrial customers such as Florida power companies.
Product overview
Maassen Oil Company operates as a traditional lubricant distributor and propane supplier based in Arcadia, Florida. Founded in 1931, the company offers a portfolio of petroleum products including lubricants (both distributed and supplied under the Shell brand), residential and commercial propane with tank installation services. The core product line centers on petroleum products and lubricants from trusted brands, complemented by value-added industrial services such as lubricant filtration and reclamation for power companies. The company serves customers throughout the Florida Heartland region including Charlotte, DeSoto, Ft. Myers, Lakeland, Sarasota, Sebring, Tampa, and Wauchula.
Differentiator
Problem solved
Functional benefit
Products and services
- Lubricants and Petroleum Products
Companies that use Maassen Oil Company
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Maassen Oil Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maassen Oil Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShellcoreMaassen Oil Company is one of the major suppliers of Shell products in the Florida Heartland region. They distribute Shell lubricants and petroleum products to residential, commercial, and industrial customers across their service area.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Maassen Oil Company competitors and assessment
Company assessmentBroad incumbents
- Ferrellgas Partners: National propane distributor serving residential, commercial, and agricultural customers with tank installation. Comparable to Maassen Oil's propane segment, though at substantially larger national scale.
- MFA Oil Company: Large petroleum products cooperative distributing fuel, lubricants, and propane across the Midwest and South. Comparable diversified petroleum product portfolio including lubricants and propane, though organized as a farmer-owned cooperative at far greater scale.
- AmeriGas Propane: Largest U.S. propane retailer serving residential, commercial, and industrial customers with tank installation services. Comparable to Maassen Oil's residential and commercial propane business, though operating nationwide at far greater scale.
- RelaDyne: One of the largest U.S. lubricant distributors formed via roll-up of regional distributors. Comparable as a multi-brand lubricant distributor with industrial service capabilities, though operating at significantly greater scale and geographic breadth than Maassen Oil.
- Heritage Propane (Suburban Propane Partners): National propane distributor serving residential and commercial customers. Directly comparable on the propane supply and tank installation side of Maassen Oil's business, though at much greater scale and geographic reach.
Direct peers
- Pilot Thomas Logistics: Regional petroleum products distributor providing fuels, lubricants, and specialty fluids to industrial and commercial customers across multiple U.S. regions. Comparable multi-product petroleum distribution model with direct delivery and field service capabilities.
- Petroleum Service Corporation (PSC): Regional petroleum products and lubricant distributor with bulk fuel, lubricants, and fluid management services. Comparable in delivering lubricant products and reclamation-adjacent industrial services to regional commercial and industrial customers.
- Offen Petroleum: Regional fuel and lubricant distributor serving commercial, industrial, and agricultural customers across multiple U.S. regions. Highly comparable as a multi-product petroleum products wholesaler with branded lubricant supply and direct delivery model.
- Hager Oil Company: Family-owned regional petroleum products distributor supplying lubricants, fuels, and related products to commercial and industrial customers. Closely comparable in business model, ownership structure, and regional distribution focus.
Regional players
- Palmer Gas / Palmer Propane: Regional propane and petroleum products distributor serving the Northeast U.S. Similar mid-sized family-owned/operated model with residential, commercial, and industrial propane and fuel oil supply. Comparable in operating model and customer mix though in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maassen Oil Company social profiles
Digital presenceMaassen Oil Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maassen Oil Company leadership team
Management profileNumber of profiles
Profiles2 records
Maassen Oil Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maassen Oil Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maassen Oil Company
What does Maassen Oil Company do?
Maassen Oil Company distributes petroleum products — primarily lubricants and Shell-branded products — to industrial, commercial, and residential customers across the Florida Heartland region. The company also supplies and installs residential and commercial propane tanks, and provides lubricant filtration and reclamation services to industrial customers such as Florida power companies.
Is Maassen Oil Company a public or private company?
Maassen Oil Company is a private company. It is classified as family owned and is currently operating.
When was Maassen Oil Company founded?
Maassen Oil Company was founded in 1931. It employs 11 to 50 people.
Where is Maassen Oil Company based?
Maassen Oil Company is headquartered in Arcadia, United States, in the North America region.
How does Maassen Oil Company make money?
Three revenue lines are on record. Lubricant Distribution is the primary driver. The others are propane Supply and Installation and lubricant Reclamation and Filtration.
Who are Maassen Oil Company's main competitors?
Broad incumbents on record are Ferrellgas Partners, MFA Oil Company, AmeriGas Propane, RelaDyne and Heritage Propane (Suburban Propane Partners). Direct peers are Pilot Thomas Logistics, Petroleum Service Corporation (PSC), Offen Petroleum and Hager Oil Company. Palmer Gas / Palmer Propane is listed as a regional player.
Does Maassen Oil Company have an API?
No public API is recorded for Maassen Oil Company.
What industry is Maassen Oil Company in?
Maassen Oil Company's product category is Petroleum Products Distribution. Its primary akta.pro industry code is EUALAJAA, Base Oil Production & Supply (Group I–V, Re-refined), with a secondary code of IMAIAFAM, Used Oil, Lubricants & Industrial Fluids Recovery/Recycling. Its NAICS code is 424720 and its SIC code is 5172.