Maassen Oil Company

What Maassen Oil Company does

Maassen Oil Company, Inc. is a privately held, family-owned petroleum products wholesaler founded in 1931 in Arcadia, Florida. The company distributes lubricants and supplies residential and commercial propane to customers throughout the Florida Heartland region, including Charlotte, DeSoto, Ft. Myers, Lakeland, Sarasota, Sebring, Tampa, and Wauchula. Its product portfolio centers on petroleum products (including Shell-branded lubricants distributed under a core supplier partnership) along with propane tanks in multiple sizes for home and business installation. Beyond distribution, the company runs an on-site service station in Arcadia for fuel and lubricant sales, and provides direct delivery across its service territory.

The company also offers industrial lubricant filtration and reclamation services to power companies in Florida, positioning waste reduction and environmental compliance as functional value for industrial customers. Under the leadership of owners Edward and David Maassen, the business operates with a sales-led, relationship-driven go-to-market model, relying on its 87+ year operating history, trusted brand partnerships (notably Shell), and competitive pricing as primary commercial differentiators. Pricing is not publicly disclosed and customers must contact the company directly for quotes.

Maassen Oil generates revenue primarily through hardware sales of lubricants and propane (plus tank installation), supplemented by professional services revenue from industrial filtration and reclamation work. The customer base spans three primary segments: industrial clients (Florida power companies requiring filtration/reclamation), residential and commercial propane customers, and lubricant buyers across the region. With 11-50 employees, no outside investment, no subsidiaries, and no disclosed financial metrics, the company presents as a mature, owner-operated regional distributor with stable but unquantified scale.

Name

Maassen Oil Company

Legal name

Maassen Oil Company, Inc.

Website

https://maassenoil.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Maassen Oil Company is a family-owned petroleum distributor founded in 1931 in Arcadia, FL, supplying Shell lubricants and residential/commercial propane across the Florida Heartland, with industrial lubricant filtration and reclamation services for power companies.

Ownership category

akta.pro rank

Product category

Petroleum Products Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Base Oil Production & Supply (Group I–V, Re-refined) (EUALAJAA)

akta.pro secondary industries

Used Oil, Lubricants & Industrial Fluids Recovery/Recycling (IMAIAFAM), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK), Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

Keywords

• Lubricant distribution
• Propane supply
• Petroleum products
• Lubricant filtration
• Propane installation

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Lubricant Distribution: Distribution of lubricants from trusted brands to customers in the Florida Heartland region, including industrial, commercial, and residential segments.
2. Propane Supply and Installation: Residential and commercial propane supply and installation services, including tanks of different sizes to suit specific requirements.
3. Lubricant Reclamation and Filtration: Industrial filtration and reclamation services for power companies, helping reduce waste and support environmental goals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Maassen Oil Company distributes petroleum products — primarily lubricants and Shell-branded products — to industrial, commercial, and residential customers across the Florida Heartland region. The company also supplies and installs residential and commercial propane tanks, and provides lubricant filtration and reclamation services to industrial customers such as Florida power companies.

Product overview

Maassen Oil Company operates as a traditional lubricant distributor and propane supplier based in Arcadia, Florida. Founded in 1931, the company offers a portfolio of petroleum products including lubricants (both distributed and supplied under the Shell brand), residential and commercial propane with tank installation services. The core product line centers on petroleum products and lubricants from trusted brands, complemented by value-added industrial services such as lubricant filtration and reclamation for power companies. The company serves customers throughout the Florida Heartland region including Charlotte, DeSoto, Ft. Myers, Lakeland, Sarasota, Sebring, Tampa, and Wauchula.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubricants and Petroleum Products

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShellcoreChannel Partner/ Reseller/ DistributorMaassen Oil Company is one of the major suppliers of Shell products in the Florida Heartland region. They distribute Shell lubricants and petroleum products to residential, commercial, and industrial customers across their service area.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ferrellgas Partners: National propane distributor serving residential, commercial, and agricultural customers with tank installation. Comparable to Maassen Oil's propane segment, though at substantially larger national scale.
• MFA Oil Company: Large petroleum products cooperative distributing fuel, lubricants, and propane across the Midwest and South. Comparable diversified petroleum product portfolio including lubricants and propane, though organized as a farmer-owned cooperative at far greater scale.
• AmeriGas Propane: Largest U.S. propane retailer serving residential, commercial, and industrial customers with tank installation services. Comparable to Maassen Oil's residential and commercial propane business, though operating nationwide at far greater scale.
• RelaDyne: One of the largest U.S. lubricant distributors formed via roll-up of regional distributors. Comparable as a multi-brand lubricant distributor with industrial service capabilities, though operating at significantly greater scale and geographic breadth than Maassen Oil.
• Heritage Propane (Suburban Propane Partners): National propane distributor serving residential and commercial customers. Directly comparable on the propane supply and tank installation side of Maassen Oil's business, though at much greater scale and geographic reach.

Direct peers

• Pilot Thomas Logistics: Regional petroleum products distributor providing fuels, lubricants, and specialty fluids to industrial and commercial customers across multiple U.S. regions. Comparable multi-product petroleum distribution model with direct delivery and field service capabilities.
• Petroleum Service Corporation (PSC): Regional petroleum products and lubricant distributor with bulk fuel, lubricants, and fluid management services. Comparable in delivering lubricant products and reclamation-adjacent industrial services to regional commercial and industrial customers.
• Offen Petroleum: Regional fuel and lubricant distributor serving commercial, industrial, and agricultural customers across multiple U.S. regions. Highly comparable as a multi-product petroleum products wholesaler with branded lubricant supply and direct delivery model.
• Hager Oil Company: Family-owned regional petroleum products distributor supplying lubricants, fuels, and related products to commercial and industrial customers. Closely comparable in business model, ownership structure, and regional distribution focus.

Regional players

• Palmer Gas / Palmer Propane: Regional propane and petroleum products distributor serving the Northeast U.S. Similar mid-sized family-owned/operated model with residential, commercial, and industrial propane and fuel oil supply. Comparable in operating model and customer mix though in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maassen-oil-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maassen Oil Company