Variograph Druck- & Vertriebs

Name

Variograph Druck- & Vertriebs

Legal name

Variograph Druck- & Vertriebs GmbH

Website

https://variograph.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Advertising Material Distribution Services (54187), Direct Mail Advertising (541860)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAJALAC

Digital Printing (Short-Run, Variable Data)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYMPAJALAH

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYMPAJALAF

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

Keywords

• Commercial offset printing
• Web offset production
• Print logistics
• Lettershop services
• Direct mail distribution

Headquarters

HQ city

Bad Liebenwerda

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Rollenoffset Printing Services: Large-volume web offset printing with extensive customization options for products such as advertising inserts, customer magazines, catalogs, and manuals. Covers DIN A4, A3, DIN lang, A5, A6, and special formats.
2. Logistics and Distribution Services: Integrated logistics including storage/pallet storage, lettershop services (personalization, enveloping, franking), and distribution of print products. Combines material stocking, production, customization, logistics and shipping.
3. Lettershop Services: Services for large-volume mailings and door-to-door distributions, including personalization, enveloping, and franking. Also offers address optimization and postal correction.
4. Thin Paper Printing: Specialized printing on thin paper with adhesive or stitched inserts, enabling weight reduction and postal cost minimization.
5. Prepress Services: Prepress services including color space conversion, proof creation with spectral photometric verification, and printing plate manufacturing with camera-based measurement systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Variograph is an industrial media service provider that produces large-volume print products using Heatset roll offset (Rollenoffset) printing, supported by in-house prepress (color management, proofing, plate-making) and post-press finishing. Its offering is bundled with integrated logistics including warehousing, lettershop mail preparation, and regional distribution of partial print runs to customers such as agencies, publishers, retailers, and public-sector clients.

Product overview

Variograph Druck- & Vertriebs is an industrial media service provider offering an integrated production and logistics platform. The core offering consists of roll offset printing (Rollenoffset), pre-press services (Druckvorstufe), and post-press processing (Weiterverarbeitung), which together form the complete print production chain. These are supplemented by logistics services including storage (Lagerung), lettershop operations, and distribution. Special products (Spezialprodukte) such as square formats and thin printing papers extend the portfolio. The subsidiary Vordruck Leitverlag (acquired 1999) provides specialized form printing for healthcare and finance sectors. The company emphasizes integrated distribution processes and climate-neutral production options.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollenoffset Printing Industrial roll offset (web offset) printing with Heatset technology for large print runs producing advertising inserts, customer magazines, catalogs, manuals, and brochures across DIN A4, A3, DIN lang, A5, A6 and special formats. Targeted at agencies, publishers, public-sector clients, retailers and Mittelstand companies in Germany.
• Prepress Services (Druckvorstufe) Prepress services including color space conversion using devicelink profiles, spectral photometric proof verification, and ISO 12647-2 certified printing plate production. For customers needing accurate color reproduction and certified quality.
• Post-Press Finishing (Weiterverarbeitung) Post-press processing including roll finishing on assembly machines with up to 11 stations, collective stitchers with up to 8 stations and 4 stitching heads, inline gluing, folding, sheet gathering, cutting, and packaging. For printed product finishing prior to distribution.
• Special Products (Spezialprodukte) Specialized printing products including square formats, thin paper printing with adhesive or stitched inserts, and sheet/roll offset printing with UV colors. Designed to reduce weight, minimize postal costs, and support customized formats.
• Warehousing and Logistics (Lagerung) Warehouse and intermediate storage for palletized printed products combined with delivery through competent freight forwarders for reliable on-time shipping. For customers requiring inventory buffer between production and distribution.
• Lettershop Services Mail preparation services including personalization, addressing, enveloping, foil wrapping, franking, and postal cost optimization, plus address optimization and postal correction. For large-volume mailings and door-to-door distribution campaigns.
• Distribution Services Regional distribution of print products in partial runs combining material storage, production, confectioning, logistics, and shipping. For agencies, publishers, retailers, and public clients requiring complex distribution assignments.
• Vordruck Leitverlag Form Printing Form printing and self-copy (SD) sets with consignment warehouse and publishing operations, served through daily direct deliveries. Targeted at healthcare, finance, office suppliers, and public-sector organizations including member-strong associations.

Quantifiable outcome

• Print product variants: DIN A4 (2-32 pages), DIN A3 (4-16 pages), DIN lang (8-24 pages), DIN A5 (4-32 pages), DIN A6 (4-48 pages), Special formats up to 24.0 x 19.7 cm (4-54 pages)

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vordruck Leitverlag (Berlin/Freiberg)coreOthers · 1 January 1999Acquired in 1999, Vordruck Leitverlag develops and produces complex form printing and SD-sets for healthcare, finance, office suppliers, and public sector. Operates from Berlin and Freiberg locations with extensive consignment storage and own publishing operations. Supplies hundreds of daily direct deliveries to member-strong associations and organizations.

Scale indicators3 records

Recent moves2 records

Regional players

• DCM Druck Center Meckenheim: German commercial printer producing high-volume offset work for publishers and corporate clients. Comparable by Heatset offset technology and end-customers (publishers, agencies), though primarily serving Western German markets rather than Variograph's Eastern German base.

Direct peers

• Prinovis GmbH: Large German web offset and gravure printer producing catalogs, magazines and advertising inserts for publishers and retailers. Most directly comparable to Variograph by process (Heatset web offset), output mix (catalogs/inserts) and end-customer overlap in German Mittelstand and retail.
• optimal media GmbH: German offset and digital printer producing books, advertising materials and packaging-adjacent print with a similar sales-led B2B model. Overlap on commercial print, finishing and fulfillment services for German agencies and publishers.
• Westermann Druck GmbH: German printing company producing educational and commercial print with finishing capabilities. Comparable in B2B sales-led offset printing for German institutional and commercial customers, with similar product mix (catalogs, manuals, advertising materials).
• SDZ Druck und Medien GmbH: German commercial printing and media services company producing magazines, advertising materials and direct mail. Comparable operating model with offset production, finishing and distribution for regional and national clients.
• Bonifatius GmbH Druck | Buch | Verlag: German commercial printer and publisher operating offset presses with logistics and distribution services. Comparable by product (books, magazines, advertising materials), market (Germany) and integrated production-plus-distribution model.
• Mohn Media GmbH (Mohndruck): Bertelsmann subsidiary operating Heatset web offset production for catalogs, magazines and advertising inserts. Comparable in scale (hundreds of employees), technology stack and customer base of publishers and large retailers across Germany.
• Appel & Klinger Druck GmbH: German commercial offset printer producing advertising inserts, catalogs and magazines for publishers and retail. Comparable product mix, Heatset technology and B2B sales-led customer acquisition in Germany.

Broad incumbents

• Elanders AB: Sweden-headquartered global print and packaging services group offering web offset, digital print, supply-chain and fulfillment for catalogs, magazines and direct mail. Broader incumbent with similar end-customers and integrated services, but operates at much larger scale and across geographies.

Others

• C.E.L. Logistik & Direktwerbung: German lettershop, mail preparation and direct-marketing distribution provider. Comparable lettershop/personalisation capability that complements Variograph's distribution services, making it more of a complementor/ecosystem participant than a head-to-head offset competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/variograph-druck-und-vertriebs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Variograph Druck- & Vertriebs