Godwin Plumbing
Godwin Plumbing is a family-owned West Michigan home services and hardware retailer, founded in 1955, operating two locations in Grand Rapids and Ada with residential and commercial plumbing, HVAC, water treatment, generator, and kitchen/bath design services.
- Company typePrivate
- Founded1955
- HeadquartersAda, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Godwin Plumbing does
Godwin Plumbing is a privately held, family-owned home services and hardware retail company founded in 1955 and headquartered in Grand Rapids, Michigan, serving the West Michigan market from two physical locations in Grand Rapids and Ada. The company operates a vertically integrated portfolio spanning plumbing parts and supplies retail, residential and commercial plumbing services (including medical gas, welding, and building-code compliance work), HVAC service and installation, water treatment systems with recurring salt delivery, whole-home generator sales and installation (Generac), and a Kitchen and Bath Design Center with cabinetry, countertops, and fixtures from brands such as Kohler, Delta, Moen, and Showplace Cabinetry. Its commercial customer base spans education, healthcare, senior living, food service, and manufacturing — including named accounts such as Calvin College, Metro Health Hospital, Whirlpool, Gentex, and Gordon Food Service — while residential customers and trade contractors are served through walk-in retail and quote-based service appointments.
The business combines a brick-and-mortar retail motion (two stores open six days a week, supported by an in-store expert staff and a complete plumbing parts inventory that competitors reportedly source from) with a field-service motion in which project managers, themselves licensed plumbers, run commercial engagements from design through installation and ongoing maintenance. Distribution is dual-channel: physical retail at the Grand Rapids and Ada stores plus e-commerce via shopgodwin.com for hardware and outdoor-power brands such as STIHL, Toro, Scotts, and Milwaukee. Marketing is content-led (blog, monthly coupon email newsletter, Facebook, Pinterest) plus referral-driven. The pricing model is predominantly quote-based for services, with promotional coupons for retail items and water treatment systems; no subscription or recurring-contract terms are publicly disclosed. Revenue is not publicly disclosed. The company has remained under continuous Brummel-family ownership since founding, with current ownership including Red Brummel's grandson-in-law Scott DeBoer, and employs just under 200 people across the two locations.
Godwin Plumbing firmographics
Firmographics- Name
- Godwin Plumbing
- Legal name
- Godwin Plumbing
- Website
- https://godwinplumbing.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Godwin Plumbing is a family-owned West Michigan home services and hardware retailer, founded in 1955, operating two locations in Grand Rapids and Ada with residential and commercial plumbing, HVAC, water treatment, generator, and kitchen/bath design services.
- Ownership category
- akta.pro rank
Godwin Plumbing industry classification
Industry- Product category
- Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing & Pipefitting Contracting (IMAFALAC)
- akta.pro secondary industries
- Faucet, Sink & Shower/Tub Installation & Repair (HSAOAAAE), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
Keywords
Where Godwin Plumbing is headquartered
LocationHeadquarters
- HQ city
- Ada
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Godwin Plumbing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware and Plumbing Supply Sales: Retail sales of hardware supplies, plumbing parts, tools, paints, and home improvement products through two physical store locations. Products sold over-the-counter and via e-commerce (shopgodwin.com).
- Plumbing Services: Installation, repair, and maintenance services for residential and commercial plumbing systems. Licensed plumber services for new construction and existing system maintenance.
- HVAC Services: Heating and cooling system service, repair, and installation for homes and businesses in West Michigan.
- Water Treatment Systems and Services: Water softeners, filtration systems, reverse osmosis systems, and related water treatment products with installation, salt delivery, and maintenance services.
- Commercial Plumbing and Project Services: Full-service commercial plumbing project management from design through installation to maintenance. Includes engineering, medical gas, welding, and building code compliance services for commercial clients.
- Kitchen and Bath Design Services: Design consultation for kitchen and bath remodeling projects. Includes cabinetry, countertops, hardware selection and specification, and installation services through the Design Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based services with periodic promotional coupons |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Godwin Plumbing product offering
Product offeringCore offering
Godwin Plumbing provides licensed residential and commercial plumbing installation, repair, and maintenance, alongside HVAC service and installation, water treatment systems (softeners, filtration, reverse osmosis), whole home generators, kitchen and bath design consultation, and two full-service hardware stores carrying plumbing parts, tools, paint, and home improvement products. The business serves homeowners, contractors, and commercial/institutional clients across West Michigan from physical storefronts in Grand Rapids and Ada, supplemented by an online hardware store.
Product overview
Godwin Plumbing operates as a local full-service home improvement and service company, offering a vertically integrated portfolio of residential and commercial services including plumbing, water treatment, HVAC, and hardware retail. The business combines a retail hardware store operation with professional service divisions for plumbing (residential and commercial), water treatment systems, heating and cooling, and a kitchen/bath design center. Whole home generators are sold and installed as a product-plus-service offering. The company serves the West Michigan market from two locations in Grand Rapids and Ada, and maintains an online hardware store for e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Plumbing Services Licensed plumbing installation, repair, and maintenance services for homeowners in West Michigan, covering new construction and existing residential plumbing systems, including 24-hour emergency service availability.
- Commercial Plumbing Services Full-service commercial plumbing project management from design through installation and ongoing maintenance for businesses and institutions. Capabilities include plumbing, mechanical, medical gas, heating and cooling, water treatment, welding, and building code compliance.
- Water Treatment Systems Home and business water treatment solutions including water softeners, iron and sulfur filters, tannins removal units, and reverse-osmosis drinking water systems (Aqua Systems), with installation, salt delivery, and maintenance services.
- Heating and Cooling (HVAC) Heating and cooling service, repair, and installation for residential and commercial customers in West Michigan, delivered by an in-house team of HVAC technicians using brands including Honeywell, York (Johnson Controls), and Fujitsu.
- Whole Home Generators Generac whole home generators with automatic power outage detection, sold and professionally installed by Godwin's expert installers for storm-ready home backup power.
- Kitchen and Bath Design Center Design consultation and showroom services for kitchen and bath remodeling projects, including cabinet selection, countertops, hardware, and fixture specification using brands such as Showplace Cabinetry, Kohler, Delta, Moen, American Standard, and Benjamin Moore, with installation services.
- Hardware Stores Full-service hardware stores in Grand Rapids (3703 Division Ave. S) and Ada (577 Ada Dr SE) offering plumbing supplies, electrical supplies, paint (Benjamin Moore), glass and screen repair including thermal panes, small engine repair, STIHL/Toro/Scotts/Milwaukee/DeWalt/Weber products, and general home improvement supplies, open six days a week.
- Plumbing Parts Supply One of the most complete inventories of plumbing parts and supplies in West Michigan, staffed by expert counter personnel who help identify exact parts; even big-name stores come to Godwin when they don't carry a part in stock.
Companies that use Godwin Plumbing
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Godwin Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Godwin Plumbing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Aqua SystemscoreWater treatment products supplier for water softeners, iron and sulfur filters, tannins removal units, and reverse-osmosis drinking water systems sold and installed by Godwin.
- Do it BestcoreHardware cooperative member providing access to broad product assortment and distribution network for independent hardware retailers.
- Showplace CabinetrycoreCabinetry supplier for kitchen and bath design projects. Godwin received 2024 Ruby-level President's Club Award recognition from Showplace for exceptional cabinetry sales.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Godwin Plumbing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Godwin Plumbing social profiles
Digital presenceGodwin Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Godwin Plumbing leadership team
Management profileNumber of profiles
Profiles12 records
Godwin Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Godwin Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Godwin Plumbing
What does Godwin Plumbing do?
Godwin Plumbing provides licensed residential and commercial plumbing installation, repair, and maintenance, alongside HVAC service and installation, water treatment systems (softeners, filtration, reverse osmosis), whole home generators, kitchen and bath design consultation, and two full-service hardware stores carrying plumbing parts, tools, paint, and home improvement products. The business serves homeowners, contractors, and commercial/institutional clients across West Michigan from physical storefronts in Grand Rapids and Ada, supplemented by an online hardware store.
Is Godwin Plumbing a public or private company?
Godwin Plumbing is a private company. It is classified as family owned and is currently operating.
When was Godwin Plumbing founded?
Godwin Plumbing was founded in 1955. It employs 51 to 100 people.
Where is Godwin Plumbing based?
Godwin Plumbing is headquartered in Ada, United States, in the North America region.
How does Godwin Plumbing make money?
Six revenue lines are on record. Hardware and Plumbing Supply Sales are the primary driver. The others are plumbing Services, HVAC Services, water Treatment Systems and Services, commercial Plumbing and Project Services and kitchen and Bath Design Services.
Does Godwin Plumbing have an API?
No public API is recorded for Godwin Plumbing.
What industry is Godwin Plumbing in?
Godwin Plumbing's product category is Plumbing Services. Its primary akta.pro industry code is IMAFALAC, Plumbing & Pipefitting Contracting, with a secondary code of HSAOAAAE, Faucet, Sink & Shower/Tub Installation & Repair. Its NAICS code is 238220 and its SIC code is 1623.