BT Digital Automation

What BT Digital Automation does

BT Digital Automation S.r.l. is an Italian industrial automation systems integrator headquartered in Turin (administrative HQ at Corso Vittorio Emanuele II, 71) with an operational site in Venaria Reale. The company was formed in 2021 from the merger of two complementary entities: Trigenia, a Wonderware reference partner specializing in Energy Management Systems, and BD Automation, a Schneider Electric integrator with over 30 years of operating history. This combination was designed to create a single partner able to accompany industrial customers through digital transition.

The company's core technology portfolio combines IoT technologies and machine learning with traditional automation systems, delivered through its dual-vendor platform anchors (Wonderware for energy/SCADA and Schneider Electric for industrial control). Its service offering spans Industry 4.0 enabling solutions, smart manufacturing, large infrastructure automation, and naval sector automation, plus advisory and facilitation of subsidized digitalization financing ('finanza agevolata') for industrial customers. Industry 4.0 and manufacturing are designated as primary segments, with large infrastructure and naval as secondary verticals.

Go-to-market is direct B2B field sales into enterprise industrial customers, primarily in Italy with selective international outreach (the company participated in Wetex Dubai and Pollutec Lyon in October 2021). The revenue model is services-led system integration; pricing is not publicly disclosed. No SaaS product, recurring revenue metrics, or named enterprise customers are disclosed in the available data, and no public funding or revenue figures are available. The company is privately held with no public listing or disclosed institutional investors.

Name

BT Digital Automation

Legal name

BT Digital Automation S.r.l.

Website

https://btda.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BT Digital Automation is an Italian industrial automation integrator that combines IoT and machine learning with traditional automation systems to serve manufacturing, large infrastructure, and naval sector clients across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Industrial Machinery Manufacturing (33324), Computer and Electronic Product Manufacturing (334)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD)

Keywords

• Industrial automation
• Industry 4.0 solutions
• Systems integration
• Energy management systems
• IoT automation

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Core offering

BT Digital Automation develops, engineers, and installs hardware and software architecture systems for industrial automation. The company integrates IoT technologies and machine learning with traditional automation, providing Industry 4.0 enabling solutions, Energy Management Systems (in partnership with Wonderware), and digital transition services for manufacturing, large infrastructure, and naval sector customers. Its service offering also includes facilitating access to subsidized finance for process digitalization projects.

Product overview

BT Digital Automation is an Italian industrial automation company that offers integrated solutions combining IoT technologies and machine learning with traditional automation systems. The company provides Industry 4.0 enabling solutions and services spanning manufacturing, large infrastructure, and naval sectors. They appear to operate as a systems integrator offering products and services for digital transition in industrial settings, though specific named product modules or distinct product offerings are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation Systems Integration End-to-end design, engineering, installation, and integration of hardware and software architecture systems for industrial automation, combining IoT and machine learning with traditional automation. Targeted at manufacturing, large infrastructure, and naval sector customers undertaking digital transition.
• Industry 4.0 Enablement Solutions Solutions and consulting designed to enable Industry 4.0 transformation for industrial facilities, supported by facilitated access to subsidized finance for digitalization projects. Targeted at manufacturing, large infrastructure, and naval operators.
• Energy Management Systems Energy management solutions for industrial settings, developed in partnership with Wonderware. Targeted at industrial customers seeking energy efficiency optimization and sustainability outcomes.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• WonderwarecoreTechnology or IntegrationBT Digital Automation was formed from the synergy with Trigenia, which is a reference partner for Wonderware on Energy Management systems
• Schneider ElectriccoreTechnology or IntegrationBD Automation, one of the founding partners of BT Digital Automation, has been a Schneider Electric integrator for over 30 years
• TrigeniacoreStrategic or Co-development PartnerTrigenia is the founding partner of BT Digital Automation and serves as the Wonderware reference partner for Energy Management systems

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rockwell Automation: Global automation vendor and integrator-ecosystem operator whose Logix/FactoryTalk platforms compete in the same PLC/SCADA and IIoT factory-automation space where BT Digital Automation delivers integration projects across Italian manufacturing and infrastructure.
• Schneider Electric: BT Digital Automation's primary OEM partner and a direct competitor via its EcoStruxure platform and system-integrator network; comparable because the same Schneider stack underpins both companies' industrial-automation offerings.
• Emerson Automation Solutions: Process and discrete automation vendor (DeltaV, PACSystems) with an integrator channel serving manufacturing, energy, and infrastructure — comparable customer base and integration-services overlap.
• ABB: Industrial automation incumbent (Ability, B&R) addressing factory automation, energy management, and process industries — overlaps with BT Digital Automation's manufacturing and infrastructure verticals.
• Honeywell Process Solutions: Industrial-automation incumbent (Experion, Forge) serving process manufacturing, energy, and infrastructure — directly comparable verticals and a competing integrator-driven go-to-market.
• Mitsubishi Electric Factory Automation: Global automation vendor (MELSEC, MAPS) with integrator partners serving European manufacturing and infrastructure — competes for the same integration-project pipeline BT Digital Automation targets.
• Siemens Digital Industries: Operates a large industrial-automation portfolio (SIMATIC, WinCC, MindSphere) plus its own Solution Partner integrator network — directly comparable to the Schneider Electric + Wonderware stack BT Digital Automation integrates around.

Others

• AVEVA (Wonderware): Owner of the Wonderware/HMI-SCADA platform for which BT Digital Automation (via Trigenia) is a reference partner; comparable as the underlying technology vendor whose ecosystem BT Digital Automation monetizes.

Regional players

• Comau: Italian-headquartered industrial automation and robotics systems integrator serving manufacturing, automotive, and infrastructure — the closest domestic peer to BT Digital Automation in geography, vertical mix, and integrator business model.

Direct peers

• Avvale: Italian industrial-services and digital-transformation integrator covering manufacturing, infrastructure, and IIoT modernization — the most direct head-to-head competitor to BT Digital Automation in the Italian SME/mid-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bt-digital-automation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BT Digital Automation