RED Communications

What RED Communications does

RED Communications (RED.comm) is an independent communications agency headquartered at 14 Amarousiou Avenue in the Iraklio area of Athens, Greece. Founded in 2003 and operating with 11-50 employees, the firm delivers integrated public relations and marketing communications services to B2B enterprise clients and consumer brands across sectors including technology, cybersecurity, hospitality, government, education, and consumer products. Named customers include Acer Europe, Symantec, devolo AG, Cronwell Hotels & Resorts, Sencor, Université de Genève, and Nobacco, indicating a mix of multinational anchor accounts and regional engagements.

The agency's service portfolio is organised around six core pillars (Media Relations, Strategic Planning, Social and Digital Media, Event Management, International Coordination, and Tailor Made services) and three featured specialisations in Information and Cyber Security PR, High Technology PR, and R&D Project Coordination. Its principal structural asset is a partnership with the GlobalCom PR Network, a worldwide alliance described in company materials as spanning 70-80 offices, 60-100 countries, and approximately 1,400 consultants, which the firm uses to extend its geographic reach beyond Greece into markets such as Cyprus, Hungary, and Switzerland. The underlying delivery model is project-based professional services, executed through needs analysis, strategy development, tactical implementation, and performance evaluation, with close client cooperation on fixed time schedules.

RED Communications is privately held with no disclosed institutional investors, funding rounds, or parent company, and does not appear to trade on any public exchange. The company generates revenue through professional services engagements priced on a quote-based, project-specific basis with no publicly disclosed rate cards. There is no evidence of a software product, mobile application, API, or proprietary technology platform; the offering is services-led rather than technology-led. The firm describes itself as independent, with no subsidiaries, mergers, acquisitions, or restructuring activity disclosed in the available data.

Name

RED Communications

Legal name

RED.comm

Website

https://red.com.gr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

RED Communications is an Athens-based independent communications agency, founded in 2003, providing PR, media relations, event management, and digital communications to enterprise and consumer clients in Greece and select international markets via the GlobalCom PR Network.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Media relations management
• Marketing communications
• Event management services
• Strategic communications consulting

Headquarters

HQ city

Iráklio

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Communications Services: RED.comm generates revenue through professional communications and PR services including media relations, strategic planning, social and digital media, event management, and tailor-made marketing campaigns. Services are delivered as ongoing projects with close client cooperation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RED Communications (RED.comm) is an independent communications agency delivering integrated public relations, marketing communications, event management, social and digital media, and strategic planning services to B2B and consumer clients. It sells customized communications campaigns—including media relations, press events, in-store promotions, channel partner programs, and R&D project communications—on a project-by-project basis, with three specialty practices in cyber security PR, high-technology PR, and R&D project coordination.

Product overview

RED Communications (RED.comm) is an independent communications agency based in Athens, Greece, offering integrated communication services. The company's portfolio consists of six core service pillars—Media Relations, Strategic Planning, Social and Digital Media, Event Management, International Coordination, and Tailor Made Services—along with three featured specializations targeting Information & Cyber Security PR, High Technology PR, and R&D Project Coordination. The agency serves clients across B2B and consumer markets, operating as a partner of GlobalCom PR Network with access to approximately 80 offices in over 100 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Extensive media coverage delivered by building and managing tight relationships with media contacts and distributing newsworthy stories to targeted media outlets; serves enterprise B2B and consumer clients needing brand awareness and product launch exposure.
• Strategic Planning Communications consulting that identifies target audiences and effective reach strategies, with tactical plan implementation that engages clients with selected stakeholders; serves enterprises needing audience-targeted communications strategy.
• Social and Digital Media Services that help organizations adapt communications to social networks, including content creation, storytelling, discussion groups, forums, and community building around specific brands; serves organizations needing social media presence and engagement.
• Event Management Full-service business event design, creation, management, and marketing, delivering measurable results and supporting brand awareness and business opportunity generation; serves B2B and consumer clients hosting press events, product launches, channel events, and corporate functions.
• International Coordination Coordinated PR services delivered through the GlobalCom PR Network spanning 70 branches in 60 countries across five continents, providing integrated international PR rollout for clients needing multi-market campaigns.
• Tailor Made Marketing, In-Store Promotions & CSR Programs Custom marketing campaigns, in-store promotions, and corporate social responsibility program development, helping clients discover new brand-building methods and integrate corporate entities with communities.
• Information & Cyber Security PR PR programs designed for information security companies, built on deep market knowledge and established relationships with IT security editors, analysts, and specialized media; serves cybersecurity vendors needing targeted PR in the IT security trade press.
• High Technology PR
• R&D Project Coordination Coordination of R&D projects to ensure achievement of objectives and formalization of knowledge created, promoting and communicating research results; serves research-driven organizations and consortia needing communications support for R&D initiatives.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GlobalCom PR NetworkcoreStrategic or Co-development PartnerRED.comm is a partner of GlobalCom PR Network, a worldwide group of full service public relations and marketing communication agencies. The Network provides approximately 80 offices serving over 100 countries worldwide, including Europe, Africa, Asia Pacific, Middle East, North and South America. With 70 branches in 60 countries and 1400 consultants, the partnership enables RED.comm to offer local expertise and international presence to its clients.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Golin: Golin is an Interpublic-owned global public relations agency offering integrated communications across consumer, corporate, healthcare, and technology. Comparable to RED Communications' integrated comms approach and competes in the same enterprise RFPs for multi-market technology and consumer mandates.
• Brunswick Group: Brunswick Group is a global advisory firm specializing in critical issues and corporate communications. Comparable to RED Communications' strategic planning and corporate communications work, particularly for clients in regulated or reputation-sensitive industries such as technology and cybersecurity. Operates at a much larger scale.
• Edelman: Edelman is the world's largest PR firm, with broad offerings across consumer, corporate, technology, and health communications. Like RED Communications, it serves both B2B and consumer clients with integrated communications planning, but at significantly larger scale and global reach. Comparable as an enterprise-grade competitor for multi-market brand campaigns.
• Ketchum: Ketchum is a global public relations agency now operating as Ketchum/Citizens within the Omnicom network. Comparable to RED Communications across consumer, brand, and corporate communications, including technology and product PR. It competes for the same multinational B2B and consumer brands that RED accesses through GlobalCom.
• FleishmanHillard: FleishmanHillard is a global public relations and communications agency with offices in dozens of countries. It overlaps with RED Communications across B2B technology and corporate communications, but at far greater scale and with a much broader service portfolio. It is the type of full-service global incumbent RED Communications competes against when pitching multinational accounts via the GlobalCom network.

Direct peers

• Walker Sands: Walker Sands is a B2B marketing agency with a strong public relations practice focused on technology and professional services clients. It is comparable to RED Communications in its emphasis on tech-PR-driven integrated campaigns and pitches similar mid-market technology enterprises on long-term retainer engagements.
• Hotwire: Hotwire is a global technology-specialist public relations agency serving B2B technology clients. It is directly comparable to RED Communications' featured High Technology PR practice, with similar emphasis on communications for software, hardware, and tech-enabled services. Both compete for technology-company marketing budgets in the EMEA region.
• WE Communications: WE Communications (formerly Waggener Edstrom) is a global communications agency with deep specialization in technology and B2B communications. It mirrors RED Communications' positioning around tech-sector PR and corporate storytelling, and competes for similar enterprise tech marketing budgets.
• Archetype: Archetype is a global communications agency with strong technology, cybersecurity, and B2B specialization. It is highly comparable to RED Communications' Cyber Security PR and High Technology PR featured practices, competing for similar enterprise technology clients with deep domain storytelling.

Others

• Cision: Cision is a leading provider of media intelligence, communications workflows, and PR software platforms (including PR Newswire and Trendkite). It is comparable to RED Communications as ecosystem infrastructure used by PR agencies, but not a direct competitor — rather an enabling tool/provider that supports media relations workflows central to RED's service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redcomms_gr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED Communications