M6 Boutique

What M6 Boutique does

M6 Boutique, doing business as My Boutique Teleshop', is a French direct-to-consumer retailer founded in 1998 and headquartered in Rungis, France. The company sells a curated catalogue of lifestyle consumer products across six horizontal categories — beauty and slimming, fitness, jewelry, kitchen, home/DIY/garden, and cleaning/storage — with individual SKUs priced from approximately €19.79 to €299.99. Its operating model is anchored to French television teleshopping emissions, which function as the primary product-discovery and marketing channel; featured products are demonstrated on air and then fulfilled through three transactional channels: the e-commerce storefront (myboutiqueteleshop.com), telephone ordering (0892 01 66 66), and an interactive catalogue (catalogue.myboutiqueteleshop.com). The company also operates a loyalty card program ('carte fidélité My Boutique Teleshop') offering free shipping and discounts to drive repeat purchase, alongside email newsletter, social media, and -25% promotional campaigns. Customer-facing guarantees include a 30-day satisfaction promise and a 2-year warranty.

The business is a pure resale/retail operation with no disclosed proprietary technology, AI/ML capabilities, or manufacturing. The technology stack is described as a standard e-commerce platform with catalogue integration and a telephone ordering system. There are no disclosed APIs, mobile applications, or developer integrations. Branded product lines such as Starlyf, Rotorazer, and Steam Touch are positioned as exclusive to the teleshopping format. The company is a member of FEVAD (the French e-commerce and distance-selling federation) and lists CILMD as a partner; it has no disclosed parent company, no funding rounds on record, and no recent M&A or leadership changes. Geographic operations are confined to France, with no international expansion signals.

Name

M6 Boutique

Legal name

My Boutique Teleshop'

Website

https://m6boutique.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

M6 Boutique (My Boutique Teleshop') is a French direct-to-consumer retailer founded in 1998 that sells lifestyle products across beauty, fitness, jewelry, kitchen, home/DIY, and cleaning categories via TV teleshopping emissions backed by e-commerce, telephone, and catalogue ordering channels serving French consumers.

Ownership category

akta.pro rank

Product category

Teleshopping Retail

NAICS

General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Health and Personal Care Retailers (456)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAGAJAH

General Variety & Household Basics Stores

Consumer Products & Retail/General Merchandise & Department Stores/Variety Stores (Five-and-Dime / General Variety)

SECONDARYCRAFAEAH

Jewelry, Watches & Luxury Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYCRAGAIAC

Beauty & Personal Care-Focused Catalog Department Store Retailers

Consumer Products & Retail/General Merchandise & Department Stores/Catalog & Direct-to-Consumer Department Store Retailers

SECONDARYCRAKAGAF

Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

Keywords

• Teleshopping retail
• TV home shopping
• Lifestyle e-commerce
• Direct-to-consumer catalog
• Consumer goods retail

Headquarters

HQ city

La Plaine-saint-denis

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct consumer sales of lifestyle products across multiple categories including beauty, fitness, jewelry, kitchen, home improvement, and cleaning. One-time transaction model with individual product pricing.
2. Catalogue Sales: Interactive catalogue ordering system where customers browse and order via dedicated catalogue website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

M6 Boutique (My Boutique Teleshop') is a French direct-to-consumer retailer that sells lifestyle consumer products across beauty and slimming, fitness, jewelry, kitchen, home/DIY/garden, and cleaning categories. Products are demonstrated on TV teleshopping emissions and made available for purchase through the company's own e-commerce website, telephone ordering line, and interactive online catalogue. The offering is supplemented by a loyalty card program, a 30-day satisfaction guarantee, and a 2-year warranty.

Product overview

My Boutique Teleshop is a French e-commerce teleshopping platform selling products across six main categories: Beauté & Minceur (beauty and slimming), Fitness, Bijoux (jewelry), Cuisine (kitchen), Maison, Brico & Jardin (home, DIY and garden), and Nettoyage & Rangement (cleaning and storage). The platform operates as a direct-to-consumer catalog e-commerce site featuring products promoted during television shopping broadcasts, with additional offerings including a loyalty card program, interactive catalog, and 2-year warranty. The product portfolio includes wellness items like Programme liposculpte 1 mois, anti-aging serums such as Wrinkle power and Jeunesse mysterieuse x2, fitness equipment including Iwalk duo walking pad and Step climber, kitchen appliances like Autocuisto multifunction cooker and Pure ceramic cookware sets, cleaning devices such as Steam touch and Steam twister, jewelry items including diamond eternity rings and moonstone pendants, and home/garden tools like Power blower cordless device and High pressure washer. The platform offers a 30-day satisfaction guarantee, secure payment processing, and free shipping loyalty benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Brosse telescopique rotative

Quantifiable outcome

• 30-day satisfaction guarantee or money back
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• CILMDminorOthersCILMD is listed as a partner on the My Boutique Teleshop website under the Partners section.
• FEVAD (Fédération du e-commerce et de la vente à distance)minorOthersMy Boutique Teleshop is a member of FEVAD and its e-commerce dispute resolution service. The service is located at 60 rue de la Boétie - 75008 Paris.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• HSE (Home Shopping Europe): HSE is a German/Austrian TV shopping and e-commerce retailer selling beauty, lifestyle, and home products via live TV broadcasts and online. M6 Boutique's M6-Téléshopping model closely mirrors HSE's broadcast-and-sell format in the DACH market.
• La Redoute: La Redoute is a French catalog-and-online retailer selling home, fashion, and lifestyle products across multiple categories. M6 Boutique shares the catalog+TV+online multi-channel heritage and similar broad lifestyle assortment targeting French consumers.
• QVC: QVC is the most prominent TV-and-digital home shopping retailer globally, selling a wide assortment of lifestyle, beauty, kitchen, and home products via live TV broadcasts and e-commerce. M6 Boutique's Teléshopping model directly mirrors QVC's original format, making it the closest direct peer.
• Ideal Shopping Direct (JML/Direct Group): Ideal Shopping Direct is a UK-based TV shopping and online retailer selling kitchen, cleaning, beauty, and household gadgets (Starlyf, Rotorazer, Lubatti brands). It is the UK-market sibling of M6 Boutique's model and often sources and brands the same product lines for European broadcast.

Emerging players

• Manomano: Manomano is a French e-commerce marketplace specializing in DIY, home improvement, and garden products. M6 Boutique's 'Maison, Brico & Jardin' category overlaps directly with Manomano's core offering, competing for buyers of tools, outdoor cleaning devices, and gardening equipment.
• Notino: Notino is a major European online beauty and personal care retailer. M6 Boutique's 'Beauté & Minceur' category, including anti-aging serums and slimming products, competes with Notino's deep beauty assortment in France.

Broad incumbents

• Cdiscount: Cdiscount is a major French e-commerce marketplace selling general merchandise including home, kitchen, and lifestyle products. It competes with M6 Boutique for the same French consumer across many of its product categories (kitchen, home, cleaning, fitness) but operates at vastly larger scale with a marketplace model.
• Amazon France: Amazon.fr is the largest general e-commerce player in France, selling the same categories (beauty, kitchen, home, cleaning, fitness, jewelry) that M6 Boutique offers. It is the dominant competitive threat across M6 Boutique's full assortment given scale, pricing, and Prime fulfillment.
• 3 Suisses: 3 Suisses is a historic French multi-channel retailer selling fashion, home, and lifestyle products via catalog and online. M6 Boutique competes with its catalog-and-online distribution approach for similar French consumers, though 3 Suisses emphasizes apparel more heavily.

Regional players

• Otto (Otto Group): Otto is a German multi-channel retailer selling general merchandise via catalog and online. While Germany-focused, it shares the same multi-channel heritage (catalog + e-commerce) and broad lifestyle assortment as M6 Boutique, making it a regional comparable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M6 Boutique