Pacific Insurance
Pacific Insurance Brokers (EA) Ltd is a Nairobi-based insurance brokerage founded in 1983 that intermediates health, motor, travel, home, pension, corporate and marine coverage for individuals, families, SMEs, corporates and schools in Kenya via broker-assisted sales and its katabima.io digital platform.
- Company typePrivate
- Founded1983
- HeadquartersNairobi, Kenya
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pacific Insurance does
Pacific Insurance Brokers (EA) Ltd is a privately-held, Kenyan-owned insurance brokerage headquartered in Kilimani, Nairobi, founded in 1983 and operating for more than 40 years. The firm acts as an intermediary between customers and insurance providers, placing policies across Health, Motor, Travel, Home, Corporate & SMEs, Pension and Marine, Airfreight & Aviation lines for individuals, families, SMEs, corporates and educational institutions. Its stated scale is 5,000+ customers and 14,000+ policies insured, with a leadership team led by Group Managing Director Daniel Kathitu (30+ years in insurance/reinsurance) and a board including Chairperson Kabage Karanja and industry veterans such as Jagi Gakunju. Distribution is hybrid: a team of expert brokers handles complex and corporate placements while individuals and SMEs can obtain quotes and manage policies through the katabima.io digital self-serve platform; pension scheme members additionally access a Member Self Service Portal with iOS and Android apps for contribution tracking and beneficiary nomination. Revenue is earned through brokerage commissions on placed policies, with quote-based, non-publicly-disclosed pricing. The firm is a member of the GIB Africa Alliance, providing continental broker reach, and pursues ESG-adjacent brand activities including an environmental partnership with Seedballs Kenya on motor policies above KSh 50,000 and a social impact partnership with Food Dispensary Ltd on medical policies above KSh 100,000.
Pacific Insurance firmographics
Firmographics- Name
- Pacific Insurance
- Legal name
- Pacific Insurance Brokers (EA) Ltd
- Website
- https://pacific-group.co.ke
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pacific Insurance Brokers (EA) Ltd is a Nairobi-based insurance brokerage founded in 1983 that intermediates health, motor, travel, home, pension, corporate and marine coverage for individuals, families, SMEs, corporates and schools in Kenya via broker-assisted sales and its katabima.io digital platform.
- Ownership category
- akta.pro rank
Pacific Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Pacific Insurance is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Pacific Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Pacific Insurance Brokers earns commissions from insurance providers for placing policies. They work between customers and insurance companies to match clients with appropriate coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Motor policies over 50K receive environmental incentive |
| Other | Annual | Health policies over 100K support social impact |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pacific Insurance product offering
Product offeringCore offering
Pacific Insurance Brokers (EA) Ltd is a Kenyan insurance brokerage that connects individuals, families, schools, SMEs, and corporations with insurance providers. The company places policies across health, motor, travel, home, pension, corporate/SME, and marine/airfreight/aviation lines, earning commissions from insurers for matched placements. It supplements broker-led advisory with the katabima.io digital platform for quote comparison and self-service policy management.
Product overview
Pacific Insurance Brokers (EA) Ltd is a Kenyan insurance brokerage operating since 1983, offering a comprehensive portfolio of insurance products across health, motor, travel, home, corporate/SMEs, pension, and marine sectors. The company functions as an insurance broker, connecting clients with insurance providers. Core products include Health Cover, Motor Cover, Travel Cover, Home Cover, Corporate & SMEs Cover, Pension Cover, and Marine/Airfreight/Aviation Cover. Additional services include a Member Self Service Portal for pension members to track contributions and manage beneficiaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Cover
Quantifiable outcome
- 98% accuracy in health underwriting with AI digital employees
- +1 more outcomes
Companies that use Pacific Insurance
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pacific Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pacific Insurance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GIB Africa AlliancecorePacific Insurance Brokers (EA) Ltd is a member of the GIB Africa Alliance, partnering in insurance brokerage with strategic partner brokers across different parts of Africa and beyond, providing access to broader continental network.
- HuaweicoreHuawei partnership involves deploying over 100 categories of digital employees using AI technology for health underwriting (98% accuracy) and SME risk identification (50% improvement). Pacific Insurance is part of Huawei's 150+ partner ecosystem around the FinAgent Booster platform.
- Seedballs KenyaminorEnvironmental partnership for Re-Green Kenya campaign - Pacific distributes 500 seedballs for every motor policy over 50K to support reforestation, wildlife, and local communities.
- Food Dispensary LtdminorSocial impact partnership where every medical policy sold over 100K supports meals for the less fortunate, honoring the founder's legacy of health preservation and helping those in need.
- katabima.iocoreDigital distribution platform for insurance quotes and policy management, enabling customers to compare options, customize coverage, and manage policies securely online.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Pacific Insurance competitors and assessment
Company assessmentDirect peers
- CIC Insurance Group: Kenyan cooperative-based insurance group providing general, life, and medical cover. Comparable to Pacific in serving Kenyan SMEs and corporates with multi-line products.
- ICEA Lion Group: Kenyan-headquartered insurance group offering general, life, and pensions. Comparable as a multi-line East African insurance provider with corporate and individual focus.
- Jubilee Insurance: Major East African insurance group operating in Kenya, Uganda, Tanzania, and beyond. Directly comparable to Pacific as a multi-line insurer/broker with deep Kenyan roots and regional expansion.
- Britam Holdings: Leading Kenyan insurance and financial services group offering life, general, health, and asset management. Comparable as a long-established Kenyan insurance intermediary/provider serving both individual and corporate clients across multiple lines.
- AAR Insurance: East African insurance provider with healthcare roots (linked to AAR Healthcare). Comparable as a Kenyan insurance intermediary, with management overlap noted in Pacific's board (former AAR Holdings CEO).
- APA Insurance (Apollo Investments): Kenyan-owned insurer offering general insurance and asset management. Comparable multi-line insurer/broker serving individual and corporate clients in Kenya and East Africa.
- Old Mutual Kenya (formerly UAP): Major Kenyan insurance and financial services firm offering life, general, and pensions. Comparable as a long-standing multi-line insurance provider in the Kenyan market.
Broad incumbents
- Aon Kenya: Global insurance brokerage present in Kenya with broad corporate risk advisory capabilities. Comparable as an insurance broker serving SMEs and corporates, though with broader portfolio and global resources.
- Sanlam Kenya (formerly Pan Africa Life): Pan-African financial services group with life insurance and investment operations in Kenya. Comparable as a long-standing multi-line insurance player serving individuals and corporates in East Africa.
- Marsh Kenya: Global insurance broker with Kenyan operations serving enterprise and corporate clients. Comparable as a broker intermediating complex commercial insurance placements, though larger and more globally integrated.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Insurance social profiles
Digital presencePacific Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Insurance leadership team
Management profileNumber of profiles
Profiles7 records
Pacific Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Insurance
What does Pacific Insurance do?
Pacific Insurance Brokers (EA) Ltd is a Kenyan insurance brokerage that connects individuals, families, schools, SMEs, and corporations with insurance providers. The company places policies across health, motor, travel, home, pension, corporate/SME, and marine/airfreight/aviation lines, earning commissions from insurers for matched placements. It supplements broker-led advisory with the katabima.io digital platform for quote comparison and self-service policy management.
Is Pacific Insurance a public or private company?
Pacific Insurance is a private company. It is classified as family owned and is currently operating.
When was Pacific Insurance founded?
Pacific Insurance was founded in 1983. It employs 101 to 250 people.
Where is Pacific Insurance based?
Pacific Insurance is headquartered in Nairobi, Kenya, in the Africa region.
How does Pacific Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Pacific Insurance's main competitors?
Direct peers on record are CIC Insurance Group, ICEA Lion Group, Jubilee Insurance, Britam Holdings, AAR Insurance, APA Insurance (Apollo Investments) and Old Mutual Kenya (formerly UAP). Broad incumbents are Aon Kenya, Sanlam Kenya (formerly Pan Africa Life) and Marsh Kenya.
Does Pacific Insurance have an API?
No public API is recorded for Pacific Insurance.
What industry is Pacific Insurance in?
Pacific Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.